Hey Sister, Get Clued-Up
Hey Sister, Get Clued-Up--a place to learn about our human rights, our healthy options, our financial empowerment, our political powers, how to be a social media intelligent woman and so much more...
A propos de vous
A propos de vous
A propos de votre organisation
Global Give Back Circle
États Unis, NY, New York, New York County
Pays dans lesquels ce projet crée un impact social
Kenya, XX, Nationwide
Votre organisation est-elle une
organisation à but non lucratif
Depuis combien de temps votre organisation opère-t-elle ?
Plus 5 années
Votre organisation a-t-elle reçu des récompenses ou des prix ? Si oui, indiquez-nous lesquels.
The Global Give Back Circle is our parent organization, and it was honored in 2009 to be selected as one of two CGI Commitments, out of 1,200 to be featured in the Opening Plenary Session with President Clinton as a featured Progress Report. The Global Give Back Circle was also featured on the cover of Microsoft’s Annual Citizenship Report in 2011.
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Intitulez votre soumission
Hey Sister, Get Clued-Up
Sélectionnez la phase qui s'applique le mieux à votre solution
Idée (vous êtes sur le point de lancer le projet)
Depuis combien de temps le projet existe-t-il ?
Encore au stade de l'idée, mais il sera bientôt lancé
Parmi les propositions suivantes, laquelle décrit le mieux les obstacles que votre projet tente de surmonter ? Jusqu'à deux réponses possibles
Le besoin : quel problème tentez-vous de résoudre ?
Hailing from Kenya's poverty stricken rural areas and city slums, we know first-hand the challenges our sisters have in gaining access to vital and inaccessible information and resources that can change their lives. For a poor girl in Kenya, in addition to education, gaining access to information relating to health, financial empowerment, human rights and how to leverage technology as an information bridge is critical to successfully transitioning her out of poverty and into prosperity.
Our project addresses this problem and gives girls the power and ability to break from the chains keeping them from breaking out of poverty forever.
La solution: quelle solution proposez-vous ? Soyez précis !
“Hey Sister, Get Clued-Up” is a multi-channel membership club that leverages technology to promote peer-to-peer dialog among young African women on issues surrounding Human Rights, Health, Financial Empowerment and Social Media Intelligence. Aimed at networking 10,000 African girls worldwide, Hey Sister, Get Clued-Up leverages radio, cell phone technology, boots-on-the ground forums and a website to transfer knowledge, enlist engagement and provide access to solutions that help young women realize their full economic, social and physical powers. Membership has only one requirement – that knowledge gained becomes knowledge given back to others.
Le système : décrivez un exemple spécifique montrant de quelle façon votre initiative fonctionne ; indiquez vos principales activités.
1) Biana, a young Kenyan girl from a remote village in Pokot, who is fortunate to have access to the Internet, joins the Hey Sister community. She is allocated a unique number and is required to take ‘the pledge’ – a commitment to use the power of her voice to disseminate the critical information discussed therein back in her village.
2) Through her membership, Biana is given access to vital information. She is enabled to create and engage in dialogue surrounding financial empowerment and more importantly health. Being from Pokot, her mother has recently started pressuring her to undergo female genital mutilation (FGM), as her friends are undergoing it too.
3) Through the ‘Ask Hey Sister’ forum, she is able to post questions anonymously and receive answers and feedback from her sisters and professional women from around the world. She is also able to educate herself and her friends on the risks of FGM and to locate rescue camps where she and her friends can visit and receive facts about exercising their rights.
4)Because of Biana’s pledge, the model ensures that the dialogue is shared not only with those who have Internet access, but also with those without. Together the girls disseminate knowledge gained back in their rural communities and propel their voices to African women around the world.
Le marché : qui sont vos collègues et vos concurrents ? Identifiez les autres personnes qui travaillent à répondre au même besoin et indiquez ce qui vous différencie d'elles. Comment ces concurrents pourraient-ils influencer votre réussite ou votre croissance ?
Our peers and competitors are all other information-disseminating organizations, such as Nike’s Girls’ Hub who targets girls and young women. We don’t view competition as a challenge, because we always like to finds means for collaboration. However, we do believe that we have a competitive edge because we STARTED as a girl-structured initiative, and we will grow through our individual networks so that we are growing through shared values, mission and goals for what success looks like.
What differentiates us is that our website is an example of what beneficiaries can do when they blossom into benefactors. Our site is also an example of the power in uniting two groups of students (Kenyan girls and USC web students) globally to impact youth and create change around the world.
This Entry is about (Issues)
Quelle(s) solution(s) votre projet propose-t-il pour améliorer la vie des femmes et des jeunes filles en recourant aux technologies ? (plusieurs réponses possibles)
Accès à la technologie, Accès à l'éducation/la formation, Accès aux soins de santé, Accès aux opportunités économiques, Changements de politique.
Jusqu'à ce jour, quels résultats a obtenu votre projet ?
Because our solution is currently in the pilot phase, we do not currently have a measurable impact to date. However, we have presented and shared our commitment to action with our peers and network of 535 girls in the Global Give Back Circle, and have received many accolades for the work and progress, which has been completed by our team of eleven girls from Kenya and a team of students at the University of Southern California.
Quelles sont vos prévisions en termes d'impact au cours des trois prochaines années?
After launching the Hey Sister, Get Clued-Up website (the hub of our multi-channel operation) within the next few weeks, we plan to reach 10,000 girls over the twelve months following the launch.
In the second year, we plan to double our memberships and start earning income from advertisers.
In our third year, we plan to be a self-sustaining operation.
Quels sont les obstacles qui risquent de freiner votre projet ? Comment pensez-vous les surmonter ?
Our initial concern was that of costs - development and maintenance costs for the website component of the Hey Sister model. In our case, we were fortunate to have a group of students at the University of Southern California help us in building our site as part of their senior project. We plan to cater for the maintenance costs to ensure sustainability by adding marketing tools for advertisements and/or apply for grants and funding.
Content relevance and accuracy were also an initial concern, but we solved this too by garnering an Advisory Committee of professional women, who will guide us in writing, editing articles, and sourcing outside content.
Les meilleures propositions possèdent un programme solide détaillant leurs prévisions pour atteindre et suivre leurs objectifs de croissance. Identifiez vos objectifs à 6 mois pour accroître vos résultats
To establish a viral marketing campaign that will gain audience and engage them in our website.
Définissez les trois tâches principales à accomplir pour atteindre ces objectifs à six mois
We will work together to run social media campaigns and build professional relationships through blogging and online platforms.
Focus on world-standard website content that will aid our sisters in changing behaviours and attitudes that will better lives.
Establish a bi-weekly viral marketing plan that will attain and engage members committed to being 'the voice of the village.'
Et maintenant, voyez les choses en plus grand ! Identifiez vos objectifs à 12 mois
Onboarding 10,000 girls throughout Africa – all dedicated to giving back in time and talent and be ‘the voice of the village.'
Définissez les trois tâches principales à accomplir pour atteindre vos objectifs à 12 mois
Onboard 10,000 new Hey Sister, Get Clued-Up members, specifically African girls and and young women between 18-35 years of age.
Recruit content providers from our circles of influence, gaining 12 featured columnists and 4 articles per person annually.
Collect feedback & publish stories on how the website has bettered girls & how they've used information gained to better others.
Création de l'organisation : nous voulons tout savoir sur votre déclic. Expliquez-nous oú et quand les fondateurs se sont rendu compte que cette solution possédait un véritable potentiel pour changer le monde.
Our “Aha” moment came the day we were given access to technology through a 9-month ICT Course that was granted to us when we became beneficiaries of a 2008 Clinton Global Initiative Commitment, the Global Give Back Circle. Our worlds totally changed the day we learned that the world really is flat. We all went on to universities, and as a token of our appreciation for all that has been given to us, we decided to become benefactors and register our own 2011 Clinton Global Initiative University (CGIU) Commitment, Hey Sister, Get Clued-Up.
In 2011, we made the commitment to help disseminate critical information to girls like us. In March of this year, our commitment was selected to be a featured progress report at the CGIU meeting in Washington DC. CGIU created a video of our commitment and played it for everyone to see. This was an honor for us and it certainly has motivated us to make our commitment a success.
Quels sont vos différents partenariats ?
1.The Clinton Global Initiative University where the idea was made as a commitment and has since been one of our partners and supporters.
2.The University of Southern California, as they provided $20,000 in pro-bono website design work.
3.The Global Give Back Circle, a non-profit organization in which we are beneficiaries.
Expliquez plus en détails les besoins et les offres indiqués ci-dessus ou proposez un type d'aide non mentionné dans la liste
Our biggest need is funding to further the Hey Sister, Get Clued-Up model, including web developers, administrative & maintenance costs. Through the Global Give Back Circle, we are fortunate to have a network of 535 girls who are willing to give back in time and talent. We also have a network of mentors and professional women who are able to provide pro-bono services, information and resources.