What an interesting initiative! We would really like to hear more about your decision to choose peanut butter, and how this is connected to nutrition, specifically. Have you thought about building partnerships or how your product will be marketed? Thanks!
Groundnuts are grown on a large scale in Western Kenya from organic sources. Most of those who grow the groundnut are subsistence poor small scale farmers. What makes it large scale is that they are very many. The idea is to provide the peanut growing families around the lake region with an opportunity to transcend poverty along the lines of the Millennium Development Goals (MDGs). The processing of the groundnut into peanut butter would be very cost effective as we would eliminate middlemen and do it with the farmers through a co-operative effort.
On nutrition, already in some parts of the world WHO and UNICEF are encouraging the use of peanut butter as a Ready -To-Use-Therapeutic-Food, but only when we have malnutrition cases in children. The finished product- The Laddly Organic Peanut Butter as it will be branded will contain a blend of iron, iodine, sodium, vitamin A, the B-complex vitamins, folate, calcium, phosphorus, potassium, magnesium, zinc, and vitamins B12, C, D, E and K.
We would like to advertise and market this as a standard basic nutritional food to primary schools in Africa and Asia who feed the students over lunch and on the table as families eat by making it easily and cheaply available while also changing the lives in a multiple way of the farmers with whom we work. It should be remembered that peanut butter can be used in making vegetables and other greens as a highly nutritious food with no cholesterol. We will also market to boarding schools where students hardly have enough dietary nutrients.
We intend to market the product here in Kenya as we also start the process of international registration and certification as an organic food to enable us sell on cause-related and fair trade principles as a social enterprise.
Yes we are looking at Fair Trade partnerships with a bias to selling healthy Organic Foods and are open to negotiation. We understand that success is an amalgamation of several facets of opinions and efforts.
Comments
What an interesting initiative! We would really like to hear more about your decision to choose peanut butter, and how this is connected to nutrition, specifically. Have you thought about building partnerships or how your product will be marketed? Thanks!
- Naveen Shakir, Ashoka’s Changemakers
Groundnuts are grown on a large scale in Western Kenya from organic sources. Most of those who grow the groundnut are subsistence poor small scale farmers. What makes it large scale is that they are very many. The idea is to provide the peanut growing families around the lake region with an opportunity to transcend poverty along the lines of the Millennium Development Goals (MDGs). The processing of the groundnut into peanut butter would be very cost effective as we would eliminate middlemen and do it with the farmers through a co-operative effort.
On nutrition, already in some parts of the world WHO and UNICEF are encouraging the use of peanut butter as a Ready -To-Use-Therapeutic-Food, but only when we have malnutrition cases in children. The finished product- The Laddly Organic Peanut Butter as it will be branded will contain a blend of iron, iodine, sodium, vitamin A, the B-complex vitamins, folate, calcium, phosphorus, potassium, magnesium, zinc, and vitamins B12, C, D, E and K.
We would like to advertise and market this as a standard basic nutritional food to primary schools in Africa and Asia who feed the students over lunch and on the table as families eat by making it easily and cheaply available while also changing the lives in a multiple way of the farmers with whom we work. It should be remembered that peanut butter can be used in making vegetables and other greens as a highly nutritious food with no cholesterol. We will also market to boarding schools where students hardly have enough dietary nutrients.
We intend to market the product here in Kenya as we also start the process of international registration and certification as an organic food to enable us sell on cause-related and fair trade principles as a social enterprise.
Yes we are looking at Fair Trade partnerships with a bias to selling healthy Organic Foods and are open to negotiation. We understand that success is an amalgamation of several facets of opinions and efforts.
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