GREENWAYS SOCIAL COOPERATIVE ENTERPRISE

GREENWAYS SOCIAL COOPERATIVE ENTERPRISE

Social Cooperative Enterprise for Sustainable Mobility, Tourism and Transport

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Last Update: May 19, 2014

Can cycling be the answer to all problems we are facing?
At least 10.000 lives could be saved and over 76.600 job opportunities created if people in major European cities cycled as much as the citizens of Copenhagen. That is what a study published by the World Health Organization (WHO) suggests.

Founded: 2012 Type: hybrid

The Problem

Living with the car as the dominant mode of transport, citizens are facing a huge social, economic and environmental cost: climate change, air pollution and noise exposure; congestion; unsafe environments which can be responsible for accidents, injuries and reluctance to be physically active; urban areas with a low quality of life and public health affected by a range of environmental factors causing respiratory diseases, allergies and cancer.

The Solution

Greenways is Collective and Productive Social Cooperative Enterprise (SCE), a civil-law cooperative with a social purpose possessing entrepreneurial capacity by law and its purpose is to ensure collective benefits with aim to serve local and collective interests and to promote employment, social cohesion and local or regional development active in sector of sustainable mobility/transport and tourism. Our aim is to create sustainable green jobs through: 1. Promoting and communicating sustainable mobility and accessibility 2. Planning and certifying cycle routes and greenways, 3. Organizing events, campaigns, projects 4. Llifelong learning, training 5. Auditing bike-friendly services or sustainable mobility and cycling policies.

Example

1. Greenways SCE took over the organization of "Move Against Cancer" event during European MOVE Week, an integral part of the NowWeMove Campaign (2012-2020) promoting the benefits of being active and participating regularly in sport and physical activity who brought together a range of partners to organize a relay where participants were informed about the European Code against Cancer and the benefits of sustainable mobility as everyday physical activity. 2. Greenways SCE is implementing the national award scheme for cyclists friendly accommodation sites, "Cyclists Welcome Hellas". Hotels, guest houses after review of minimum criteria (parking, tools, etc) receive the sign with the smiling bicycle.

Impact

1. From different sectors, 26 organizations, over 30 volunteers and 500 participants gave a major publicity in the campaign in different sectors and media as well. The event was rewarded by the organizers for innovative delivery, effective collaboration and a clear understanding of their community and became an inspiration for the 2014 campaign! 2. Over 100 accommodation sites from all over Greece have already registerd for review. The criteria were created based on the research of the European Cyclists' Federation (ECF) according to European certification schemes operating in Europe by members, very easy to apply and similar with other European schemes. The cycle friendly certifications strengthen competitiveness of SME´s in the tourism sector, help to streamline their marketing activities towards end clients and promote sustainable forms of tourism and mobility in general.

Full Impact Potential

In order to move forward with the activities for 2014 but also for the following years, Greenways SCE is going to have new members, stuff and offices after the following General Assembly. 1. For the coordination of MOVE week events in whole Greece, partners NGOs from last year events will take part in the ccordination team in different regions with the support of Ministry of Health and Secretary of Sports. 2. For the geographic spread of the award scheme for cyclists friendly business "Cyclists Welcome Hellas" we collaborate with the Greek Tourism Organization and the local hotel chambers.

Budget: $1,000 - $10,000

Financial Sources

Individuals, Foundations, NGO, Businesses, Regional government, National government, Clients

Sustainability Plan

1.International Sport and Culture Association (ISCA) the main organizer of MOVE Week has already decided to support Greenways SCE on project development, providing tools on nowwemove.com and promotional materials to implement events during the MOVE Week ( 29/9-5/10/2014) in whole Greece. 2. Greenways SCE is sub-contracted for the Cyclists Welcome Hellas network under funded program South East Europe, http://cyclistswelcomehellas.blogspot.gr

Marketplace

Greenways is a new legal form under L. 4019/2011 where profits are not distributed to members, only to employees members of the SCE 35%, 5% to create reserve and the rest 60% for the creation of new jobs. People working for SCEs, who belong to vulnerable social groups and receive a welfare benefit, can receive these allowances together with their wage with their wage from the SCE. SCEs may conclude programme contracts with public sector and first/second- evel local authorities. Pioneer and innovative, was founded by experts in cycling, accessibility, tourism and environment issues.

Founding Story

After taking part in the awareness-raising workshop by the European Commission, DG Enterprise and Industry in 2010 at Sofia, Bulgaria, i read the first report requested by the European Parliament's Committee on Transport and tourism "The European Cycle Route Network - Eurovelo - Challenges and Opportunities for Sustainable Tourism". There are an estimated 2.295 billion cycle tourism trips in Europe with a value of €44 billion per annum. The number of cycle overnight tourists is 20.4 million spending around €9 billion annually. The standard of services for cycle tourism is growing rapidly in EU countries. In order to accommodate the needs of cycle tourists there need to be provided basic services tailor-made for cyclists all over Greece.

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