A necessidade: Qual é o problema que você está tentando resolver?
Due to systemically high levels of emigration, Ireland is not a country with a history of celebrating it's youth or their endevours. Once again, Ireland is suffering high levels of youth unemployment and generational exodus; An entire demographic of solutions and perspectives are leaving Ireland - many will never return and no one is working to curate their collective experience. Young people have few options and fewer role models. Enterprise needs to be a legitimate career choice for young Irish people
A Solução: Qual é a sua solução? Seja específico!
Archipelago is a community that works to develop, facilitate and profile the achievements of young Irish leaders in enterprise. Our explicit goal is to create an environment in Ireland conducive to the facilitation of young entrepreneurs. Through events, think tanks & community building Archipelago legitimises a latent economic presence the country never knew it had. Our events have domestic awareness of over 200,000 people. We give all our gate receipts away to one start-up at every event, we run a weekly twitter boost for one new start-up to help them build profile, we run community gettogethers & problem solving retreats, we host investor pitches for those seeking funding, organise mentoring work shops with established business leaders, use google hangouts to foster relationships between Irish entrepreneurs and industry peers in the UK and Europe. We draw attention and investment to the protagonists of a youth movement changing the way Ireland works.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
A community defined by interaction points - Events, Investment, Advisory, Mentorship, Access, Profile. The community does not charge for membership - all elements are free and open to any young person who wishes to start or has started their own business. All revenue stems from sponsorships or charging external corporate partners fee's to access the community base
How it makes a difference:
Archipelago has made a difference to its members a number of ways; When a speaker appears at our talks we do a number of things to raise their profiles - we get them national press, radio and TV spots, we also video their talk and promote it digitally thereafter.
We have facilitated the investment of over €300k into Irish start-ups through investor matching and pitch events - we do not charge for this
We run private pitch your problem events where start-up can talk about their biggest problems and have them solved by a room full of their peers in a trusting environment
Archie Talks: The Archie Talks are run every 4-6 weeks, showcasing the stories of young entrepreneurial speakers and their companies. The events primary revenue stream is sponsorship. At every event, we give the total sum of our gate receipts to one start up - decided by public vote
Investors: We run pitch events once a quarter where young companies looking to fundraise get access to a private group of 20+ investors - we do not charge start-up for this
Pitch your problem: Most young start-ups encounter similar problems. Pitch your problem events allow a group of peers to work on behalf of one another in a positive collaborative environment
Profile: We constantly seek to develop the profile of our members in national media and online publications. We have established contacts with business magazines and national print press. We build all our press releases around the companies and their founders in stead of ourselves and make our newsletter about local start-up news and the community
We have two methods of advisory. Once a month we get an established business person to give 30-60 minutes of their time to talk to small groups of start-ups about what they're doing.
We also use google hangouts so that groups of 10 founders can discuss issues and opportunities with established professionals from overseas
Our focus is on community building, i.e an environment that fosters collaboration, interaction and mutual growth among peers. We define the parameters within which this community develops but we don not charge or control the membership.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
Competitor: Dublin Web Summit
Weaknesses: Extremely expensive
We’re different because: We’re not just tech focussed
Competitor: University Seminars
Strengths: Large Network.
Weaknesses: Poorly Publicised
We’re different because: We’re not limited to one university
Competitor: Enterprise Summits
Strengths: Well funded
Weaknesses: Poor engagement
We’re different because: Our target audience is younger
Competitor: Enterprise Boards
Strengths: First Contact
Weaknesses: Poor Quality
We’re different because: They have no community
Strengths: Premier Investment Network
Weaknesses: “Hit & Hope”
We’re different because: We don’t charge, we’re more than just investment
These orgs have never impinged on our opperations