We are a media brand whose sole aim is to redefine university culture. We bring people together. We write stuff, film stuff, host stuff.
A propos de vous
Ogunbwale - Thomas
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Country of residence of entrepreneur
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
Anthony Ogunbowale Thomas is a creative social entrepreneur who has always had an inclination for innovative ideas. From a young age Anthony was an avid drawer which led him to come up with invention ideas ranging from Automotive security to GPS technology. In 2010 he was elected President of Kingston Entrepreneurs Society at Kingston University London, where he led a talented team onto win Society of The Year and Kingston University Enterprise Champions. Anthony also brokered Kingston Entrepreneurs' first international inter university business plan competition with the university of Toronto, University (Canada) of Beijing (China), Sao Paolo (Brasil) and Berkley University (California) making Kingston the only UK university represented. Within the same year he led a team towards the soft launch of a film initiative ‘The Film Hive’ at the BFI which aimed to bridge the gap between film students across UK universities with industry.
Anthony oversees 'Good-fruit'. A leaders talent management organisation that identifies emerging influencers in culture, industry and politics who reside in the Christian faith. The intent; take them out of the four walls of church and present them to the world.
Nominated as a ‘Future 100 Leader’ a publication showcasing Britain’s 100 Most Outstanding Black Students in association with Barclays Capital, Deloitte and McKinsey & Co,Anthony was invited to the House of Lords to receive his award. Anthony was also an enterprising student of year finalist 2010 selected by Real World Awards.
A propos de votre organisation
Royaume Uni, LND, Wembley
Pays dans lesquels ce projet crée un impact social
Royaume Uni, XX, UK, France, Canada
Votre organisation est-elle une
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Le besoin : quel problème tentez-vous de résoudre ?
University does not adequately prepare students for life after university. In the UK (Europe) and places in Asia, North America university students and graduates are not educated with real life skill knowledge that develop them into indispensable individuals during and post studies. For example, business students learn about 'risk' in the context of barcalys capital or mckinsey, but a large majority might not find a job in that context and therefore find themselves with knowledge that is not immediately useful - how long this time lasts varies between candidates. We need to share insight, information, content that develops individuals as people. Collegiate culture such as societies, clubs offer credible avenues for emerging talent to propel into career, these systems need to be supported.
La solution: quelle solution proposez-vous ? Soyez précis !
We produce content in film and editorial covering university culture (collegiate culture) across the UK, North America, Asia that enhances the richness of people and work/projects behind from the most active clubs 'emerging students'. We mix this with real world perspective - The economist, monocle magazine, franklin and marshall hybrid. We also organise events and talks under our 'Modern Educate' brand which brings together the student/alumni community from different universities for networking and learning from 'people from the field' and forward thinking companies. The events have covered brand Britain and it's meaning, opportunities and future. Future events coming up will include panels from film and design industry.
Le système : décrivez un exemple spécifique montrant de quelle façon votre initiative fonctionne ; indiquez vos principales activités.
Events: Our Rebuilding Brand Britain event brought students and graduates from Central Saint Martins, Goldsmiths, London Business School to share their thoughts and insight into discussion over brand britain. This was hosted at offices of global brand agency Wolff olins who had their strategists join debate with attendees. This mix of talent from universities and co-working between companies and talent provides opportunity for talent to shine and break past 'normal' gatekeepers to companies.
Publication: Issue 01 of Emerging Students mixed sharp journalism, original photography and illustration. Top 10 student/alumni to watch 2012. New York’s growing gourmet ketchup company, LSE entrepreneurs, The Origin & rise of Superheroes, Scandinavian society’s modelling example. The new strength of home entertainment, the people and players reviving the demand for wool, new champions for diversity in the fashion scene, UK streetwear’s freshest new arrival, emerging creative talent taking big brands in their quake, one on one with author and consultant discussing the value of manners in modern society, the power of citizen diplomacy, 2011 sport in review.
+Modern Educare Supplement: The value of Manners in Modern Society with consultant and author of ‘A Done Thing’ Simon Fanshawe. This publication has proven to be a great promotion to those featured!
Film: We produced footage for London Business School's Latin Americas Club, Latin American Business Forum. The brief was to create promotional work for their conference and give an introduction to the club and it's mission.
Le marché : qui sont vos collègues et vos concurrents ? Identifiez les autres personnes qui travaillent à répondre au même besoin et indiquez ce qui vous différencie d'elles. Comment ces concurrents pourraient-ils influencer votre réussite ou votre croissance ?
Peers: Student papers, society clubs, emerging talent/projects
Competitors: Free Student Magazines, student media companies, free news sites.
Others working to address similar things we do:
School of life: Mainly focuses on practical wisdom on how to do life, we are different because our content encompasses that and content more accurately relevant to young adults in and post university studies, launching in career.
The Do Lectures: Inspirational videos, but no Q&A with emerging talent or building of university collegiate culture
Student/University blogs (free) We take pride in producing stories that are not picked up by other student media outlets, we have an international team of correspondents and ensure a quality platform for features partnerships are created.
Select the stage that best applies to your business
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This Entry is about (Issues)
What is the social impact you have had to date and how you measure it?
We seek to redefine the 'education' that students/graduates/emerging talent receive. Our first issue 'The Shakes Issue' featured deep interview on exploring the power and value of manners in modern society. What were it's original social purpose, how it was misrepresented by the upper class, and it's role and value today for people in particular emerging talent and students. We see the power of video content such as Ted.com or Do Lectures and believe a new brand with content (on and offline) geared more towards young leaders, graduates, students bridging the gaps in this stage of life would be greatly beneficial.We believe that clubs and societies hold unlocked potential in the current employment crisis and hope to enrich them into credible avenues for progression and elevation of students
What barriers might hinder the success of your business? How do you plan to overcome them?
We need a bigger dedicated team with new specific roles. In the short term we aim to overcome this by utilising the various skill sets of each team member twice even three times over! Our long term goal is to really push subscriptions and advertising to create cashflow for this purpose.
We want to have a sustainable Print run: Not being able to go into print, we hope to build subscriptions for this and even where possible gain sponsorship for future runs. Also 'Ben & Jerry's investment' (hopefully) :)
How does your model address financial, social, and environmental sustainability?
People say that magazines are dead - this is not true. The industry is strong and although young, have already been successful in proving demand through individual purchases of our issue. Our business model uses subscriptions (which alone triple overhead cost per uni for printing one issue) we then have advertisers who we are selective over - we want to build a real estate that accepts only quality, good, strong companies and brands across our web, film and print components. This topped with offline event ticket sales.
The student/graduate market will never cease for the foreseeable future. The market will continue to refresh itself which means there will always be people to develop, support and inspire - the movement will continue - which will then see 'alumni emerging students' become examples for those behind. This will happen across Europe, North America and Asia.We hope to use the platform to support 'good' projects, people financially because that's what we want to see change university culture ' a social do-good culture that's cool'
Our print will be printed on uncoated matte paper, recycle to give a fresh natural look.
We embrace digital media which in small regard, reduces physical waste and emissions.
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
Entrepreneurship has always been in developing countries. What we are seeing now (and need to see more of) is the structural support and harnessing of the natural entrepreneurial hear. Providing the knowledge and easy to use resources will enable grassroot entrepreneurship.
For me one of the key products of social entrepreneurship in developing nations is it's ability to help everyday-normal people realise their potential in adding value to themselves, family, local community. It's the shift in mentality and action.
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
I think the most challenging aspect would be adjusting to life there, whether it's eating, or living conditions - but this is the beauty of the trip!
I think I would find the appreciation of the small little things in life rewarding. Seeing how much they value even a plate of rice, their family, health would be inspiring, but more so seeing them be able to live a higher quality of life through the entrepreneurship programme would last for life - you don't forget the face of a father who realises he can now provide for his family and send his children to school.