Stoked professional beauty
Fun B2B brand that manufactures, retails and distributes salon-quality beauty products.
About You
Background Information
First Name
Ros
Last Name
Perry
Twitter URL
Facebook URL
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Country of residence of entrepreneur
UK
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
I love people, travel, sport and having fun...
I set goals, work hard and enjoy making a difference in people's lives.
Since school I have undertaken a degree and 2 diploma's whilst in full-time employment or maternity leave.
I have a great family, home and job... But, now it's time to make my mark on the world... And channel my energy into "stoked professional beauty"
About Your Organization
Organization Name
stoked professional beauty
Organization Website
Organization Country
United Kingdom, Nottingham
Country where this project is creating social impact
South Africa
Is your organization a
For‐profit
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Innovation
The Need: What problem are you trying to solve?
There is a famous quote:
"Life is not measured by the breaths you take but by the moments that take your breath away." Anon
People in third worlds deserve thrills and excitement in their lives. It takes them away from their situation and provides them with great memories and energy.
The Solution: What is your solution? Be specific!
A percentage of "stoked professional beauty" company profit will go into a fund that will provide "stoked" activities for kids in the third world: street-dance, beat-boxing, sand-boarding, surfing, quirky nail art etc.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
"stoked professional beauty" will be a fun B2B brand that manufactures, retails and distributes salon-quality beauty products.
Putting words like "stoked" and "beauty" together is almost an oxymoron, but that will be our USP. There are numerous B2C brands that deliver on this, but B2B brands tend to take themselves very seriously.
The distribution channel will be limited to professional salons, and therapists will need to undertake "stoked professional beauty" training prior to performing treatments.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
People in the West indulge in salon-performed beauty treatments (and Ben & Jerry's ice cream). "Stoked professional beauty" products will be a talking point for 2 reasons: product quality and social enterprise. When people are relaxed (during a beauty treatment), they come up with great ideas.... This may stimulate more people to become involved in socially enterprising activities in the future (or at least have more fun themselves!).
The competitors vary depending on the product. I'd like to start the product portfolio with a homogenous product, like semi-permanent eyelashes. Competitors therefore would be:
ABC Beauty Ltd
ABX Beauty Group
Beauty Express
Lash FX
Lash Perfect
Market information can be found here: http://www.ehow.com/about_6546178_beauty-salon-industry-analysis
Select the stage that best applies to your business
Operating for less than a year
This Entry is about (Issues)
Social Impact
What is the social impact you have had to date and how you measure it?
I have organised and undertaken voluntary work myself.
Whilst in South African townships, I managed to source football kits from my home-town football club (Nottingham Forest), and health and beauty products from the organisation I worked for.
I also personally paid for the South African class to go water-skiing.
Sustainability
How does your model address financial, social, and environmental sustainability?
The company will start small, and will evolve through a viral campaign. It will be profit making and I will listen to the advice of mentors.
I am a project manager and a full PESTLE analysis will be undertaken prior to making any financial outlay
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
It's the only way forwards
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
The experience will only enrich my life to date.
I can't wait to meet team Uganda!
