Ties Never Broken
Ties Never Broken is a Cause Marketing Awareness Campaign to Strengthen Stronger Families through Stronger Fathers
About You
About You
First Name
Kenneth
Last Name
Braswell
Twitter URL
Facebook URL
About Your Organization
Organization Name
Fathers Incorporated
Organization Website
Organization Country
United States
Country where this project is creating social impact
United States
Is your organization a
Non‐profit/NGO/citizen sector organization
How long has your organization been operating?
More than 5 years
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Innovation
Entry Form title
Ties Never Broken
Select the stage that best applies to your solution
Start-Up (a pilot that has just begun operating)
How long have you been in operation?
Operating for more than 5 years
THE NEED: Describe the need for your solution and the size/dynamic of the community (ies) you will engage
About 80% of African American children can expect to spend “a significant” portion of their childhood living without their biological father. This statistic speak only to a minute portion of problems confronting today’s fathers; particularly African and Latino American. As men of color become more and more disenfranchised; it is our younger population of men who struggle the most.
THE SOLUTION: Please explain what your solution offers and how it is innovative. How will you put your solution into the hands of users or beneficiaries? Be specific!
Fathers Incorporated is working with several outside entities to develop a program we are calling “Fatherhood Marketing”. In a nutshell, we plan to provide American marketers a tool to tie their brand to a strong and actionable message of responsible fatherhood.
THE MODEL: Walk us through a specific example of how your solution makes a difference through use of information technology and media
By way of example, consider the hugely successful and inspirational Susan G. Komen Race for the Cure program as a model. Just as we all know someone with breast cancer – or someone who could get breast cancer – we all know fathers – and fathers who may need help
THE MARKETPLACE: Who are your peers and competitors? What challenges could these players pose to your success or growth?
We have created an Honorary Board and secured over 50 national partners that will assist in created our ability to reach the communities with the greatness need. We believe that we have devised a way to evoke a viral media campaign.
Social Impact
This Entry is about (Issues)
FOUNDING STORY: We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
On January 1st Care Fronting–Nigeria hosted a press conference to proclaim 2011 as the Year of Responsible Men in Africa. The event drew the attention of media from all over the country. At the press conference Maji Paterx; Executive Director; pledged his support for Fathers Incorporated’s effort to move this message of Responsible Fatherhood and Mentoring not only in the US, but around the world.
In their continuing supportive efforts Care Fronting hosted a Men’s Round Table discussion at The Baptist Chapel (TBC) in Barnawa, Kaduna, Nigeria. The roundtable discussed how Fathers should serve as role models for those around them. Topics included behaviors in family, academia and employment.
Specify both the depth and scale of your solution’s social impact to date
In just six shorts months we have been able to garner the support of the White House, National Partners, Media and public support around the country. The Ties Never Broken concept is welcomed by everyone we present it to. Its just a matter of time before we arrive at our tipping point of success.
We live in a loving society of caring and concerned citizens. Often and more comfortably so, we turn attention of giving and support to the many deadly diseases afflicting mankind. Mostly these issues command the most public attention. In contrast there are things that plague our families and communities with as much destruction as sickness. Fatherlessness is one of those issues. However, in this instance, we have the resources and power to turn this epidemic around.
This campaign has the potential to reach every corner of the world.
What is your projected impact within the next 1-5 years? Is your idea replicable? If so, how?
It is our hopes to change the social perspective of the critical need for fathers in the lives of their children and positive male role models in respectful leadership positions. We want to impact how media demonizes men and the expense of drawing attention to the real problem creating a disconnect between fathers and families.
The idea of Ties Never Broken campaign is both replicable and supportable. The idea allows anybody to work under the umbrella of the concept of responsible fatherhood and mentoring. Much like the Susan G. Komen Breast Cancer Pink Ribbon Campaign, people can find there own ways to locally support the work while internationally making an impact.
Winning entries present a strong plan for how they will achieve and mark growth. Identify your six-month milestone for growing your impact
To have several Public Service Annoucements go viral via Social Marketing
Six-Month Tasks
Task 1
Distribute 1 million lapel pins nationally and internationally by the end of 2011
Task 2
2. Produce and distribute national public service announcements with an urban focuses in the area of fatherhood and mentoring.
Task 3
Garner the support of at least one Major Sport’s entity.
Now think bigger! Identify your 12-month impact milestone
Simply - SCALE UP!
12-Month Tasks
Task 1
Develop a comprehensive marketing strategy to attract at least 3 corporations to product branding campaign using TNB
Task 2
Create focused materials, messages and products to assist the influential Faith-Based community in supporting the effort thro
Task 3
Develop a TNB curriculum that will assist the campaign in reaching individuals through Rites of Passage programs, events and
How many people have been impacted by your project?
1,001 - 10,000
How many people could be impacted by your project in the next three years?
More than 10,000
Sustainability
Explain how your company, program, service or product is structured
Non-profit
What barriers have hindered the success of your project to date? How do you plan to overcome these and other challenges as you grow your solution?
The challenge is finding a CHAMPION funder. While companies love the idea; the task of finding a safe place to engage is necessary.
Fathers Incorporated is planning to introduce the concept of Fatherhood Marketing at an “upfront-style” event targeting brand marketers, advertising agency personnel and the media in early 2012. The plan is to marry presentations from marketing leaders and social activists allowing for a rare combination of education, inspiration and networking that will provide the movement its spark.
From that point we will work with an advisory team of marketing executives and related nonprofit organizations to solicit and pitch charter marketing partners and develop flagship marketing programs.
How do you see the information-technology and media sectors shifting over the next decade? How will your solution adapt to and/or drive that changing environment?
The Ties Never Broken Campaign will heavily rely on Social Marketing vehicles and Media. Its the most cost effective and provides a functional way of monitoring your success and receiving constructive criticisms.
Failure is not always an option. If your solution fails to gain traction in the next two years, what other applications of the idea could you explore?
We have functioned to this point on very little funds..In fact, primarily funded through my personal funds and the support of those who are dedicated to need of the work. As long as there is a to communicate via internet; we can move the message.
Expand on your selections, explaining how you will sustain funding
As long as we remain focused on the issue and cause; we will eventually attract the perfect financially supporter. We will also attempt to try mechanisms of fundraising via social events, product development and support appeals.
Tell us about your partnerships
We have a National Honorary Board, over 50 MOU partners across the U.S. and 2 in Africa. We several media sponsors and a potential viral reach through over 300 websites, facebook pages and twitter. We also have a large informal network of supports via our mailing list, facebook pages and professional relationships.
What type of team (staff, volunteers, etc.) will ensure that you achieve the growth milestones identified in the Social Impact section?
Currently we have the necessary volunteers and supporters to maintain the work. When we are successful in garnering financial supports, we will then need to hire consultants for most of our work, however there will be a need to hire a few employees to handle administrative functions.
Changemakers is a collaborative and supportive space. Please specify any community resources you would need to grow and sustain your initiative. Select all that apply
Investment, Marketing or media, Pro-bono help (legal, financial, etc.).
Specify any resources you might offer to support other initiatives. Select all that apply
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren’t specified within the list
Summary
Define your company, program, service or product in 1-2 short sentences
Fathers Incorporated; a not-for-profit organization serves as a leader in the promotion of Responsible Fatherhood and Mentoring.
Identify what is innovative about your solution in 1-2 short sentences
Ties Never Broken is a Cause Marketing Awareness Campaign to Strengthen Stronger Families through Stronger Fathers
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