Leadership des jeunes gens

Indonesia is facing both natural and social disasters, I believe media could help prevent or even respond to disaster and sometimes those disasters are created by us human due to the lack of knowledge. I believe in the process and media can contributes richly in our education system as the process to hinder us from disasters.Healthy environment with a broad definition could not only hinder us from disaster but actually improve our quality of life.

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We are committed to reduce cancer incidence and mortality through information, education, and prevention.
Our based interventions in the primary care setting reduce the risk for children and adolescents taking up smoking and living an unhealthy lifestyle.

We train our tutors to educate and inform through drama-based interventions that are both amusing and interesting for children.
Tutors are not only trained but also periodically supervised during their work. We ask children and teachers to give us ideas and feedback on all our interventions.
Children are invited to take part in the Young Tobacco Fighters Club to prevent tobacco use among peers, take a stand against the exploitation by the tobacco industry and encourage positive behavior in all aspects of life including the environment (the ecological destructive impacts of tobacco on the environment and ecosystem are serious cause for concern. A smoke free generation means an eco friendly generation! )

We believe that to engage young children in their personal health and well-being is to prevent illness and prolong life in terms of quality of life years.

Be smart. Think head first.
We challenge school children to develop skills and gain critical awareness so that they are empowered themselves with a solution.
As anyone can reduce the possibility of dying for cancer by adopting simple behaviours and rules such as not smoking.

Mainly state primary schools and children aged 10-11 yrs.
Also teachers and parents (family)

We write to schools, teachers, headteachers and propose our free of charge classes.
Our written communication is followed by a phone call.
We also use a Sponsor get Sponsor plan to work through a network of valuable teachers and increase our opportunities.
Also we have a strong brand awareness in schools being in the market for over 20 yrs with free of charge activities.

Our trained tutors deliver drama and theatre based activity right in primary schools. Our workshop lasts about an hour and engages children and teachers.
A welcome kit (stickers, brochcures, leaflets, a leaflet & letter to parents) is handout out to children. Children fill in a card indicating whether they would like to enter the Young Tobacco Fighter Club.
Young Tobacco Fighters can enter a competition. Around 500 winners from the Club are invited to the Award ceremony in May 31st to show their work (video, drawings, poems).

The local authority and a few other charities do similar activities but not all of them are free of charge like ours. The lack of funds is drastically reducing this kind of work.

1.The rise in popularity of the newly developed electronic cigarette is a clear concern for us (cigarette industry markets on teens, also studies being done on electronic cigarettes are few and far between).
2.We don't have a dedicated website on this project.
3.We distribute welcome kits to all children. 1kit=1child
As each welcome kit weights about 200 gr, we need like to change this material in favour of new media/web material both for environmental and practical reasons (welcome kits are heavy tocarried around).

Thanks to our 20 yrs experience we manage to cover around 65% of all schools in the Milan area. In the next 18 months we wish to hit between 85% and 90% of all schools.
To do this we need to increase our counselling network (we currently have 10 leaders), and work on our telemarketing activities and create ad hoc website

The shift from sickness and cure to wellness and prevention is compulsory in a world where the management of long term medical conditions and other issues relating old age are of increasing concern.

We want to increase by 25% our presence in schools.
Also we want to cut costs on printing materials by going on the internet. This should save us around 40% of costs which could be reinvested in further educations interventions at secondary school.

The increase in number of schools from 500 to 700, is to be reached in 1-3 years.
this should anable us to cover between 85- 90% of all Milanese schools.

Sustainably funded provision of trauma care to those with PTSD many years after the Rwandan Genocide but who also have a range of otter debilitating conditions such as HIV, physical disabilities and also social care needs such as housing.

We are a model of sustainability. We take the income that comes from international tourists and students coming to the Kigali Genocide Memorial and who might stay at our hostel and use our cafe and gift shop and we use the proceeds of the enterprises to fund health and social care programmes for our 140 beneficiaries and yet we also use our businesses to train young Rwandans to develop skills and trades and become entrepreneurs themselves.

Our vision is to grow businesses as social enterprises which not only produce profits which fund our care programmes and educational activities but also train and develop young Rwandans to create their own businesses also. We see the staff that we develop going on to create their own profitable businesses and help them to start their businesses with loans and investment,in which we could retain a stake and thus help the continuous and sustainable cycle of investment and growth.

Provide investment in healthcare from profits from sustainable enterprise which seeks to employ, train and develop people from that heath and social care programme to achieve greater health and independence. This creates a virtuous cycle of enterprise, investment, social and economic return. In the process young Rwandans get chance to develop their own business ideas through our "business incubator" and that then gives them a greater sense of having a stake in their own society

The 70000 visitors to the Kigali Genocide Memorial (40,000 of whom are international visitors) plus the 140+ survivors and their families who we support in the health and social care programmes. Potentially anyone who visits Rwanda is a customer and this is a growing market.

Web based marketing, CRM database management (sort of!), on-site promotions, word of mouth, reputation developed from networking of international youth visitors

In healthcare: trauma counselling for a static population of 140 and then the thousands of Rwandan visitors who come each year who suffer trauma related distress when visiting the Memorial. But in in our social enterprises we run a hostel, a cafe, a gift shop and we hir out audio guides. We also have an interest in a coffee roasting business which we sell through our cafe.

Our competitors are related entirely to the hostel so low cost hotel competition which is growing but we are Number 2 on Trip Advisor for RWanda and offer a unique travel and stay experience for young people in a relaxed central location in Kigali

Raising money to invest capital in the business. We do not own any of the premises we operate from and find it hard to raise enough money for one off investment e.g. for coffee machines for our baristas or for our own coffee roaster. We could also expand the business by opening a second hostel.

Double turnover in three years by expanding rooms at the hostel, developing our more profitable lines of gifts, changing our procurement processes, better merchandising and customer relationship management, couples with a development of "safari tents" in our grounds at the hostel.

Strong track record over three years i.e. from zero to $450,000 turnover in that time; opportunity for physical expansion; growth of African and Eco tourism

Double turnover in three years, increase margins from 50 - 65%

Expand camping facilities at hostel in 2013, and increase number of double rooms by investing RWFr 30,000,000; relocating kitchens in 2014 along with increased and improved washing facilities; increase the number of languages in our range of audio guides from 6 to 10 along with an increase in price from $10 - $15.