Green LIfestyles
GLFF would offer an alternative media portal for "green" and "sustainable living" content. Through our annual film festival and (web) TV channel we strive to empower independent filmmakers and producers, and give citizen journalists a voice that is lacking in today's media environment. At GLFF it's not just a "green" message that we seek to promote, but one told in a positive, uplifting, and empowering way. In today's entertainment environment where fear-mongering and violence sell, we want to provide an outlet for the content that often gets passed over by traditional media.
About You
About You
First Name
Green
Last Name
Lifestyles
Facebook Profile
About Your Organization
Organization Name
Green Lifestyle Film Festival
Organization Website
Organization Phone
Organization Address
5858 Wilshire Blvd.
Organization Country
United States
Country where this project is creating social impact
United States
Is your organization a
Non‐profit/NGO/citizen sector organization
How long has your organization been operating?
1‐5 years
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Innovation
Entry Form title
Green LIfestyles
What change do you want to bring to the world?
GLFF would offer an alternative media portal for "green" and "sustainable living" content. Through our annual film festival and (web) TV channel we strive to empower independent filmmakers and producers, and give citizen journalists a voice that is lacking in today's media environment. At GLFF it's not just a "green" message that we seek to promote, but one told in a positive, uplifting, and empowering way. In today's entertainment environment where fear-mongering and violence sell, we want to provide an outlet for the content that often gets passed over by traditional media.
What are the primary activities of your project?
The primary activities are an annual film festival and we are looking to launch a web TV channel later this year.
What is innovative about your initiative? How is it a new contribution to the field?
The concept of a Film Festival and a (web) TV Channel in and of itself is not an innovation-- but our goal of creating a media outlet that focuses on content that strives to move, celebrate, and inspire people to action is something that is sadly lacking in today's media environment. Film and television are very powerful mediums and can offer a global impact for the green movement-- but unfortunately the edict of today's entertainment powerhouses are to use scare-tactics and scolding when it comes to the sustainable message, and instruct filmmakers to be careful not tread on any corporate toes. Disenfranchised filmmakers and producers are limited to what content they can produce, and citizen journalist are generally left out of the equation all together. We want to empower and spread the messages that get rejected for being "too soft" and lack the "stakes" that studios and networks are looking for. We know there's plenty of "green" content available through various outlets, however, unlike others we foster and encourage messages that seek to inform, enlighten, empower, and celebrate sustainability-- and we strive to create a media community where viewers can come to watch something that will leave them uplifted and inspired.
What stage is your project in?
Operating for 1‐5 years
Tell us about the community that you engage? eg. economic conditions, political structures, norms and values, demographic trends, history, and experience with engagement efforts.
Green Lifestyles engages both filmmakers and audiences of the sustainable message. We have a network of global filmmakers who have submitted material for past festivals, in addition to television producers and citizen journalists looking for an alternative avenue to get their material out. On the flip side, Greenlifestyles.org has a following of over 5,000 global members and growing that are seeking content on green issues that matter to them that's inline with their positive approach to life.
Share the story of the founder and what inspired the founder to start this project
Dorit is a certified organic, living foods chef, Chopra Centre Educator and author of the book Celebraating Our Raw Nature. Her latest endeavor is founding the annual Green Lifestyle Film Festival whose first event took place in 2007.
Social Impact
This Entry is about (Issues)
Please describe how your project has been successful and how that success is measured
We measure our success in how many entries for submission we receive for our annual film festival and how many follows sign-up for our newsletters and events. We have seen continuous growth in followers since our initial film festival in 2007-- now reaching over 5,000 registers and numerous unregistered followers.
How many people have been impacted by your project?
1,001- 10,000
How many people could be impacted by your project in the next three years?
More than 10,000
Winning entries present a strong plan for how they will achieve growth. Identify your six-month milestone for growing your impact
In six-months time we hope to have the official launch of Green Lifestyles Web TV and have a programming slate including programming from global citizen journalists.
Task 1
Logistical requirements of Web TV ironed out
Task 2
Put out the call for programming through various outlets- internet and conventional media. Acquisition and development team in place.
Task 3
Procure monetary sponsorship for various programming.
Identify your 12-month impact milestone
In 12 months, we hope to increase filmmaker, producer, and citizen journalist involvement three-fold. We hope to have viewership of the programming to 100,000 or more viewings a day.
Task 1
Increase audience through advertising/promotion/outreach efforts-- social and conventional media, contests, and events.
Task 2
Encourage submissions from filmmakers, producers, and citizen journalists through promotional bumpers within programming.
Task 3
Develop cross-promotional partnerships to introduce like-minded audience to the network.
How will your project evolve over the next three years?
Within three years we hope to have our viewership increase to over 1 million global viewers and the caliber of programming to increase to compete with traditional media outlets.
Sustainability
What barriers might hinder the success of your project and how do you plan to overcome them?
The primary barrier is monetary. We plan to start with just the bare essentials to host and run the website. All programming will be donated free of charge. As we procure sponsorships of programming, we will introduce our original programming. Additionally, GLFF is primarily a volunteer-based organization so at the start no salary requirements will be necessary.
Tell us about your partnerships
Having worked on various events and film festivals, we have many green/sustainable partnerships in place already. We will work with existing partners and reach out to new green partners to help grow.
Current annual budget of project, in US dollars
$10,001‐50,000
Explain your selections
GLFF has produced several film festivals in the past through donations of individuals and admission prices. We are currently reaching out to Foundations for assistance to help us grow this year.
How do you plan to strengthen your project in the next three years?
We have a team in place for fundraising, grant writing, and will have the web TV network to also solicit for donations, and to procure corporate program sponsors.
Challenges
Which barriers to health and well-being does your innovation address?
Please select up to three in order of relevancy to your project.
PRIMARY
Health behavior change
SECONDARY
Restrictive cultural norms
TERTIARY
Lack of access to targeted health information and education
Please describe how your innovation specifically tackles the barriers listed above.
Knowledge is power and with our Film Festival and Web TV initiative we hope to educate and inspire viewers to adopt a healthier, more sustainable way of being. Our programming would include mind and body health, healthy eating, gardening, and introduce viewers to healthy lifestyles they may be out of their cultural norm.
How are you growing the impact of your organization or initiative?
Please select up to three potential pathways in order of relevancy to you.
PRIMARY
Grown geographic reach: Global
SECONDARY
Leveraged technology
TERTIARY
Influenced other organizations and institutions through the spread of best practices
Please describe which of your growth activities are current or planned for the immediate future.
We are currently expanding our fundraising efforts to support the introduction of a web TV network, as well as taking our annual film festival virtual to reach more viewers.
Do you collaborate with any of the following: (Check all that apply)
If yes, how have these collaborations helped your innovation to succeed?
 | 42 weeks agoKristina Djokic updated this Competition Entry. |
| 42 weeks agoKristina Djokic updated this Competition Entry. |
| 42 weeks agoKristina Djokic submitted this idea. |
