Coupling Diarrhea Treatment and Behavioral Change Communication to Reduce Severe Malnutrition among Children
1. Establishment of a diarrhea clinic where children can receive curative systematic oral rehydration therapy by trained health workers and counseling to the mother/caretaker on diarrheal disease prevention and cure.
2. Multiplying the effect of the mother/caretaker’s new understanding by encouraging and enabling her to share this knowledge with neighbors/friends.
About You
Section 1: About You
First Name
Noah
Last Name
Levinson
Website
Organization
Calcutta Kids
Country
India
Section 2: About Your Organization
Organization Name
Calcutta Kids
Organization Website
Organization Phone
+91 033 2675 7870
Organization Address
51 Bhairab Dutta Lane, Salkia Howrah 711106 West Bengal
Is your organization a
Non‐profit/NGO/citizen sector organization
Organization Country
India
Your idea
Name Your Project
Coupling Diarrhea Treatment and Behavioral Change Communication to Reduce Severe Malnutrition among Children
Country your work focuses on
India
Describe Your Idea
1. Establishment of a diarrhea clinic where children can receive curative systematic oral rehydration therapy by trained health workers and counseling to the mother/caretaker on diarrheal disease prevention and cure.
2. Multiplying the effect of the mother/caretaker’s new understanding by encouraging and enabling her to share this knowledge with neighbors/friends.
Website URL
Innovation
What makes your idea unique?
The innovations of this Calcutta Kids (CK) project are the following:
• The replication of ICDDR,B’s (see www.icddrb.org) successful diarrhea treatment model in a defined urban slum area, and the measurement of its effect in reducing both diarrhea prevalence and malnutrition in young children with added innovative components. (ICDDR,B has been successfully running its own diarrhea treatment center for the past 30 years in Dhaka Bangladesh, and has saved the lives of hundreds of thousands of individuals through treatment and counseling.)
• The conversion of parents – who have seen their children recover from a potentially fatal illness – into committed practitioners of improved health behaviors, and into change agents disseminating information to others.
• A shifted focus: primary attention to BCC relating to prevention, nutrition-related caring practices and development of change agents; and secondary attention to curative diarrhea treatment, especially conventional expensive treatment.
• Assessing the sustainability of a successful diarrhea treatment model that charges clients just enough to cover CKDTC costs, while seeking multiplier benefits. If the model proves sustainable, it will be attractive to NGOs elsewhere in South Asia and in other developing countries.
• Offering the mothers/caretakers of young children the opportunity and information to function as change agents while working off the payment for their child’s treatment by disseminating what they’ve learned to friends and neighbors in the presence of a CK CHW within two weeks of discharge, thus multiplying the effect of the services provided at the CKDTC.
Do you have a patent for this idea?
Impact
This Entry is about (Issues)
What impact have you had?
Calcutta Kids has the trust of the target community resulting from its serious long-term commitment to, and partnership with this population. The Calcutta Kids catchment area, a slum in Kolkata's twin city of Howrah has an estimated population of 18,000. Inhabitants are largely migrants from rural West Bengal, Bihar, Uttar Pradesh and Tamil Nadu. The average family size is 5 and mean family income is Rs.3500 (USD 70).
• Calcutta Kids’ maternal and child health program (MCH) works with pregnant women and children aged 0-3. At any given time, the program is working with approximately 350 families. Through this MCH intervention, in just three years, birthweights have increased from an average of 2.1 kilograms to an average of 2.9 kilograms and maternal mortality is zero. Now as we are trying to provide equally effective services for infants and young children, we have become particularly aware of the diarrheal infection constraint.
• Calcutta Kids’ micro health insurance program is aimed at address the problem of high cost hospitalization and other facility-based healthcare for families living in our slum area. A bout of serious illness forces families in the slum to borrow from local money lenders at exorbitant interest rates, pushing the family further down the abyss of poverty or often meaning that the family forgoes necessary care altogether. In partnership with MicroEnsure and the Government of India owned United India Insurance Company, Calcutta Kids insures over 1500 slum dwellers with annual premiums of under USD1.50 per person and family hospitalization coverage of more than USD300.
Problem
The problem of diarrheal infection continues to be a serious constraint on efforts to maintain and improve child nutrition particularly during the critical ‘window of opportunity’. Mothers may have given birth to a child above 2.5 kilograms, she may be breastfeeding properly, her child may be participating in GMP and growing normally, yet these steps forward may be nullified by a single severe case of diarrhea precipitating severe malnutrition.
With the introduction of ORS, diarrhea management might appear relatively straightforward. Yet every day in India, 1000 children die from diarrhea induced dehydration and malnutrition is associated with 61% of deaths from diarrhea induced dehydration. In the CK catchment area, where GMP for children 0-36 months is carried out monthly, data indicates that 40% of those children with weight for age z scores less than -2 SD had suffered a diarrhea incident in the previous 2 weeks.
Actions
OUTPUTS:
• Curative diarrhea treatment for at least 750 children a year under the age of two;
• Intensive BCC counseling aimed at the mothers/caretakers of these children on diarrhea prevention, timely introduction of adequate complementary feeding of children at 6 months, and hygiene and sanitation;
• Follow up home visits by trained CHWs;
• Utilization of at least 50% of these mothers/caretakers as change agents to disseminate what they learned to neighbors and friends (minimum 5 per session).
Results
OUTCOMES:
• Improved understanding in the community of the causes and prevention of diarrhea;
• Reduction in recurrence of diarrhea among treated patients during the following 6 months
IMPACTS:
• Reduction in the prevalence of malnutrition induced by severe diarrhea;
• Reduction in diarrhea treatment-related expenditures (often causing poor families to borrow from money lenders at high interest rates or to delay or forgo care);
• A better educated population regarding diarrhea management and related feeding and care practices for children under two years of age.
What will it take for your project to be successful over the next three years? Please address each year separately, if possible.
Year 1:
• The rental and fitting of a 15 bed clinic;
• community mobilization and awareness building within the community;
• assistance from ICDDR,B in the establishment of operational protocols;
• design and standardization of BCC materials by an education professional experienced in nutrition/health behavioral change;
• creation of a study design to measure the impacts of the project;
• hiring and training of staff and health workers; and
• educating and creating a culture of acceptance within the community to the physical benefits and financial savings of ORS treatment. (Currently intravenous rehydration therapy is the common and accepted treatment for diarrhea in clinics used by these slum-dwellers, the cost of this unnecessary and complex treatment is prohibitively expensive—$30-$140 per case compared with an average monthly income of $70 for a family of 5.)
Year 2: The meeting of the following goals:
• A statistically significant reduction in growth faltering and in the percentage of 0-24 month old children with weight/age z scores > -2SD, within 9 months of project initiation, compared with existing baseline data from the CK catchment area;
• 60% of successfully rehabilitated children have no severe diarrhea relapse within the following six months;
• From a sample of mothers/caretakers of children aged 0-24 months who have attended information dissemination sessions with a new change agent, the percentage scoring at least a 7 on a 10 point child feeding/care and diarrhea prevention/treatment scale.
Year 3:
• If the model proves to be successful, Calcutta Kids will actively initiate large scale information dissemination about its success with hopes of encouraging other NGO’s in India and throughout the developing world to replicate the model showing that small diarrhea treatment centers can be established inexpensively and in a sustainable fashion.
What would prevent your project from being a success?
Risk 1: Even a limited number of child deaths at the treatment center could adversely affect its future coverage and effectiveness. Risk aversion: Children in critical condition at the time of arrival at the clinic would be taken across the street to the intensive care ward of the clinic with which CK is in partnership.
Risk 2: Mothers/caretakers agreeing to become change agents may lack the necessary skills for effective information dissemination. Risk aversion: The mother/caretaker will be joined in this information dissemination by the CHW who will facilitate the communication both of the transformative experience of the treatment and of the preventive measures learned. Should the overall approach prove inadequately effective, CK could then experiment with a ‘snow-ball’ approach in which mothers/caretakers of recuperated children will be asked to distribute cards to other mothers of young children who would then bring these cards to the CKDTC for a free BCC session and would then themselves be given cards for further distribution.
How many people will your project serve annually?
1001‐10,000
What is the average monthly household income in your target community, in US Dollars?
$50 - 100
Does your project seek to have an impact on public policy?
Sustainability
What stage is your project in?
Idea phase
In what country?
India
Is your initiative connected to an established organization?
Yes
If yes, provide organization name.
Calcutta Kids Trust
How long has this organization been operating?
1‐5 years
Does your organization have a Board of Directors or an Advisory Board?
Yes
Does your organization have any non-monetary partnerships with NGOs?
Yes
Does your organization have any non-monetary partnerships with businesses?
No
Does your organization have any non-monetary partnerships with government?
No
Please tell us more about how these partnerships are critical to the success of your innovation.
ICDDR,B, home of the original path-breaking ORS and diarrhea treatment research (annually treating over 170,000 patients suffering from diarrhea) have agreed to mentor Calcutta Kids through the establishment and development of the diarrhea treatment center and to act in an advisory role to the CKDTC in the future. This partnership is not only a great honor but also of utmost importance in the success of the clinic because ICDDR,B has invented and refined a successful system which we will replicate. The success of the innovation here depends largely on the success of the treatment model replication because the BCC will not work if the diarrhea treatment does not work. So there is no better organization to partner with on that than the originators of the model.
What are the three most important actions needed to grow your initiative or organization?
• Community mobilization and education to promote acceptance of the oral rehydration therapy as an effective alternative to the already accepted intravenous rehydration therapy.
• The establishment of a well functioning diarrhea clinic using the evidence-based protocol of ICDDR,B.
• The encouragement and mobilization of mothers/caretakers to bring what they learned home to share with their friends and neighbors.
The Story
What was the defining moment that led you to this innovation?
While analyzing Calcutta Kids’ Growth Monitoring and Promotion (GMP) data and looking closely at those children having weights with z scores less than -2 SD it was revealed that 40% of those children had suffered a diarrhea incident in the previous 2 weeks. Calcutta Kids qualitative data from the CK catchment area suggest that ORS is often ineffective because of time constraints on the part of the mother/caretaker, and that professional diarrhea treatment for children is only considered in cases of severe diarrhea because the costs associated with available treatment are beyond the means of these households.
In 2006, Noah Levinson, Director of Calcutta Kids had studied public health in Bangladesh at BRAC University where classes and were often held at the ICDDR,B: Centre for Health and Population Research in Dhaka. Along with a huge array of public health research, ICDDR,B also runs a diarrhea treatment center which successfully treats over 170,000 patients each year in a cost-effective way using oral rehydration solution.
When Noah learned of the story being told through the Calcutta Kids GMP data and the impediment diarrhea was having on the mission of reducing malnutrition, he immediately thought of the diarrhea treatment center in Bangladesh. He hopped on a plane to Bangladesh to meet the executive director of ICDDR,B to discuss a possible replication and to more carefully examine ICDDR,B’s diarrhea treatment center. It not only seemed possible, but ICDDR,B agreed to assist Calcutta Kids in the establishment of its own diarrhea treatment center.
Tell us about the social innovator behind this idea.
Prior to matriculating at Marlboro College in Vermont, Noah Levinson spent two summers working at Mother Teresa’s Home for the Dying Destitute in Kolkata, India. Although bathing, dressing, feeding and otherwise caring for the dying was a uniquely rich and spiritual experience, it was not enough for Noah. He could not shake the feeling that he could be doing more to prevent these conditions in the first place, helping to prolong and improve the lives of the living.
While walking to and from Mother Teresa’s each day, Noah passed and struck up friendships with some of the street children in one of the poorest slums in the city. He joked with them, kicked around a soccer ball and otherwise established lasting friendships. He learned from them, that their own greatest fear was not shortage of food or absence of shelter, but fear of getting sick or injured.
So, in 2001, a Jew and a Muslim, both inspired by a Christian, sought to address the problems of these primarily Hindu children. Noah and Sohrab Noshirvani, an Iranian American, organized a mobile health clinic for the street children. At age 19, Noah raised $30,000 by approaching friends and neighbors for generous contributions. He bought and refitted a used van, transformed it into a mobile health clinic and hired a local Indian doctor, nurse, driver and coordinator. That was the beginning of Calcutta Kids, an organization that now provides healthcare to thousands of poor children, pregnant women, and infants.
After getting Calcutta Kids off the ground and studying International Development at Marlboro College (because of Marlboro’s unique philosophy, Noah was able to spend about half of each college year in Kolkata), he did his undergraduate thesis on "India's Public Health Challenges: Historical Evolution and a Kolkata Case Study." Noah now recognized that the damage and health dangers being faced by these street kids was due in part to their low birth weights, the result of the poor nutritional status of their mothers. Even though India's development in recent years has been remarkable, the prevalence of low birth weight has been stagnant at 30% for the past quarter of a century. With the mobile health clinic in full operation, Calcutta Kids expanded its mission and began providing high quality counseling and antenatal care to pregnant women. This included, when necessary, providing women with full facility-based deliveries.
The results to date have been remarkable. The World Health Organization defines anything less than 2.5 kilograms (5.5 pounds) as “low birthweight.” The average birth weight in these slums prior to the program was under 2kg. Today nearly all the infants born into the Calcutta Kids program are born with weights above 2.5 kilograms.
In 2006, Noah commuted between Kolkata and Dhaka Bangladesh to study graduate level public health. Instead of doing his studies at a school of public health in the U.S. (concerned primarily with health problems in industrialized societies), Noah opted for the new James P. Grant/BRAC University School of Public Health in Bangladesh. Taught, in part, by faculty from Harvard and Columbia, this innovative program – a joint undertaking of those universities, the Bill and Melinda Gates Foundation and BRAC and ICDDR,B(major non-governmental organizations in Bangladesh)-concentrates on health issues facing developing countries. While at BRAC University, Noah became interested in healthcare financing for the poor and wrote his Master’s thesis on micro health insurance.
Today, Calcutta Kids under the leadership of Noah, provides health services to needy pregnant women and children as well as facilitates low cost health insurance to thousands of other slum dwellers around Kolkata.
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