Nudus - Naked Food From Your Neighbourhood
Nudus is an online marketplace providing chefs with a crowd to cook FUN, FAIR & FUTURE-PROOF food and become the star-chefs of our time!
About You
Background Information
First Name
Lisanne
Last Name
Buik
Twitter URL
The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
Yes.
Country of residence of entrepreneur
The Netherlands
Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
I have the ambition to set out an innovative vision on sustainable food that is simple, straight and can contribute to accelerating the transition to a sustainable economy fast and furiously.
This ambition stems from a passion for sustainable food and cooking, a network of highly skilled and passionate people who share this passion, and a desire to deliver social impact. I believe I have the entrepreneurial and leadership capacities necessary to transform this idea into success. As a Master of Science in Global Business & Stakeholder Management I understand how to operate a corporation at the intersection of business and society at large. Furthermore, I have undertaken a substantial amount of pioneering projects in the sustainable food world, mostly together with the Youth Food Movement, but also in the Corporate Responsibility department of Royal Ahold.
Lastly, I like to create and challenge the status quo. During my studies I have exhibited that for instance at SECEUR, a start-up student organization offering strategic consultancy services to NGO’s in Rotterdam. While all my business administration peers were more interested in established student consultancies, I took the challenge of helping to set up an organization with a wider societal goal and motivating others to offer their business skills to social organizations instead of the big corporates. I have succeeded in both. The organization has doubled in size that year and we have been able to set a culture of both excellence and fun, which I want to achieve at a larger scale in the future.
About Your Organization
Organization Name
Nudus
Organization Website
Organization Country
Netherlands, NH, Amsterdam
Country where this project is creating social impact
Netherlands, NH, Amsterdam
Is your organization a
For‐profit
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Innovation
The Need: What problem are you trying to solve?
Nudus aims to take up 3 societal challenges
1. We need to move from a culinary media culture to a democratic food culture. Hyped celebrity chefs generally don’t add to the quality of the food consumed by the crowd. However, an increasing amount of home-chefs is able to feed good food to the crowd. We need them to become the star chefs of our time.
2. Consumers are disconnected from their food and their social urban environment. Nudus is a community-enhancing concept aiming to reconnect neighbors through good food.
3. Consumers seek ways to recover trust in food providers. They are entangled in the web of complexity caused by sustainability labels and a marketing overload. A fully transparent online community promoting a simple and fun sustainability standard can solve this issue
The Solution: What is your solution? Be specific!
Nudus sees an opportunity to tackle these challenges in two ways:
1. It provides a tool that defines sustainable food from a Nudus perspective based on simple, specific criteria.
To Nudus sustainable food is:
Fun (promoted by the crowd)
Fair (fair trade certified or locally sourced, and traceable) and,
Future-proof (agreeable life-cycle environmental impact, certified organic, rich in nutrition)
Consumers eating from our chefs rate their dishes on the FUN factor, while Nudus provides insight in the Fair and Future-Proof factor, hereby nudging chefs to cook sustainably.
2. Nudus provides an online marketplace that connects chefs to consumers. The crowd itself is democratizing our food culture by purchasing dishes from “star” chefs online. Nudus chefs are naked chefs, their process and product is fully transparent and rated by the crowd. Herewith, Nudus aims to solve the trust, complexity and disconnection issues that society experiences with food.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
Nudus is a peer-to-peer model serving two markets: the chefs and the customers. Nudus makes a difference to both in a different way:
A Nudus Customer:
Imagine being hungry for good food. You enter an online community that highlights chefs from your city who cook good food. You’re sure because they are Nudus chefs and have an FFF rating. Nudus gives stars to chefs who cook sustainable food that is appreciated by your peers. You click on the chef of your liking to see their offering today. It may be a dish to be collected at their home tonight, delivered at your home, or a dinner at their pop-up home restaurant. You purchase it online, go after it, rate it, and become part of the community. Herewith, the community expands as a snowball: more consumers, more chefs, more sustainable food consumption, and more social cohesion.
A Nudus chef:
Imagine being a good cook, but without a crowd beyond your family and friends. You would like to earn some money through this passion so you audition at a Nudus taste day and are accepted to the community. Now you cook your famous curry that the crowd can source: crowd-sourced curry. You appreciate the Nudus concept as it nudges you to cook sustainable and tasteful food because you earn stars for doing so.
Nudus is a service model. It provides peers with tools and incentives to engage in a lasting sustainable food revolution together.
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Nudus competes with the (take-away) restaurant industry.
For 2 reasons Nudus can provide a better product:
1. Traditional culinary models are less social than Nudus. The social experience of Nudus makes the food also more transparent than in (take-away) restaurants, in which you are likely to not meet the chef.
2. Nudus is more economic. Chefs don’t have fixed costs and don’t have to engage in marketing endeavors. Therefore, the food is of great value.
Nudus also competes with other peer-to-peer food platforms (gobble & thuisafgehaald.nl) However, these platforms cannot legitimately claim to promote good food because they lack a standard other than the crowd’s vote for fun. Nudus is nudging the crowd to make conscious choices by giving stars to fair and future-proof food too.
Select the stage that best applies to your business
Operating for less than a year
This Entry is about (Issues)
Social Impact
What is the social impact you have had to date and how you measure it?
Nudus' social impact is determined by:
# of transactions
# of community members
# of stars dedicated to food
Nudus' objective is to achieve 100.000 transactions by 2013. It's mission is to facilitate 50 mln food encounters between people by 2020. Since the social impact is so important an infographic on the website will count the amount of transactions to date.
These transactions promote:
Naked Food
Better food choices (Fun, Fair and Future-proof)
Less environmental impact, utilizing resources most efficiently
Naked Neighborhood
Social and cultural culinary integration
Bring to the surface hidden culinary gems of a neighborhood
Everybody can join, it’s no food snob platform
Naked Value
Maximize value through sharing
Redefining "value" through the FFF system
Sustainability
How does your model address financial, social, and environmental sustainability?
Financial
Total budget for sept 2012-dec 2013: €175.000
Marketing budget: 30.000
Website: 10.000
1 intern and 1 freelancer: 30.000
Distribution outlet + office: 50.000
Travel expenses: 5.000
Management fee: 25.000
Variable costs (materials): 25.000
Two scenario's are worked out: viable and success.
VIABLE 2012-2013: total 50.000 transactions
3% commission chefs
10% commission customers
total: €230.000 - €175.000 = gross profit €55.000 to be reinvested
expected growth 2014: 20% per quarter
SUCCESS: 2012-2013: total 100.000 transactions
3% commission chefs
10% commission customers
total: €460.000 - €175.000 = gross profit €285.000 to be reinvested
expected growth 2014: 30% per quarter
In both scenarios the model appears financially sustainable. More income can be earned through product partnerships (sustainable products used by chefs offered for free in target market). This idea appeared from a survey amongst producers.
Social and Environmental
The stars distributed to chefs for their FAIR and FUTURE-PROOF food create a snowball effect. More stars leads to more transactions leads to more chefs promoting FAIR and FUTURE-PROOF food. At the same time Nudus makes the complexity of sustainable food transparent, fun and easy to understand. Herewith, the effect is lasting.
By economically empowering chefs to make the right choices (give them stars) consumers are more likely to do too.
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
Social entrepreneurship can deliver the means to economically empower and sustainably develop everyone equally.
Having just finished my Master thesis research assessing the fairness of Fair Trade, I have identified the root of the problems that developing countries face. Social enterprises that provide the means to leverage human capital in innovative and sustainable ways can bring positive change to developing countries. Flexible business models are key and especially the Internet provides countless opportunities to engage many countries in the same purpose: providing equal opportunities to all, developing local communities and increasing quality of life.
Nudus is one of those models. Being online it can be launched anywhere in the world and provide people the opportunity to share and connect through food. Nudus brings these tools to economic empowerment of all who are able to cook well and want to share that with their crowd.
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
After contemplating about Fair Trade Certification for half a year I am highly energized to experience working on a Fair Trade farm myself. I am working on an article explaining a nuanced vision on the fairness and future of Fair Trade to explain the complexities of an institution that claims to operate based on principles of justice. I am likely to find it most rewarding to incorporate real-life stories in this vision, while being extra inspired to contributing to the sustainable development and economic empowerment of those who need it. Most challenging will be to achieve an understanding how to overcome governance issues like corruption in achieving success. Being able to overstretch existing institutions while changing the market bottom-up (from within) I hope to be able with Nudus to launch an initiative that makes complicated governance barriers easier to overcome. Herewith, truly fair trade might be one step closer, in a fun way :)
| Attachment | Size |
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| logo2.png | 1.29 MB |
 | 56 weeks ago Lisanne Buik updated this Competition Entry. |
| 56 weeks ago branko van broekhuizen said: Hoi daar! Wat een geweldig initiatief! Vince & ik houden van koken en dit doen we nu graag op festivalletjes en markten e.d. met het ... about this Competition Entry. - read more > |
| 57 weeks ago Lisanne Buik updated this Competition Entry. |
| 57 weeks ago Lisanne Buik updated this Competition Entry. |
| 57 weeks ago Lisanne Buik updated this Competition Entry. |
| 58 weeks ago Lisanne Buik updated this Competition Entry. |
| 58 weeks ago Lisanne Buik updated this Competition Entry. |
| 58 weeks ago Lisanne Buik submitted this idea. |
