Experience Kerala – Rediscover Heritage and Nature – the sustainable way
About You
Location
Project Street Address
Ravipuram
Project City
Cochin
Project Province/State
Kerala
Project Postal/Zip Code
682 016
Project Country
India
Your idea
Name Your Project
Experience Kerala – Rediscover Heritage and Nature – the sustainable way
Describe Your Idea
Innovation
Are you a traveler or a travel company?
Tell us your idea. What makes your idea innovative?
We decided that the uniqueness of Kerala can only be preserved for posterity by ensuring sustainability initiatives. Hence we went about identifying stake holders in the industry who care for nature, environment and the social / cultural / historic fabric of Kerala. Through our marketing initiatives, we promote only those properties / service providers who have a strong commitment for sustainability initiatives. These are adequately highlighted in our websites to enable the travelers to decide on who they desire to go with while planning their holiday in Kerala.
Prior to seeking an association and taking them on board our team evaluates each stake holder to ascertain their commitment to sustainability initiatives in their own specialized field of activity. As we study their ongoing activities we suggest improvements.
We now have a range hotels / resorts that have actively adopted sustainable practices in their day-to-day operations, homestays at different locations offering the best of local experience, forest guides who are reformed and rehabilitated poachers, driver-cum-guides who drive their own vehicles for their livelihood and artists who promote traditional art and dance forms and practitioners of the ancient health science of Ayurveda. The income generated by these stake holders gets ploughed back into the local community for their enhancement.
Impact
What is the likely impact of your idea?
Control the unregulated growth of tourism. Educate the stake holders to initiate sustainable practices where tourists can enjoy their holiday and at the same time respect the environment and the culture of people
What would it take to launch or spread your idea?
Increased representation and involvement of the local population in tourism development both in terms of participation in the decision-making process and in terms of benefit sharing is the key to ensure sustainability. The impact of tourism, whether positive or negative, is most strongly felt at the community level – hence sustainability / conservation challenges must be initiated at the community level.
Most of the stakeholders engage in sustainable tourism initiatives without realizing that they are doing so, just because it makes economic sense – it is cheaper to engage staff from the locality, source consumables from the local market, harvest rain water, recycle waste for compost, set up solar water heaters, energy saving devices etc.
To this end awareness of the various initiatives that can be launched in Kerala will be most beneficial
This Entry is about (Issues)
Sustainability
Describe yourself as a social innovator.
Many ecologically sensitive areas of Kerala – the backwaters, the tropical rain forests and the beaches are experiencing pressure from growing numbers of tourists and the detrimental impacts from growth in lifestyles. If Kerala is to remain as a favored tourist destination, urgent action is required to ensure Sustainable tourism initiatives.
Love for the place of my birth and the feeling that I need to do something good to protect this land is the main motivation for starting the initiative. Moreover after a useful 26 years in the Indian Army, I feel it is ‘Pay back time’ – I owe it to my place of birth and the community!!
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Comments
Create an awareness of the adverse effects of over-exploitation of nature among the stake holders in the hospitality industry and the travelers - a slow process and results may not be immediately forthcoming or visible. Over time, the travelers will be aware of sustainable tourism. The stake holders already understand the importance of sustainability for the long term.
I am impressed by your idea and would be pleased to see it in action. I wish you success. My message to all the WHL MPO's is that they all can use their voting power to help you succeed.
All the best,
Rajendra Sapkota
Managing Director
Outdoor Himalayan Treks
Kathmandu, Nepal
http://www.KathmanduHotel-Link.com/
I just visited your site, you seem to have been talking about sustainability for ten years now(!),while the world only just seems to be joining the bandwagon now.
Kerala requires all the support it can get to nurture it's dying art forms and living traditions,I hope you win.
Please contact me if you need any help with any of your ventures,as a film maker maybe I could help?
e: milann@nid.edu
wow! that's a thought. followed up with concrete action.
all the best and look forward to meeting you when we visit Kerala later this year.
Kerala requires all the support it can get to nurture it's dying art forms and living traditions,I hope you win. how to make him miss you | Watch District 9 Online | Watch Spread Online
I am touched by the passion you hold for your destnation. You have chosen one of the best ways to show how much you care for it. Your noble undertaking truly deserves recognition and success. All the best!
Navin Man Shrestha
http://www.KathmanduHotel-Link.com
Kerala is a excellent place in India. Lots of good things to see there. Thank you very much for sharing this nice post. Toronto Condos
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