Enjoyourplanet.com
With 'Jip & Pip' children are in an active and surprising way dealing with rubbish. This will raise awareness how to enjoy our planet.
About You
Background Information
First Name
Jan-Willem
Last Name
Jongmans
Twitter URL
Facebook URL
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Yes.
Country of residence of entrepreneur
The Netherlands
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
'Leave the planet better than you found it.'
We have so much skills as a human being but nowadays the focus is on making money fast in stead of develop as a civilization. That's why we need to change our goals and trive to sustainable business.
Since I got my senses together :) I tried this and had an online shop in surf/snow-lifestyle brands. These were all brands with a strong passion to enjoy and be good for the planet.
After I discovered lacking some entrepeneurial skills I picked up my study, Small Business & Retail Management. Last year we were crowned 'Winner Most sustainable Student Company' and in june I will graduate.
Meanwhile I work as head designer for a company who makes others online succesful.
In this concept I combine my skills and am dedicated to help the world change.
About Your Organization
Organization Name
Enjoy our Planet
Organization Website
Organization Country
Netherlands, NB, Eindhoven
Country where this project is creating social impact
Netherlands, NB, Eindhoven
Is your organization a
Not registered
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Innovation
The Need: What problem are you trying to solve?
The terms waste, sustainability and green gain popularity every year. And this is a good thing, since the environment is an important part of our existence.
Enjoy Our Planet embraced this and has the mission to learn children from childhood to deal with waste. Young people are often labeled as "notorious polluters' and in order to address this we go back to the basics. Learned young is done old eventually!
With the concept of "Jip & Pip 'children are in an active and surprising way aware of rubbish. In this way, they'll be aware and help to do good for the planet.
The Solution: What is your solution? Be specific!
Our concept consists of 2 bins with a sound-module and attractive design, an educational game and curriculum.
Our characters 'Jip & Pip' will become friends and learn children to deal with the planet wisely in all kinds of ways.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
Jip & Pip (different names in different countries) will replace normal bins in classrooms/playgrounds/etc. With our playful design and sound ('thank you') when using the bin. Our characters will be noticed and gain trust of the children. This way 'Jip & Pip' can appear in schoolbooks learning kids all kinds of important environmental lessons.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Our competitors are 'dead' bins that don't trigger kids. We our innovative concept we're entering this market with something completely new. Our production costs will be higher at first. But with expanding business the difference between a plain basic bin or our playful bin will be closed. Our main challenges is to get awareness that this concept works and startup money to start producing. We already noticed that kids loved our prototypes (see pictures/video).
Select the stage that best applies to your business
Operating for less than a year
This Entry is about (Issues)
Social Impact
What is the social impact you have had to date and how you measure it?
Kids will enjoy waste management, get smiles on their faces and make classrooms or playgrounds a little more playful.
If they start seperate trash at an early age it's likely they will continue doing this later on in life. We can measure this by keeping track of the waste management done by users.
Sustainability
How does your model address financial, social, and environmental sustainability?
The concept's retailprice will be no more than 99euro per pair (incl. lessons) in the beginning. Schools are cutting costs so we can't sell at an higher price, looking at the price of normal bins.
The price of 99euro will decrease when production increases. Herefore we have a document with production costs (source: Deltashan, Shanghai)
Because we're not running the business yet the only evidence are mails/letters of interest.
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
Not to let to focus get to making money and growth of wealth again. These countries still have the chance to stay close to the core values in life, and social entrepeneurship will contribute by that.
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
Last weekend I went to Maroc and saw how the right way of collaboration has a positive effect on Berber communities. We need to share our knowledge and capabilities with developing countries as these Berber communities and Uganda. This way they will be protected to the mistakes we made and suffer from the upcoming years.
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