Up-and-coming: women in the lanes!
Identify women with sport talent&impact on culture, social&economic fields, seeking personal & income generation development via running training.
About You
Contact Information
Title
Mr.
First name
Douglas
Last name
Melo
Your job title
DIRETOR TECNICO
Name of your organization
TOP NOTCH TRAINING ORGANIZAÇÃO DE ATIVIDADES DESPORTIVAS LTDA
Organization type
EMPRESA
Annual budget/currency
R$ 40.000,00
Location
Project Street Address
PARQUE DO IBIRAPUERA, PARQUE DO CARMO E PISCINÃO DA AV. ÁGUAS ESPRAIADAS
Project City
SÃO PAULO
Project Province/State
SP
Project Postal/Zip Code
Project Country
Brazil
Your idea
Modalidades esportivas: (Assinale todas que estiverem de acordo com a sua iniciativa)
Corrida
Se você optou por "outros" por favor definir em uma ou duas palavras abaixo
Qual é o tipo de abordagem que a sua iniciativa incorpora? (Assinale as alternativas que se aplicam)
Capacitação
Year the initative began (yyyy)
2002
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Inclua aqui o link do website de sua iniciativa (URL):
Posicione sua solução inovadora dentro do Cenário de Inovações do Changemakers
Barreiras
Percepção de mudança para futuro
Princípios
Facilitar o acesso ao esporte e oferecer oportunidades
This field has not been completed.
Name Your Project
Up-and-coming: women in the lanes!
Describe Your Idea
Identify women with sport talent&impact on culture, social&economic fields, seeking personal & income generation development via running training.
Innovation
Em uma frase, descreva sua inovação ou sua nova idéia
Identify women with sport talent&impact on culture, social&economic fields, seeking personal & income generation development via running training.
Você tem atualmente alguma parceria ou aliança? Se sim, liste-a(s) e descreva sucintamente a parceria.
Yes. With CDI-SP, via their subsidiaries (EICs), to support marketing and project expansion in the communities it operates. We also count with the support of individuals who believe in projects that change behavior via sport.
Quantas pessoas você beneficia ou pretende beneficiar (direta ou indiretamente)?
At the moment, we work with 20 athletes and once the new format is implemented, we may reach over 500.
The top athletes of each community will be evaluated and have the opportunity to partnership in a street race specially created for them. That will create a space to demonstrate their talent and be integrated to our project or to other athlete teams that search for athletes to represent them.
Quais são os tipos de parceria?
Benefits to Clients
The main competitive advantage of TOP NOTCH /CSI partnership is twofold: (1) On a technical perspective, the use of web-based tools for long distance training eliminates the geographical barriers, costs and lack of time due to family situation and/or professional activities. Besides the digital inclusion impact, the use of this tool will enable us to reach out places we would never reach, offering opportunities in health, discipline, education and responsibility, as well as preparing these athleters for the labor market with tutoring and university scholarships. (2) The wide reach of CDI-SP (capital, metropolitan region – ABC, Guarulhos, Osasco and Diadema) will contribute decisively to reach potential athletes that we would hardly be able to identify.
Como você implementa(rá) sua inovação e como responde(rá) às dificuldades que está enfrentando?
Via publicizing our work in the communities assisted by CDI schools (EICs), which might operate as discussion centers of this initiative and engagement, raising the number of potential athletes and new talents.
Impact
Fornecer uma frase descrevendo o seu impacto ou impacto desejado
Identfy&Develop potentl athletes Wmen from underprivileged communtes, promotng socal, culture&sport inclusion as a essential value 4 communtrn develop
Como você mensura o impacto/êxito da sua inovação e como a qualifica?
We use the number of subscriptions to the project; number of companies involved; the demand based on visibility given by new partners, which leads to a multiplier effect of income; the integration between municipality, government, private companies; infra-structure interventions that benefit the local community (i.e. mini-training centers); and media visibility for sponsors and supporters of this project.
Also, the increase in the income generation capacity, jointly with labor offer in direct and indirect sport activities (tutors, trainers, project coordinator at community level); unchained income (for instance, when a competition is organization in the streets of the community, possibly an informal commerce will be created by the community – water, food, etc.); observing community participation when we take sports values to place that do not count with sport activities and leisure.
A sua iniciativa influencia em políticas (dentro de instituições ou governo)? (até 30 palavras)
Yes. The project can be observed by public organisms as it is a low-cost activity and due to the easiness of implementation as well as reach over a large number of potential athletes
Além da sustentabilidade financeira, como você pretende ampliar a sua iniciativa?
At the moment, we work with 20 athletes and once the new format is implemented, we may reach over 500.
The top athletes of each community will be evaluated and have the opportunity to partnership in a street race specially created for them. That will create a space to demonstrate their talent and be integrated to our project or to other athlete teams that search for athletes to represent them.
Origin of the Initiative
This field has not been completed.
This Entry is about (Issues)
Sustainability
Como sua iniciativa é financiada atualmente ou como você espera que sua iniciativa seja financiada no futuro?
At the moment our project is funded by individuals and some case are supported by small enterprises. In the future, we seek to have support by private companies and via income generated via training and monitor education (EIC) and trainers (scholarship). Besides, we also seek this via interventions that benefit the local infra-structure (ie. mini-training center, “filtering process”, small races in the communities, etc.).
At last, we also seek potential supporters for the street races, either institutionally or via products (tennis producers, food supplements, others).
Financing source
Orçamento anual (até 70 palavras):
Our annual budget is approx. R$ 60,000,00
Receitas geradas no ano (até 70 palavras):
Receitas geradas no ano (até 70 palavras): at the moment,individual awards won by runners generate revenues.
Tamanho de equipe (período integral, meio período, voluntários, etc) (até 70 palavras):
at the moment, we involve 25 people among tutors, trainers, race support and office. The majority works on a voluntary basis.
Qual é o principal obstáculo financeiro e como pretende superá-lo?
The main obstacle is t athlete sustainability so that he/she can prepare themselves in tranquility. We think that t offer of part-time jobs that allow athletes to prepare&self-sustain themselves, as well as t scholarships sponsored by individuals or companies, are essential to sustainability. This sponsorship could be specific for those who we were already identified as t best in each community or to the five main athletes with specific results in the race organized at t end of each year.
What are the major challenges with regards to partnerships?
This field has not been completed. (500 characters or less)
The Story
Qual é a fase da sua iniciativa?
Projeto em andamento, em implementação .
Qual foi a motivação que o levou a criar/liderar esta inovação? Conte-nos sobre a sua história.
My motivation was to offer a possibility for athletes from A, B, C elites to equally compete, turning this into a person income. We make this possible by offering training, adequate meals and financial support to athletes who are now training and competing in a better situation and reaching best results. Besides, we understood that sport training combined with discilpline and results motivated not only athletes to prepare themselves bu also the community who follows their development – family and friends -, increasing thus the number of beneficiaries from the physical activity.
Por favor, escreva uma pequena biografia da pessoa que lidera esta idéia inovadora
Since I was little, my passion over sport showed me the paths I would follow. The sport became my sustainability, not only personal but also for my family and others involved in our work. That brought me the willingness to share my learning and experience and impact a large number of people via lectures, training clinics and classes, among other activities.
Opcional – Questão 1: por favor, selecione um item abaixo, de faixa etária, para concorrer a um prêmio adicional
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