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Go to Project: Sevamob.
Sevamob provides primary healthcare and insurance to low income consumers in India for a monthly subscription.
Tell us about yourself/your team.
1) Shelley has managed several multi-million dollar products for IBM. He has an MBA from Cornell and B.E. from IIT Roorkee. He has extensive experience in all aspects of a business including product management, R&D, marketing, channels, sales, support and financials.
2) Shyam Tandon has experience managing large sales networks in rural and urban areas for MNCs like Glaxo
3) Dr. Stankeyeva is board certified in Internal Medicine. She practices at Southern Regional Hospital in Atlanta. She finished her training at Emory University
What makes you an intrapreneur? What are the skills, capabilities, and personality traits that make you an intrapreneur?
Shelley has successfully co-founded a cash-flow positive startup Saasmob, which has customers like Univeristy of Georgia, University of Tennessee, Aramark and Crate & barrel. Sevamob is his second venture.
About Your Organization
United States, GA, Atlanta, Dekalb County
Primary country where this project is creating social impact
Additional countries or regions
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Select the stage that best applies to your solution
Established (past the previous stages and has demonstrated success)
The Need: What social or environmental problem are you trying to solve?
Despite efforts by government, low income consumers in India, especially those in under-served states like Uttar Pradesh and Bihar have a) Limited access to primary healthcare b) Limited awareness and access to insurance
The Solution: What is your solution? Be specific!
Sevamob provides primary healthcare and insurance to low income consumers in India for a monthly subscription. The service is delivered by field teams of doctor and sales rep that carry Android tablets with our proprietary mobile software which can operate with or without network in remote areas. The teams are supported by part time MBBS doctor, a 24x7 call center and a network of 3rd party service providers like Hospitals, Clinics, Pathologists and Insurance companies that pay us referral fees.
The Solution: Why is this solution innovative for your company and industry?
1) reduces the cost of delivering healthcare to low income consumers 2) Addresses the issue of non-availability of skilled doctors in semi-urban / rural areas 3) Provides a safety net for emergencies via insurance 4) Reduces the need for emergency care, through preventive care
The Model: Walk us through a specific example of how your solution makes a difference; include your primary activities.
a) Our field team of doctor+sales rep provides preventive care at door-step. This includes dental, blood pressure, blood sugar, weight, pulse, temp, ECG etc
b) For advanced needs a trouble ticket is created using the software with pictures and description. Part time MBBS doctors in back-office provide prescriptions based on the ticket
c) In emergencies, patients go to in-network hospitals/clinics/pathologists. Depending on the plan, upto Rs30K of in-patient benefits are provided to the subscriber.
d) Subscriber can call a 24x7 call center for care and advice at any point
The Marketplace: Who are your peers and competitors? Identify others also working to address the needs you are and what differentiates you from them. What challenges could these players pose to your success or growth?
Our competitors are a)Over-crowded primary healthcare centers run by govt b)Startups like Healthpoint that have setup fixed clinics/kiosks in select areas
Our competitive advantage is: a) Cutting edge mobile technology, which works in remote areas with or without network b) Unlike fixed clinics/kiosks, our mobile team model has low fixed cost c) End to end care by bundling healthcare with insurance
This Entry is about (Issues)
Founding Story: We want to hear about your "Aha!" moment. Share the story of where and when the founder(s) saw this solution's potential to change the world.
We offer mobile apps for advisory to farmers in the US via University of Tennessee and University of Georgia. We wanted to replicate the same model in India but due to high illiteracy rates and lack of data capable smartphones in our target audience, we had to deploy field teams. In order to cover the cost of these teams, we took input from people about the services they would be willing to pay a monthly subscription for. Healthcare was mentioned by 80% of the people. So we started with healthcare+advisory. Life/accident/health Insurance was added afterwards since it was a natural fit with healthcare and people expressed strong interest in it once they understood the benefits.
What has been the impact of your solution to date?
More than 1500 people of 1000+ families in Lucknow City, Kakori and Mohanlal Gunj in Uttar Pradesh are currently benefiting from and paying for our service.
What is your projected impact over the next 1 to 3 years?
Our goal is to scale from 2000 subscribers in 1 district in India in Y1 to 240,000 subscribers from various states in India by Y5.
What barriers might hinder the success of your project? How do you plan to overcome them?
a) Funding to expand rapidly into additional states b) Keeping the quality-of-service high as we rapidly sign-up new subscribers. We are currently engaged with various investors and are using the software to track quality across various teams and coverage areas.
What is the benefit or value you're creating for your business?
We are building a self-sustainable company that will have a huge social impact by addressing core issues like healthcare for low-income consumers in India as well as other developing countries.
How are you leveraging internal resources (funds, time, knowledge, etc.) to support this initiative?
The management team has relevant business, sales and healthcare expertise to run the company. We raised a small friends and family round to start the company and also received seed funding from Village Capital.
Expand on your answer, explaining the long-term funding and support plan.
Project is self-sustainable. It has 2 revenue models: a) Monthly subscription b) Referral fees from 3rd party service providers like hospitals, clinics, pathologists and insurance companies
Tell us about your partnerships across your company and externally that are key to your project's success.
In each coverage area we partner with existing hospital/clinic/pathology to provide advanced services to subscribers. We have also partnered with established insurance companies for healthcare and accident policies.
What internal support have you gotten for your project? What kind of push-back have you received?
Due to the social impact, our team has remained highly motivated and has been consistently achieving targets.