Citizen participation

Here's a story about how members of the Changemakers community are using a creative approach to encourage citizen participation in Latin America:

Sometimes it takes something silly to accomplish a serious goal. Lucy Martinelli is on a mission is to get Brazil’s population exercising its civic muscle.  Her strategy is to start with young people who make up one fifth of Brazil’s population.  Her plan of action?  To invite them to play a big game.

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