KANNAGIPURA/M : A radio drama for Peace Building and Social Change in Sri Lanka
KANNAGIPURA/M is Sri Lanka’s only Sinhala-Tamil Radio Drama which promotes inter ethnic relations with entertainment for youth.
A propos de vous
A propos de vous
Prénom
Hilmy
Nom
Ahamed
URL Twitter
URL Facebook
A propos de votre organisation
Nom
Young Asia Television
Site Web
Pays
Sri Lanka, WE
Pays dans lesquels ce projet crée un impact social
Sri Lanka, WE
Votre organisation est-elle une
Entreprise
Depuis combien de temps votre organisation opère-t-elle ?
Plus 5 années
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Innovation
Titre du formulaire de participation
KANNAGIPURA/M : A radio drama for Peace Building and Social Change in Sri Lanka
Sélectionnez la phase qui s'applique le mieux à votre solution
Établi (vous avez obtenu de bons résultats)
Depuis combien de temps le projet existe-t-il ?
En place depuis 1 à 5 ans
Le besoin : décrivez le besoin auquel répond votre solution et la taille/dynamique de la ou des communautés auxquelles vous vous adressez.
There was a need to raise issues related to the conflict and bring about ethnic reconciliation in post war Sri Lanka. People needed to understand and see issues from perspectives other than their own. There is a need to dispel suspicion and hatred between different peoples, and to understand that conflicts can be resolved through dialogue and discussion rather than violence and aggression.
There also was a need to engage youth from different parts of the country, from different ethnic groups and who speak different languages to come together to contribute their input towards the conceptualizing and the continued generation of program content which is relevant and timely. There was also a dearth in programming that would reach the widest possible audiences (throughout Sri Lanka) in both local languages which discussed current topics ranging from women’s issues, human rights, equality, environment, health, collective action for common benefit, etc. It also needed to be entertaining and not be ‘preachy’.
La solution : expliquez en quoi consiste votre solution et dans quelle mesure elle est innovante. Comment comptez-vous mettre votre solution à disposition des utilisateurs et des bénéficiaires ? Soyez précis !
KANNAGIPURA/M (http://www.kannagipura.com), YATV’s groundbreaking twin series of radio dramas (Sinhala and Tamil), is broadcast on the national radio Sri Lanka Broadcastin Corporation (SLBC) and on all its 11 regional stations at the same time. The overall goal of the project is to support co-existence and reconciliation through a media intervention. The objective of the series is to promote coexistence and strengthen the capacity of the target groups to prevent conflict at local and national levels.
The radio drama series consists of fifteen minute episodes in each language. Two episodes of each of the two language series are broadcast weekly. It is targeted at Sinhala and Tamil speaking audiences. It also targets a Diaspora audience through on-line audio portal available on the internet from the YATV website. The radio drama episodes are entertaining and action and solution oriented, leading listeners to shape their own decisions on how to respond to conflicts in the same way that the characters in the drama do. The central change storyline is based on the premise that understanding between different cultures, and interaction between different ethnic groups, enhances inter-ethnic relationships and help dispel suspicion and hatred.
The radio drama runs in parallel with a youth outreach project with local communities. The objective is to facilitate the direct involvement of young people from across the country to provide a platform for the voices of youth to contribute to the national dialogue. There are currently 60 listener groups in 20 districts of the country.
Le modèle : donnez un exemple détaillé de la manière dont votre solution fait la différence grâce à l'utilisation des technologies de l'information et des médias.
There is ample evidence that our solution makes a difference through the feedback we get through mail, e mail, web comments and sms.
“The drama is very different to dramas broadcast on other channels. A lot is emphasized on peace and co-existence, which I like”
Sinhala listener group, Ampara, mixed group, ages 18-29
“This drama gives importance to social problems and the need for development...”
Tamil listener group, Batticaloa, ages 16-32
“The drama is led with examples. Since the Sinhala and Tamil speaking communities are well represented we are able to understand each community’s differences, culture, behavior etc.”
CFP Feedback, March 2010, Moneragala
“The district of Ampara has Sinhala, Tamil and the Muslim communities. Because of the conflict, the trust between the communities has eroded. The drama provides ways of building this trust as it gives positive messages...”
Sinhala listener group, Ampara, ages 18-29
“Knowledge is been given that there should be equality among all communities. We had forgotten this like the tsunami. Through this drama, we remember timely incidents.”
Sinhala listener group, Colombo, ages 20-29
“The war divided us. Now since the war is over we should live peacefully. Not only should we be close but should be able to share others' ideas. Through this we could understand one another and get rid of any misunderstandings.”
Sinhala listener group, Matara, ages 23-29
Le marché : qui sont vos pairs et vos concurrents ? Comment ces acteurs peuvent-ils gêner votre réussite ou votre croissance ?
This is YATV’s first project in radio since the objective was to reach audiences across the country encompassing all ethnic groups. Some radio and tv stations do not have such a wide reach, except for the state media, and therefore YATV partnered with SLBC and its regional channels.
Though there are some radio programs which raise issues related to peace and reconciliation, KANNAGIPURA/M is unique due to multiple reasons.
•An uninterrupted 15 minute broadcast.
•On air simultaneously in Sinhala and Tamil.
•Can be accessed on the web.
•A training component to build skills and capacity among regional youth to produce radio drama for social change.
•Focus Group Discussions and Regional Listener Groups give continuous feedback, generating pertinent content for the program.
•Weekly competitions and listener feedback by SMS.
Impact social
This Entry is about (Issues)
Point de départ : nous voulons que vous nous racontiez le moment où l'idée vous est venue. Racontez où et quand le ou les fondateurs ont compris dans quelle mesure cette solution pouvait changer le monde.
Power struggles between political parties and tensions between ethnic and religious groups were the norm in post war Sri Lanka.
With abuse of human rights increasing, ethnic divisions deepened. Media played a significant role as the main source of public information about the conflict. Segregated by ethnic and political interests, the media in Sri Lanka reflected the bias and prejudice of the two major ethnic communities, the Sinhalese and the Tamils. This meant that the media often played a non constructive, even destructive role in attempts at peace building.
YA TV felt it could contribute towards peace building, and thus embarked on this radio drama project, which would also provide accurate and balanced information, and create a platform for pluralistic opinion to discuss important national issues. It would also give space for the voices of minority ethnic groups, while including the majority voice too. It felt that Radio rather than Television will help access even the remotest parts of Sri Lanka, and a bilingual drama will appeal to all ethnic groups.
Précisez l'ampleur et la portée de l'impact social de votre solution à ce jour.
Results of an evaluation study conducted after the broadcast of 150 episodes shows that the drama is communicating the essential key messages and that people do feel that the drama can successfully change people’s attitudes towards the other community.
“Overall the view is that the drama is relevant to change behavior. For listeners it provides many messages, not just those related to peace and reconciliation. In addition to creating ethnic and religious awareness, they seem to appreciate its gendered messages of respecting women, women creating opportunities for themselves and the value of youth in society. They note that there are repercussions for bad actions.
Some listeners have been inspired to start activities with the intention of stimulating social change process at a community level. Two cases in point is setting up a women’s development society in Batticaloa to encourage women’s participation and setting up a Montessori school – raising a key message of the drama that attempted to encourage the involvement of youth in community activities with a special focus on including women.”
http://www.kannagipura.com/images/banners/2mlisteners-eng.jpg
Quel est l'impact envisagé de votre projet dans les un à cinq ans à venir ? Votre idée peut-elle être reproduite ? Si oui, comment ?
YATV intends to continue broadcasting the series by capitalizing on its established listener base. The ever growing number of appreciative correspondence on the program goes to show the positive influence it has on people and the potential growth for the drama. A majority are from Sri Lanka with the United States, India and the Middle East – Qatar – followed by the UK.
Our broadcast partner SLBC was inspired by KANNAGIPURA/M to launch a program of their own on similar lines. They broadcast a 50 episode Sinhala radio drama on City FM, Wednesday, 7pm – 7.30pm (continuing after KANNAGIPURA) named ‘EY AADEREN LAN VUNE‘.
The training component on skills and capacity building for regional youth will contribute towards independent productions of radio drama for social change.
Les projets gagnants sont ceux qui expliquent clairement comment ils comptent assurer et maintenir leur croissance. Indiquez votre plan de développement de l'impact sur six mois.
Tasks for the immediate 6 months
Les tâches de 6 mois
Tâche 1
Story Development, Scripting, Production and Broadcast for next phase
Tâche 2
Training on skills and capacity building for regional youth for independent productions of radio drama
Tâche 3
Promotional activities including competitions
Et maintenant, voyez plus grand ! Indiquez votre plan de développement de l'impact sur 12 mois.
Les tâches de 12 mois
Tâche 1
Further development of the drama if funding is secured.
Tâche 2
Training of youth from different parts of Sri Lanka in radio drama production if funding is secured
Tâche 3
Outreach programs
Combien de personnes ont été touchées par votre projet ?
Plus de 10,000
Combien de personnes pourraient être touchées par votre projet au cours des trois prochaines années ?
Plus de 10,000
Viabilité
Expliquez comment votre entreprise, programme, service ou produit est structuré.
Indéfini
Quels obstacles ont freiné la réussite de votre projet jusqu'à présent ? Comment prévoyez-vous de surmonter ces problèmes et les autres à mesure que votre projet se développera ?
Operational difficulties and ethnic stereotyping-The management guided the team. The two language teams learned to discuss and arrive at consensus.
The short duration is insufficient-attitude and behavior change takes longer to manifest.
There is a constant need to strike a balance-staying engaged with audience groups and remaining within the mainstream media realm.YA TV constantly ‘listens’ to the audience and listener group feedback, and has consultative meetings.
The relationship with broadcasting partner is mixed. This production was seen as a direct challenge to its staff private income. However the relationship between the two organizations has been cultivated over time. There has also been a process of convincing and partnership building between the two organizations.
Comment voyez-vous l'évolution des secteurs des technologies de l'information et des médias sur les 10 prochaines années ? Comment votre solution s'adaptera-t-elle à cet environnement changeant ? De quelle manière votre solution pourrait-elle entraîner ce changement ?
In the face of changing technology, the media sector is shifting more towards web based productions. In this light, YA TV goes global in uploading all its programming, video and audio, online. Its web portal allows its audiences to interact with us, which is a valuable contribution to maintaining interest and relevance, and increasing its audience base. This not only is a driving force for sustainability, but also is a trail blazer in initiating activities addressing pertinent issues.
L'échec n'est pas toujours une option. Si votre solution ne parvient pas à prendre de la vitesse au cours des deux prochaines années, quelles sont les autres applications de l'idée que vous pourriez explorer ?
Constructive and relevant interventions will always be ‘timely help’ to address pertinent issues, and therefore it is very unlikely that our solution can ‘fade’. If the medium of radio grows to be less effective, other avenues like web productions, television and street theater can be explored, or even used as complementary media.
Donnez des détails sur vos choix en expliquant votre plan de financement.
The British High Commission in Sri Lanka funded the project for the period Feb 2009 - March 2011. The second phase was supported by the US Embassy in Sri Lanka from April 2011 – August 2011. Broadcast of the program continues presently with no outside financing, and YA TV is presently seeking funding for the next phase for the continuation of the program.
Quels sont vos différents partenariats ?
YATV being the only dedicated PSB producer in Sri Lanka, works with partner organizations in developing media interventions that are of specific concern to the development activities of the partner and in keeping with the mandate of YATV. They are guaranteed that the programs will be produced with good journalistic principles and appropriate sensitivity to the social concerns being discussed.
Quel type d'équipe (salariés, volontaires, etc.) vous permettra d'atteindre les objectifs de croissance décrits à la section Impact social ?
YATV has in-house capacity and expertise required to consistently ensure technical competence and content awareness in the project. It has the technical and production capacity and capability, (with personnel with different language speaking skills) as well as state of the art production facilities and infrastructure support. It also commissions professionals on a regular basis to train the in-house staff and enhance their professional activities.
(http://youngasia.tv/logo/YATV-Hierarchy.jpg)
Changemakers est un espace de collaboration et de soutien. Indiquez les ressources communautaires dont vous auriez besoin pour développer durablement votre initiative. Sélectionnez toutes les réponses qui s'appliquent
Investissement, b. Ressources humaines/talents, Recherche/informations, Collaboration/réseautage, Aide bénévole (juridique, financière, etc.), Innovation/idées, Tutorat.
Indiquez les ressources que vous pourriez offrir pour aider d'autres initiatives. Sélectionnez toutes les réponses qui s'appliquent
b. Ressources humaines/talents, Marketing/médias, Recherche/informations, Collaboration/réseautage, Aide bénévole (juridique, financière, etc.), Innovation/idées, Tutorat.
Détaillez les besoins ou les offres d'aide indiqués ci-dessus et/ou suggérez d'autres catégories de soutien qui ne figurent pas dans la liste.
The lack of a conducive and viable environment for social communication in Sri Lanka due to the Government’s attitude towards International Agencies makes it difficult to secure long term funding for media interventions. Hence any support towards media interventions for social change will contribute towards development and sustainable peace in Sri Lanka.
Résumé
Définissez votre entreprise, programme, service ou produit en une ou deux phrases courtes.
YATV's social media intervention,the radio drama KANNAGIPURA/M, engages in peace building between ethnic communities.
Expliquez en quoi votre solution est innovante en une ou deux phrases courtes.
KANNAGIPURA/M is Sri Lanka’s only Sinhala-Tamil Radio Drama which promotes inter ethnic relations with entertainment for youth.