Consumo consciente

Um case real é o trabalho que fizemos em uma creche em São Cristovão, Solar Bezerra de Menezes, que atende mais de 200 meninas carentes, por meio da parceria com a Onda Solidária. Eles sempre desejaram ter um projeto de Educação Ambiental, mas tinham dificuldades de engajar os educadores em atividades e criar projetos. Passamos um ano no espaço realizando encontros quinzenais com as educadoras e semanais com as crianças (aulas extracurriculares). Implantamos uma horta, minhocário, integramos a horta ao projeto deles de alimentação saudável, falamos sobre reciclagem e separação do lixo. Promovemos festas de sustentabilidade, passeios em parques da região e a maior parte das aulas com as crianças era na praça em frente ao Solar. As crianças passaram a conhecer e se apaixonar por seu lugar na natureza, mudaram hábitos e tornaram-se menos violentas (são de comunidades). O projeto fez a diferença porque sensibilizou os educadores, a coordenação e permitiu que as ideias continuassem mesmo depois que tinhamos saído. Os educadores sabem hoje onde buscar informações e desmitificaram a ideia da tal "sustentabilidade", passando a encontrar sentido para seus projetos nas boas lembranças que tinham da infância na natureza e na importância do amor pela vida que passaram a compartilhar com seus alunos e com toda a comunidade escolar. Essas ações foram marcantes e inesquecíveis e seus passos podem ser replicados com facilidade, adaptando-se às realidades únicas e às necessidades específicas de cada escola e região.

The typical customer will eat Pekish’s healthy and nutritionally balanced food products as a convenient alternative to the over-processed vending machine and convenience store foods they reach for at the moment. The communications channel will be through the Pekish website. When a user logs on they will be asked to complete a short five-point questionnaire, ranking their taste preferences on a five-point scale. These tastes will then correspond to a wide range of nutritionally balanced and healthy recipes on offer. The user then selects the delivery frequency of their Pekish box, defaulted to Monday and Thursday every week, and receives their surprise snack box via Canada Post, complete with different, personalized snacks in four different containers based on the preferences selected on-line. The user is then encouraged to update their profile, stating what they did or did not like. These preferences are then reflected in their next Pekish delivery. The communications experience with Pekish is engaging, fun and informal, which will allow for the effective use of our influence to see the lifestyle changes we wish to see in our community. All snacks are locally sourced, nutritionally balanced, healthy, tasty, and packaged in environmentally friendly containers by rehabilitated workers from Vancouver’s DTES.

MAF’s radical approach to move financially excluded communities into the financial mainstream is working. In large part, this stems from a rejection of a conventional financial education frame that assumes poor families are illiterate about finance and need to accumulate knowledge. Our model is different because we employ popular education methods that allow Lending Circle participants to share and learn about financial management from one another, within a formalized social lending framework. We actively engage low-income communities in creating collective solutions for overcoming financial exclusion by formalizing social loans between small cohorts of low-income individuals. Rather than providing conventional financial literacy programs that may undermine sense of worth, we recognize the power of social capital between participants. Recording and reporting payment activity to credit bureaus enables participants to build or improve their credit score. In this way, we combine popular education and harnessed social capital to forge a path into the financial mainstream.

Many people continue eating even after their stomach is technically full. Studies show that in terms of portion sizes given in restaurants, “cooked pastas [and] steaks exceed USDA standards by 480% and 224% respectively” (Young, 2002). The stomach works to accommodate any amount of food that is put inside, which is what causes it to expand. Over a number of years, regular overeating would cause the stomach to permanently expand, and the amount required to fully fill it up to gradually increase. Essentially, our product will work to alert the user of possible over-satiation during the time that the body may not yet recognize it is full, and as a result, lead to an overall reduced food consumption.
If the user's speed of food intake exceeds the recommended mean of 3 B.P.M (Bites Per Minute), the Fook will alert the user he or she is eating too fast by vibrating. This irritable sensation will cause the user to put down the utensil before taking their next bite. By slowing down the rate of eating, the stomach has more time to send the Peptide YY signal of being full to the brain so that the user can stop eating before too much food has been consumed.

Some one visiting Charlottesville VA enjoys hiking, biking, and wine. They would log into the market place we create where locals of Charlottesville post on their expertise. One such guide is a hiking enthusiast. The guide writer tells the tourist about a local shop "Ragged Mountain Running" to visit before specifying what the best trails are around town.

The tourist then browses wine tour guides for Charlottesville. They notice guides that tell them which vineyard to go on which day, and in what order.

Lastly, the tourist finds a guide for biking around town. They find out that there are local bike stores that rent bikes and have bike tours around the historic Down Town Mall.

The tourist purchases, rents, or views these guides, directly supporting the local who wrote them, as well as the local economy via the actions prescribed in the guides.

All posters in the campaign will have the header 'CHANGE IN YOUR POCKET!'
A number of topics will be identified for the poster content and local artists will be asked to produce a comic strip format that:
a) Sets the scene
b) Offers an alternative choice
c) Show the benefits of that choice

Examples of a poster topics:
Using the ‘drive through’ for your morning coffee.
a) Depicts average Joe heading to the drive through line up for coffee
b) Joe starts to think about how much extra his coffee costs by sitting the in line [Imagine $$ floating out the exhaust pipe]
c) Joe changes his mind and decides to park. He saves money on gas (increased wealth), burns a few calories walking in and out (better for his health) and puts fewer emissions into the environment.

Thats a lot of benefit for one small change!

Other ideas for topics include:
Recycling - Someone points out you could be recycling a lot of your garbage and decide to finally try it. Your burn a few calories sorting your stuff out (better health), you get money back when you return your empties (increased wealth), you put less in the landfill (better for the environment.

Idling - You decide to give up idling while wating with the kids for the school bus. It's a bit cold, but instead of running the car, you run around the driveway with the kids to keep warm. It better for your health, you saved money and it's better for the environment. It's also illegal as BC is idle free!

Many more ideas for poster content are in development and will be added to.

Exemplo - http://fibing.net/ - :

Veja um exemplo possível a ser praticado: imagine o João, um colaborador e amigo da natureza acordando, ligando seu computador e vendo que é possível investir na conservação das nascentes do Cerrado, por exemplo, e ainda obter a chance de comprar aquele produto – ou serviço – que ele tanto precisava, e isso com 70% de desconto. Nossa, que incrível oportunidade! pensa ele: num mesmo ambiente é possível contribuir para a realização de um sonho seu, em sua localidade, e ainda conseguir um megadesconto numa boa compra.

Consumidor:
Ganha descontos e dinheiro (créditos FIBing) para investir em projetos favoráveis a felicidade, disponibilizados de forma organizada e integrada com plataformas de crowdfunding;
Empresa:
Protagoniza a ampliação da felicidade social de seus próprios clientes, o que possibilita cativá-los e fidelizá-los; gerar um Marketing de Alto Valor Social Integrado (3.0) com direito a publicidade social sobre os benefícios gerados, além da possibilidade de isenção em impostos (já que não tem taxa de intermediação, mas sim investimentos sociais);
Inovadores e empreendedores sociais:
Ganham ao receber capital financeiro para realizar sua inovação social, empreender coletivamente e transformar vidas em bairros, cidades e países;
Parceiros mantenedores da solução:
Geram valor a suas marcas po rmeio de um Marketing de Alto Valor Social Integrado e em Rede, onde é permitido exercer a publicidade social sobre os projetos bem sucedidos;

Sociedade: Amplia o indice Gross National Happiness (GNH)em nival local e global

I am building a software on the web, together with a team of 15 people, that will be a platform for this process. Anyone who has an idea for a product can go to the platform and open an ideia page. She or he will first fill a form similar to a common market briefing proposal, explaining what is this idea, which and how problems will be solved, and why the regular market solutions are not good yet. After this is done, the person can publish the ideia, and it will be available for 45 days for people to contribute, passing through three stages of a specific methodology, which includes: Conceptual phase, Viability phase and Refining phase. Our main differential will be on conceptual phase, which will be totally crowdsourced, and on viability phase, in which our design team will project the product as sustainable as possible, using only low-impact manufactured materials produced by local communities. After this three stages are done, the product will enter a pre-sales stage at Catarse.me, and will only be produced if the minimum goal for producing with low impact is achieved. When the product is sold, the revenue of the product will be divided among everyone who was involved in any part of the process, accordingly to the importance of this persons involvement.

A young female expresses her personal identity and creativity through fashion. But she is also influenced by marketing and the media and feels compelled to stay on top of the latest trends to fit in. She shops at low cost, chain retailers weekly and buys more than she needs. She finds herself replacing worn out or out-of-style garments often, and the clothing piles up.

After a trusted friend shares ‘My Garment’ on Facebook she is intrigued. An incentive entices her to use the tool and share it with friends. After learning about the pair of jeans she is wearing, such as how much water is used to grow the cotton, the pesticides that were used on the cotton crops, the low wages of the garment workers, and how far they travelled before she purchased them, she is aware of the bigger picture.

She now makes the connection between how her individual consumer choices impact ecological and social systems globally. She then learns that it can be easy and fun to make a difference and help support sustainable fashion. She decides to buy less, learns to look for versatile & quality garments, repairs & restyles existing pieces and supports local fashion designers. She now washes her clothing in cold water, hangs them to dry, and donates any used pieces to charity. She uses the Smartphone app to direct her to local secondhand and vintage stores, boutiques carrying sustainable fashion, community clothing swaps, tailors and sewing workshops. Through this fun lifestyle switch she has also inspired her family and friends to follow suit, and together they are making a difference!

Carbon Voyage provides its customers (transport users):
• the opportunity to reduce transport costs through sharing, utilising empty return journeys and choosing providers through an online auction process that incorporates user ratings
• help in reducing pollution and carbon impact of transportation through collaboration
• capacity sharing through the use of social networks where trust exists between users
• association to green/ ethical transport
• ability to consolidate financial and carbon reports from their journeys
Carbon Voyage provides its suppliers (transport companies):
• additional revenue generation from otherwise empty journeys or unused capacity
• spare capacity advertising tools
• ability to subcontract otherwise unprofitable jobs via Carbon Voyage platform
• increased fleet utilisation (which has greatest impact on companies with small fleets)
Carbon Voyage benefits society and hubs by:
• reducing congestion in urban areas
• reducing pollution (CO2 and gas-engine particulates)
• increasing operational efficiency at transport hubs, venues, and other areas