Inspired by the educational pioneering of Montessori, Brecht and Boal, Julia Damassa considers the traditional school and teacher based system of education in 2012 Britain to be failing the majority of young people, who consequently enter adulthood, adult relationships including parenting, and the world of work ill-epuipped in practical and communication skills, and lacking the ability to adapt or apply knowledge and experience.

Damassa believes that individuals are resourceful, rather than resources; creators rather than merely creative; farmers rather than fighters, who grow/cultivate what they need. Damassa beleives in the need to nurture "natural enterprise": the creative thinking and problem solving skills in ALL children so that they understand their skills to be extendable rather than merely sustainable.

Her work tackles issues of remoteness and isolation, both physical and emotional. She understands that we are not born confident, but that confidence is the gift of great motivators, great books and great journeys. Confidence is Knowledge. Knowledge is story. Therefore story is the knowledge-confidence connector and the key to communication success.

Damassa has created a simple and accessible methodology called Storyshaping, which is supported by innovative and awards-winning tools, books, software and training. She is seeking seed EIS funding to develop initially a UK network of eduenterprise hubs for children and young people aged 5-19 years.
Eduenterprise works with a simple system of question/problem, story-boarding, design engineering, modelling, prototyping, testing, answer/solution. Challenges involve team-working, independent working, reserach, team leading, presentation and pitching. With equality of opportunity and access, and a culture that celebrates inclusivity and promotes inclusive practice on every level, the hubs will enter the market through the current "free school" system and after-school resource facility. Built upon the yesture (the yes-gesture) philosophy of no right or wrong, only questions, where yes is used widely and no is used wisely!

Eistein considered imagination to be more important than knowledge. Letting individuals develop their own imagination and make their own connection to the material is how we become creative thinkers, problem solvers and humans who realise their true potential.