High five to Health (free newspaper in the third world)

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About You

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About You

First Name

Ruth

Tell us about yourself/your team.

Hi all, I am a current HR graduate at GSK,
Having previously worked in Occupational Therapy and Occupational and Organisational Psychology, I am very interested in being part of making a change. I have also previously volunteered and worked with special needs children in America, taught in a school and helped to build and orphanage in Thailand,

What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?

Hopefully my experiences, ability to think outside the box, communication and networking skills will help to bring intrapeneurial ideas and movement to changemakers.

About Your Organization

Company Country

United Kingdom, XX, Brentford - London

Primary country where this project is creating social impact

Gambia

Additional countries or regions

Throughout Africa

Industry

Health Care

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Innovation

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Select the stage that best applies to your solution

Idea (you're poised to launch)

The Need: What social or environmental problem are you trying to solve?

Having learnt across the years through the media, charities and most recently through the GSK Pulse programme volunteer, a large problem in Africa is that people suffering with HIV, who do have access to treatment, do not finish the course of their medicine provided. This is due to education and local traditions which the people have held for many years. Further, drs and healthcare profesionals do not have the time or money for education, I wanted to come up with an idea that would aid education about HIV and the benefits/importance of taking medicines for the duration prescribed. There are also many other healthcare issues that we can raise awareness to.

The Solution: What is your solution? Be specific!

My idea would be to provide a free newspaper which would go as far out to rural communities in Africa where it is most needed (thinking in London terms:- a newspaper such as the Metro). The newspaper would contain pictures as well as words to communicate key messages to those who are unable to read that well. Which would include clear and visually friendly information as to the importance of taking HIV medication, the importance of washing hands where possible, information as to where people may be able to find shelter/free food, key news information from around Africa and the world. My idea is with implementing this, gradually and over time local people will become more educated about the benefits of health activities and word will spread. It will also be a form of communication to those in local villages about other topics as well.

The Solution: Why is this solution innovative for your company and industry?

One of the thoughts that I need to think about are connections that GSK may have, or other charities may have to work out the supply chain in enabling the distribution of the newspaper.

The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities.

The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?

I am not aware that this is currently inplace.

Impact

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Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world.

I thought of the idea whilst listening to GSK Pulse volunteers and their experiences in Africa on the programme, the metro was on my desk at the same time and I thought "why couldn't we do this for them? to provide a readily available, easily accesible paper for education"

What has been the impact of your solution to date?

It is a brand new idea to me that I would like to put forward to Changemakers.

What is your projected impact over the next 1 to 3 years?

Over the first year I believe we could scope out, if a supply chain is possible and to where? to propose to the supply chain holder what we had in mind. Upon this approval we would need to think through where the office of the writers and printers would be - in Africa to also provide work for the local people and to reduce transport costs.

What barriers might hinder the success of your project? How do you plan to overcome them?

Finance, I would need to look into where the funding would come from, charity or business funded?

Sustainability

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What is the benefit or value you're creating for your business?

This is not in itself a direct financial benefit for GSK but it is inline with our mission to improving the quality of human life by enabling people to do more, feel better and live longer.

How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?

If the idea is seen as an idea that could happen, or further exploration of the idea is needed I would then look further into how the idea could be leveraged. I need help in understanding whether the plan could be viable before I research the idea further.

Expand on your answer, explaining the long-term funding and support plan.

Either through fundraising or support from organisations such as GSK.

Tell us about your partnerships across your company and externally that are key to your project's success.

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What internal support have you gotten for your project? What kind of push-back have you received?

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97 weeks ago Ruth Sweetman updated this Competition Entry.
97 weeks ago Ruth Sweetman submitted this idea.