Home Safe

Home Safe

Chauffeur-on-call services as an alternative to drunken driving

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Last Update: July 10, 2014

Home Safe aims to establish a nationwide network of professional chauffeurs on call, around the clock to ferry consumers in the comfort of their own car, when they would rather not get behind the wheel themselves.

Founded: 2009 Type: for profit

The Problem

Over 15% of all fatal road accidents in India are caused by inebriated driving. 30% of all drivers in Delhi at night are driving drunk. The primary reasons are, 1. Lack of Alternatives – No options to call someone to drive your car, no concept of designated drivers and skeletal public transport at night 2. Inadequate Enforcement – Not deterring penalties, inadequate breathalysers and too few traffic police personnel.

The Solution

The proposed solution is a nationwide network of chauffeurs on call, available around the clock to drive people in the comfort of their own car, when they would rather not get behind the wheel themselves. We are currently operational in the NCR area with a fleet of chauffeurs available around the clock, across the city. All chauffeurs are taken through standardized selection, testing and training processes to ensure quality, across the board. Chauffeurs can be booked on our 24x7 hotline numbers, online or through a mobile application* We work closely with bars, pubs, alcohol beverage manufacturers, auto companies and local law enforcement agencies to maximize the adoption of alternatives to drunk driving. * Coming Soon

Example

On New Years Eve, 2012 a family of four died in a drunk driving accident, where the driver was the father, the head of the family. While being an educated person and aware of the ills of driving under the influence, he still went ahead with it. We understand this is a deep rooted problem of mindsets and take multiple routes to work towards changing consumer behaviour and increasing awareness around the issue. Incidentally, a few months after the incident, his elder brother used Home Safe. Realizing the possible option of calling a chauffeur and its utility, today he is an avid supporter and regular patron of Home Safe.

Impact

Home Safe has been actively working towards curbing drunk driving in Delhi for the last four years and in this time; we have served over 25000 customers. We currently work with over 150 bars and pubs in the city who promote the service to their patrons through various merchandise, apart from special deals. Today, Home Safe serves over 1000 customers every month, from different parts of the city and varied demographics. We actively work with various stakeholders to curb drunk driving, this includes information sharing with local authorities towards efficient deployment of resources, working on awareness campaigns with alcobev manufacturers and mobilizing residents of local areas to help tackle traffic problems.

Full Impact Potential

Home Safe aims to be the leading chauffeur on call service in India & the first choice for those going out drinking in their own cars. Key focus areas, 1 Technology–We are actively adopting technology as part of our core business. This helps us scale efficiently, whilst remaining cost effective & maintaining quality. Additionally, this opens up the potential for franchise models & an aggregator model 2.Geography–Targeting 10 cities over 5 years 3.Scope–Going forward the scope of activities for Home Safe could expand to road safety programmes, vocational training & driver certification

Budget: $500,000 - $1 million

Financial Sources

Individuals, Businesses, Clients

Sustainability Plan

The financial model for the service is self sustainable. There is a need for an initial investment to increase the growth trajectory and risk appetite for the business. In order to efficiently scale, we would work with small local players in cities, wherever present to decrease set up time and costs involved. Training, QC and SOP's would be brought in from central operations to ensure standardized level of service, across the board.

Marketplace

We are currently the only option for anyone who needs a chauffeur on call at night in Delhi. There are unorganized players in the market, however, reliability, timeliness and quality is not accepted by most car owners. While the larger scope of alternatives to drunk driving - for those in their own cars, we remain the be the only option. However, there are taxi players who also serve as an option to partygoers.

Founding Story

The Home Safe founders, having known each other for many years, arrived at the business model through the experience of a personal pain point. One of the founders is a teetotaler and was often faced with the task of ferrying friends back home after a night of drinking. After hearing tales of friends having to return the following morning to retrieve their cars or getting stopped by the police, the option of their being a service to handle this arose. After discussions, debates and dipsticks with the set of initial supporters, Home Safe was launched in 2009 as a chauffeur on call service to serve as an alternative to driving drunk in ones own car. Today, the service is available around the clock and across the NCR region.

Team Explanation

Home Safe has a diverse team spanning experience across consulting, advertising, transport and marketing. We are currently equipped with the requisite human resources required for us to scale and effectively spread the message of responsible drinking, pan India. Going forward, we would be increasing our strengths in the technology space and bringing on board affiliates in various parts of the country.

Team Members

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Need

Home Safe is looking for someone who is a manic driver (to change their ways) and a tech whiz (to change our ways)Requisite skill set includes adeptness at PHP & Ruby coupled with a passion to make roads safer. Prior experience working with a social enterprise is an added bonus.

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Need

Looking to bring on board key team members. Criteria - Be UNHAPPY about the state of affairs on our roads and have a passion to make a change. Will help us scale our efforts around road safety, across the country.A background or experience in the fields of advocacy, road safety, public awareness...

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