WAGGLERZ: start a movement

Wagglerz is a web based public utility that enables anyone to go online and create a micro-campaign. New media empowers individuals to do at a small or ‘micro’ scale what only large institutions once could. Wagglerz is founded on the premise that this phenomenon will extend to collective action, from micro-campaigns to full-scale movements. Most people only associate campaigns with politics or non-profits, but our vision is that any active internet user can start a micro-campaign, fostering collective action for any common cause be it a cleaner neighborhood, improved healthcare or group discounts on groceries from the local supermarket. With Wagglerz anyone, from a computer or smart-phone, can manage an action-oriented campaign mobilizing their friends & family or a wider network of supporters to take action towards a concrete goal they are passionate about and that requires a sufficiently large group to trigger change. The actions can be large or miniscule, online or offline. Wagglerz is a new collective action management software system inspired by the success of the Obama/McCain’s web-based campaign management software and many of the Open-source softwares but accessible to everybody.

Wagglerz’ key innovation is the simple functionality that allows separately organized campaigns to ‘friend’ or ‘merge’ with each other. Wagglerz is a campaign networking website. It lets anyone establish a campaign online and then connect with other campaigns, facilitating collaboration and scale uncommon in today’s formal citizen sector. Example: with hardly more than a click of a mouse two unrelated youth micro-campaigns, both picking-up neighborhood garbage, find each other on Wagglerz and merge. With scale comes momentum (i.e. press attention); with momentum comes more scale, a virtuous circle leading towards social change. Without the rigidity of formal institutions, mergers are much more likely to occur. Wagglerz amplifies the way real movements have always occurred.