It's a Secret Festival Youth Performance Stage
Music & culture events for the discerning customer, with access to performance space and equipment for the artists.
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Country of residence of entrepreneur
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
I love music, and exist around many others who love it too.
I have over three years experience in club night promotion and organisation, having run a popular monthly music
event in the city of Bristol. This involved organising the logistics and promotion in a competitive market. The
event has taught me how to approach our intended market and how to encourage the best out of young creative
individuals, be they budding Djs, music producers or graphic artists.
About Your Organization
It's a Secret Festival
United Kingdom, BST, Bristol
Country where this project is creating social impact
United Kingdom, BST, Bristol
Is your organization a
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The Need: What problem are you trying to solve?
This proposal relates to acquiring the funding for this third stage, thereby creating more opportunities for local talent through the addition of the extra performance space. Additional sponsorship will also be invested in workshops and their required resources, in order to enhance festival goers' experiences with entry-point access to the local arts scene through interactivity.
The Solution: What is your solution? Be specific!
Funding would allow this budding festival start-up to assist in the development of the South West arts and multimedia community to a greater level. Whilst the festival is not dependent upon acquiring this money, the funds would allow us to solve our overstocking situation by giving more applicants the ability to
showcase their talents at our site. In addition to this application for the third stage, the other money allocated for
workshops will also enhance the exposure of other fields of art at our festival, and of course enhance patron
interaction by an additional amount.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
There is huge potential and opportunities for all forms of artists and performers to showcase their creative
capital. This includes film makers, producers, interactive visual artists, performance artists, craftspeople, artisans,
and dancers; each one gaining exposure and benefiting the arts scene far more inclusively than just focusing
exclusively on musical acts.
We believe in audience participation and interactivity. Music, as all art, should be experienced bilaterally,
so we are setting up participatory enhancements across the event space, providing patrons with opportunities to
partake, perform and debate themselves. For example, we plan to distribute musical instruments in certain areas
of the festival, giving ticket holders a chance to be creative themselves, using the art on display. Other
opportunities that we plan to include are stone masonry, foraging, world instruments such as didgeridoo and
african drumming, graffiti, and music production tuition. We are also providing space for the 'Watchman Pop-Up
Film Festival', which will feature at the event.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
The festival market is one the UK's most exciting success stories in recent decades. Unique selling points
are key to survival, and we believe most events fail to take advantage of the opportunities to inspire and influence
their patrons, instead offering a one-way mode of entertainment interaction.
It's a Secret Festival aims to take advantage this failure by creating as much engagement possible
between the patrons and artists. All planned performances, workshops, and interactive activities are devised with
this goal in mind.
Select the stage that best applies to your business
Operating for less than a year
This Entry is about (Issues)
What is the social impact you have had to date and how you measure it?
Our approach has been met with
enthusiasm from both artists and customers alike.
We're still inundated with daily requests from creative artists.
We have doubled our Twitter following in recent weeks, and have over 700 'attending' on facebook.
As an ongoing part of the festival we will be evaluating our processes. This will assist us in achieving an overall
level of quality assurance that will help us to ensure that our festival is meeting its goals. The feedback will also
allow us to improve the festival for the future.
What barriers might hinder the success of your business? How do you plan to overcome them?
We are confident we could offer many more
talented youth performance, workshop participation and theatre groups if we were able to add an additional
performance space. This stage would be used for performance, tuition and multimedia. Workshops and additional audience participation is also planned.
We will continue to seeking funding in order to enable this stage to go ahead.
How does your model address financial, social, and environmental sustainability?
We fully anticipate It's a Secret Festival to become an annual event, that improves and develops each successive
year. As the first year of the festival will only allow for limited attendance, the first aim is to increase the ability for
more individuals to visit the site. As accessibility is our axiom, providing access for more youth and local performers to display their talents at our venues is an important concern, thus this will be a huge focus for improvement in future years. Expanding our training to provide educational opportunities for festival-goers will also be a focus for us as the festival continues.
Other plans for improvement include development of facilities and employment of permanent staff for the festival.
One goal is to have permanent staff employed for local talent scouting; finding examples of local artists and up
and coming young people who would benefit from exposure at our festival. This would benefit the arts community
by providing encouragement for future talent and allowing those scouted more exposure for their arts and
The primary focus of expansion in year two of the festival will be an increase in numbers attending from
seven hundred to two thousand. In addition to this we seek to provide opportunities for youths to shadow professionals during the festival, thereby increasing their understanding of and
employability in the profession.
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
I feel it is our duty to build ethical, sustainable long term businesses in order to be able to invest in other long term sustainable projects, be it at home or abroad.
The United Nations Millennium Declaration resolved to create an
environment –at the national and global levels alike – which is conducive to development and to the elimination of poverty.
I think all businesses should be contributing back into society at some level, possibly through fundraising or perhaps supporting something such as Micro-financing for developing countries.
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
I would be excited to experience such a fantastic opportunity, relishing the sights, smells and challenges that any visit to a foreign land brings with it!
I think I would find seeing the extreme hardships that the people face everyday (food, water, etc) difficult, but this in turn would make me want to help even more.
Helping people achieve their full potential is a rewarding experience, and one I would grab with both hands.
Empowering people through skills, access to finance and education is a far more sustainable long term solution, than just throwing money at the issues!