Kisanraja
Vinfinet Technologies Pvt. Ltd. is a leading firm based in Bangalore, passionate to bring fruits of technology to rural Indi.
About You
About You
First Name
Vijay Bhaskar Reddy
Last Name
Dinnepu
Twitter URL
Facebook URL
About Your Organization
Organization Name
Vinfinet Technologies Pvt. Ltd.
Organization Website
Organization Country
India, KA, Bangalore
Country where this project is creating social impact
India, KA, Bangalore
Is your organization a
For‐profit
How long has your organization been operating?
1‐5 years
Has the organization received awards or honors? Please tell us about them
1. Winner of Sankalp Awards 2012 in Agriculture Category.
2.Winner of India Semiconductor Association (ISA) Technovation Awards 2011 in the ‘OEM Consumer – Best Indian Startup’ category.
3.1st Runner-up at Samsung Innovation Quotient conducted by Samsung and CNBC-TV18.
4.Winner of Wantrapreneur 2011 (‘Startup – Agri’ category) conducted by Villgro.
5.Among the finalists of Mahindra Spark The Rise.
6.Among the winners of the 3rd iDiya Challenge conducted by Indian School of Business (ISB).
7.Winner of Navkriti 2011 conducted by NITIE (National Institute of Industrial Engineering).
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Innovation
Select the stage that best applies to your solution
Growth (your pilot is up and running, and starting to expand)
How long have you been in operation?
Operating for 1‐5 years
The Need: What problem are you trying to solve?
Pain Points for Farmers in operating irrigation pump set:
Physical effort and inconvenience:
Farmers travel to fields often at odd hours just to switch ON/OFF the motor due to erratic power supply.
Loss/ Damage to irrigation equipment:
Motors and starters often get damaged due to voltage fluctuations, faults in three phase connectivity, and running of motor while water is not getting pumped
Wastage of Resources:
Given the challenges in access to motors located on the field; often there is a delay in turning them off; resulting in significant wastage of water and electricity along with soil erosion and fertilizer runoff.
The Solution: What is your solution? Be specific!
Control the operation of the motor from a mobile or landline from absolutely anywhere – freedom from visiting farms at odd hours or employing labour just to operate the motor
•Provide flexibility to run the motor for specific time intervals leading to savings in power bills and more importantly, conservation of ground water.
•utomatic power detection to communicate to the farmer on the availability of power – helps keep track of erratic power supply and make the most of the limited power supply in villages.
•Provide acknowledgment of water being pumped so that farmer is assured of the water supply to the crop.
•Detect voltage fluctuations and 3 phase connectivity faults before starting the motor and communicate to the farmer to prevent damage to the motor.
•Automatically shutdown the motor when water is not available to prevent damage to the motor.
•Raise an alarm and make you a phone call if anyone tries to steal it or any device connected to it.
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities
1. Revenue from Product sales:
a. Customer pays 100% down payment
b. Facilitate credit through Rural Banks or MFIs.
2. Monthly subscription model in collaboration with Distributional Channel Partners.
3. Royalty Charges for Design Services from OEMs like Motor/Starter Vendors
4.Commissions from other partners in the Eco system (TELCOs, FMCG, etc.)
5. Revenue from selling Carbon Credits
The solution is deployed in the following states of South India:
1. Andhra Pradesh
2. Karnataka
2. 1. Cost saving benefits to the farmers:
1. Labor costs
2. Motor Repair charges
3. Electricity charges
4. Water
5. Fertilizer runoff
6. Fuel Costs, if farmer uses any form of conveyance
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Competitors are
1.Auto starters
2.Labors
3.Nano Ganesh
4.Micro Jai kisan
5.Khyatee
6.Real Mobile Starter Controller
Competitive edge:
1.Local language IVRS driven menu
2.Protects motor and starter from faulty power supply
3.Voices Alerts on :
Motor running status
Confirmation of water being pumped
Device being attempted for theft
4.High availability (Rechargeable battery backup)
5.Secure Access to Device through PASSWORD
6.Ease of Installation and use
7.Multiple modes of operation:
Manual
Auto
Timer
At this earlier stage penetrating the market will be a tough task due cost and availability
This Entry is about (Issues)
Social Impact
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world.
Vinfinet Technologies is a leading firm based in Bangalore, passionate to bring fruits of technology to rural India thereby brings in change in the lives of – farmers and unemployed rural youth. Vijay Bhaskar Reddy Dinnepu is Chairman and Chief Executive Officer of Vinfinet Technologies Pvt. Ltd. Vijay brings more than 11 years of design and development experience in various categories of networking and embedded software. Vijay holds a Master’s degree in Computer Science and Engineering from Indian Institute of Technology (IIT), Madras. He has won several laurels national and state-wide for outstanding academic performance throughout.
Hailing from an agricultural family and a person with entrepreneurial appetite Vijay envisions the benefits of taking technology solutions to the agricultural and rural markets. His passion is to get the best use of his technical experience to bring in a change in the lives of rural India.
Please describe the goal of your initiative; outline what you are trying to achieve
Kisan Raja is a venture involving technology deployment for Agriculture through end-to-end Smart Irrigation Automation Solutions.
Vision:
“Enhance personal productivity of Farmers while helping them to achieve enormous yields with the use of technology; thereby bringing happiness and prosperity to the Farmers and the Nation”
Mission:
1.Sustain the agricultural production with the growing population
2.Address the disparity between agriculture industry, emerging service sectors and other industries
3.Contain the urban migration that is driven by standard of living and income generation opportunities.
4.Improve the working conditions in the Agricultural sector
Which barrier(s) to financial inclusion does your solution seek to address? (select all applicable)
Other (Please describe below).
If you selected 'other' above, please specify which other barriers to financial inclusion you solution seeks to address:
The solution helps the farmer to increase his productivity and save 1. Labour costs 2. Motor Repair charges 3. Electricity bill
For which underserved or excluded communities will your solution create access to valuable, affordable, secure and comprehensive financial services?
The solution will help the farmer’s community to utilize their resources in the optimal way and thereby increase their productivity and lower their production cost.
Also by providing rural employment to youths the solution will economically strengthen a rural area and will create job opportunities.
Could your solution work in other geographies or regions? If so, where?
The solution is feasible in all geographies and regions across the world as it has local language based IVRs system. So it is easy to replicate the model in all geographies of world.
If your solution is dramatically successful, how will things be different in 10 years?
1. Agriculture will become first choice profession among the farmers and their upcoming generations.
2. Agricultural production will sustain and meet the requirements of the growing population.
3. No disparity between agriculture industry, emerging service sectors and other industries.
4. There will be no urban migration that is driven by standard of living and income generation opportunities.
5. Improve the working conditions in the Agricultural sector
What will have had to have changed to make this happen?
The Following 4A's
1.Available
2.Affordable
3.Awareness
4.Adaptable
What has been the impact of your solution to date?
KISAN RAJA- SIZE OF CURRENT OPERATIONS
INSTALLATIONS: 950 ACROSS 40 DISTRICTS OF ANDHRA PRADESH AND KARNATAKA
OPEN CUSTOMER ORDERS: 3827
UNITS UNDER MANUFACTURING: 10000
DEALER REQUESTS OF 130 FROM 45 DISTRICTS OF AP AND KA
What is your projected impact over the next five years?
We are planning to expand operations across 50 districts of AP, Karnataka and Tamil Nadu in next 1 year and sell 18800 units and plan to expand operations across India within next 5 years thereby increasing the job opportunity to rural youth.
Winning entries present a strong plan for how they will achieve and track growth. Identify your six-month milestone for growing your impact
53 distributors and 10000 units to be sold
Identify three major tasks you will have to complete to reach your six-month milestone
Task 1
To have distributor in each district of Andhra Pradesh and Karnataka
Task 2
Presence in Maharashtra, Tamilnadu, Gujarat and Punjab
Task 3
To provide rural employment
Now think bigger! Identify your 12-month impact milestone
Presence across the country.
Identify three major tasks you will have to complete to reach your 12-month milestone
Task 1
To make presence across the country
Task 2
To make product available at block level in each state
Task 3
To come up with atleast 3 new products in irrigation sector
Sustainability
Tell us about your partnerships
We are wprking on the following Partners
1. Champion Agro
2. ITC e-choupal
3. E-farm
4. Drip-Tech
Are you currently targeting other specific populations, locations, or markets for your innovation? If so, where and why?
What type of operating environment and internal organizational factors make your innovation successful?
The team effort of all the teams is helping us to grow.
All teams are working in synchronization for the flow of work in right direction thus making us more dedicated and innovative towards our solution.
Please elaborate on any needs or offers you have mentioned above and/or suggest categories of support that aren't specified within the list
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