Global Buddies: Building Bridges for Change in the 21st Century
Global Buddies brings traveling families to communities usually left out of the tourism industry, providing a platform for visitors and locals to forge authentic personal connections. Local communities host 2-week programs of mutual discovery that include service projects, educational activities within the community, and joint expeditions to key heritage sites. Through shared experiences, visitors and locals alike develop a global identity. Current programs operate in South Africa and Uganda; expanding to China and Cambodia in 2010.
For us, relationships are the essence of travel. Traditional tourism keeps locals at a distance from travelers, and few residents get to know visitors. ...
About You
Contact Information
Title
Dr.
First name
Diane
Last name
Flannery
Your job title
Executive Director
Name of your organization
UTU Social Ventures
Organization type
NGO
Annual budget/currency
$121,590
Mailing address
5060 Hood Drive, Woodland Hills, CA
Telephone number
310-794-8117
Postal/Zip Code
91364
Country
United States
Website
Email address
Alternative email address
Alternative email address
Your idea
This will be the address used to plot your entry on the map.
Street Address
5060 Hood Drive
City
Woodland Hills
State/Province
CA
Postal/Zip Code
91364
Country
United States
Geotourism Challenge Addressed by Entrant
Quality of tourist experience and educational benefit to tourists , Quality of benefit to residents for the destination .
Organization size
Small (1 to 100 employees)
Indicate sector in which you principally work
Community Organization
Year innovation began
2006
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Indicate sector in which you principally work
Education.
Name Your Project
Global Buddies: Building Bridges for Change in the 21st Century
Describe Your Idea
Global Buddies brings traveling families to communities usually left out of the tourism industry, providing a platform for visitors and locals to forge authentic personal connections. Local communities host 2-week programs of mutual discovery that include service projects, educational activities within the community, and joint expeditions to key heritage sites. Through shared experiences, visitors and locals alike develop a global identity. Current programs operate in South Africa and Uganda; expanding to China and Cambodia in 2010.
For us, relationships are the essence of travel. Traditional tourism keeps locals at a distance from travelers, and few residents get to know visitors. ...
Innovation
What is the goal of your innovation? Please describe in one sentence the kind of impact, change, or reform your approach is intended to achieve.
We build bridges between families around the world, creating a shared global identity among people who would otherwise never meet.
Please write an overview of your project. Include how your approach supports or embodies geotourism or destination stewardship. This text will appear when people scroll over the icon for your entry on the map located on the competition homepage.
Global Buddies brings traveling families to communities usually left out of the tourism industry, providing a platform for visitors and locals to forge authentic personal connections. Local communities host 2-week programs of mutual discovery that include service projects, educational activities within the community, and joint expeditions to key heritage sites. Through shared experiences, visitors and locals alike develop a global identity. Current programs operate in South Africa and Uganda; expanding to China and Cambodia in 2010.
For us, relationships are the essence of travel. Traditional tourism keeps locals at a distance from travelers, and few residents get to know visitors. We link residents to a global community, giving them a deeper experience of their own culture and the world around them. This approach builds community pride, empowers locals, and increases residents’ well-being, as quotes illustrate:
“I didn’t think Americans would be interested in us. But from the first day, it was like we had always been together. From the second day, we were brothers and sisters…one family.” (African parent)
“I don’t just live here anymore. I live there and here. My South African Global Buddies and I are growing up together. Our lives have differences, but our hopes are the same.” (American child)
Explain in detail why your approach is innovative
We want visiting and local families to see themselves as equals in an interconnected world: global citizens with the power to make a difference. We offer three core innovations:
(1) Focus on children: We provide peer-to-peer experiences for young people ages 7-17 from visiting and host countries. While most youth travel programs work with high-school or college youth, we change how children see their place in a global society from a young age. By interacting directly with peers from very different cultures, youth’s identity as global citizens becomes second nature.
(2) Equal exchange: Our program works only if locals gain as much as visitors. We provide quality experiences for local and visiting families, offered in a spirit of transformation, not charity. Residents participate as equals in all Global Buddies’ activities and excursions, with joint discovery leading to new global identities for all.
(3) Authentic connections: We help locals and travelers develop personal friendships that change their perspective on who they are and what paths are open to them. We encourage families to maintain relationships after trips end and provide support for ongoing community service. Many travelers return to the same community multiple times—testament to the power of the relationships forged.
Impact
Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?
Over three years of operation, Global Buddies’ impact has rippled out to affect increasing numbers of participants and communities, both quantitatively and qualitatively. We piloted our model with two trips to Cape Town’s Mfuleni Township in South Africa. This year, we’ll operate separate trips to South Africa and Uganda.
2007: 1 trip, 42 participants (5 American &10 African families + additional locals)
2008: 1 trip, 73 participants (9 American & 20 African families + additional locals)
2009: 2 trips, 1,117 participants (18 American & 40 African families + additional locals)
Both we and our travelers raise funds to support community needs in places we visit: e.g., planting food gardens, providing school uniforms, hiring tutors, creating libraries, erecting playgrounds, building homes, digging wells. 2007: $4,300; 2008: $35,000; 2009: $20,000
Locals and visitors alike develop skills, attitudes and worldviews that change their perspective on their homes and their place in the larger world. Travelers gain a familiarity and connection with the place visited, which they share with ever-broadening networks. Both groups of youth come to see themselves and each other as Global Buddies—an identity that informs everything else they do in life and empowers them to build a sustainable global future.
In what ways are local residents actively involved in your work, including participation and community input? How has the community responded to or benefited from your approach?
Programs are offered in partnership with host NGOs, who serve as our guides and help plan all activities. The program is built around what locals want for their community.
Residents have responded with great enthusiasm. In South Africa’s Mfuleni Township, a community parade and brass band announce our arrival each year. In Uganda, a dinner of 300 residents celebrates the program’s opening, and we have been invited to a community wedding celebration. For people who lack the opportunity to visit other countries, Global Buddies provides an experience similar to traveling: contact with people from different cultures, new adventures, and broadened horizons.
How does your program promote traveler enthusiasm, satisfaction, and engagement with the locale?
Our approach gives visitors a unique opportunity to forge ties with locals. When people from different backgrounds connect around their children, in an atmosphere of trust, barriers crumble and they discover how much they share.
Families call Global Buddies the most memorable trip they have taken, because they feel like they aren’t just tourists, but get to experience the life of a community. Many fundraise upon returning home, to give back to the place they now feel connected to. Four of five families from our first trip returned as “alumni” participants the second year, and three are returning in 2009.
Describe how your work helps travelers and local residents better understand the value of the area's cultural and natural heritage, and educates them on local environmental issues.
Travelers and locals visit cultural sites and scenic natural spots together, to learn about an area’s heritage and understand a place’s unique history and character. Travelers learn some of the local language, songs, dances, and other traditions, which deepens their knowledge and shows respect for the local heritage. When residents see visitors’ enthusiasm for their lives and culture, they feel new pride in what their community has to offer.
Helping travelers and locals become environmental stewards, both locally and globally, is a key program element. Issues include water, recycling, food gardening, resource use, or global warming, depending on community need.
This Entry is about (Issues)
Sustainability
How is your initiative currently financed? If available, provide information on your finances and organization that could help others. Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff.
Our initiative is currently financed through trip fees, participant fundraising, volunteer efforts, and a small amount of donated staff time from our partner organization, UCLA Global Center for Children and Families. We fundraise to cover the costs of community service projects and full local participation in the program (meals, supplies, local transportation, destination fees). Our budget and revenues are as follows:
2008 Actual Budget: Expenses: $78,849; Revenue: $84,859
2009 Projected Budget: Expenses: $121,590; Revenue: $125,000
Size of part-time staff: 1; full-time staff: 0; volunteer staff: 4.
Is your initiative financially and organizationally sustainable? If not, what is required to make it so? Is there a potential demand for your innovation?
Our initiative becomes more sustainable each year. Trip fees cover in-country costs, and the process of putting trips together becomes progressively more streamlined. We are developing revenue streams that include grant fundraising and added trips to cover the extensive planning required. As we expand, economies of scale and donor cultivation will secure long-term sustainability.
The demand for our innovation is high. This year’s South Africa trip and a new Uganda trip are full, despite challenging economic conditions, and new communities have invited us for 2010. While the cost of trips is significant, virtually all participants describe the experience as worth every penny.
What are the main barriers you encounter in managing, implementing, or replicating your innovation? What barriers keep your program from having greater impact?
One barrier stems from the challenges of accessing capital to build a business. While we have proven that fees cover expenses on a trip-by-trip basis, developing trips to new locations requires a capital investment. It will take time and resources to secure the funds needed for extensive replication.
A second barrier is the challenge of conducting outreach to fill trips to capacity. We are addressing this with a social networking strategy that builds on our strength: personal relationships. So far, we have grown almost entirely through word of mouth and personal referrals. Inspired and enthusiastic travelers are our best salespeople, and most participants join because of a friend or schoolmate who participated previously. We are developing a social marketing strategy that gives repeat travelers a discount for every new family they refer. This simultaneously helps fill trips and make participation (and returning) more affordable for families.
A final barrier is the challenge of growing a business that is built on close personal relationships with travelers, locals, and host NGOs. Growth is essential to achieve sustainability from a business perspective. Yet keeping the personal flavor is essential from a programmatic standpoint. We are working on strategies to address this challenge.
What is your plan to expand or further develop your approach? Please indicate where/how you would like to grow or enhance your innovation, or have others do so.
We are expanding to different locales and increasing the number of trips offered. 2010 trips planned:
- South Africa / Cape Town & Mfuleni Township
- Uganda / Kampala & Southwestern Uganda
- South Africa Safari (new)
- China / Shanghai, Chengdu, Mian Yang & Beijing (new)
- Cambodia (new)
Our long-term vision to expand the reach of Global Buddies includes: (1) Offering scholarship assistance to help lower-income families participate; (2) Disseminating a Global Buddies school partnership curriculum, to involve students who lack the opportunity to travel; (3) Creating two-way exchanges, bringing children or families from the places we visit to our local communities
The Story
Please provide a personal bio. Note this may be used in Changemakers' marketing material.
I am Co-Director of UCLA Global Center for Children and Families and President of UTU Social Ventures, which I founded to incubate Global Buddies and other programs benefiting families around the world. Before joining UCLA I founded Juma Ventures in San Francisco, where I created nine successful businesses to employ at-risk youth.
I have traveled extensively in Asia and Africa, for my professional work and personal enrichment. I have consulted with Street Kids International, served on Bay Area International Adoption Services’ board, and am on the advisory board of Women for Peace of the Western Cape in South Africa.
What is the origin of your innovation? Tell the Changemakers and media communities what prompted you to start this initiative.
The idea for Global Buddies originated from my experiences traveling with my now-ten-year-old daughter to countries in Africa and Asia, starting when she was five. My work with UCLA’s Global Center for Children and Families took me to South Africa, China, Thailand and other places, where my daughter and I spent time in a number of impoverished communities.
While I worked, my daughter occupied herself playing with the local children. As we returned to one South African township over the course of several years, I observed a remarkable friendship form between my daughter and a young African girl. They negotiated their divergent backgrounds and cultures to make a deep connection, finding ongoing delight in each other’s company.
It was easy to see how much my daughter was gaining from this friendship – learning to enjoy unstructured time, play without special equipment, and become comfortable in an environment very different from what she knew at home. She responded with real joy to a culture in which, despite their poverty and hardships, the children seemed happier and more content than those in the U.S.
I could also see how beneficial the friendship was for the African child. She was learning that the world was much bigger than her own small community, and having the experience of being a valued friend to a visitor from another country. She was developing a sense of herself as someone who lived in a global community, with all kinds of connections and possibilities open to her.
I started Global Buddies to make these kinds of experiences available on a larger scale to children and families around the world. I wanted to turn people’s natural urge to travel into something that would provide a deeper, more meaningful experience for travelers and locals alike.
Talking with parents in my own circle, I knew that many wanted their children to have a larger experience of the world. I also knew that families wanted to travel in a way that let them really get to know people in the places they visited. They wanted to be welcomed into a community and experience the real life of a place, not just have superficial tourist interactions. And they wanted to visit communities where personal relationships matter more than material wealth.
I began developing community partnerships to bring groups of families to engage with local families they would never get to know otherwise. In many places, poverty, culture or geography cuts local residents off from travelers. While “reality tours”—which take visitors through impoverished communities—are increasingly popular, they do not give residents and travelers the chance to really get to know each other and share meaningful experiences as equals.
The kind of exchange Global Buddies offers seems to represent a new model of community development. By fostering ties between communities based on personal relationships and direct connections, we are bringing together small efforts by a lot of people to make a large difference in the world.
Describe some unique tourist experiences that your approach provides. Be specific; give illustrative examples.
Our hallmark is joint activities and expeditions undertaken with locals, which let tourists learn about a place through the eyes of its residents. Most locals are themselves visiting their country’s heritage sites for the first time, deepening the shared discovery.
One favorite excursion is a trip to the Indian Ocean. Many locals have never been to the beach, despite living 15 minutes away, since they lack transportation. The children run into the water with joyful shouts, often without even changing into swimsuits. The African children’s excitement turns what could be a routine beach excursion into a precious experience, incorporating lessons about simple pleasures, access to opportunity, and willingness to broaden one’s horizons.
Another bonding experience for visitors and locals is taking the ferry to Robben Island, where Nelson Mandela and others were imprisoned during apartheid. Most of the Africans are visiting for the first time, and many had relatives imprisoned there. When the older women, visibly moved, show pictures of their relatives and share their stories, both groups gain a deeper sense of South African history.
Travelers and locals share similar experiences in Uganda—visiting a chimp sanctuary, building a home in an isolated community, learning about access to clean water, etc.
What types of partnerships or professional development would be most beneficial in spreading your innovation?
Global Buddies arose from my personal relationships with Women for Peace in South Africa and UYDEL in Uganda. As we expand to additional destinations, we seek a network of partners and local liaisons to help sustain the personal, long-term relationships our approach requires.
We need partnerships that help raise our profile within the travel industry, to market trips more widely. As we offer more trips, we need to increase outreach to fill them. Filling trips to capacity will then help to spread our innovation further, as it will increase personal referrals and let us begin offering scholarship assistance to low-income families.
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| 161 weeks agoDiane Flannery submitted this idea. |

