LoudSauce - crowdfunded ad space for your favorite causes
This entry has been selected as a finalist in the
We Media PitchIt! Challenge: How can we use media to inspire a better world? competition.
LoudSauce gives people a social way to buy ad space for their favorite causes. There are many great projects out there, but they usually have limited awareness and poor marketing. LoudSauce will aggregate supporters' micro-contributions to amplify these organizations’ efforts, therefore broadening and deepening their ultimate impact.
A propos de vous
Section 1: About You
Prénom
Colin
Nom
Mutchler
URL du site Web
Organization
LoudSauce
Pays
Royaume Uni
Section 2: About Your Organization
Your idea
Name Your Project
LoudSauce - crowdfunded ad space for your favorite causes
What is your idea? What makes it innovative? Why is it important?
LoudSauce gives people a social way to buy ad space for their favorite causes. There are many great projects out there, but they usually have limited awareness and poor marketing. LoudSauce will aggregate supporters' micro-contributions to amplify these organizations’ efforts, therefore broadening and deepening their ultimate impact.
Will you launch your idea as a business or non-profit?
Entreprise
Country your work focuses on
États Unis
What will be the impact of your idea?
LoudSauce will transform advertising from being primarily a medium for consumption to become a medium of civic participation that highlights inspiring people and organizations, and generates positive breakthroughs toward a sustainable economy. By connecting (1) social organizations in need of the large-scale brand building awareness, (2) leading creatives looking for more inspiring work, and (3) individual donors who understand the power of media, the LoudSauce community will breath life into inspirational ad content, and in doing so will:
- popularize relevant and timely causes in the broader public imagination
- create a new market for existing conscious ad content
- inspire leading creatives to rise to the challenge to create new ad content for social causes
- increase attention and funding to leading social organizations and leaders building a better world
Who will help you develop your idea? Why are you the one to make this happen?
LoudSauce will be developed by myself, Christie George, and Tao Y Ge. Because of the unique combination of our experience – in independent film & social entrepreneurship (Christie), digital advertising & creative commons (Colin), and data analytics & web services (Tao) – our team understands more deeply than most that a huge number of people, especially those rising in the current generation, have a deep desire to participate in something profound that makes a massive difference in the world. We see that socially bought advertising can uniquely fill that need for those people to participate in the creation of a positive vision for the future. Crowdfunded ad models have proven a string of isolated successes with MoveOn, the Obama campaign, and even an 'atheist bus campaign' in London (http://www.atheistbus.org.uk/). Now it’s time to offer a tool for everyone. With a proven track record in both non-profit and for-profit digital marketing and open source collaboration, I am the right person to make this happen.
How much will it cost to launch your idea? (This can be an estimate)
The key next steps to launching this venture are to build a solid prototype and test with a few social enterprises. In order to build a prototype we need to hire designers and a few developers to build and test the initial application. At the same time, Colin will need to work on key partnerships with Google Adwords, offline media partners, and key sustainable brands. We estimate that we need 2 weeks of a senior visual designer and interaction designer, and 4 weeks of a senior developer (in addition to Tao). This will cost an estimated $48,000 over 3 months from Feb - April 2010. Additional relatively minor fixed costs include hosting of $30/month). We plan to develop a pro version of the service for social enterprises, which we will be able to begin charging for later this year.
This Entry is about (Issues)
| Fichier attaché | Taille |
|---|---|
| LoudSauce_Home.png | 364.53 Ko |
| LoudSauce_example.png | 321.6 Ko |
 | 120 weeks agoa. b said: IT'S A NEW DAY...FOR ONE of SEVEN...IT'S A NEW DAY...LOUD SAUCE HEAVEN. Congratulations teammates...for spreading Loud Sauce on a ... about this Competition Entry. - lire plus > |
| 123 weeks agoa. b said: Please explain why your idea/project, is suited/perfect to using... 'media' ...to bring about A BETTER "WORLD"...the entire ... about this Competition Entry. - lire plus > |
| 123 weeks agoColin Mutchler updated this Competition Entry. |
| 124 weeks agoColin Mutchler submitted this idea. |
| 124 weeks agoColin Mutchler submitted this idea. |