This discussion is about ColaLife: piggybacking simple medicines on Cola supply chains, to save lives in underserved rural areas in Africa.
In a word... very creative I love it.
I love this idea, it moves away from the traditional/old mantra 'give aid to people in poverty' to 'help empower people to be in control of their own future'. Using an effective business model this is an innovative idea that's worth trying and expanding.
This project deserves all the attention it gets and more.
This is such an exciting project, and at such a crucial point in its development. Can't wait to see how it continues! Best of luck with your brilliant idea, you deserve to make it work.
Colalife invisioned an exciting new way of benefiting from the reach of corporate giants in developing countries. Beyond the so-healthy logic that is bringing medicines to remote places via an already existing transport network, lies the fact that this idea can be extended as a standard CSR approach for big companies to make use of their reach and resources in developing countries, to bringing various humanitarian help (either people, product or knowledge) where it is needed.
ColaLife provides such an innovative model the can lead to immediate impact in the places in the world that need it most. Most importantly, it is a totally scalable model that can take advantage of the distribution networks of some of the most successful multinational corporations in the world. It is great to see a model the looks to break the model of nonprofits and ngos. Can't wait to see this unfold.
Very valid point that this is at a crucial stage. The Berrys have abandoned their careers to go over and kick start the project which indeed should be viewed as a very easily scalable pilot.
Congratulations on being selected a Finalist in the Making More Health competition! This is a novel idea for distribution that targets an important and tractable health issue with a thapeutic that does not require skilled staff for administration. It is a well thought out plan with metrics, and based on a potentially viable business case that will get better as it is tested and refined.
-From the BI Judges Panel
Thanks for your comment. Last week we met with a private sector distributor of drugs in Zambia and were VERY encouraged by the cost prices were were quoted for the ADK components. We came away thinking that this could indeed become a viable business model. There is also a lot of interest from the private sector in using the vouchers for advertising.
Moto: We are going to get caught trying!
Congratulations on developing a creative, awesome project for the Making More Health competition!
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And Simon, you and this project are a very Good Sign indeed.
Check out my profile pic, see if it stirs anything within.
Thanks Eric. Praise indeed. Please carry on bringing Good Signs to our attention!
UPDATE: ColaLife's Kit Yamoyo anti-diarrhoea kit just won Product Design of the Year. An Oscar of the design world! There is more on this here: