MYADA 5-A-Side Soccer Tournament
Addressing the Drivers of High Risk Behaviour i.e. drugs & alcohol, peer pressure, coercion and pessimism through soccer.
About You
Section 1: About You
First Name
Nkagare
Last Name
Makhudu
Website
Organization
Mabopane Youth Against Drug Abuse (MYADA)
Country
South Africa
Section 2: About Your Organization
Organization Name
Mabopane Youth Against Drug Abuse (MYADA)
Organization Website
Organization Phone
082 786 4292
Organization Address
978 Block C. Mabopane. 0190
Is your organization a
Non‐profit/NGO/citizen sector organization
Organization Country
South Africa
Your idea
Name Your Project
MYADA 5-A-Side Soccer Tournament
Country your work focuses on
South Africa
Describe Your Idea
Addressing the Drivers of High Risk Behaviour i.e. drugs & alcohol, peer pressure, coercion and pessimism through soccer.
Website URL
Innovation
What makes your idea unique?
Our concept is unique as it uses soccer which is the no. 1 sport in South Africa and the world to address substance abuse (drugs and alcohol), as well as peer pressure, coercion and pessimism amongst young people. We use soccer as it builds a healthy body which ultimately leads to a healthy mind thus providing an alternative to the above stated root causes of risky behaviour. What’s good about our project is that it involves girls and boys. We also created this platform for other stakeholders to exhibit their career opportunities.
Tournament Outcomes (Finals)
Under 13 Boys: All Stars vs Mabopane United
Final Score: All Stars (2) – Mabopane United (0)
Under 13 Girls: Mabopane United vs City Stars
Final Score: Mabopane United (2) – City Stars (0)
Under 17 Boys: Sweepers vs Liverpool
Final Score: Sweepers (3) – Liverpool (4)
Player of the Tournament: Tiisetso Mabunda (All Stars)
Do you have a patent for this idea?
Impact
This Entry is about (Issues)
What impact have you had?
Success Indicators
MYADA 5-A-Side Soccer Tournament
Registered no. of teams
A total of 16 teams registered
Under 13 Boys = 12 Teams
Under 13 Girls = 2 Teams
Under 17 Boys = 2 Teams
No. of players per team = 10 (including substitutes)
No. of officials = 2 per team
No. of Spectators/Audience = +/- 1000
No. of Pamphlets & Posters Distributed = +/- 5000
No. of Medals & Trophies handed out = 118 Medals & 4 Trophies
Problem
Our primary focus is drugs and alcohol amongst young people between the ages of 12-30.
We strategically launched our project in Block C, Mabopane as the area is notorious for drugs, alcohol and crime.
Block C Population Dynamics:
• Population = +/- 10 000
• Youth = 55%
• Unemployment rate = 70%
• School drop-out = 47%
• Substance Abuse i.e. alcohol &/or drugs by Youth = 65%
• Common type of drug: Nyaope
• Perceived Crime rate = 60%
• Community Patrol Visibility = 30%
• HIV rate due to multiple & concurrent partners = 45%
• Teenage pregnancy = 40%
Project Challenges
These are some of the burning challenges we experienced when implementing this project:
• Mabopane is the only Township in Tshwane without a single grass turf or pitch, this is a harzard to free-flowing football. How do we expect to produce future Bafana Bafana stars if our kids are continuing to sustain injuries due uneven graveled sports grounds?
• We've also established that some of the kids came to play even though they didn’t have soccer boots or proper gear.
• The passion for soccer and need to be informed didn’t stop some of the kids who participated at the tournament, most of whom are from poor families
Actions
Our Key strategic objectives
Objective 1: Engage key stakeholders
• Lobby support from schools, police, medical services, correctional services, rehab centres, business, churches, traditional groups etc.
Objective 2: Create a drug awareness campaign
• Conduct a rally on substance abuse
• Organize a 5-A-Side Soccer Tournament
Objective 3: Educate the community about drugs
• Conduct workshops in schools, churches, youth centres, taverns, shebeens etc.
Objective 4: Establish a rehabilitation referral programme
• Create a comprehensive rehabilitation referral programme in conjunction with local rehab centres
Objective 5: Advocate for access to opportunities
• Organise regular career expos
• Establish a proactive youth information desk
• Establish libraries
• Establish a mentorship programme in conjunction with corporates and government departments
Objective 6: Create a drug-free, crime free and informed youth
Results
We are happy to say that we have thus far achieved most of our objectives even though our initiative is just over 6 months old.
• We have already established a strong partnerships with Local Police, Local Football Association, Emergency Services, Disaster Management Unit, Schools, Dept. of Labour, Youth Crime Prevention Desk, Local Businesses and many others.
• 2 of our most key projects have already been launched, the Youth Rally in December 2009 and the Soccer Tournament in June 2010. In both events we’ve had phenomenal support from the community. In this year’s tournament we registered 16 teams and we hope to register more than 25 teams next year.
• In partnership with other stakeholders we’ve managed to conduct educational campaigns w/in the community and have distributed between 5000-10000 brochures on drugs.
• We are in a process of developing a Rehabilitation Referral Database which will have Monitoring tools.
• In October 2010, we are launching the Youth Information Desk, which will assist young people on our programme w/ access to opportunities.
• Obviously we don’t hope to win the battle over night but through support from all sectors of the community we hope to succeed.
What will it take for your project to be successful over the next three years? Please address each year separately, if possible.
Objective 1: Year 1
Develop the social entrepreneurial and problem-solving skills of a network of 500 young leaders per annum over three years.
Leader Identification
These young leaders will be drawn from the communities. They are either still in school or out of school. They will serve as community ambassadors for a year. They will portray a sense of responsibility, adhere to the code of good practice as outlined by MYADA and be respected by their peers.
Innovation and problem-solving
The outcomes will be:
• Ability to recognize and fully exploit opportunity: Taking initiative and risks; looking for opportunity; thinking resourcefully; tapping into interests; thinking flexibly, creatively and critically; questioning; thinking independently; working as a team; having a sense of wonder, determination and adventure.
• Management development – including the ability to motivate a team, set priorities and develop strategies
• These young leaders will be equipped with all the necessary skills to serve as mentors to their peers.
Objective 2: Year 2
Adopt A-Young-Leader Programme
• Each Corporate Partner will sign an agreement to Adopt between 1-5 Young Leaders per annum over three years.
• These Young Leaders will serve as volunteers or interns or even offered employed depending on the needs of the company.
• The Adopted Leaders will be identified from each team of young community ambassadors.
Objective 3: Year 3
Drug-free and Socially Responsible Network of Young Leaders
• Change in perception of opportunity by young people in marginalized communities served by the youth leadership; leading to declines in risk tolerance, especially among school leavers
• Expanded access to opportunity for previously excluded young people
• Increased accountability for service delivery and public innovation
What would prevent your project from being a success?
• Lack or loss of interest from stakeholders
• Lack of resources i.e. human and financial resources. Funding is particularly a concern since most projects are financed from our own pockets.
• A relapse on the part of the previously rehabilitated patients.
• Currently our tournaments are played on graveled or no-grass pitches or turfs, this continues to cause serious injuries. Mabopane doesn’t have even a single community soccer pitch with grass.
How many people will your project serve annually?
1001‐10,000
What is the average monthly household income in your target community, in US Dollars?
$50 - 100
Does your project seek to have an impact on public policy?
Sustainability
What stage is your project in?
Operating for less than a year
In what country?
South Africa
Is your initiative connected to an established organization?
If yes, provide organization name.
Mabopane Youth Against Drug Abuse (MYADA) - in registration process
How long has this organization been operating?
Less than a year
Does your organization have a Board of Directors or an Advisory Board?
Does your organization have any non-monetary partnerships with NGOs?
No
Does your organization have any non-monetary partnerships with businesses?
No
Does your organization have any non-monetary partnerships with government?
No
Please tell us more about how these partnerships are critical to the success of your innovation.
• Our Advisory Board is critical in aligning our key strategic objectives and ensuring that we implement them within the set budget and timeframes.
• What has happened in the previous project that we implemented we partnered with the Community Sector Policing Forum (CSPF), the LFA and Lovelife. The CSPF was critical in ensuring that we sensitize the community about the dangers of drugs and crime. The LFA (Local Football Association) was helpful in terms of soccer teams’ registration. Lovelife was there just to alert young people about the dangers of high risk behaviour.
• Local businesses have sponsored some of our projects with prizes like medals, trophies and food.
• We have also partnered with the Department of Labour who have helped exposing our young people to career opportunities, City of Tshwane Disaster Management who have given out information on how to avert natural disasters, UNODC (United Nations Office on Drugs and Crime) who have previously given us T-shirts and brochures on drugs and crime, Youth Crime Prevention Desk who donated T-shirts and catering at our previous rally.
What are the three most important actions needed to grow your initiative or organization?
Approximately 300 words left (2400 characters).
The Story
What was the defining moment that led you to this innovation?
In July 2009 at around 8pm I was attacked and mugged by two young men with guns at my home in Mabopane. They tight my hands, assaulted me and stole my bank cards, cash, drivers license, laptop and my back-up drive. I could smell some alcohol on them. That experience made me realize that for as long as we turn a blind eye on crime it will never stop. I had to do something about it. I started writing about my experience and decided that I had to organize other young people in my community to fight this. Four months later we developed an implementation strategy on how we could address high risk behaviour amongst young people in Mabopane. In December 2009 we then launched a Youth Rally on Substance Abuse, which was then followed by the MYADA 5-A-Side Soccer Tournament which we launched on June 5th 2010. All these projects have been successful.
Tell us about the social innovator behind this idea.
Nkagare Makhudu is an innovative and analytical brand consultant, who is passionate about Community Development.
1. Academic Background
• MALATSE MOTSEPE HIGH
Matriculation Exemption (1993)
• TSHWANE UNIVERSITY OF TECHNOLOGY (TECHNIKON PRETORIA)
National Dip Lib. & Information Science (1997)
Distinctions in Lib. Practice & Information Technology
• UNISA
Bcom – Informatics-2001(1st year)
• VARSITY COLLEGE
Dip. Project Management (2003)
Accredited by the Chartered Institute of Business Management
• SOUTH AFRICAN INSTITUTE FOR ENTREPRENEURSHIP
Certificate in Basic Entrepreneurship – June 2008
• INFOSKILL TRAINING SOLUTIONS (WORLDONLINE)
Certificate in Web Design (2002)
• MINDEX TRAINING SOLUTIONS
Certificate in Inmagic db/text Applications (2000)
• TAP
Certificate in Basic HIV/AIDS (2000)
2. Work Experience
• STRICTLY BRANDING – Founder (MD) – 2009
• MABOPANE YOUTH AGAINST DRUG ABUSE – Founding Member – 2009
• LOVELIFE – National Programmes Manager – 2005-2008
• SIYAFUNDA DEVELOPMENT AGENCY – Founding Member - 2004
• THE AIDS CONSORTIUM – IT Co-ordinator – 2000-2004
• TECHNIKON WITWATERSRAND(TWR) – Acquisitions Librarian –1999(Temp)
• DEVELOPMENT BANK OF SOUTHERN AFRICA (DBSA) – Library Technician – 1998(Temp)
• SPOORNET – Internship – 1997
3. Achievements
• Initiated the Schools behind Bafana Bafana Campaign launched in partnership with SAFSA in Mabopane on March 26th 2010.
• Started a brand marketing company (Strictly Branding)- 2009
• Co-founded the Mabopane Youth Against Drug Abuse (MYADA) officially lauched in December 2009
• Initiated the Celebrate Ugogo no Mkhulu project which was successfully launched by the then Deputy Minister of Social Development in Mabopane – December 2008 (We managed to draw just over 10 000 senior citizens).
• Member of the Judging panel on the Imagine Afrika II Reality TV show series – 2008
• Represented SA at the Celebration of the United Nations on Children’s Rights in London – 2007
• Established the Cyber-Ys programme @ loveLife which has already trained more than 200 000 young people in computers countrywide – 2005-2008.
• Invited to France (Paris) on a Cyber-Crips expedition during my tenure @ the AIDS Consortium – 2004.
• Interviewed on BBC with regard to PMTCT in Sub-Saharan Africa whilst at the AIDS Consortium – 2000.
• Initiated the “Inaugural MAWIGA Community Development Awards” scheduled for September.
• Initiated the “MYADA 5-A-Side Soccer Tournament” geared towards addressing the Drivers of High Risk Behaviour launched on Saturday, June 5th 2010 in Mabopane.
• Received the Honorary Award for Community Development from the Presbyterian Church.
How did you first hear about Changemakers?
Newsletter from Changemakers
If through another, please provide the name of the organization or company
50 words or fewer
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 | 101 weeks agoNkagare Makhudu submitted this idea. |
