Eureka Nutritional Solutions
ENS manufacture micro-nutrient rich porridge flour, maize meal flour & a health seasoning premix, avail them to the malnourished through affordable retail distribution in rural areas, low market urban areas and smaller outlets
Tell us about yourself/your team.
We are coreteam of diverse individuals, each one bringing unique&complementary skills&experiences to the table, this combination of talent, expertise, high tolerance for ambiguity dedication&determination to impact on the communities we serve & ability to take risks & experiment with new ideas are our greatest strengths. The values we share create a diversity that shall bring the best innovation. Our ability to relate to a wide array of people has empowered us with critical perspectives to impact on human development. We believe in long-term involvement, honest feedback on personal performance to take corrective actions and leverage on each other's expertise.
What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?
We possess the passion and innovative thinking which are essential in intrapreneurs. We care deeply about the communities we serve and regularly seek creative ways to overcome challenges put in our way. The values we share create a diversity that shall bring the best innovation. Our ability to relate to a wide array of people has empowered us with critical perspectives to impact on human development. We believe in long-term involvement, honest feedback on personal performance to take corrective actions and leverage on each other's expertise. We'll continually create out-of-the-box ideas without being locked into the perceived existing solutions.
About Your Organization
Nigeria, OS, Osogbo
Primary country where this project is creating social impact
Nigeria, OS, osogbo
Additional countries or regions
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Select the stage that best applies to your solution
Start-Up (a pilot that has just begun operating)
The Need: What social or environmental problem are you trying to solve?
According to a World Bank global health status report, malnutrition is the most pressing health problem implicated in the deaths of 20,000 children worldwide everyday & adversely affects the physical/cognitive development of generations of children. The communities are unable to migrate from nutritional dependency to independence & few health initiatives (supplementation/ nutrition programs in public health facilities) reach them. The consequential failure to tackle Malnutrition places it as a common underlying factor that continues to derail the achievement of all the 8 MDGs.
The Solution: What is your solution? Be specific!
Eureka Nutritional solutions provide solutions to micro-nutrient malnutrition. Fortifying staple flours for over 300 million children & young women who are limited by expense & imprecision to access Iron, Vitamin A & Zinc is our mission. We manufacture micro-nutrient rich porridge flour, maize meal flour & a health seasoning premix, avail them to the malnourished through affordable retail distribution in rural areas, low market urban areas and smaller outlets in smaller packs of 250 grams that the majority millions at the BoP can easily access & afford.
The Solution: Why is this solution innovative for your company and industry?
Historically, small-scale fortification efforts have been limited by expense and imprecision; preventing the most vulnerable populations from accessing the benefits of additional vitamins and minerals added to staple food products. This innovation proportionately dispenses nutrients into flour that is affordable, effective and accurate.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities.
Staple Food fortification has been endorsed by the 2008 Copenhagen consensus as the least expensive/most reliable approach to address micro-nutrient deficiencies on a larger scale. This strategy works in favor of millions with limited access to centrally processed foods by effectively addressing limitations that prevent fortification efforts from being widely implemented by ensuring this micro-nutrient premix availability in the first instance. It’s coupled with innovative equipment such as the all-important micronutrient fortification facility and product availability in affordable, accessible, reusable economy packs in the most common retail outlets as impactful designs that will eventually lead to nutritional autonomy.
The strategy uses staple flours as delivery vehicles for the critical micronutrients, avail them through affordable retail distribution in rural, low market urban areas in smaller packs of $0.5 that the majority millions in the survival markets can access. The economy packs to the majority who live on $1-2 a day generate low unit margins but profitable volumes to ensure financial growth and scalable
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
ENS has exclusively packaged a new model of nutritious food delivery which is not offered by any of peers & competitors who generally offer only a direct service. There are ventures that sales staple food - for example, liberty Food, & Rose allied - but these services typically target urban sector. However, as a core team of diverse individuals, each one bringing unique&complementary skills&experiences to the table, this combination of talent, expertise, high tolerance for ambiguity dedication & determination to impact on the communities we serve & ability to take risks & experiment with new ideas are our greatest strengths
This Entry is about (Issues)
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world.
ENS began within Rainbow Gate Foundation in 2012 in response to the enormous gap between the health care systems in Nigeria. Interested in looking at sustainable preventative health care strategies, ENS’s initiator learned that micronutrient health was the basic building block on which rests everything from a child’s ability to resist HIV to a country’s ability to migrate from economic dependency to independence. Yet the most vulnerable people would never see vitamins and minerals in their lifetime, no matter what happened. Few health initiatives, such supplementation and nutrition programming would be able to reach them. The solution became clear: a strategy that would reach these most at-risk populations and provide them with the benefits of critically missing vitamins and minerals that other populations had access to. Making this solution a reality would have an enormous impact.
What has been the impact of your solution to date?
Since inception in 2012, we’ve Each day gotten closer to reaching our goal of reducing widespread Iron deficiency anemia, vitamin A, zinc,& folic acid deficiencies among millions of children & young women.
-We’ve contracted 200 farmers through their cooperatives to produce grain amaranth, moringa oleifera & mushroom.
-Introduced a new micro-nutrient packed seasoning premix with numerous health benefits packaged in 50g reusable dispensation bottles/100g sachets used to season any food just like with iodized salt.
- Installed an-all-important micro-nutrient fortification facility that proportionally dispenses micronutrients into flour during processing.
-We've invested a total of $5,000 in the enterprise.
- Advanced to raise further capital through the Prestigious 2013 Echoing Green Fellowship and striving to raise further capital through the Ashoka Changemaker.
What is your projected impact over the next 1 to 3 years?
The long-term impact of this project are to:
1. Produce a device that allows for effective, affordable, and sustainable production of a fortified product at small, local mills that is nutritionally adequate for the target population.
2. Reduce the prevalence of micronutrient deficiencies in the target population resulting in decreased rates of maternal and infant mortality, childhood blindness, infection, diarrhea, mental retardation, and lead to increased energy, school attendance, worker productivity and economic development.
Small-scale fortification promises to be one of the most significant break-through technologies in reaching rural and most at-risk populations.
What barriers might hinder the success of your project? How do you plan to overcome them?
The simplicity and adaptability of the current procedure would likely rule out any insurmountable challenges. This has proven true during the pilot phase in Abeokuta and would likely be the case once scaled-up across Nigeria and other African countries. Lack of attention to the needs and concerns of the community and inability to adapt to and address local concerns would present a challenge to the project's success. Such success, however, will depend largely on the development and adherence to a strong and sustainable business model, which has been designed by ENS.
What is the benefit or value you're creating for your business?
1. A sustainable business model ensuring the product can be manufactured and distributed globally while maintaining feasibility and affordability.
2. Strong in-country, on-the-ground partnerships that will facilitate the integration of the product and the fortified product within the local context, paying close attention to community concerns.
3. Strong support and willingness on the side of local millers to adopt the new technology and community members to purchase the fortified product.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
Funding has been leveraged from local investors to allow seed funding of the projects.
We have a strong internal support that helps us to secure and maintain funding for the initiative. This allows us to staff a small team to manage the overall initiative. We have a supportive team in place that provide strategic guidance and serve as liaisons to important issues throughout the organization.
Expand on your answer, explaining the long-term funding and support plan.
Tell us about your partnerships across your company and externally that are key to your project's success.
Partnering with an NGO working in the community where the product will be used and among the population it will serve will be critical for appropriate tailoring of the innovation and acceptance of the fortified product. Such an operational collaboration will allow for the sharing of information regarding markets and bottom line incentives .
What internal support have you gotten for your project? What kind of push-back have you received?
Trustees of Rainbow Gate Foundation have been instrumental in leveraging internal resource for these projects. Times when support has been requested we have been delighted to receive it unconditionally. As our daily chores fill our time, the main push-back will come when major investment is needed, but we plan to fill these gaps by leverage through supportive and institutional funding.
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