Bring Back Gym Inc.
Bring Back Gym Inc. is an agency that specializes in creating fitness programs with a multi-leveled approach in dealing with the issue of childhood obesity. We provide a more evolved curriculum that moves beyond the current “survival of the fittest” in physical fitness programs. The current physical fitness curriculums are leaving behind the ever-growing ranks of overweight children. These children feel alienated because of their obesity and cannot participate fully in the majority of exercise programs. At Bring Back Gym, we are specifically targeting children ages 11-14 are experiencing the physical and psycho-social effects of being overweight for the first time. Bring Back Gym was created because of these effects coupled with the definitive need to provide a cutting edge physical fitness curriculum. We are the new idea in fitness for children. According to Health Human Services, 20 percent of U.S. children and youth will be obese by 2010. Obesity results from a disproportionate amount of enery consumed and amount of energy expended. Hypertension, insulin resistance, sleep apnea, menstrual abnormalities and orthopedic problems are among the many disorders linked to childhood obesity. The negative health and finanical consequences of obesity are extensive, with estimates of $750 million per year of health care spending for children diagnosed as obese. Bring Back Gym is seeking 100 percent government funding and corporate sponsorship to have participants get involved at no cost. By 2010, Bring Back Gym Inc. will assist with reducing the cost of annual health cost by decreasing the percentage of of health care spending for children diagnosed as obese.
About You
Location
Project Street Address
Project City
Project Province/State
Project Postal/Zip Code
Project Country
Your idea
Focus of activity
Service/process
Year the initiative began (yyyy)
2007
Positioning of your initiative on the mosaic diagram
Which of these barriers is the primary focus of your work?
Patients not empowered
Which of the principles is the primary focus of your work?
Center consumers in business model
If you believe some other barrier or principle should be included in the mosaic, please describe it and how it would affect the positioning of your initiative in the mosaic:
FITNESS CURRICULUM aka THE FITNESS CYCLE
The fitness pyramid begins with strength. Strength training or resistance exercise plays a pivotal role in captivating and retaining an obese child’s interest in exercise. Contrary to popular myth, children ages 11 and up can begin to do resistance work without any detrimental effects to growth. There simply is no evidence to support that strength training has negative effects on a child’s growth. Strength training is easily measured and easy for children to understand. Strength work provides that initial feeling of confidence of a goal set and a goal accomplished. Particularly among obese children, it provides the means for them to engage in an exercise program without the feeling of being unfairly judged. Strength training consists of a series of circuit training routines of variable intensity. Each routine is comprised of exercises that target major muscle groups. In order to keep the children engaged fully without distraction, the routines are separated into four ten minute intervals with one minute rest in between.
More benefits include:
> Improved muscular efficiency
> Improved muscle to fat ratio
> Greater resistance to injury
> Improved motor coordination
Name Your Project
Bring Back Gym Inc.
Describe Your Idea
Bring Back Gym Inc. is an agency that specializes in creating fitness programs with a multi-leveled approach in dealing with the issue of childhood obesity. We provide a more evolved curriculum that moves beyond the current “survival of the fittest” in physical fitness programs. The current physical fitness curriculums are leaving behind the ever-growing ranks of overweight children. These children feel alienated because of their obesity and cannot participate fully in the majority of exercise programs. At Bring Back Gym, we are specifically targeting children ages 11-14 are experiencing the physical and psycho-social effects of being overweight for the first time. Bring Back Gym was created because of these effects coupled with the definitive need to provide a cutting edge physical fitness curriculum. We are the new idea in fitness for children. According to Health Human Services, 20 percent of U.S. children and youth will be obese by 2010. Obesity results from a disproportionate amount of enery consumed and amount of energy expended. Hypertension, insulin resistance, sleep apnea, menstrual abnormalities and orthopedic problems are among the many disorders linked to childhood obesity. The negative health and finanical consequences of obesity are extensive, with estimates of $750 million per year of health care spending for children diagnosed as obese. Bring Back Gym is seeking 100 percent government funding and corporate sponsorship to have participants get involved at no cost. By 2010, Bring Back Gym Inc. will assist with reducing the cost of annual health cost by decreasing the percentage of of health care spending for children diagnosed as obese.
Innovation
Define the innovation
Bring Back Gym Inc. is an agency that specializes in creating fitness programs with a multi-leveled approach in dealing with the issue of childhood obesity. We provide a more evolved curriculum that moves beyond the current “survival of the fittest” in physical fitness programs. The current physical fitness curriculums are leaving behind the ever-growing ranks of overweight children. These children feel alienated because of their obesity and cannot participate fully in the majority of exercise programs. At Bring Back Gym, we are specifically targeting children ages 11-14 are experiencing the physical and psycho-social effects of being overweight for the first time. Bring Back Gym was created because of these effects coupled with the definitive need to provide a cutting edge physical fitness curriculum. We are the new idea in fitness for children. According to Health Human Services, 20 percent of U.S. children and youth will be obese by 2010. Obesity results from a disproportionate amount of enery consumed and amount of energy expended. Hypertension, insulin resistance, sleep apnea, menstrual abnormalities and orthopedic problems are among the many disorders linked to childhood obesity. The negative health and finanical consequences of obesity are extensive, with estimates of $750 million per year of health care spending for children diagnosed as obese. Bring Back Gym is seeking 100 percent government funding and corporate sponsorship to have participants get involved at no cost. By 2010, Bring Back Gym Inc. will assist with reducing the cost of annual health cost by decreasing the percentage of of health care spending for children diagnosed as obese.
Context for Disruption:
The fitness pyramid begins with strength. Strength training or resistance exercise plays a pivotal role in captivating and retaining an obese child’s interest in exercise. Contrary to popular myth, children ages 11 and up can begin to do resistance work without any detrimental effects to growth. There simply is no evidence to support that strength training has negative effects on a child’s growth. Strength training is easily measured and easy for children to understand. Strength work provides that initial feeling of confidence of a goal set and a goal accomplished. Particularly among obese children, it provides the means for them to engage in an exercise program without the feeling of being unfairly judged. Strength training consists of a series of circuit training routines of variable intensity. Each routine is comprised of exercises that target major muscle groups. In order to keep the children engaged fully without distraction, the routines are separated into four ten minute intervals with one minute rest in between. Bring Back Gym Inc. is an educational fitness experience that is life changing for young overweight children. This physical fitness program will create a well rounded child with great self esteem who looks forward to having a consistent exercise regiment. Our goal is to have each student get in better shape and stay in shape as a way of life.
Delivery Model
Bring Back Gym Inc. will collaborate with public schools and parents to provide a rigorous fitness program to one million obese children in America, starting with South Central Los Angeles, California, Local District Seven Public Middle Schools. Our approach is to implement a workout program that covers the five basic pillars of fitness; strength, speed, power, endurance and agility.
The California Fitness Gram tracks Body Mass Index, BMI, for fifth, seventh, and ninth graders. Local District Seven in Los Angeles has the greatest number of students in seventh grade with an average of 44%, at or above the 85% BMI.
Bring Back Gym Inc. is an educational fitness experience that is life changing for young overweight children. This physical fitness program will create a well rounded child with great self esteem who looks forward to having a consistent exercise regiment. Our goal is to have each student get in better shape and stay in shape as a way of life.
According to a study by the California Center for Public Health Advocacy, 28% of the state’s children are overweight a 6% increase since 2001. Children in Southern California fare particularly bad. Of the state’s largest 10 cities, Los Angeles, Santa Ana and Anaheim tip the scales with 36%, 35% and 32% of their children overweight respectfully. The report, based on published school fitness test scores for fifth-seventh and ninth graders are the first to look at the percentage of overweight children in specific communities.
Proposed Scope of Work
? Provide a fitness curriculum to obese middle school children in America, starting with Local District Seven, South Central, Los Angeles, California Middle School.
? Approximately 200 participants in Los Angeles will participate in Bring Back Gym before/after-school program.
? Set up meetings with current Physical Education, (PE) teachers and parents to bring awareness of the pilot program.
? Recruit the participants who fit the criteria for high-risk weight management issues.
? Each program will be staffed by insured and certified personal trainers. The certifying bodies will be the American College of Sports Medicine (ACSM), National Academy of Sports Medicine (NASM) or the National Strength and Conditioning Association of America (NSCA) other acceptable and complementary requirements will be degree a B.A. in exercise physiology.
? Student retention will be obtained by providing participants with performance-based incentives.
? Provide transportation for the Los Angeles participates to attend additional after school training at the Bring Back Gym Fitness Gymnasium. This particular service is for student who wants additional work out time.
? Provide the superintendent of each district with monthly progress reports on the positive effects of our program to ensure a steady influx of new candidates.
? Collaborate with local pediatricians and pediatric gastroenterology facilities for routine check-ups.
? To improve of their knowledge, students will have weekly nutrition homework assignments. They will use the workbook, Anatomy of MyPyramid, the USDA’s MyPryamid “Steps to a Healthier You” which will show them how to eat for energy, control their calories and add physical activity to their daily routine. Trainers will help student navigate MyPrymid website where they can they can find personal eating plans for their age, gender, weight and activity level. This nutrition education material is a fast-moving overview to help children balance healthy eating with physical activity for a lifetime of good health habits.
Key Operational Partnerships
Bring Back Gym is a new 501C3 organization, established April 2007. We are currently seeking funding through corporate sponsorship, e.g., PEPSICO, Oprah, Physi-Cal Enterprises Inc., Robert Wood Johnson Foundation and government grants.
Impact
Financial Model
Name: Bring Back Gym Inc.
Contract Period: April 1, 2007- March 31, 2008
Federal ID #: 13-4361667
Budget Items
(A) PERSONAL SERVICES $655,000
(B) FRINGE BENEFITS $146,524
(C) SUPPLIES $30,000
(D) TRAVEL $20,000
(E) EQUIPMENT $50,000
(F) RENT $40,000
(G) UTILITIES $5,000
(H) LEGAL SERVICES/ACCOUNTANT SERVICES $15,000
(I) MISCELLANEOUS EXPENSE $6,276
(J) WEBSITE MAINTENANCE $5,000
(K) INSURANCE $2,000
(L) INCENTIVES $15,200
(M) ADVERTISEMENT/MARKETING $10,000
TOTAL (Sum of lines A through M) $1,000,000
What is your annual operating budget?
$1,000,000.00
What are your current sources of revenue? (please list any sources that are foundation grants)
We are a start up initiative, we are currently seeking funding to implement this program.
Effectiveness
Shaquille O'Neal, a four-time NBA champion and a role model to millions, is on a quest to battle this scourge and help kids across America live more healthfully. His new series, Shaq's Big Challenge, debut TUESDAY, JUNE 26 (9:00-10:00 p.m., ET) on the ABC Television Network and is produced by RDF USA (Wife Swap). Shaq and his hand-picked "dream team" of experts embark on a crusade to help transform six obese middle school youngsters from Florida into healthy, fit kids - and along the way, demonstrate how other communities nationwide can help fight childhood obesity. In Shaq's Big Challenge he puts six obese youngsters through the most intense, emotional and rewarding time of their young lives. He is aided by six specialists, including: Shaq's own physician and trainer, Dr. Carlon "Doc" Colker, M.D.; personal trainer Tarik Tyler; nutritionist Joy Bauer; childhood obesity expert Dr. William Muinos, M.D. from Miami Children's Hospital; Food Network celebrity chef Tyler Florence; and Shaq's Louisiana State University coach Dale Brown. Together they go into the kids' homes and, schools, then expand their scope to meet with the local school and government officials to develop and implement a wellness program for the children of the community, and later for the entire state of Florida. This mission does not end with these six children. The goal is for every child in the local schools to take part in Shaq's plan. His dream team addresses the challenges of providing tasty, kid-friendly nutritious meals on a budget, as well as incorporating more exercise into the kids' days. For instance, physical education is no longer mandatory in many public schools across the U.S., so Shaq and his team will develop revolutionary programs to allow every child to get consistent exercise while at school. Once he has accomplished his mission at this school, Shaq and his team will have laid the groundwork to achieve their ultimate goal: to create a fitness plan that could be accepted across the whole of Florida and serve as a template for the entire country. Shaq's Big Challenge will change the way we approach the health of a nation -- one child, one community, one state at a time, until we truly are a happier, healthier, fitter America. Executive producers are Rick Ringbakk, Greg Goldman, Shaquille O'Neal, Chris Coelen, Christopher Handy, Perry Rogers, Michael Parris and Stephen Lambert. The series is produced by RDF USA. It is based on the hit U.K. series, Unfit Kids.
Tarik Tyler, Chief Executive Officer and Shawn Choy-Horne, Chief Financial Officer, will collaborate with public schools and parents to provide a rigorous fitness program to one million obese children in America.
Which element of the program proved itself most effective?
Bring Back Gym Inc. will significantly reduce body fat levels of middle school children by 30% during the school year .We are projecting that 75% of all participating children will show this decrease in body fat levels. To teach children to enjoy the benefits of regular exercise and be self motivated to maintain an active lifestyle. Parents will be educated in the group of diversity and individual physical activities available to improve their child’s health. Full commitment to the program from both parent and child is necessary, parental involvement for example, updates on their child’s progress as well as providing support with dealing with the emotional issues behind their child’s over eating. Families of involved participants will learn the value of keeping their child healthy and fit.
Children involved in the program will show marked improvement in physical fitness and self confidence.
Number of clients in the last year?
The four boys and two girls you see on Shaq's Big Challenge attend middle school in Broward County, Florida. Shaq and his team of experts selected these kids from a pool nominated by concerned parents. Shaq's job is to motivate them and keep them on track. His experts are teaching the kids how to eat better, get active, and change unhealthy habits. Shaq's team, Tarik Tyler, Fitness Trainer, is determined to help these kids succeed!
What is the potential demand?
"A new Government Accountability Office (GAO) Investigation cities “increasing physical activity” as the most important approach to preventing or reducing childhood obesity. Based on a review of 53 articles published from 2003 through 2006, the investigative arm of Congress concluded that the increasing rate of childhood obesity is largely due to the decline in regular physical activity.” The report, Childhood Obesity: Factors Affecting Physical Activity, released in December 2006, grouped multiple factors affecting levels of physical activity in children into three primary categories: demographic factors, cognitive and behavioral factors, and community factors.
Scaling up Strategy
Bring Back Gym's priority is to combat childhood obesity by creating a more fun, stimulating and educational exercise environment for middle school children and reducing their weight by 30% during the school year in California, New York State and Florida. We would like to assist with implementing our program on the nation's childhood obesity epidemic.
Stage of the initiative:
0
Expansion plan:
Bring Back Gym Inc. is a not for profit 501C3 fitness curriculum whose goals are to combat the effect of the alarming rise in childhood obesity. The current plight of childhood obesity has reached epidemic levels. One in five children in the United States is either overweight or obese. Tarik Tyler, Chief Executive Officer and Shawn Choy-Horne, Chief Financial Officer, will collaborate with public schools and parents to provide a rigorous fitness program to one million obese children in America.
Origin of the Initiative
Tarik Tyler, have been an influential figure in the fitness industry for over 20 years. Tarik joined forces with Shaquille O'Neil as part of Shaq's dream team on "Shaq's Big Challenge," the program goal is to reduce middle school children weight by 30% during the school year. This program has brought amazing results to date, decreasing participant’s weight loss by 30%. While working on this reality show, Tarik join forces with long term friend Shawn Choy-Horne and expressed his concerns on childhood obesity epidemic. Shawn who is two time marathon finisher, and children advocate, in addition to her experience with government grants and small business ownership, Tarik and Shawn collaborated and brainstromed a program to fight against childhood obesity based on Shaq's Challenge.
This Entry is about (Issues)
Sustainability
What are your two main challenges to finance the growth of your initiative
Our main challenges to finance the growth of Bring Back Gym initiative is seeking continuous government grants and corporate sponsorship to fund and implement this program nationwide.
How did you hear about this contest and what is your main incentive to participate?
We are currently seeking funding through all sources, the Robert Wood Johnson Foundation, Pioneer Unsolicated grants linked us to this contest. Our main incentive to participate is to seek funding to implement an educational fitness experience that is life changing for young overweight children. This physical fitness program will create a well rounded child with great self esteem who looks forward to having a consistent exercise regiment. Our goal is to have each student get in better shape and stay in shape as a way of life.
The Story
Do you have an annual financial statement?
Bring Back Gym Inc., was established April 2007, we are currently seeking funding to start up our pilot in Los Angeles, California.
Do you currently have an annual financial statement that tracks profit/loss?
not applicable
Please describe the amount (and/or type) of funding you need to implement your initiative, at year 1 and at year 5.
Name: Bring Back Gym Inc.-One Year Budget
Contract Period: April 1, 2007- March 31, 2008
Federal ID #: 13-4361667
(A) PERSONAL SERVICES $655,000
(B) FRINGE BENEFITS $146,524
(C) SUPPLIES $30,000
(D) TRAVEL $20,000
(E) EQUIPMENT $50,000
(F) RENT $40,000
(G) UTILITIES $5,000
(H) LEGAL SERVICES/ACCOUNTANT SERVICES $15,000
(I) MISCELLANEOUS EXPENSE $6,276
(J) WEBSITE MAINTENANCE $5,000
(K) INSURANCE $2,000
(L) INCENTIVES $15,200
(M) ADVERTISEMENT/MARKETING $10,000
TOTAL (Sum of lines A through l) $1,000,000
Name: Bring Back Gym Inc.- Five Year Budget
Contract Period: April 1, 2007- March 31, 2013
Federal ID #: 13-4361667
Please contact me to further discuss "at year 5".
