Having witnessed at first hand the discrimination faced by her Turkish husband, Swedish
entrepreneur Sofia Appelgren, founded Mitt Liv (MyLife) to increase diversity and inclusion in
the Swedish labour market. Through mentoring, training and a wide range of contacts, Mitt Liv
aims to open doors for women with immigrant backgrounds. Sofia is identifying the most
driven of immigrant girls in Sweden and helping to launch them into the labour market. She
seeks out these dynamic and entrepreneurial young women and matches them with Swedish
entrepreneurs and corporate leaders thereby tackling the dual challenges of integration and
joblessness among immigrant girls in Sweden.