Donateer

Competition Finalist

This entry has been selected as a finalist in the
The Power of Us: Re-Imagine Media competition.

About You

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Location

Project Street Address

4140 Edmund Blvd

Project City

Minneapolis

Project Province/State

MN

Project Postal/Zip Code

55406

Project Country

United States

Your idea

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Will you launch your idea as a business or non-profit?

Non-Profit

Web site (url)

Name Your Project

Donateer

Describe Your Idea

Innovation

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What is your idea? What makes it innovative? Why is it important?

We will develop a dynamic website widget that interactively engages and benefits online publisher sites, businesses and charities in the following way: publisher widgets will display links to businesses that will donate a portion of the proceeds of any purchase to a participating charity. In short, each time a reader/viewer clicks on the charitable advertisement that click is tracked by the system. If a purchase is made at the linked business within a specific period of time, that purchase referral is credited to the publishing site. Other fringe benefits will be available to the publishers as well including status links posted prominently on the main widget website which, in turn, will send them traffic and improve their search engine rankings. The net result: a participating business gets exposure, new customers and an improved charitable image while the publisher gets to support a good cause, improve their image as well and fill vacant and otherwise unused advertising space. This innovation will not only provide more steady streams of income to non-profits without the means to canvass or solicit more broadly but it will also allow people who feel they do not have the time or money to contribute what they can to good causes.

Impact

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What will be the impact of your idea?

Most measurably, charitable third-party organizations will benefit from this innovative new widget in calculable monetary terms. However, of equal importance: businesses will begin to see the social as well as profitable benefits of donating portions of their purchase prices to outside organizations and online publishers will be exposed to more ways to network and promote causes for the public good collaboratively online. In short, this project brings together the three most valuable online communities in promoting positive change in the world: for-profit business enterprises, online publishers/media/bloggers and charitable organizations.

This Entry is about (Issues)

People: We are looking for ideas from people who can make them happen.

Our team is comprised of established online business entrepreneurs and successful online media mavens. Cumulatively, this group of four has over 20 years of experience with online business growth, widget design, complex coding and media publishing respectively. We have over 1,000,000 readers visit our sites on a monthly basis and all have a background in activism, primarily related to environmental causes. Moreover, we are people with a unified vision and the motivation to follow through on everything that we put our minds to.

Sustainability

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How much will it cost to launch your idea?

Initially, we estimate a need for $45,000 in order to develop the widget and associated website, promote it online and establish the community that will be the basis of its future success. Once it is operational, however, it will be sustained by a small service fee taken during each transaction. So far our primary and most valuable asset is our own time that we will put in.