Last Update: March 18, 2013
Favela Experience provides adventure and cultural tourism activities that develop local communities and benefit the environment. The core product is overnight homestays in a network of favela (urban slum) households in Rio de Janeiro, Brazil, which provide sustainable income to hosts. For this product, target customers are 18-35 year-old adventure travelers. This segment significantly contributes to the $89B adventure travel market and the $15M Rio de Janeiro favela tourism market. Specifically, the product generates revenue through nightly bookings as well as referral fees from other favela tour operators for guests’ purchase of discounted activities. Ultimately, the concept is unique as the only homestay network in urban slums allowing meaningful cultural exchange between hosts and guests.