12 by 2022: A Public,Private, People Partnership ( PPPP) model to eradicate Anaemia
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About You
About You
About Your Organization
Organization Name
Tata -Dhan Academy
Organization Website
tdapdm.wordpress.com
Organization Country
India, TN
Country where this project is creating social impact
India, TN
Is your organization a
Non‐profit/NGO/citizen sector organization
How long has your organization been operating?
More than 5 years
Has the organization received awards or honors? Please tell us about them
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Innovation
Select the stage that best applies to your solution
Idea (you're poised to launch)
How long have you been in operation?
Still in idea phase, but looking to launch soon
The Need: What problem are you trying to solve?
12 by 2022 is a nutritional project which purpose is to provide healthy and nutritional life to pregnant women and adolescent girls. 12 by 22 Project purpose is to make every adolescent girl and pregnant women free from anaemia by 2022. Anaemia is not a small problem, it has a great concern with development and in developing countries where often people are not able to take food twice a day, and anaemia affects much on development.
Anaemia is India is responsible for high IMR(Infant Mortality Rate) and MMR(Maternal Mortality Rate) which has direct concern with development on household level. This project covers only anaemia not thaleseminia.This project aims to bring 12 hemoglobin level which is standard given by WHO for women in case of non-anaemic.
The Solution: What is your solution? Be specific!
12 by 2022 projects core product is intangible; Behavioral Change Communication (BCC) fo giving knowledge, changing attitude and practices to avoid anaemia where all stakeholders will participate to bring change in the lies of adolescent girls and women.
The next thing access and affordability to Iron Folic Acid with follow up action.
Livelihood enhancement to increase per capita income of household for accessing nutritional food.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
This Entry is about (Issues)
Social Impact
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world.
Please describe the goal of your initiative; outline what you are trying to achieve
What has been the impact of your solution to date?
What is your projected impact over the next five years?
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
Identify three major tasks you will have to complete to reach your six-month milestone
Task 1
Task 2
Task 3
Now think bigger! Identify your 12-month impact milestone
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1
Task 2
Task 3
Sustainability
Tell us about your partnerships
Are you currently targeting other specific populations, locations, or markets for your innovation? If so, where and why?
What type of operating environment and internal organizational factors make your innovation successful?
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
| 72 weeks ago Shanti Gupta updated this Competition Entry. | |
| 73 weeks ago Shanti Gupta updated this Competition Entry. | |
| 74 weeks ago Shanti Gupta updated this Competition Entry. | |
| 77 weeks ago Shanti Gupta updated this Competition Entry. | |
| 77 weeks ago Shanti Gupta submitted this idea. |

