A physical literacy and activation program aimed at creating healthy habits for kids aged 5-11yrs, through engagement, accountability, incentives and follow up.

Problem

We have a very noticeable problem. We need to change the direction of our kids’ futures. Away from increasing obesity, chronic health conditions, and shorter life spans.There are a multitude of fitness and diet programs that are not working. We need to make exercise fun, interesting, exciting, and a habit. The 60 Minute Kids Club Challenge has been implemented in over 38 schools in BC & ON, and is a national campaign, engaging families, and is supported through the schools. A campaign without compliance is not an option. Leading a healthy lifestyle can no longer be optional. We are moving beyond the educational campaigns (what & why) into an activation campaign (what, why & HOW)

Solution

The 60MKC is a physical literacy and activation program aimed at creating healthy habits for elementary school aged kids, kindergarten to Grade 6, across Canada. We run 3 60 day challenged from Sept-June, to promote and instill healthy and active lifestyles amongst kids. Through our online tracking and reporting web platform we provide incentives, accountability and follow up to create the ultimate turn key program for preventative health. This program involves all levels of society, families, the kids, teachers/schools and the community. The 60 Minute Kids Club positively instills and influences healthy lifestyle behaviors while being fun and interesting.

Example

Our solution involves tracking 8 essential lifestyle factors for 60 days, 3 times a year; 60 minutes of activity per day, sleep, hydration, reading, decreasing screen time (video games & TV), fruits and vegetables, decreasing sugary food and drinks by eating 5 healthy meals each day, positive thoughts/anti bullying, and breakfast. We provide a complete tool kit to address the "how" in making healthy habits last, versus simply saying what the problem is and why.

Marketplace

Childhood obesity tends to receive reactionary measures. We are providing a proactive solution, the "HOW" by pairing curriculum, tracking and reporting, and a grand final event. This type of engagement, accountability, incentives and follow up create the ultimate TURN KEY program. There is no cost to the participants, no added workload to teachers, is designed to be an initiative that starts at home and reinforced through the schools with defined start & end dates. We have multiple incentives for kids to participate, short and long term, that include relevant prizes to support them in their quest to stay active every day. A key aspect of our program is the accountability. Through a safe on line tracking tool we are able to provide consistent follow up with teachers, students & parents.