'Desire to fly...' with Start-up Soldier
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Go to Project: 'Desire to fly...' with Start-up Soldier.
'Desire to fly...' with Start-up Soldier (DTF-SS)(www.desiretofly.in) is a portal for aspiring entrepreneurs containing soft-learning tools (short-stories, pictures, movies, etc.) that help demystify perceptions of risk and failure in starting a new venture/enterprise. These tools are available concurrently in TWO Languages (Hindi & English) and targeted towards bi-lingual Indian middle-class.
A propos de vous
A propos de vous
A propos de votre organisation
Inde, MM, Thane
Pays dans lesquels ce projet crée un impact social
Inde, MM, Thane
Age de l'innovateur :
Plus de 34 ans
Sexe de l'innovateur :
Votre organisation est-elle une
Depuis combien de temps votre organisation opère-t-elle ?
Moins d'un année
Intitulez votre soumission
'Desire to fly...' with Start-up Soldier
Sélectionnez la phase qui s'applique le mieux à votre solution
Croissance (votre pilote fonctionne et commence à prendre de l'ampleur)
Depuis combien de temps le projet existe-t-il ?
En place depuis moins d'un an
Le besoin : quel problème tentez-vous de résoudre ?
India is a fast growing economy. Yet it lags globally when it comes to entrepreneurship. This, ironically when 60% Indians have been found to possess entrepreneurial traits and express their desire of setting their own business, given an opportunity.
50% population is less than 25 and defined as ultra entrepreneurial in multiple studies, yet entrepreneurship is not a preferred career choice for most.
The country of 1.2 billion need enterprises. Currently, only 16% population own a business of which 97% employ 5 people or less.
Research shows that lack of support systems and absence of tools that help demystify perceptions of risks and failures are the two major bottle-necks to this growth.
Training infrastructure for entrepreneurs, though growing, is still poor and limited in reach.
La solution: quelle solution proposez-vous ? Soyez précis !
We are www.desiretofly.in (DTF-SS), a portal that contains self-learning tools to help entrepreneurs ward off perceptions of risk and failure.
We use storytelling as our medium of delivery. Our stories come in diverse formats, besides Text format. (See image – DTF-Conceptual Framework)(visit www.desiretofly.in)
All our content is developed in backdrop of Indian socio-cultural conditions.
Further, we provide this support currently in two Indian languages: English & Hindi.(Speakers-population - 41% Hindi, English 11%)
Storytelling has been an ancient and powerful form of learning in India. Stories have the power to deliver complex and subtle messages with relative ease. It is an inclusive method for wide range of customer segments.
We use it to help Aspiring Entrepreneurs gain confidence and take the plunge.
Further, having motivated them, we also participate in their enterprise building process through our consultancy, mentoring & advisory support services - Start-up Soldier.
Le système : décrivez un exemple spécifique montrant de quelle façon votre initiative fonctionne ; indiquez vos principales activités.
Ms. Shashi Shinde a retired teacher, on 27 June 2012, sent this mail after reading a 'DTF-SS' case-story on our blog:
"Story well narrated to step in for new ventures. In fact the first thought went to my son who is also planning to leave his job and venture with his own software co. I as a mother is more scared and doubtful for he will be leaving the constant incoming money and try his hand at some thing that he is not sure whether it would work or not . but has strong convictions and ready to face the tune as it comes. This story gave me a little encouragement to think like my son and have a positive attitude in his new venture."
There have been similar feedbacks from a cross-section of audience in last 8 months. Several mentors and successful entrepreneurs have found DTF-SS stories extremely interesting and relevant for aspiring entrepreneurs.
However, we also realized that creating an impression with experienced grown-ups is one thing and catching the imagination of youngsters is a ball game different altogether.
The reading (story experiencing) habits have transformed with the arrival of electronic media, internet and now smart-phones and hence we realized that we too would have to modify our approach to be relevant.
Thus though vanilla text-stories form the base of our solution-delivery, we have now incorporated other advanced and innovative methods including, audio, video, pictures, music, infographics, exercises, workshops, hot-lines and history to communicate our message, creating a bouquet of storytelling techniques. (5 Sep 2012)(www.desiretofly.in)
Le marché : qui sont vos collègues et vos concurrents ? Identifiez les autres personnes qui travaillent à répondre au même besoin et indiquez ce qui vous différencie d'elles. Comment ces concurrents pourraient-ils influencer votre réussite ou votre croissance ?
India is warming up to entrepreneurship, 92% entrepreneurs felt so in a recent survey, yet SMEs contribute only 9% to GDP. Till now work for Entrp.-dev. has been happening in niche sectors, by a few.
But the country needs to nurture opportunities that utilize India as a market, respecting its uniqueness in demand, supply & culture.
The differentiating factor for DTF-SS is that our Content touches Indian middle-class sensibilities and their problem areas. (40% population, Income group INR 0.3 - 1.7 mio)($6k-30k) (Educated, Financially self-sufficient & Ambitious.)
We take our marketing beyond big cities, into tier-II and tier-III locations. (65 mio Internet users, 16 million in Rural India)
Our Messages motivate people to do what they would love to do in life without being afraid.
This Entry is about (Issues)
Votre initiative s’occupe de quelle(s) solution(s) pour aider des entrepreneurs émergents et pour aider des petites entreprises à croître et à s’augmenter dans des communautés mal desservies ? (sélectionnez tout ce qui est applicable)
Accès au financement, Accès à la technologie, Accès aux opportunités économiques, Changements de politique.
Jusqu'à ce jour, quels résultats a obtenu votre projet ?
DTF-SS has been successful in impressing individuals and has now started touching groups. Our web traffic (website, blog, facebook, youtube) has been growing evenly, forming patterns and so is our ranking on Google Search.
Off-line, the consultancy services have yielded two success stories in form of two new enterprises - Aaji Care-at-Home Services LLP and MyGadgetsSecondLife. (See attached – Customer-Testament) & (http://www.desiretofly.in/start-up-soldier/)
Both the organizations are now on way to their first revenues from this month. They have extended their engagement with 'The Start-up Soldier' beyond the initial period. These entrepreneurs have benefited directly in several areas critical to start-ups including: sharpening the original idea, name-selection, planning, hiring, compliance, marketing and training. AajiCare now employs 11 people and going-to-market in one-week and MyGadgets, is launching in NUS, Singapore end-September. Lastly, 12 calls & idea to- E's HOTLINE.
Quelles sont vos prévisions en termes d'impact au cours des trois prochaines années?
DTF-SS aims to create engaging content and supporting marketing to achieve the following in 3 years:
- Get 10 million visitors to the web-properties.
- Capture 1 million subscribers (100k, 300k & 600k-year 1,2,3)
- Address 10,000 consultancy questions (including issues like bank-finance, service tax, technology validation etc.)
- Host 1000 offline workshops/story-sessions
- Provide direct mentoring support to 100 entrepreneurs.
In 3 years time DTF-SS aims to emerge as the most trusted source of learning & support resources on entrepreneurship in India.
Our numbers currently are small, but growing consistently on each of the above benchmarks.
Next 6 months form the most crucial phase for DTF-SS - Proof-of-concept successful, now time to establish the enterprise.
Quels sont les obstacles qui risquent de freiner votre projet ? Comment pensez-vous les surmonter ?
DTF-SS has to build a powerful brand equity, for industry & academic references to come by.
Further monetization over web could come as an area of challenge. Consumer behaviour over internet in India is grossly different, though consistently evolving. This will demand constant innovations and watchful eyes from our side.
We beat these barriers over next six-months by:
- Reaching our end-customers directly and touching their pain-points.
- Creating PULL-force for our brand through relevant messaging over social media, on/offline forums and word-of-mouth publicity.
- Tapping into people TRULY-IN-NEED and building success-stories like AajiCare & MyGadgetsSecondLife.
- Developing brand-ambassadors through off-line interactions including workshops, story-sessions, etc.
Les meilleures propositions possèdent un programme solide détaillant leurs prévisions pour atteindre et suivre leurs objectifs de croissance. Identifiez vos objectifs à 6 mois pour accroître vos résultats
To be a national level player through product enhancement, extended outreach and success-stories
Définissez les trois tâches principales à accomplir pour atteindre ces objectifs à six mois
Product (Content): To be available in 12 formats beyond text-stories. (initiated)
Outreach: SEO for relevant search-words (non-name) supported by basic technology up-gradation.
Creating more success-stories out of on/off-line opportunities that come available.
Et maintenant, voyez les choses en plus grand ! Identifiez vos objectifs à 12 mois
Consolidating the monetization model, Start-up funding and Team Building.
Définissez les trois tâches principales à accomplir pour atteindre vos objectifs à 12 mois
Monetization: Setting-up revenue-base from up to 5 streams.
Investment: An appropriate amount (equity/debt), for team building and marketing under a 3 year investment window.
Building Team: Headed by - CTO & CCO (Chief Creative Officer) supporting the founder CEO.
Création de l'organisation : nous voulons tout savoir sur votre déclic. Expliquez-nous oú et quand les fondateurs se sont rendu compte que cette solution possédait un véritable potentiel pour changer le monde.
The founder is a writer and has worked with start-ups for 17 years. The original thought was of writing case-studies for B-Schools. (100 case-studies).(Nov-Apr)
Though, publishers found the idea interesting, but did not commit. Probably, Entrepreneurship is still an evolving area for most B-Schools.
But since lack of learning-resources had hurt the founder himself, he took random feedbacks to find segment of people showing interest.
That was when founder decided to reach end-users directly. He turned the concept into STORIES; launching an e-book (Apr 12) and then as Blog (http://desiretofly-stories.blogspot.in)(A story a month-May 2012)
The blog rcvd. readers from 16 countries (60%India, 30%US) - now daily traffic. A leading entrepreneur wrote back ‘It would be worthwhile spending a lifetime in spreading these stories.’
And then, AajiCare & MyGadgets… happened, cementing founder’s belief in the idea. Aug 2012, the blog became www.desiretofly.in & the journey continues...
Quels sont vos différents partenariats ?
Initial efforts were focused towards established institutions. Subsequently focus became like-minded entrepreneurs. The results:
- Social Squared – Helping with web-site design (www.socialsquared.in)
- AajiCare – Workshop pilots (www.aajicare.in)
- MyGadgetsSecondLife – Tech-consultancy arm of DTF-SS.
For scale-up stage, DTF-SS has identified a business-mentor and an adviser on financial matters - two distinguished entrepreneurs, who have mentored the founder in the past as well. (names being withheld at this point)
The founder is now looking for creative talents to join DTF-SS.
Expliquez plus en détails les besoins et les offres indiqués ci-dessus ou proposez un type d'aide non mentionné dans la liste
DTF-SS invites collaboration/interest from Educational Institutes for germinating the idea of Entrepreneurship as a career-option among young students through workshop sessions. We use story-telling, exercises and events for a value-driven learning experience. (For details and contact, Visit: http://www.desiretofly.in/dtf-workshops/)