What is needed to get people to actively support environmental sustainability?
“Marketing,” says Kevin Davies, Ashoka American Express Emerging Innovator and founder of Green Start, an organization committed to reducing waste in Calgary, Canada and educating Calgarians about the impact of their personal decisions on the environment around them.
“I believe that marketing could well be the missing piece of the puzzle. I believe in marketing as a force for good.”
It’s an uncomfortable truth: people are still trapped in slavery, and not just in agriculture and manufacturing, the two sectors that may come to mind immediately. “Both the consumer and industry need to think beyond the tag,” said Arati Sureddi, Ashoka American Express Emerging Innovator and founder of LOTUS Alliance, an organization committed to cutting across sectors to fight human trafficking.
Written by Guest Blogger and 2013 Emerging Innovator Curt Bowen
When I was 18, my best friend Joseph and I planned to design an innovative way for Central American communities to make their own biofuels in order to become fuel independent and fight poverty. We were going to teach this technology to universities, citizen sector organizations, and farming associations—and, we were going to do it all by driving and living in a biodiesel powered bus through Central America.
May 21, 2014—American Express and Ashoka Changemakers have recognized 45 innovators as future leaders of social change across North America. Their solutions tackle a wide range of the world’s most critical challenges.
If you want to obtain different results, don’t do the same things. Improve your potential by combining systems that meet skills and strengthen creative gaps. Make the change you want to see as clear as the problem you want to solve.