Murder by Food: Are you eating real food?
Launch a U.S. national or global grassroots campaign asking one question: are you eating real food? Marketing the difference between food and food-like products.
About You
Section 1: About You
First Name
Iris
Last Name
Firemoon
Website
Organization
The Firefly House, a nature-based church
Country
United States
Section 2: About Your Organization
Organization Name
The Firefly House: a nature-based church
Organization Website
Organization Phone
Organization Address
Organization Country
United States
Your idea
Name Your Project
Murder by Food: Are you eating real food?
Country your work focuses on
What makes your approach innovative?
It is different because it does not approach this issue like all products are real food. It defines real food as anything that was once living or is derived from something that was once alive, or something that grew or ate something that grew, without chemical contamination or genetic modification. Murder By Food takes the approach that bad choices lead to death, and how the food system is not set up to make the best choice the easiest to obtain. By using marketing techniques to convey these points, it will teach people how to make better choices.
Describe Your Idea
Launch a U.S. national or global grassroots campaign asking one question: are you eating real food? Marketing the difference between food and food-like products.
How will you sustain your solution?
Stage 1 - Blog, Facebook, Twitter, podcast, online newsletter, online petition, have people sign a "Life over Death" pact, downloadable content to pass out. Stage 2 - local chapters, fundraisers, design swag, online ads, corporate sponsorships, celebrity endorsement. Stage 3 - radio/tv ads, PSA's, talk show appearances, billboards, encourage support by major grocery chains. Stage 4 - public policy change.
What will be the impact of your solution?
Consumer consciousness and public policy change: 1. Modification of the definition of food, difference between food-like substances; 2. All products that are marketed as food will follow the guidelines for certified USDA organic foods; 3. All food producers will adopt fair trade and animal-friendly (i.e. free range or similar) practices; 4. A ban on advertising items that are not 90% real food; 5. These changes must be implemented by farmers and food item producers/manufacturers with no more than a 5% increase in the cost to the consumer.
 | 143 weeks agoIris Firemoon updated this Competition Entry. |
| 143 weeks agoIris Firemoon updated this Competition Entry. |
| 143 weeks agoIris Firemoon updated this Competition Entry. |
| 143 weeks agoIris Firemoon updated this Competition Entry. |
| 143 weeks agoIris Firemoon updated this Competition Entry. |
| 143 weeks agoIris Firemoon submitted this idea. |
