In Diversity We Unite

Uniting the 21st century generation by having all nationalities present at a music festival with the biggest line up ever.

About You

Organization: 21st Century Production Visit websitemore ↓↑ hide↑ hide

Background Information

First Name

david

Last Name

theuvenet

The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you

Yes.

Country of residence of entrepreneur

The Netherlands

Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?

There is nothing in the world I would rather do than to do my very best to make this project move forward. I strongly believe we will make it happen. And Last but not least, it makes me happy*.

*Hitchcock's Definition of Happiness

"A clear horizon — nothing to worry about on your plate, only things that are creative and not destructive… I can’t bear quarreling, I can’t bear feelings between people — I think hatred is wasted energy, and it’s all non-productive. I’m very sensitive — a sharp word, said by a person, say, who has a temper, if they’re close for me, haunts me for days. I know we’re only human, we do go in for these various emotions, call them negative emotions, but when all these are removed and you can look forward and the road is clear ahead, and now you’re going to create something — I think that’s as happy as I’ll ever want to be."

Creating something that in time can change the human narrative is nothing short of well.. is just pretty great.

I have learned a lot in a wide range of aspects by building up a company with 2 friends, writing my thesis about the succes and fail factors of sustainable initiatives, external activities during my time as a student and trying to read and see all information that can make our project succeed.

Since I traveled through South America and read the book The Alchemist I try to live by the 2 rules; 'All or nothing' and 'Over think the important decisions thoroughly but in the end go with your gut feeling'. And sometimes you just have to throw your heart over the fence and jump after it..

About Your Organization

Organization Name

21st Century Production

Organization Website

Organization Country

Netherlands, NH, Amsterdam

Country where this project is creating social impact

n/a

Is your organization a

Not registered

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Innovation

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The Need: What problem are you trying to solve?

As we are becomming more and more connected in the world, we are becoming more and more dependent on each other. However our current institutions are not able to initiate the needed worldwide change. To solve the current and future problems we must work together as a generation.

To state Jeremy Rifkin "We have to rethink the human narrative. We have to begin thinking as an extended family, we have to broaden our sense of identity. We have to extend our identities to think of the human race as fellow sojourners

“To move forward we must recognize that in the midst of a magnificent diversity of cultures and life forms we are one human family and one Earth community with a common destiny. We must bring forth a sustainable global society."*

*The Earth Charter Initiative

The Solution: What is your solution? Be specific!

Instead of using our energy in ‘being against’ many issues in the current society we will use our time to build the world the way we want it. This '21st century generation productions' project will have 7 billion stakeholders and 7 billion shareholders.

The ‘In Diversity We Unite Festival’ is the first project to show that the 21st century generation is united. It will have the biggest line up and all nationalities will be present. Together we all co-decide on the location and the line up.

This festival will be the starting point, a platform where the 21st Century generation can co-decide what products we want, build them together and co-decide how the profit will be spend. This “21st century generation productions” project will have 7 billion stakeholders and 7 billion shareholders.

It will bring out empathic sociability and prepare the groundwork for an empathic civilization. It will be the proof that together we can build the world as we want it.

The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities

Everything we build will be done without creating offload for anybody on the planet. Every product we build will be climate neutral, fair trade and made by people that get a responsible salary. The ‘organizations’ policies will be co-determined by everybody too. There will be a 7 billion sales force, 7 billion consumers and 7 billion CEO’s.

As everybody is a stake- and shareholder and can vote on how the profit must be spend the world will get better with every product sold. This could result in building and investing in renewable energy 'plants' all over the world. This will decrease poverty and help building a sustainable civilization.

The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?

Avaaz is 'a campaigning community bringing people-powered politics to decision making worldwide'. They influence decision making, we build.

Masterpeace is a 'Just Do It-campaign for peace' and has a focus on peace building projects. In Diversity We Unite focuses on the notion that we are all part of one human family and will build products we as a civilization demand without creating offload and investing in areas that will bring us closer to a sustainable civilization.

Select the stage that best applies to your business

Operating for less than a year

Social Impact

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What is the social impact you have had to date and how you measure it?

To date there has not been any social impact. We plan to have the website live in June.

The social impact can be measured by:

the amount of people that follow the plan
the amount of people that participate in the project

The amount of products made by the 21st century generation productions. The revenue these products produce and the projects that the profit is spend on.

What barriers might hinder the success of your business? How do you plan to overcome them?

Our plan is all about building support. This can be done in many different ways;

Go the people that are most likely to support and/ or participate the project. We plan to visit places all of the world. With a focus on meeting students and backpackers and people who go to music festivals.

Though spreading the word through working with street artist.

Get famous people to endorse the project.

Build an respected Board of Advisory

The use of Social Media

Through crowd-sourcing the question what and how the project process can be improved.

We plan to do all of the above and more..

Sustainability

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How does your model address financial, social, and environmental sustainability?

Everything we build will not create offload and be financial, social and environmentally sustainable

Awareness & learning

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How do you see social entrepreneurship contributing to the improvement of developing countries?

Starting to understand that we are all part of one human family and acting accordingly in all actions we as individuals take in our daily lives is the only way forward. Social entrepreneurship shows how this can be done in practice. Each idea that is acted upon is brings us one more step closer in incorporation this notion in every aspect of our daily lives all around the world. Till one day it is common practice everywhere.

What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?

Seeing and meeting people from all over the world with different backgrounds and different ideas putting there believes that they can change the world for the better into practice might be the most rewarding part.

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