Elevation Networks
This entry has been selected as a finalist in the
Ben & Jerry's: Join Our Core & Scoop For Change competition.
A youth led initative created to bridge the gap between youth & industries. Making young people more competitive within the market place
About You
Background Information
First Name
Barbara
Last Name
Soetan
Twitter URL
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Country of residence of entrepreneur
UK
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
Barbara has worked in 9 countries, met 6 heads of state, worked with over 20 organisations, contributed to 3 publications, and has worked with over 3,000 young people in the last 4 years. She represented the United Kingdom in the 2010 G8 and G20 summits respectively; meeting Prime Minister David Cameron. She is currently a consultant for the Commonwealth Secretariat, and sits on the Diversity Board for the London Organising Committee of the Olympic Games (LOCOG). Barbara is an Associate of the National Youth Agency (NYA), and has had many speaking engagements including at the recent International Award council meeting in the presence of HRH Prince Edward and Lord Paul Boateng. She is the 2009 UK Young Activist of the Year! She is also up for this year’s Women of the Future Awards for public service.
Barbara is the founder of the Visible Women (VW) Campaign, and has held the role of Head of Programmes & Strategy at Elevation Networks in recent times. Having completed a first degree in Politics at Queen Mary University of London; Barbara has recently completed studying a Masters in International Public Policy at University College London (UCL).
Barbara has been a youth consultant for the Department for International Development- Civil Society Youth Working group; supporting the implementation of the “Youth Guidance Project”. She has also been a member of the international steering committee for the Commonwealth Youth Forum that feeds into the bi-annual Commonwealth Heads of Government Meeting. Barbara previously sat on the Young People’s Local Grants Committee for the Big Lottery Fund, was a member of the Youth Leadership Team for the Big Challenge, and was on the school governing board for Highshore School in South London.
In 2009, Barbara finished her tenure as Regional Coordinator for the Student Volunteering Network and as a Youth Advisor for Oxfam GB, where she ensured that young people remained on the agenda with Oxfam’s campaigns and policy work. As a trainer and facilitator Barbara has worked with reputable organisation such as the Scottish Youth Parliament and the British Youth Council. Barbara was previously selected to be a Young Advocate for the Changemakers Foundation where she worked with think tank of the year; Local Government Information Unit (LGIU) to help to improve the LGIU’s practice and policy regarding the inclusiveness of young people.
In 2007 Barbara was selected as the Commonwealth Youth Representative for the election observer mission for the Kenyan General Election in December 2007, chaired by former President of Sierra Leone Dr Kabbah. In 2008 Barbara chaired the international steering committee for the Royal Commonwealth Society’s Youth Leadership Programme that took place in Cyprus on the theme of “Youth and Peacebuilding”. Whilst in Cyprus Barbara met with President Demetris Christofias and also with the leader of the Northern Republic of Cyprus. She also met with UN agencies including UNDP and the UN Peacekeepers to assess the reconciliation efforts.
Barbara has been recognised as a Global Changemaker by the British Council and invited to attend the African Youth Summit in Cape Town, South Africa alongside the World Economic Forum which was hosted by Kofi Annan GCMG. Ahead of the G20 meetings Barbara co-facilitated the Department for International Development (DFID) White Paper Youth Consultation. She also attended the 16th Commonwealth Education Ministers Meeting and Commonwealth Youth Forum which was included in the Queen’s Speech.
In her spare time Barbara enjoys writing poetry and performing original spoken word pieces; previously hosting bi-monthly social events at the Rich Mix arts centre dubbed the ‘cultural hub of London’. She won the WordUpSlam at Theatre Royal Stratford in November 2007 for her work. Barbara’s was shortlisted for the Third Sector Young Thinker of the Year Award 2009 where she was highly commended for her piece on ‘young people, entrepreneurialism and gang culture’
About Your Organization
Organization Name
Elevation Networks
Organization Website
Organization Country
United Kingdom, LND, London
Country where this project is creating social impact
United Kingdom, CMD, London
Is your organization a
Non‐profit/NGO/citizen sector organization
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Innovation
The Need: What problem are you trying to solve?
I am attempting to tackle the level of youth unemployment in the UK. We currently have over 1 million young people unemployed, and young people from marginalised groups are suffering more. There is also great inequality when it comes to students that study at universities lower down the league tables, and women continue to be underrepresented within leadership positions in society. Unemployment is also linked to crime, mental health, and other adverse situations that affect society as a whole
The Solution: What is your solution? Be specific!
I am to build the largest youth led network in the UK that helps to make young people from underrepresented groups more competitive within the labour market. This will be done through the provision of schemes in association with major corporate organisations. This includes: mentoring schemes, internships, networking events with professionals, recruitment activities, and an online hub for exclusive opportunities. Above all, my organisation will focus on young people developing the skills that they need to progress within the world of work through direct involvement in social actions. Young people will be making a difference to other people’s lives and will be demonstrating the skills that employers look for at the same time
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
A good example would be work that we recently did with professional services firm Deloitte LLP. They needed us to help attract more females to their firm. We created a first class mentoring scheme with over 20 talented young females. The females will be mentored for six months, and will be set a number of tasks that help to build their skills. They will also be support through the application process for the firm with the hope of some of them becoming employed by Deloitte. We have done similar work in partnership with over 30 major corporations and look forward to expanding
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Our main competitor is a company called SEO. They were founded by bankers in New York, and now have a UK base. They focus on banking, and because they are former bankers pose a threat to how we are able to penetrate that market. However our model is a lot stronger as we are run by the same demographic that will use the services. This is why we now have over 8000 members and are expanding our membership every day. Our competitors are also those who operate within the welfare to work industry. This is an industry in the UK worth over £8 billion. However, because we niche to working with young people and graduates there is a lot of room for partnership
Select the stage that best applies to your business
Operating for 1-5 years
This Entry is about (Issues)
Social Impact
What is the social impact you have had to date and how you measure it?
We have over 8000 members, and have worked with organisations including Deloitte, IBM, BBC, London 2012, HSBC, Deloitte, Youth Justice Board, and other organisations to provide employment opportunities and training for young people. We are run by a core team of 6, and over 70 student and graduate volunteers. We have two university societies in Leicester & Coventry Universities, making us one of the largest networks of its kind. We have trained over 4500 young people since we started, and have placed many young people into places of employment that continue to do well today
Sustainability
How does your model address financial, social, and environmental sustainability?
We aim to be a financially sustainable entity through supplying very specialist services to corporate clients. Our clients so far include major corporations like Deloitte, the BBC, and HSBC. We aim to expand this rapidly, and will also ensure we offer attractive service ranging from brand awareness to end to end recruitment. We have also begun to focus on government contract work which is a huge industry, and are looking into applying to more foundations. With over 1 million young people unemployed, there is certainly a need for our work. In addition to this, we see our work diversifying to helping to rehabilitate young offenders who are more likely to reoffend, and we hope that we can work with environmental organisations to supply internships and volunteer schemes.
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
I believe social entrepreneurship will allow people from developing countries to develop a more non judgemental conversation with countries that need support. Social enterprise encourages results and relationships. It also means that more people can be involved in supporting social change. At the moment support can be seen to be marginalised to philanthropists and large government institutions. But empowering entrepreneurially minded people (both from abroad and within the host states) will encourage things to move faster from the bottom up. It would also encourage innovation and competition. This will hopefully speed up growth and quality
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
The most challenging part of my time in Uganda will be when I see young people that are far worse off than those in the UK. Poverty is relative, but seeing a new type of poverty will certainly be something that I believe will stay with me for the rest of my life. The most rewarding part of the trip will certainly be the time that I get learning about a new country, and meeting people that have also been in the competition that are from different cultures and backgrounds
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| samuel_at_deloitte.jpg | 70.46 KB |
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| 16 weeks agoBarbara Soetan updated this Competition Entry. | |
| 16 weeks agoBarbara Soetan submitted this idea. |

