RUN for a CAUSE
We help the world become a healthier and better place, by using runners as media in the wealthier worlds, to raise money to NGO's!
About You
Background Information
First Name
Maja
Last Name
Krog
Twitter URL
Have none
Facebook URL
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Country of residence of entrepreneur
UK
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
We have a vision of helping NGO's raise money by making people healthier while running
About Your Organization
Organization Name
KaosPilot
Organization Website
Organization Country
Denmark, AR, Aarhus
Country where this project is creating social impact
Denmark, AR, Aarhus
Is your organization a
Government
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Innovation
The Need: What problem are you trying to solve?
In this time of resession, there is a need for the companies of the world to take a higher responsibility of making the world a better place. There is also a need in the western world of exercise and a healthier everyday.
The Solution: What is your solution? Be specific!
We provide urban responsible CSR media-space for companies. The companies then pay the runners by giving funds to a NGO.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
We contact the company, set the event where they meet the runners that are going to run in the T-shirt. We administer the size of the petition and connect the NGO's to the petition
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
We have a twosided business plan:
PETITION COMPETITORS:
Better Now
Ecco Walk
AidsRun
MEDIA/PR/CSR COMPETITORS:
Advertising agencies
Local PR agencies
Select the stage that best applies to your business
Operating for less than a year
This Entry is about (Issues)
Social Impact
What is the social impact you have had to date and how you measure it?
Making more people run is having an impact on the health of these people. As for today, we are 7 people running, but our goal for the end of this month is 30 people improving their health with our project.
On the other side of the business plan we have the NGO's which creates social impact for the causes they are funding. As for today, we have not fundraised any money, but our goal for this month, is to submit 3000 Dkr. to Kræftens Bekæmplese, and we are THIS close as to getting the companies in on it!
Sustainability
How does your model address financial, social, and environmental sustainability?
Financial: It is using runners as media
Social: It is about making the world a healthier place by running
Sustainable: It is a long-term investment in lowering the ecological expenses of hospital use of ressources
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
By making the local know about how to create sustainable businesses, we are helping them helping themselves, which is ultimately the aim-goal!
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
I have never been to Africa, and I have heard a lot of assumptions about how NGO's fail to help the local societies down there. I am hoping to get rid of those prejudices.
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