Here's a story about how members of the Changemakers community are promoting arts and culture in Brazil:
Dora Andrade has created a program (EDISCA) that combines dance training with other learning opportunities and support services for girls in economically and culturally deprived communities on the outskirts of Fortaleza, Brazil. The program is making important contributions to the girls' social development and is equipping them with the confidence that will enable them to enter adulthood with a positive outlook and develop productive lives.
Read more about this solution, or discuss this topic below.
Criado em 05/3/2013 por LEADER
Offering initiative of combining language & media course for teens which establish community radio in schools promoting Godly characters, communicate in 2 languages while also promote environmental dan disaster awareness. And with INTERNET we can global. Kindly watch us: www.youtube.com/carlystiana.
Organização: LEADER (Learn English And Develop Empowered Region)
mais ↓↑ ocultar↑ ocultarNome da Organização
LEADER (Learn English And Develop Empowered Region)
Página da organização na internet
Países onde este projeto vem gerando impacto social
Sua organização é
OSCIP/ONG
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
leia mais↓↑ ocultar↑ ocultarNome da sua inscrição
LEADER ABC -Adolescent Broadcasting Community
Estágio
Start-up (piloto lançado e começando a operar)
Temas relacionados à inscrição
Elevator Pitch
Offering initiative of combining language & media course for teens which establish community radio in schools promoting Godly characters, communicate in 2 languages while also promote environmental dan disaster awareness. And with INTERNET we can global. Kindly watch us: www.youtube.com/carlystiana.
Problema
Leader arises from facing two hot issues of our country: DISASTERS i.e. Corruption that embedded for years and natural disasters. On government levels, there are agencies both governmental and NGO that are focusing on corrective actions.
I would like to focus on children and youths as they are the future indonesian leaders. As for natural disasters, we focus on creating awareness and preparedness.
Solução
We believe in the process and using communication in education as the process, media as a tool in transforming communities. We created LEADER ABC as a module which can be adopted and duplicated by schools anywhere in the world (because we use English as the means of communication). LEADER ABC is combining media & language course which eventually establish community radios run by teens.
Its innovation lies on how media contribute richly into our education system and the teens themselves are the agent of change. With regards to RADIO innovation, INTERNET comes in and enables us to not only listen to radio but also watching radio.
Exemplo
The video attached in this changeshop gives visual example on how different schools do social-learning dialogue on one particular issue: corruption.
We teach media and language in schools as their afterschool activities and after a year, students can run radio community within their schools but also extended on social media networks.
Impacto
Students at school but with social media & internet we can actually do global social change movement.
Mercado
Secondary schools all over Indonesia.
Plano de Sustentabilidade
Creating LEADER website which allow sponsorships to be featured on that web. Sponsors will not only benefit being branded on the web but also sponsors with the same vision in education will benefit more.
Histório de Fundação
Approximately 125 words left (1000 characters).
leia mais↓↑ ocultar↑ ocultarOnde você garante a disponibilidade de nutrientes?
Bem estar e vitalidade humana.
Se você tivesse uma capacidade maior, quais funções adicionais você gostaria que sua solução abordasse – por meio de expansão, parcerias, ou intercâmbio de ideias?
Ambientes saudáveis.
Como, especificamente, esta capacidade adicional ajudaria a melhorar a qualidade, eficiência, ou sustentabilidade do seu produto ou serviço?
Indonesia is facing both natural and social disasters, I believe media could help prevent or even respond to disaster and sometimes those disasters are created by us human due to the lack of knowledge. I believe in the process and media can contributes richly in our education system as the process to hinder us from disasters.Healthy environment with a broad definition could not only hinder us from disaster but actually improve our quality of life.
leia mais↓↑ ocultar↑ ocultarComo seu produto ou serviço está conectado com a vitalidade para as pessoas e o planeta?
Approximately 125 words left (1000 characters).
Pessoas precisam de nutrientes apropriados para crescer, aprender, e evitar doenças. Como você mede e segue níveis ou usa informações sobre nutrientes no seu trabalho?
Approximately 100 words left (800 characters).
Considerando o fluxos dos nutrientes dos ecossistemas para o solo, para fazendas, para alimentos, para comunidades, quais são as barreiras para atingir vitalide para as pessoas e o planeta?
Outras barreiras identificadas
Na sua opinião, que desenvolvimentos precisam acontecer para ajudar a superar essas barreiras e produzir pessoas e um planeta mais rico em nutrientes e vitalidade?
Approximately 125 words left (1000 characters).
Você conhece alguma tendência promissora atual ou evidências que indicam que o desenvolvimento que você descreveu está surgindo? Por favor explique.
Approximately 100 words left (800 characters).
Criado em 05/2/2013 por mona tanjuang
1. Create creative person who can invented their own "path" based on their knowledge and life value.
2. Change the young people perspective about their own culture and tradition.As something valuable in life.
Organização: Yayasan Ranah Bagonjong
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
Países onde este projeto vem gerando impacto social
Sua organização é
OSCIP/ONG
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
leia mais↓↑ ocultar↑ ocultarNome da sua inscrição
Empower Youth Life by Empowering Culture
Estágio
Start-up (piloto lançado e começando a operar)
Temas relacionados à inscrição
Elevator Pitch
1. Create creative person who can invented their own "path" based on their knowledge and life value.
2. Change the young people perspective about their own culture and tradition.As something valuable in life.
Problema
-Many young people cant continue their study not only because bad economic situation, but also because lack of motivation too pursue education.
-Low quality education in West Sumatera which create unmotivated and creative student
-The cultural value and tradition started to vanish among young people
- Lack of skill & entrepreneur spirit among young people, increase number of unskilled job seeker.
Solução
The solution that we offer here are, we will create activity that combine all those need, education, life value and skill based on our culture. All this skill will be develop based on the youngsters interest.
Like we will teach youngster to cook, for who likes to cook. But all the food will be cooked will be traditional food, with traditional way. And during the those cooking time we will give them introduction about the history of the food and how the used this food in the old time.
We also will teach them traditional performance such as singing and dancing, if they have interest in art.
All those skilled we will completed by giving them, simple and basic management lesson to empower their skilled to increase their economic situation
Exemplo
The form of this festival mostly will held in a competition format. First we will show them how to do it, next they have to do it by them self in certain among of time.
Like our reading event, we targeted to do it in 4 orphanage and after finish with all orphanage, we finalized those event with reading competition for all participants. And after we show them how to develop this folklore knowledge into more wider area, to our traditional theater activity. And then they can build a small theater group.
Its work the same to traditional cooking class, and other class that we planned to open soon.
Impacto
Like our reading event : impacted 200 teenager in 4 orphanage. As a final result we hope, from that orphanage we can created 1 theater group (contain of 20 kids) that can be hired for festival or art event.
We hope this number keep growing as we wider our activity, to cooking and other traditional skill.
In the future, the number of beneficiaries will be unlimited. Depend how much we can provide the resources and how hard we working on it. We will openly working with other culture also, and allow our work and pattern to be replicated by others in their own area.
Mercado
Our targeted is low income young people from West Sumatera.
But so far, in West Sumatera area we have not yet found the same program has been done by others.
Plano de Sustentabilidade
So far we still using our own resources to financing or activity. but in the future we planned for sustainability by commercialized some of our activity. Beside give free lesson for low income young people, ( like what we did now) we will open commercial course for regular young people. All income that we get from this activity is using to support all activity for our regular activity. We hope we will open this course in the next 6 month.
Histório de Fundação
We decided to established the foundation was all because our concern to our cultural lost, that effected by our own people. Its happen when we have small accident, where my mom have an accident. She bumped to young girl, and then when she say sorry, the girl really upset and react inappropriately to my mother. No more respect to elderly among young people, like we used to have and teach in our culture.
Many tradition has been vanished from young people life, in the name of modernization. And one of the most important thing that start to vanished from young people in West Sumatera are, traditional value. And its give us an idea to build institution to preserve this cultural value and also bring along real answer to problem in our area.
leia mais↓↑ ocultar↑ ocultarOnde você garante a disponibilidade de nutrientes?
Bem estar e vitalidade humana.
Se você tivesse uma capacidade maior, quais funções adicionais você gostaria que sua solução abordasse – por meio de expansão, parcerias, ou intercâmbio de ideias?
Ambientes saudáveis, Agricultura rica em nutrientes, Alimentos completos em nutrientes.
Como, especificamente, esta capacidade adicional ajudaria a melhorar a qualidade, eficiência, ou sustentabilidade do seu produto ou serviço?
All this activity are the element of our culture. So, when we build all those element, means we build full construction house, as we now only working in one basic element. Build these element will create a healthy human being that can establish a healthy life.
Healthy environment, can create nutrient rich farming, which can produce full nourishment foods, which will build strong healthy body. Strong healthy body always belong to active and full motivated person, who will willing to improve their life for the better.
leia mais↓↑ ocultar↑ ocultarComo seu produto ou serviço está conectado com a vitalidade para as pessoas e o planeta?
Approximately 125 words left (1000 characters).
Pessoas precisam de nutrientes apropriados para crescer, aprender, e evitar doenças. Como você mede e segue níveis ou usa informações sobre nutrientes no seu trabalho?
Approximately 100 words left (800 characters).
Considerando o fluxos dos nutrientes dos ecossistemas para o solo, para fazendas, para alimentos, para comunidades, quais são as barreiras para atingir vitalide para as pessoas e o planeta?
Outras barreiras identificadas
Na sua opinião, que desenvolvimentos precisam acontecer para ajudar a superar essas barreiras e produzir pessoas e um planeta mais rico em nutrientes e vitalidade?
Approximately 125 words left (1000 characters).
Você conhece alguma tendência promissora atual ou evidências que indicam que o desenvolvimento que você descreveu está surgindo? Por favor explique.
Approximately 100 words left (800 characters).
Criado em 04/10/2013 por Arte Despertar
Arte, Cultura e Educação são pilares para construir uma sociedade humana
Despertar o melhor do ser humano para transformar positivamente a si próprio o outro e o ambiente
Vivencia com arte e cultura traz aprendizados permanentes
Instituição catalizadora de ações em humanização com Arte e Cultura
Organização: Associação Arte Despertar
mais ↓↑ ocultar↑ ocultarNome da Organização
Associação Arte Despertar
Página da organização na internet
9. País onde organização atua, possui seu projeto implementado
Natureza da organização
Sem fins lucrativos/ONG
Ano de fundação da organização
Anos em Operação
Em execução por mais de 5 anos
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
Título e certificado:
Certificado da Fundação Banco do Brasil de Tecnologia Social
Certificado de Reconhecimento de Instituição Cultural
Inscrito no Conselho Municipal dos Direitos da Criança e do Adolescente
Inscrito no Conselho Estadual de Assistência Social
Utilidade Pública Municipal
Utilidade Pública Estadual
Utilidade Pública Federal
Prêmio
I e II Prêmio Cultura e Saúde
Homenagem do GRAACC - Grupo de Apoio ao Adolescente e Criança com Câncer
Arte Despertar recebe homenagem do GRAACC pela parceria desde 1999 e reconhecimento pelo trabalho com arte e cultura desenvolvido com crianças e adolescentes hospitalizadas.
A Associação Arte Despertar, organização sem fins lucrativos, trabalha com a cultura, arte e educação como pilares de sustentação para suas ações de humanização com foco em saúde, inclusão sociocultural e difusão do conhecimento em comunidades e hospitais.
Queremos saber mais sobre seu momento “A-ha!”. Compartilhe a história sobre onde e quando o(s) fundador(es) viu(viram) o potencial desta solução para transformar o mundo.
Logo após o inicio das atividades da Associação com crianças sem acesso à arte e à cultura em comunidades e hospitais, Regina Vidigal Guarita, diretora-presidente da Arte Despertar, visitou com um grupo uma exposição no MASP e ao olhar os rostos das crianças ela verificou o impacto e o despertar da criança para si própria e para seu potencial.
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
Associação Arte Despertar
Explique sobre o que trata a "inovação”; por exemplo, é uma idéia e/ou um modelo que você usa para concretizar uma idéia, ou talvez seria sua compreensão da população-alvo, etc?
A inovação da Arte Despertar é ter desenvolvido ao longo de 15 anos uma metodologia que permite trabalhar de forma transversal pacientes, acompanhantes e colaboradores (profissionais da saúde e funcionários), o que reflete na harmonização do ambiente hospitalar e contribui para o processo de humanização da saúde.
Os resultados da aplicação da metodologia Arte Despertar:
Em hospitais:
contribuição com a política de humanização;
harmonização do ambiente hospitalar;
formação de grupo de disseminadores da Tecnologia Arte Despertar na instituição.
Com Profissionais da saúde:
descobertas, desenvolvimento e direcionamento de competências e potencialidades;
transformação da capacidade pessoal em atitudes humanizadoras;
acesso a conteúdos de arte e cultura.
Com Pacientes e acompanhantes:
acolhimento e apoio emocional;
reforço de vínculos familiares e afetivos;
acesso a conteúdos de arte e cultura.
Descreva como o seu modelo de inovação é diferente de qualquer outra organização na sua área.
A metodologia Arte Despertar tem como diferencial a realização de ações formativas especificas para os colaboradores do hospital.
Ações formativas são encontros sobre humanização na saúde com conteúdos de arte e cultura que utilizam as linguagens da arte (musica, literatura e artes plásticas) com suporte da pedagogia e psicologia. São trabalhados temas que estimulam a reflexão e a revisão de atitudes, comportamentos e valores: identidade, relações, comunicação e percepção.
Que tipo de ambiente operacional e fatores da organização interna ajudarão o projeto a ser bem sucedido?
Desde a estruturação inicial da Associação Arte Despertar houve a preocupação em definir uma equipe com profissionais experientes na área técnica e na gestão administrativa.
A estrutura da equipe Arte Despertar conta com:
- Técnica - psicólogos, pedagogos e arte-educadores
- Administrativo – gestores geral, administrativo financeiro e comunicação, coordenadores de projeto operacional e conteúdo, analista administrativo financeiro e estagiário.
- Governança – associados, diretoria, conselho fiscal e consultivo
- Conta ainda com assessoria jurídica e auditoria externa independente.
Como você garante que inova constantemente à luz de (potenciais) desafios externos, ou do seu plano de crescimento?
A Arte Despertar tem dentre suas estratégias a formação continuada e o estimulo à pesquisa para sua equipe. Isto possibilita o olhar atento às novas propostas e a busca de melhoria continua. Está sempre atualizando sua metodologia e adaptando-as de acordo com as necessidades dos clientes.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarDesafio Sistêmico que você está tentando resolver [selecione apenas um]
Realinhar os incentivos no sistema público de saúde em mercados maduros, ou
Área da Saúde (mercado alvo) em que a necessidade está [selecione apenas um]
Serviços de Saúde Primária
Categorias ao longo do continuo da saúde que você está cobrindo [selecione todos que se aplicam]
Intervenção, Acompanhamento, Tratamento de longa duração, Integração social.
Por favor, descreva mais detalhadamente: qual problema você está tentando resolver no contexto específico da organização?
A Política Nacional de Humanização/PNH encontra problemas que dificultam um atendimento mais humano e a Arte Despertar pode contribuir na solução de:
• Fragmentação do processo de trabalho, das relações entre profissionais e a rede assistencial
• Precária interação entre as equipes e despreparo para lidar com a dimensão subjetiva nas práticas de atenção
• Poucos dispositivos de fomento à co-gestão e à valorização e inclusão dos gestores, trabalhadores e usuários no processo de produção de saúde
• Desrespeito aos direitos dos usuários
• Formação dos profissionais distante do debate e da formulação da política pública
• Modelo de atenção centrado na relação queixa-conduta
Estágio que melhor se aplica à sua solução [selecione apenas um]
Estabelecido (estágios anteriores completos e com sucesso comprovado)
Estratégias centrais do seu modelo de negócios
Abordagens para a mudança de comportamento no nível individual , Design centrado no paciente, Outros.
Por favor, especifique:
Centrado nos colaboradores dos hospitais
Ferramentas mais relevantes que você está usando para implementar as estratégias descritas acima [selecione apenas duas]
Novas habilidades, Educação/treinamento.
Por favor, descreva sua solução mais detalhadamente
A metodologia Arte Despertar é divida em três etapas, que resultam num maior estímulo ao respeito, valorização do indivíduo, promoção da ética nas relações, diálogo e solidariedade:
1)Mobilização: Etapa individual dirigida aos colaboradores e pacientes, que trabalha a partir do conteúdo cultural do participante. As linguagens da arte promovem a comunicação entre a equipe Arte Despertar e o participante.
2) Experimentação: Encontros de arte e cultura com colaboradores para percepção e reflexão sobre suas ações, procedimentos e atitudes cotidianas.
3) Apropriação: Utilização pelo colaborador de seu potencial e habilidades descobertas em ações de humanização na prática diária.
Qual é sua visão e objetivos gerais?
Visão: Ser catalizadora de ações em humanização com arte e cultura.
Objetivo: Contribuir para o fortalecimento de indivíduos que se encontram em um ambiente hospitalar
Qual é sua proposta de valor?
Desenvolver competências de indivíduos por meio da arte e cultura promovendo a harmonização do ambiente hospitalar e contribuindo para o processo de humanização da saúde.
Quem são seus clientes?
Nossos principais clientes são:
Hospitais públicos e particulares
Clínicas
Pronto-socorro
Postos de saúde
Instituições de formação e ensino de profissionais da saúde
Quais abordagens você usa para alcançar seus clientes?
A Arte Despertar desenvolve suas atividades em hospitais da região metropolitana de São Paulo. As abordagens para parcerias são firmadas por meio de indicação de contatos. Permanecemos em cada hospital por vários anos, criando uma história, desenvolvendo uma relação de parceria, credibilidade e confiança na condução da proposta de trabalho.
Desta forma conquistamos a entrada em áreas inusitadas das instituições, por exemplo, nas UTIs e Centros Cirúrgicos, e somos recomendados para atuar em outros hospitais e a expandir ações para as escolas e universidades coligadas.
Quais sãos suas atividades principais?
• Atendimento com atividades arte-educativas e culturais nas linguagens musica, artes visuais e contação de histórias para pacientes, acompanhantes e colaboradores de saúde;
• Ações formativas com gestores e colaboradores, onde se estimula a percepção sobre si mesmo, o outro e as relações implicadas no processo; promove a reflexão sobre temas e experiências; e propicia a integração entre os papéis do eu individual, do eu cuidador e do eu profissional.
O papel da arte é propiciar a interação com a singularidade, na expressão, percepção e ampliação de conhecimento. Neste sentido ela não assume a função de entretenimento, recreação ou simples lazer.
Quem são seus pares e concorrentes? Quais problemas esses atores poderiam representar para seu sucesso e crescimento?
A Arte Despertar não possui concorrentes, existem organizações congêneres que atuam com arte e cultura no ambiente hospitalar, mas de maneira diversa. Exemplos:
Doutores da Alegria –Assim como a Arte Despertar utilizam profissionais que utilizam a linguagem clown na interação com os pacientes do hospital.
Associação Viva e Deixe Viver –Utiliza a linguagem da Contação de História, porém com uma rede de voluntários capacitados para realizar estas atividades.
Saracura – trabalha a linguagem da música e faz treinamento voltado para as dificuldades e cuidados presentes no ambiente hospitalar.
Quais outros desafios – individuais, organizacionais ou de meio ambiente – você atualmente enfrenta ou poderiam impedir o futuro sucesso do seu negócio e como você pretende superá-los?
1. Escala a partir da disseminação da metodologia
2. Indicadores que comprovem cientificamente que a Arte Despertar soluciona problemas sociais e financeiros. Hoje temos resultados e avaliações qualitativas e quantitativas, porém sem comprovação cientifica.
3. Re- estruturar a Arte Despertar para que torne-se um negócio social que tenha apelo comercial.
Descreva brevemente sua estratégia de crescimento futuro
A estratégia da Arte Despertar para crescimento está fundamentada na transformação da proposta de projeto social para um Negócio Social. Para isso está em processo de construção de uma estratégia de crescimento junto a uma organização aceleradora de impacto em Negócios Sociais com conclusão em julho de 2013.
Em quais dimensões de crescimento você atualmente está focando para sua inovação? [selecione todas que se aplicam]
Novo(s) grupo(s) de cliente(s).
O que faz o seu negócio estar “pronto” para crescer?
A Arte Despertar possui metodologia testada,sólida experiência e uma estrutura de gestão consolidada.
Quais são seus objetivos-chave de crescimento?
O objetivo chave para o crescimento é tornar-se um Negócio Social, para causar impacto social de forma autossustentável, garantindo sua sustentabilidade por meio da venda de serviços.
Qual é o seu prazo para crescimento, no curto e médio prazo? Quais são as metas de crescimento e atividades-chave futuros?
Curto prazo - 3 meses – a meta é estruturar a Arte Despertar para prestação de serviços, contemplando a construção de uma rede de stakeholders, identificação de clientes, um plano de comunicação e marketing com reposicionamento de marca e um plano de vendas.
Médio prazo – 2 anos – a meta é ter consolido a prestação de serviços como um Negocio Social (Impact Investment), contemplando a ampliação da rede de stakeholders para outras cidades do estado, esferas de governo, empresas e academia, a marca Arte Despertar reconhecida e relacionada a uma organização que desenvolve competências de indivíduos e uma carteira de clientes fidelizada.
leia mais↓↑ ocultar↑ ocultarQual foi o impacto da sua solução até hoje?
O impacto quantitativo da Arte Despertar em comunidades e hospitais, considerando o número de atendimentos realizados no período de 1997 a 2012, soma 395.000, apenas no ano de 2012 o impacto foi de 37.681.
O impacto quantitativo nos projetos de saúde, em 2012, atendemos: pacientes - 20.963, acompanhantes - 4.147, colaboradores (profissionais da saúde e funcionários) - 9.278 e eventos -677
O impacto qualitativo da Arte Despertar apresenta outra característica, analise dos dados coletados, a aplicação de indicadores, construção do marco zero, mensuração do impacto nas áreas atendidas, registro dos arte educadores. Outro indicativo é o tempo de parceria estabelecida com os hospitais: InCor-15 anos, GRAACC-13 anos, Santa Casa de SP-4 anos, PECP-14 anos. A manutenção das parcerias por longo tempo aponta para validação destes hospitais dos resultados conquistados pela Arte Despertar.
“Acredito que o tratamento não evolui apenas com remédio, é preciso olhar o emocional.”
Dr. Carlos Vicente Serrano Junior, Prof. da Faculdade de Medicina da USP
“A Arte Despertar está conosco não apenas olhando para o paciente, mas também para o profissional da saúde. É muito importante, cuidar de quem cuida.”
Dra. Wilze Laura Bruscato - Chefe do Serviço de Psicologia,da Santa Casa de São Paulo
Quais métodos de quantificação de impacto social você está usando (se alguma)?
O impacto na Arte Despertar é mensurado quantitativamente e qualitativamente. Os dados quantitativos são agrupados por número de atendimentos, hospitais parceiros, ações formativas, etc. O impacto qualitativo é mensurado por meio da análise de dados acima descritos.
Sua solução poderia funcionar em outras locais ou regiões? Se sim, onde?
Sim. A cultura enquanto identidade cultural, raízes, memória e história de vida, ao valorizar e promover o respeito à diversidade e à singularidade. A arte enquanto área de conhecimento que integra a subjetividade e a objetividade, ao favorecer o envolvimento e a reflexão, além de despertar potencialidades. São conceitos que podem ser aplicados em qualquer região.
Qual é a sua expectativa de impacto para os próximos 1 - 3 anos?
Nos próximos 1 a 3 anos o impacto da Arte Despertar será mensurado pela disseminação da metodologia por meio da prestação de serviços, ampliando o número de indivíduos desenvolvidos e hospitais parceiros.
leia mais↓↑ ocultar↑ ocultarDescreva sua estratégia financeira atual
A Arte Despertar realiza o planejamento do orçamento do ano corrente, baseado nos projetos que serão realizados e estão em processo de captação de recursos.
· Os projetos contemplam um número limitado de despesas fixas, deste modo, a Arte Despertar capta recursos com pessoas físicas e jurídicas para cobrir estes custos.
· Periodicamente o orçamento é revisto para adequar o fluxo de caixa aos projetos captados.
· O controle do orçamento e do fluxo de caixa é mensal.
· Os recursos captados para os projetos aprovados nas leis de incentivo fiscal, são aplicados em fundo de investimento ou poupança, enquanto as despesas não são realizadas. O rendimento dos investimentos devem ser utilizados em despesas do próprio projeto.
· A Arte Despertar possui um Fundo Patrimonial que está aplicado em fundo de investimento. O rendimento excedente ao IPCA pode ser utilizado para custeio de despesas fixas
· O modelo atual de captação de recursos da Arte Despertar baseia-se em projetos inscritos em leis de incentivos fiscais inscrição em editais, doações pontuais de pessoa física e jurídica, convênios governamentais e prestações de serviços pontuais.
Parcela da geração de receita na renda total da organização (em porcentagem)
Vendas diretas a pacientes e outros beneficiários (em porcentagem)
Das possíveis fontes dessas vendas, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
Outros beneficiários.
Taxas de licenciamento, por exemplo, para modelos de tecnologia/franquia (em porcentagem)
Das possíveis fontes de oportunidades de licenciamento, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
Outras.
Contrato de serviço com organizações, por exemplo, governo, ONGs (em porcentagem)
Das possíveis fontes de contratos de serviço, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
Empresas Privadas, Outras.
Explique sua estratégia de geração de receita mais detalhadamente
Hoje a Arte Despertar tem como estratégia de geração de receita a prestação de serviços, a parcela dentro do orçamento ainda é minoritária.
Parcela da geração de receita na renda total da organização (em porcentagem)
Estratégias de filantropia que você usa
Estratégia diversificada.
Explique sua abordagem filantrópica mais detalhadamente
As fontes de recursos filantrópicos que a Arte Despertar conta atualmente são:
- doações pessoas física e jurídicas (vinculadas ou não a projetos)
- Programa da Secretária de Cultura do estado de São Paulo (incentivo fiscal de ICMS)
- Lei federal de incentivo à cultura (doações para projetos com incentivos fiscais da Lei Rouanet)
Fale mais sobre os itens selecionados; explique como você vai manter o financiamento.
São duas frentes de atuação: na primeira, a redução de projetos incentivados e na segunda, a ampliação da prestação de serviços. Esta proposta busca garantir o alcance da sustentabilidade da Associação. O projeto incentivado tem seus recursos focados apenas na sua proposta, não possibilitando o custeio administrativo. A prestação de serviços, por sua vez, contempla não apenas estes custos, mas também investimentos, tais como, pesquisa, consultorias, manutenção e atualização de equipamentos.
O percentual abaixo será obtido pela construção de propostas de maior porte na área da saúde, o que possibilitará atingir escala geográfica mais abrangente.
Previsão para 2014
• 37% projetos incentivados
• 63% prestação de serviços
Criado em 04/4/2013 por malmeida11
Create a connection platform between individuals from Society, Companies, Government
and NGOs that enables the interaction of them converting the challenges and needs from one into
immediate and sustainable Benefits to other Partners.
leia mais ↓↑ ocultar↑ ocultarPágina da organização na internet
9. País onde organização atua, possui seu projeto implementado
Natureza da organização
Selecione todas as opções válidas
Ano de fundação da organização
Anos em Operação
Selecione todas as opções válidas
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
Queremos saber mais sobre seu momento “A-ha!”. Compartilhe a história sobre onde e quando o(s) fundador(es) viu(viram) o potencial desta solução para transformar o mundo.
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarExplique sobre o que trata a "inovação”; por exemplo, é uma idéia e/ou um modelo que você usa para concretizar uma idéia, ou talvez seria sua compreensão da população-alvo, etc?
It is an idea or business model to create a connection platform between individuals from Society, Companies, Government
and NGOs that enables the interaction of them converting the challenges and needs from one into
immediate and sustainable Benefits to other Partners
Challenges and Needs:
Society
• Improve quality of life, physical and mental health
• Lack of time to dedicate to health
• Explore the opportunities consequent from becoming a middle to upper class
Companies
• Better and deeper understand of individuals, society and their dynamic
• Increase knowledge about middle class behaviors and motivations
• Grow brands and products awareness and closer relation to this “new” consumers
NGOs
• Improve financial support
• Increase services offered to society and improve quality
Government
• Efficiently manage services to society
• Assure good support to all society
Descreva como o seu modelo de inovação é diferente de qualquer outra organização na sua área.
The financial founding will not come from donations, but from payments for services provided by NGOs
Que tipo de ambiente operacional e fatores da organização interna ajudarão o projeto a ser bem sucedido?
The professionalization of employees in two aspects:
- for the services provided to Companies and Government
- for the services provided to the Communities
And the ability to negotiate with Companies and Government
Como você garante que inova constantemente à luz de (potenciais) desafios externos, ou do seu plano de crescimento?
The services to be provided to Communities are flexible and can change at any time or demand, and the services to Companies can be fully tailored.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarDesafio Sistêmico que você está tentando resolver [selecione apenas um]
Levar assistência médica acessível a comuniaddes em mercados emergentes
Área da Saúde (mercado alvo) em que a necessidade está [selecione apenas um]
Serviços de Saúde Primária
Categorias ao longo do continuo da saúde que você está cobrindo [selecione todos que se aplicam]
Prevenção, Diagnóstico, Acompanhamento, Tratamento de longa duração, Integração social.
Por favor, descreva mais detalhadamente: qual problema você está tentando resolver no contexto específico da organização?
Depends on the scope development regarding services to be provided to Communities
Estágio que melhor se aplica à sua solução [selecione apenas um]
Ideia (pronto pra lançar)
Estratégias centrais do seu modelo de negócios
Abordagens para a mudança de comportamento no nível individual , Design centrado no paciente, Papéis novos/redefinidos para prestação de serviços de saúde, Novas abordagens para a distribuição de produtos e serviços de saúde, Parcerias entre atores não convencionais (entre atores tradicionais e atores externos ao sistema de saúde), Novas estratégias de financiamento para a saúde.
Ferramentas mais relevantes que você está usando para implementar as estratégias descritas acima [selecione apenas duas]
Educação/treinamento, Outras.
Por favor, especifique:
FInancial founding provided by Companies against service provided by NGOs
Por favor, descreva sua solução mais detalhadamente
NGOs will provide to Companies services on surveys and reports:
• Consumers Insights
• Focus Groups • Products “testing”
• Field observations and trends
• Customized researches
Companies will pay for these services (as already do in their daily business) and this will be the founding for NGOs to provide the services to Community
Qual é sua visão e objetivos gerais?
Create a connection platform between individuals from Society, Companies, Government
and NGOs that enables the interaction of them converting the challenges and needs from one into
immediate and sustainable Benefits to other Partners.
NGOs units as central points of interaction and providing services to all Partners.
All partners count on direct and sustainable benefits, but also have responsibilities
Financial resources will come from the Companies that will acquire from NGOs the customized survey and researches and pay a monthly fee for receiving frequent reports with insights and highlights from the society.
Qual é sua proposta de valor?
NGOs being as a service provider, and being paid for it. These payments will be converted in benefits to the Society, with support from Government.
Health is reached mainly through a holistic approach and prevention.
Quem são seus clientes?
Benefit
Society
• Cultural Activities, Sports and Technical trainings available direct inside your community, for free
• Better/ faster first Health attendance
Companies
• Deeper understanding of individuals and society dynamics
• Closer/ Direct relation to Middle Class
• Faster “testing” process and feedback from surveys
• Long term relation to communities
NGOs
• Increase financial support amount
• Mid to long term financial support granted in contracts as a service provider
• Professionalization of collaborators/ employees
• Better services provided to Society
Government
• Delegation of management of some activities related to Health
• Better knowledge about communities
• Reduce number of people in Hospitals, can focus on more severe cases – being more effective
Quais abordagens você usa para alcançar seus clientes?
Mutual benefits for all involved parties, without any relevant additional spending
Quais sãos suas atividades principais?
Quem são seus pares e concorrentes? Quais problemas esses atores poderiam representar para seu sucesso e crescimento?
Quais outros desafios – individuais, organizacionais ou de meio ambiente – você atualmente enfrenta ou poderiam impedir o futuro sucesso do seu negócio e como você pretende superá-los?
Bureaucracy and lack of support from Government. The mitigation approach would be to show them their benefit with this project
Descreva brevemente sua estratégia de crescimento futuro
Increasing the number of NGOs partners when more founding comes. It is beneficial for all parties: more communities are attended, better and more robust researches/ surveys/ reports to companies and Government
Em quais dimensões de crescimento você atualmente está focando para sua inovação? [selecione todas que se aplicam]
Nova(s) região(ões).
O que faz o seu negócio estar “pronto” para crescer?
Set of services clearly defined and people skilled
Quais são seus objetivos-chave de crescimento?
Biggest number of communities supported keeping the quality standard of services provided to all parties
Qual é o seu prazo para crescimento, no curto e médio prazo? Quais são as metas de crescimento e atividades-chave futuros?
First year: one community implemented
Second year: 3 additional communities
leia mais↓↑ ocultar↑ ocultarQual foi o impacto da sua solução até hoje?
None, it is in the idealization phase
Quais métodos de quantificação de impacto social você está usando (se alguma)?
none, but will be used the number of associated individuals from the communities
Sua solução poderia funcionar em outras locais ou regiões? Se sim, onde?
Yes, anywhere Companies have interest in researches and Partnership with Government and NGOs is feasible,
Mainly in Emerging Markets
Qual é a sua expectativa de impacto para os próximos 1 - 3 anos?
1st year: one community
2nd year: 3 additional communities
leia mais↓↑ ocultar↑ ocultarDescreva sua estratégia financeira atual
Financial resources will come from the Companies that will Acquire from NGOs the customized survey and researches and pay a monthly fee for receiving frequent reports with insights and highlights from the society
Parcela da geração de receita na renda total da organização (em porcentagem)
Vendas diretas a pacientes e outros beneficiários (em porcentagem)
Das possíveis fontes dessas vendas, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
Taxas de licenciamento, por exemplo, para modelos de tecnologia/franquia (em porcentagem)
Das possíveis fontes de oportunidades de licenciamento, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
Contrato de serviço com organizações, por exemplo, governo, ONGs (em porcentagem)
Das possíveis fontes de contratos de serviço, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
ONG/OCS, Empresas Privadas, Governo local/regional, Governo nacional.
Explique sua estratégia de geração de receita mais detalhadamente
Você ainda tem aproximadamente 100 palavras (800 caracteres).
Parcela da geração de receita na renda total da organização (em porcentagem)
Estratégias de filantropia que você usa
Explique sua abordagem filantrópica mais detalhadamente
Você ainda tem aproximadamente 100 palavras (800 caracteres).
Fale mais sobre os itens selecionados; explique como você vai manter o financiamento.
Financial resources will come from the Companies that will Acquire from NGOs the customized survey and researches and pay a monthly fee for receiving frequent reports with insights and highlights from the society
Criado em 04/3/2013 por damasiocarolina
A Arte de Nascer é um programa para ser desenvolvido durante a gestação com o objetivo de melhoria da saúde materna e infantil nas comunidades. Une educação em saúde, poesia, música, resultando em transformação pessoal, reforço do vínculo materno infantil e cuidado durante a gestação e na primeira infância.
Organização: A Arte de Nascer
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
9. País onde organização atua, possui seu projeto implementado
Brasil, RN, Extremoz, Macaiba, Natal
Natureza da organização
Não registrado
Ano de fundação da organização
Anos em Operação
Anos de operação da organização
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
Em 2010, A Arte de Nascer foi selecionado no desafio " Young Champions of Maternal Health" promovido pela Ashoka/Maternal Task Force, e eu tive a oportunidade de participar do programa. Durante 09 meses morei no Mali, onde implementei a metodologia do projeto A Arte de Nascer, adptando para a cultura e as necessidades locais.
Queremos saber mais sobre seu momento “A-ha!”. Compartilhe a história sobre onde e quando o(s) fundador(es) viu(viram) o potencial desta solução para transformar o mundo.
Após ter iniciado o projeto em uma comunidade rural em região carente do Nordeste do Brasil, passei a realizar atendimentos médicos dos bebês das mães que participaram da intervenção durante a gravidez. Observando indicadores como aleitamento materno exclusivo, vacinas, desenvolvimento neuro psicomotor, percebi o impacto de uma ideia simples na melhoria da saude materno-infantil da comunidade.
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
A Arte de Nascer (The Art of Being Born)
Explique sobre o que trata a "inovação”; por exemplo, é uma idéia e/ou um modelo que você usa para concretizar uma idéia, ou talvez seria sua compreensão da população-alvo, etc?
A inovação do projeto tem por base o uso da arte associado às intervenções tradicionais na área de saúde durante o momento da gestação. A educação em saúde, o estímulo ao vínculo materno-infantil, o incentivo a mudança de comportamento na preparação da maternidade e a adoção de hábitos saudáveis durante o processo do gestar e com o cuidado do recem nascido são trabalhados em um programa de encontros com as gestantes reforçados com arteterapia, como canções de ninar , poesias, trabalhos manuais, cinema, etc, resultando em mães e crianças mais saudáveis nas comunidades. A arte, tem se mostrado poderosa ferramenta no vínculo entre mãe e bebe nas gestações indesejadas, no empoderamento da mulher e da comunidade e como estímulo no desenvolvimento neuropsicomotor das crianças.
Descreva como o seu modelo de inovação é diferente de qualquer outra organização na sua área.
Diversas iniciativas de prevenção e educação em saúde falham em obter as esperadas mudanças de comportamento, para que aconteça a adoção de práticas saudáveis e a melhoria nas condições de saúde de uma população. O uso da arte associado à educação em saúde, ao estímulo a mudança interior-pessoal para a maternidade ( e paternidade) , à construção de vinculos e o acoplamento de valores para a melhoria da comunidade, resultam na formação de saúde e desenvolvimento de uma localidade. Noções de responsabilidade social, voluntariado, cooperativismo, valores morais e cuidado e proteção com as mulheres e crianças são ensinados em meio aos encontros de formaçao de saúde em gestantes.
Que tipo de ambiente operacional e fatores da organização interna ajudarão o projeto a ser bem sucedido?
A metodologia do projeto está disponível para ser replicado em diferentes localidades, por setores públicos ou pprivados, com a ajuda de voluntariado e responsabilidade social.O projeto necessita de ambiente operacional capaz de inspirar pessoas e/ou organizaçãos, de fornecer estímulo e treinamento para a adoção do projeto, suporte e consultoria durante fase de implementação e pessoas engajadas e apaixonadas na construção de um mundo melhor.
Como você garante que inova constantemente à luz de (potenciais) desafios externos, ou do seu plano de crescimento?
O projeto tem o potencial de se adaptar à realidade em que vai ser ou está sendo realizado. Intervir na prevenção de doenças ou problemas inerentes naquela comunidade, estimular melhorias benéficas a nível coletivo, conscientizar a comunidade sobre responsabilidade social, além de adaptações no programa de educação em saúde materna-infantil de acordo com os novos conhecimentos científicos.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarDesafio Sistêmico que você está tentando resolver [selecione apenas um]
Levar assistência médica acessível a comuniaddes em mercados emergentes
Área da Saúde (mercado alvo) em que a necessidade está [selecione apenas um]
Cuidado materno
Categorias ao longo do continuo da saúde que você está cobrindo [selecione todos que se aplicam]
Prevenção, Acompanhamento, Integração social.
Por favor, descreva mais detalhadamente: qual problema você está tentando resolver no contexto específico da organização?
A falta de assistência à saúde adequada durante a gestação, a baixo conhecimento da maioria das mulheres sobre o tema, a falta de planejamento da gravidez, as condições de miséria, violência e abandono que muitas mulheres ainda estão inseridas, a baixa qualidade de consultas pré natal, o número elevado de cesareanas, o dificil acesso em algumas áreas rurais do nordeste brasileiro, a falta de cuidados durante a gestação e os primeiros anos de vida do bebê,
Estágio que melhor se aplica à sua solução [selecione apenas um]
Estabelecido (estágios anteriores completos e com sucesso comprovado)
Estratégias centrais do seu modelo de negócios
Abordagens para a mudança de comportamento no nível individual , Novas abordagens para a distribuição de produtos e serviços de saúde, Parcerias entre atores não convencionais (entre atores tradicionais e atores externos ao sistema de saúde).
Ferramentas mais relevantes que você está usando para implementar as estratégias descritas acima [selecione apenas duas]
Educação/treinamento.
Por favor, descreva sua solução mais detalhadamente
O projeto consiste em um programa para ser replicado durante a gestação em diferentes localidades, principalmente nas comunidades mais carentes. Reune educação em saúde, arteterapia, e valorização da mulher como centro do processo reprodutivo, estimulando a mudança individual, a incorporação de valores morais, e a adoção de práticas saudáveis. O programa pode ser adotado por voluntários da própria comunidade, com propagação das idéias de responsabilidade social, cooperativismo e proteção das mulheres e crianças. As mulheres aprendem sobre si mesmas, cuidados na gestação, como planejar as próximas, parto e cuidados com o recem nascido, além da promoção do vinculo-materno infantil e estimulo neuropscicomotor através de tecnicas artísticas.
Qual é sua visão e objetivos gerais?
O programa visa gerar crianças mais saudáveis, protegidas e seguras no ambiente em que vivem, contribuindo na redução da morbi-mortalidade materna e infantil, e o desenvolvimento a longo prazo da comunidade. Objetiva a adoção de práticas que levam à prevenção de doenças a nível individual e coletivo, o fortalecimento do vínculo entre mãe e bebê, e o suporte psicológico durante o período da gestação.
Qual é sua proposta de valor?
O programa pode ser replicado em diferentes locais, através de igrejas, ONGs, centros comunitários, instituições de saúde, etc por trabalhadores voluntários ou das instituições que desenvolvem o projeto. A metodologia é encontrada em um livro publicado em 2010 (A arte de nascer-12 encontros para formação de saúde em gestantes) que encontra-se disponível no site do projeto. A organização oferece capacitação inicial (não obrigatória) por um valor de 1200 reais para o grupo que desejar aprofundamento e treinamento.
Quem são seus clientes?
Os clientes consistem naqueles que compôem organizações governamentais ou não, que realizam trabalhos sociais, com a comunidade, e iniciam ou estruturam o programa " A Arte de Nascer".
Quais abordagens você usa para alcançar seus clientes?
Palestras associadas à apresentação poético-musical que divulgam os benefícios deste tipo de intervençao, em universidades, centros de saúdes, igrejas, organizações não governamentais, etc; Livros (" A arte de nascer- 12 encontros para formação de saúde em gestantes " e " A arte de nascer- para mães e bebês") que disseminam a idéia e o estímulo em diferentes regiões do Brasil; divulgação na mídia (entrevistas TV e jornais, blogs, redes sociais, etc); viagens, estágios e cursos, a nível nacional e internacional que possibilite parcerias e/ou aprendizado na área.
Quais sãos suas atividades principais?
Emprego em hospital público como infectologista na cidade de Natal/RN; coordenação e atividades voluntárias em grupos de gestantes nas cidades de Macaíba e Extremoz-RN; Atuação como infectologista durante a gestação para prevenir doenças de transmissão vertical, realizando atendimentos e pesquisa na área; Atividade voluntária junto ao grupo Auta de Luz que realiza apresentações culturais em escolas e outras instituições no RN, visando a difusão das artes e cultura norte rio grandense; Voluntária da associação de Distrofia Muscular do RN, promovendo tividades sociais e de lazer com as crianças portadoras de necessidades especiais.
Quem são seus pares e concorrentes? Quais problemas esses atores poderiam representar para seu sucesso e crescimento?
Os pares consistem nas organizações que trabalham para a melhoria da saúde materno infantil, que pode representar parcerias e aprimoramento do trabalho que realizamos. Como obstáculos, as dificuldades encontradas hoje pelo sistema público de saúde no estado, como falta de leitos obstetricos, baixa qualidade de pre-natal, peregrinaçao durante o momento do trabalho de parto por um leito hospitalar, superlotação em hospitais, dificuldade na realização de exames essenciais, tem contribuido negativamente para a saúde materno e infantil nas regiões mais pobres, o que impede uma assistência digna às mulheres durante a gestação.
Quais outros desafios – individuais, organizacionais ou de meio ambiente – você atualmente enfrenta ou poderiam impedir o futuro sucesso do seu negócio e como você pretende superá-los?
Atualmente, a nível organizacional, a falta de registro e estruturação da organizaçao, prejudica a captação de recursos e parcerias financeiras com o setor privado. Com todos os trabalhadores voluntários, há pouco tempo disponível para realização de certas atividades que são imprescíndiveis para o crescimento do trabalho realizado.
A nível social, o fato da preferencia por soluções intervencionistas, ao invés de prevenção, e a falta de visão da arte como recurso terapêutico também constitui barreiras a ser vencidas.
Descreva brevemente sua estratégia de crescimento futuro
Estruturação da organização--> parcerias financeiras com instituições públicas e privadas--> possibilidade de expansão/divulgação do programa---> recursos humanos, publicação de novos livros, desenvolvimento de sede de treinamento de novos grupos, abertura de novas células, parcerias regionais/internancionais.
Em quais dimensões de crescimento você atualmente está focando para sua inovação? [selecione todas que se aplicam]
Nova(s) região(ões).
O que faz o seu negócio estar “pronto” para crescer?
O fato de ser uma idéia simples, facilmente replicada, de baixo custo e uma solução criativa com impacto na morbimortalidade materna e infantil. A possibilidade de usar trabalhadores voluntários, também se constitui ponto favorácel ao crescimento.
Quais são seus objetivos-chave de crescimento?
Abertura de novas células em outras regiões, beneficiando mais pessoas e melhorando a saúde materna e infantil.
Desenvolvimento de novas possibilidades de sustentabilidade, que permita crescimento e fortalecimento em nível institucional;
Tradução e publicação de livros e trabalhos poéticos-musicais, difundindo a importancia do momento gestacional e a arte terapia.
Qual é o seu prazo para crescimento, no curto e médio prazo? Quais são as metas de crescimento e atividades-chave futuros?
Desenvolvimento de plano de negócios que vise sustentabilidade--- 1 ano; possibilidade de estruturação da organização--2 anos; novas parcerias e abertura de novas células a nível regional e global--1 ano; construção de centro de treinamento A arte de Nascer---5 anos.
leia mais↓↑ ocultar↑ ocultarQual foi o impacto da sua solução até hoje?
Aumento de informações e adoção de práticas que promovem a saúde durante a gestação e a primeira infância; maior número de partos naturais; reforço do vínculo materno infantil; valorização pela comunidade da saúde materna e infantil; abandono pelas mulheres de hábitos como uso de drogas ilícitas, alcool e tabaco; valorização da familía, e da educação das crianças com base no exemplo e valores morais.
Quais métodos de quantificação de impacto social você está usando (se alguma)?
Além de alguns indicadores de saúde, como número maior número de consultas durante o pre-natal, prática de atividade física, mudanças na alimentaçao, número de partos naturais, tempo de aleitamento materno exclusivo, desenvolvimento neuropsicomotor dos bebês, notamos por experiencia pessoal as mudanças que acontecem em nível individual e na comunidade após a adoção do projeto.
Sua solução poderia funcionar em outras locais ou regiões? Se sim, onde?
Sim, e esta afirmação pôde ser comprovada pela adaptação do programa no Mali, Africa, que apresenta grandes diferencas a níveis sociais, políticos, culturais e religiosos do Brasil. A experiencia mostrou a capacidade que o programa tem de ser adaptado a diferentes culturas e situações, sendo capaz de modificar condiçoes e comportamentos de saúde com mudanças simples e de baixo custo. O projeto após ser replicado com um grupo piloto, foi experimentado para ser replicado a nível nacional, em diferentes regiões do Mali.
Qual é a sua expectativa de impacto para os próximos 1 - 3 anos?
Estruturar e registrar a organização; escrever e publicar novo livro; adaptar o projeto para ser replicado em outros países (India/EUA; firmar parcerias para desenvolvimento de novas células no Brasil; Monitorar e fortalecer as células já inauguradas; encontrar soluções que possibilitem a sustentabilidade.
leia mais↓↑ ocultar↑ ocultarDescreva sua estratégia financeira atual
A organização ainda caminha para atingir a sustentabilidade, sendo meta a ser atingida em breve. No momento o projeto, que tem baixos custos por utilizar trabalhadores voluntarios, materiais reciclados, etc, é sustentado por doações individuais, e atividades promovidas pelos voluntários, como realização de bazar nas comunidades, venda de produtos de artesanato, shows beneficientes por artistas voluntários, etc.
Parcela da geração de receita na renda total da organização (em porcentagem)
Vendas diretas a pacientes e outros beneficiários (em porcentagem)
Das possíveis fontes dessas vendas, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
Amigos e família, Doações individuais.
Taxas de licenciamento, por exemplo, para modelos de tecnologia/franquia (em porcentagem)
Das possíveis fontes de oportunidades de licenciamento, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
ONG/OCS.
Contrato de serviço com organizações, por exemplo, governo, ONGs (em porcentagem)
Prestação de serviços com algumas organizações (programa) sem incentivo financeiro
Das possíveis fontes de contratos de serviço, listadas abaixo, selecione todas que se aplicam à sua estratégia atual
ONG/OCS, Empresas Privadas.
Explique sua estratégia de geração de receita mais detalhadamente
Dependendo de onde o projeto é realizado, estimulamos a própría organização/comunidade a gerar renda para o desenvolvimento do projeto. Os voluntários realizam atividades em prol da captação de recursos, como bazar nas comunidades (venda de roupas, calçados doados), venda de itens produzidos pelas mães (artesanato e itens de enxovais de bebê), apresentações beneficentes, etc. A venda dos livros e cds do projeto também são revertidos e contribuem para a geração da receita.
Parcela da geração de receita na renda total da organização (em porcentagem)
Estratégias de filantropia que você usa
Estratégia diversificada.
Explique sua abordagem filantrópica mais detalhadamente
Você ainda tem aproximadamente 100 palavras (800 caracteres).
Fale mais sobre os itens selecionados; explique como você vai manter o financiamento.
Não há ainda estruturaçao ou modelo de sustentabilidade financeira estabelecido, e no momento atual estamos tentando fortalecer as atividades de geração de receita de modo a possibilitar expansão dos serviços. Vendas de produtos na área materno-infantil produzidos pelas mães e comunidades, além da venda de livros e cds, fazem parte das estratégias de geração de renda.
Criado em 04/2/2013 por danielchristopheryoung
The main goal of this is to allow people in the community to contribute in helping children with Autism, a disorder that affects children all around the world.
Organização: Angels for Autism
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
País da organização
Estados Unidos , FL, Delray Beach, Palm Beach County
Países onde este projeto vem gerando impacto social
Estados Unidos , FL, United States, Palm Beach County
Sua organização é
OSCIP/ONG
Há quanto tempo sua organização está em operação?
Entre 1 e 5 anos
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Estabelecido (estágios anteriores completos e com sucesso comprovado)
Temas relacionados à inscrição
Resumo: Qual problema específico é que o seu projeto tenta resolver?
My Venture addresses the issue of Autism Spectrum Disorder, which disables children all around the world. The way this problem will be addressed is through many different methods, such as fundraisers and volunteering at schools for children with Autism. Raising money towards Autism research helps, and so does helping individual children with autism. A way to help children with Autism, as I have found, is to use music as therapy for these children. I have played my instrument for children at a school, and it allows them to calm down or even to focus. My efforts have gone further than this, and I have donated iPods which are used for music and for audio clips used for learning. In the future, I look forward to gaining more technological devices to donate such as iPads and other devices.
Missão: O que o seu projeto faz?
My venture is geared to help children with Autism in any way possible. It will raise money towards Autism Research, the building of schools, and the supplying of school materials. As well as this, my venture stresses an importance on volunteer work, and it is crucial that I gain volunteers that are willing to help a child with Autism. The musical aspect of my venture will also be important, as I will continue to search for others who are musically inclined to volunteer at schools. As well as volunteering at schools, I will make it a goal to host benefit concerts, and to play at charity events for Autism. Although music is an important part of my venture, it is not the only part, and I also see an importance in allowing children with Autism to receive the best education that they can possibly achieve. I will do this through using raised money to buy supplies, help renovate and build schools, and create the opportunity for new technological advances at this school.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
Ways that my venture will make a difference have a larger scale of impact, and a smaller, more concise scale of impact. What I believe to be the larger scale is the raising of money towards Autism research and the raising of money to benefit schools for children with Autism. These two ideas will be important, for once I raise enough money, I will be able to donate this money to more and more locations, therefore spreading my venture. On a smaller scale, volunteer work will also be one of the activities in my venture. Although volunteering at a school for children with Autism will not raise money to find a cure, it will positively affect the life of the child, who needs as much help as he or she can get when it comes to an education. As I have previously addressed, music will also be an important part of my venture. Whether it is through volunteering musicians visiting nearby schools, or benefit concerts, music is a crucial part of my venture. It allows for the raising of money, but also allows children with Autism to experience music while they are being educated. It is said that music is therapeutic to these children, and it allows them to focus, therefore helping them learn.
The Community: Define your community, local or international, that you will work on behalf of. What population is affected? Are there other organizations working in this space?
Initially, my goal will be to work on behalf of the area around me, and let my venture grow from there. The entire population should be aware of Autism, and by raising money for the cause, I will also be able to spread the world to communities around mine. As these communities become more aware, I am hoping that they will spread their knowledge to others. As this knowledge is spread, my venture will also be spread further, until it has reached a nationwide level. This may be wishful thinking, but I believe that with the help of difference makers around the country, I will be able to accomplish this, especially considering that Autism is an important topic that should be known about by anyone.
História: O que inspirou o seu empreendimento? Por quê?
The way I first heard about Autism was through a video that was sent to my email. This video affected me, and I thought that with my musical ability and willingness to help, I could make an impact somehow in the community. As I began raising money by playing violin at events, I discovered that there were other ways that I could still help the cause. I began donating the money I had raised to a nearby school, and after speaking with the school, they believed that I should go to the school to play for the children there. Going class to class, I would play music for the children, and I could see how it positively affected them. From that point on I have continued to find other methods of benefitting Autism research, and the education of children with Autism
What is your long-term vision for your Venture?
The long term vision of my Venture is to eventually see my venture spread outside of my community to around the nation. This way, people around the nation will raise awareness for Autism, donate money, and volunteer at schools in their areas. As my Venture spreads, I would also like any others to pitch in with their own ideas for ways to help children with Autism. This way, we will be able to find more and more ways to raise money, volunteer, or do any other activities that may benefit the cause.
Defina sua empresa, programa, serviço ou produto em uma ou duas frases curtas
The main goal of this is to allow people in the community to contribute in helping children with Autism, a disorder that affects children all around the world.
leia mais↓↑ ocultar↑ ocultarO que você quer realizar em seu primeiro ano?
The goal I wish to accomplish in my first year is to raise awareness in my community and hold many fundraisers to gain money for local schools. Another thing I wish to do is to host benefit concerts for Autism. While spreading the word, I also would like to search the community for others who are willing to volunteer at local schools. I don't wish to spread my venture too wide the first year, and I would rather establish a large amount of success locally before venturing out further.
As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.
My milestone will be to raise over 10,000 dollars in fundraising
Atividade 1
Improve the supplies, classrooms, and technology of local schools for children with Autism
Atividade 2
Gain a wide population of volunteers
Atividade 3
Find other difference makers in the community who are willing to advertise my venture.
Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses
Spread my venture outside of my area into other regions of Florida
Atividade 1
Find major music personalities that are willing to help in a benefit concert
Atividade 2
Assist in the building of a new school for children with Autism
Atividade 3
Prepare to spread my venture nationally
leia mais↓↑ ocultar↑ ocultarComo é que vai definir o sucesso no curto prazo (1-12 meses)?
By spreading the word of my venture throughout the State in order to prepare for a longer more difficult phase in which I will expand my venture nationally
In the long-term (1 year?)
By gaining recognition on a national level as an organization that positively effects communities around the nation
Como você vai medir o sucesso?
I will measure success not by the amount of money I raise towards my cause, but by the amount of people which my venture affects. Although it is only aimed towards helping children with Autism, I believe that my venture will allow communities around the nation to come together in order to fight for a common cause.
Why?
I believe that money is important, but should not be the critical point of whether something is successful or not.
Criado em 03/31/2013 por Exeko
In conjunction with existing resources, Exeko relies on cultural and intellectual mediation as motors of social change and vectors of citizen participation, prevention of crime, employability, identity reinforcement, school perseverance, social diversity. Its programs promote creativity as a measure of consciousness-raising and mediation but also as a strategy amongst dysfunctional youth.
Organização: Exeko
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
Países onde este projeto vem gerando impacto social
Sua organização é
OSCIP/ONG
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
Exeko: Inclusion through innovation in culture and education
Selecione o estágio que melhor se aplica à solução
Estabelecido (estágios anteriores completos e com sucesso comprovado)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
In conjunction with existing resources, Exeko relies on cultural and intellectual mediation as motors of social change and vectors of citizen participation, prevention of crime, employability, identity reinforcement, school perseverance, social diversity. Its programs promote creativity as a measure of consciousness-raising and mediation but also as a strategy amongst dysfunctional youth.
Its projects attract, surprise and mobilize social outcasts thanks to their unique and humane approach, transmitting fundamental knowledge in an accessible manner that is designed to awaken individual potential through empowerment.
We work with the homeless, in prison environment, in intellectual disability, in aboriginal communities.
What are your organization's top three priorities in the next year?
Increase awareness and funding opportunities
Ensuring the expansion of programs and projects in Quebec and Canada and the measurement of their impacts.
Ensure the development of team skills and working tools.
Need #1
Message & Brand Strategy
Need #2
Opportunity Analysis
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
Exeko is now entering a new and major stage of its development. It is confronted with marketing challenges due to the diversity of its clients, fields of interest and aspiration towards Pan-Canadian deployment (begun). Its networks of sponsors has multiplied tremendously over the last few years and its capacity to communicate a clear message is essential to set up its various development plans (implantation strategies, financing, greater public awareness, positioning on the Market)
Its needs revolve mainly around revising the Exeko brand and signature while maintaining a clear message for all its different target groups.
Exeko’s development has led it to meet partners from all fields. It is seeking to update its image while preserving its dynamic and legitimate work ethics.
Exeko is presently developing a larger audience. Its message must be perfectly clear both to the public as to their participants (4500 people in need )and actors in the field.
Very few organizations such as ours have made it on the market. We intend to continue innovating and creative branding and development tools according to their contemporary image in the spheres of creative and market economy.
1.
Non-biased and complimentary dialogue respecting individual skills
2.
Creativity and Communication
3.
Humane exchange above all, according to Exeko value
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
Yes, however Exeko has not called upon consultants to this effect. Exeko’s branding has been established internally by its team, stemming from the Arts, Engineering, Marketing and Commerce until now.
On the other hand, Exeko is presently working with consultants as to the creation of SWOT, Pan-Canadian Development Strategy, IT, economic, social, cognitive and inclusive impact evaluation of its different projects and is therefore very familiar with the former.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
Clarify our message to the widest possible audience
2.
Update our branding tools
3.
Ensure a strong image for the expansion of programs in Quebec and Canada
Qual foi o impacto da sua solução até hoje?
Up to now, Exeko has touched over 4500 social outcasts via its projects and programs essentially in Quebec. 1500 of them are dysfunctional youth, over 1 000 homeless Aboriginal youth, over 600 First Nations children and families on reserves and over 200 professional and emerging Artists. An additional 3200 visitors have attended Exeko’s last 3 exhibitions.
Exeko has also trained a dozen First Nations mediators on reserves, lent its programs to its partners, trained a dozen mediators who share their strategies with its field partners (over 100 since the creation of Exeko), offered its first professional steps to Intellectually Challenged Artists, allowed for employment and lodging thanks to its programs.
What is your project future impact after receiving professional support from American Express?
New branding means reinforcing Exeko’s power of« seduction » amongst an entire stretch of field partners, both private public. It also means developing even larger potential amongst its network of greater public donors. In this manner, Exeko shall be perfectly equipped to meet the markets of Quebec and Canada with confidence and leadership, and take a leading stand in addressing the needs of thousands of social outcasts each year.
Temas relacionados à inscrição
Criado em 03/25/2013 por Gallerista Chicago
While many businesses exist in neo-classical logics of supply and demand, artwork holds a preternatural course throughout its “commodified” lifespan. Because artwork to be sold, traded or gifted holds firstly a cultural value, an inherent sometimes inexplicable value, the actual sale takes place in sociologically charged spaces, between artists, gallerists (if represented) and collectors. But what happens to art online?
Organização: Gallerista
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
País da organização
Estados Unidos , IL, Chicago, Cook County
Países onde este projeto vem gerando impacto social
Estados Unidos , IL, Chicago, Cook County
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Inicial (um piloto que começou recentemente)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
While many businesses exist in neo-classical logics of supply and demand, artwork holds a preternatural course throughout its “commodified” lifespan. Because artwork to be sold, traded or gifted holds firstly a cultural value, an inherent sometimes inexplicable value, the actual sale takes place in sociologically charged spaces, between artists, gallerists (if represented) and collectors. But what happens to art online?
Digitally adapting to an untraditional, multi-faceted market, Gallerista explores a new channel for artists and audiences to connect. Creating an online space dedicated to exhibiting artists, selling work in a respectful manner and driving informed consumership, Gallerista aims to promote the ideals of collectorship, reframing the ways in which we purchase art online.
What are your organization's top three priorities in the next year?
At Gallerista, our top three priorities for the next year include, but are not limited to:
-Provide practicing artists with a user-friendly online platform within which they may develop new audiences, sell work directly to patrons and discover colleagues within their medium.
-Promote the ideals of collectorship to novice and seasoned collectors alike by hosting innovative programming and developing partnerships with like-minded organizations, as well as arts-conscious businesses.
-Facilitate a strategic one-year plan so as to set measurable outcomes and goals in order to remain focused upon our mission and ensure sustainability for the future.
Need #1
Opportunity Analysis
Need #2
Consumer/Audience Acquisition
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
Gallerista seeks financial and peer-guided assistance to facilitate a SWOT Analysis to determine its strengths and weaknesses, informing and shaping the goals we would commit to in a written strategic plan. Working side by side with a professional independent contractor, or team devised through Serve2Gether, Gallerista will look at its surrounding environment, data (both online and in real-time), and feedback, thereby determining the actions appropriate for its sustainability.
With a SWOT Analysis administered, and with help from advisors through Serve2Gether, Gallerista will be in a strengthened position to create a strategic planning document, guiding goals that can be procured through the report. This essential itemized document will serve as a compass to steer the business as it gathers momentum, expanding in participant artists as well as patrons. By creating a written response to the findings of the SWOT Analysis, Gallerista can individualize measurable outcomes to ascertain successes and mitigate challenges throughout this period of growth.
2.
Open and Honest Communication
3.
Environment of Mutual Understanding and Compromise
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Gallerista seeks the support of Serve2Gether to help shape the infrastructure of the business as a whole. Working side by side with consultants, Gallerista will work to shape prioritized objectives, measurable goals and develop a strategic plan to ensure its sustainability. Gallerista is interested in leveraging this opportunity to include partners across the citizen, municipal and private sectors, allowing for a robust discussion on how best to serve independent artists and creatives within the economy. We're not interested in simply building a business, but a more visible market.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
At this time, we have yet to seek outside professional help for creating a strategic plan. However, by creating our own business plan, Gallerista has laid the groundwork for how it currently operates and what our goals are, keeping our vision in front of us at all times.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
Independent Consultants SWOT Report
2.
Written One Year Strategic Plan
3.
Implementation of Goals set forth in Strategic Plan over course of following year
Qual foi o impacto da sua solução até hoje?
Gallerista has received interest from artists as well administrators both within and outside of the traditional gallery system for its focus on collectorship and informed consumership. Launching in November 2012, the site has already been revamped to include the secure purchase of artwork via credit card. This involved a reconfiguring of company culture as the business was started as a search engine for artists, with the intention of selling work through private studio-visit appointment setting. We are now currently adding artists to the site, highlighting artists and their work through Social Media, and are beginning to reach out (and be contacted!) for strategic partnerships with like minded organizations and arts conscious businesses.
What is your project future impact after receiving professional support from American Express?
By receiving professional support from American Express, Gallerista will not only plan for its future, but also be able to possibly avoid some of the pitfalls that occur in any small business venture. By having a partner as well-versed in business infrastructures as American Express, Gallerista will be better prepared for the challenges which face businesses as they seek to build audiences, promote services and invest back in their community. Chicago is only our proving ground. Our goal at Gallerista is to be able to facilitate the solutions we work on here in other cultural hubs throughout the United States. By investing in Gallerista at this crucial time, American Express will be making long-term investments within visual arts commerce for what we hope are generations to come.
Temas relacionados à inscrição
Criado em 03/22/2013 por tlee98688
Communicate. Create. Captivate. Play On! has stopped the pause button with our three Cs. Come join us on our journey!
Organização: Play On!
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
País da organização
Estados Unidos , CT, Ridgefield, Fairfield County
Países onde este projeto vem gerando impacto social
Estados Unidos , CT, Ridgefield, Fairfield County
Sua organização é
OSCIP/ONG
Há quanto tempo sua organização está em operação?
Menos de um ano
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Ideia (você está para lançar)
Temas relacionados à inscrição
Resumo: Qual problema específico é que o seu projeto tenta resolver?
Our Venture addresses the lack of interest/availability music education in schools. According to DoSomething, a 2009 report done by New York City reports that only 33% of students take music classes. Out of 160 middle schools in Brooklyn, 26% of schools don't even offer music education! According to the National Conference of State Legislatures, school budget crunches have been a trend over the past couple years and span the entire nation. The main reason why arts programs are being cut is because of the budget deficit. Thus, there'll be more and more students in need of music encouragement.
Missão: O que o seu projeto faz?
We will stop clicking incessantly on the pause button, and press play! Through our program, we will open the eyes and senses with vivid music, and illustrate the various connections, which will be directed towards a segmented market.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
Imagine this: You have just come home from school, and you plop your backpack in front of the computer. You boot up your computer, log into your account, and click on the first link in your bookmarks. The page starts to load - a jumble of interesting, vibrantly presented links. There are stacks of interesting music and cooking articles to the right. There are discussions to join in, and your teammate has just asked you, "What's up?" Play On! will be mainly constructing a networking model. We want our costumers to feel good! Thus, we will arrange a network of support in a time where music recognition is falling. Play On! could also incorporate a social networking spin to it. Moreover, Play On! will help members discover how the world is interwoven. Cooking and music are two topics that are not often linked together. will explore this angle to make the subject of music sound more lively. We will introduce apps, articles, and discussion questions. Our primary activities are networking and nurturing a love for music. We would also love to engage in many conversations. This is a place where everyone can share ideas and experiences. Play On! is a family, and everyone is welcome.
The Community: Define your community, local or international, that you will work on behalf of. What population is affected? Are there other organizations working in this space?
Our group will be working in our local community. In the community today, there are many select ensembles - orchestras, bands and choirs. However, they all appeal to the experienced music student. Take, for example, the Western Connecticut Youth Orchestra. It has an audition process, and promotes music by having everyone play pieces. However, what happens to the person who is interested in music, and wants to go further? They could get a private tutor, but there is no organization. This is where Play On! comes in. Also, we recruit students with culinary experience who are interested in music.
História: O que inspirou o seu empreendimento? Por quê?
When the local music programs were about to be cut from my school, I was irritated. The news was first announced by my Orchestra teacher. Emotion sang in his arguments, and I found myself getting more and more annoyed. Our school had already cut out one year of Orchestra - and now it was going to limit it further? I pitied the fourth graders who were robbed of a chance. My brother had been eagerly anticipating fourth-grade Orchestra, and playing. Now, his dream would be cut short. I remember it was in fourth grade that I truly fell in love with orchestra. Fourth grade was one of the happiest in my grade school career, because I was learning with people who really loved music and orchestra; I wanted my little brother to experience the same.
What is your long-term vision for your Venture?
My long term vision for my Venture is a forum with discussion questions and assignments - the teams will share experiences and draw conclusions on these two topics. The forum will also have various articles and videos for people to reflect on. A website will be constructed with a list of products.
Do you own an Apple device? I bet you do! In a 2012 NBC article, it was shown that half of America's households own at least one Apple device. The market for apps is huge; Play On! will design games with music and cooking in them. We will sell these for $4.99, and promote using periodic discounts.
Defina sua empresa, programa, serviço ou produto em uma ou duas frases curtas
Communicate. Create. Captivate. Play On! has stopped the pause button with our three Cs. Come join us on our journey!
leia mais↓↑ ocultar↑ ocultarO que você quer realizar em seu primeiro ano?
We would like to recruit members and establish 10 teams of two. Also, we would like to have people in my town to be familiar with this concept. This can be accomplished with advertising. We would like to have the district's music teachers know of this project, and at the very least, promote it. They can even as far as to be a member. Money would not be as big of an issue, as this was supposed to be a nonprofit organization. However, by the end of the first year, we want to have a way to secure revenue funds. This might be in the form of an e-book collaboration, or a real book. But, we will definitely make a series of apps, for $4.99, that will have music and cooking in one game. Our goal is to have the first batch out for the group to try.
As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.
Play On! has started with a group of around 20 people
Atividade 1
Raise enough funds to cover the first year
Atividade 2
Promote Play On! by flyers and social networking sites
Atividade 3
Make the forum and website for Play On!
Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses
Play On! has managed to hold the interest of all 20 people through its awesome activities
Atividade 1
Gather some cool articles, videos, and discussion questions
Atividade 2
Have teams do fun projects that combine music and cooking, with different prompts (e.x. "Red")
Atividade 3
Make an app game that fuses cooking and music and then give a discounted/free batch to the first group for feedback
leia mais↓↑ ocultar↑ ocultarComo é que vai definir o sucesso no curto prazo (1-12 meses)?
Play On! will define success by the number of people who have joined and have posted at least once a week, which would determine interest in the idea. We will also define success based upon our participant's feedback. We can give out monthly surveys to evaluate our business model. The questions will range from the team, to the discussions, to the materials and assignments. Our aim is to create a community, and we want to make sure that happens.
In the long-term (1 year?)
Play On! will start to define success by the amount of new members we get, as well as how much revenue we generate. The more new members we get, the faster word is spreading. It tells us that idea is out there! Moreover, we hope to have some source of revenue drafted by the end of the first year, so we can start to benefit from those sales. The profits from these sales can go towards paying guest speakers and hosting bigger, splashier music events.
Como você vai medir o sucesso?
We will measure success by how many positive reviews we get. Play On! is all about costumer satisfaction. If the music student doesn't like this program, then they're not going to benefit it. This, in turn, will detract from our mission, which is to nurture the love of music in the participants. Every month, Play On! will release a survey. Another format we could stream the surveys in is to send out SurveyMonkeys. They will be short answer or multiple choice questions, and will not remain anonymous. That way, our Venture can get a truthful assessment of our plans. We can collect each participant's e-mail address as part of the sign-up process, and then send them monthly newsletters that will garner more publicity to the site. Moreover, we will measure success by how much new, interesting material we can get. For example, if we can secure the help of a prominent musician, either to be part of the Venture or just be a guest speaker, then our Venture will be doing very well. This support means that we are doing something right; people actually have heard of it, and know what it's about. Furthermore, they are interested in it, and like the idea enough to volunteer some time to contribute to it. This stamp of approval will also boost advertising - like how famous athletes and celebrities often endorse products. However, this other way of measuring success will no doubt come later, as we have to build up our Venture first.
Why?
Our Venture is all about community and piquing people's interest in music!
Criado em 03/21/2013 por changingworlds
Changing Worlds is an educational arts nonprofit organization whose mission is to foster inclusive communities through oral history, writing and art programs that improve student learning, affirm identity and enhance cross-cultural understanding.
Each year, our combined school-based, teacher professional development, traveling exhibits and community outreach programs engage more than 14,000 participants in the Chicago area; 80% of the families we serve are from low-income households and 84% are of African American and Latino backgrounds.
Organização: Changing Worlds
mais ↓↑ ocultar↑ ocultarTítulo
Manager of Earned Revenue, Marketing and Communications
Página da organização na internet
País da organização
Estados Unidos , IL, Cook County
Países onde este projeto vem gerando impacto social
Estados Unidos , IL, Cook County
Sua organização é
OSCIP/ONG
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
Changing Worlds' Serve 2Gether
Selecione o estágio que melhor se aplica à solução
Inicial (um piloto que começou recentemente)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
Changing Worlds is an educational arts nonprofit organization whose mission is to foster inclusive communities through oral history, writing and art programs that improve student learning, affirm identity and enhance cross-cultural understanding.
Each year, our combined school-based, teacher professional development, traveling exhibits and community outreach programs engage more than 14,000 participants in the Chicago area; 80% of the families we serve are from low-income households and 84% are of African American and Latino backgrounds.
Our innovative approach integrates culture, family and community histories with writing and the arts to help participants explore their own backgrounds, promote peace and learn about others while strengthening their academic and arts learning skills.
What are your organization's top three priorities in the next year?
Changing Worlds’ top three organizational priorities in the next year are as follows:
1. Strengthen and expand our earned revenue structure.
2. Explore new strategies to incorporate technology into our school and community-based programs.
3. Design and implement new data management systems.
Need #1
Consumer/Audience Acquisition
Need #2
Peer Benchmarking Analysis
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
In Chicago, 54 elementary and high schools are on track to shutter their doors in the fall. Displaced students will be transferred to neighboring schools, located in the city’s most high crime areas, where youth maybe at risk of increased exposure to violence.
Changing Worlds has been preparing to address a rapidly growing demand for services that build inclusive communities. In 2012 we increased our partnerships by 100%, but had to turn away 70% of schools that requested our support because we did not have the necessary unrestricted financial resources.
Support from American Express will help bolster our ability to reach schools with the greatest need for our programs, engaging students in experiences that can impact social emotional learning, academic achievement, creativity and cultural awareness.
Your support will drive enhancements to our earned revenue structure, as we seek to learn best practices and gain experience in conducting market analysis, developing messaging strategies, creating market profiles and establishing performance measures. This will lead us to balance our dependence on grants and individual contributions and more effectively focus on our mission.
1.
Dedicating the necessary time and resources to ensure the collaborators can achieve its mutual goals.
2.
Fostering an environment where all partners are respected and valued for their contributions.
3.
Ensuring that all partners are committed to achieving the agreed upon goals and outcomes.
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Support from American Express will focus on developing strategies for new market research and customer acquisition in connection with Changing Worlds’ earned revenue products and programs. These organizational areas include our traveling exhibit, greeting cards, an activity resource guide for teachers and additional programs. The resources and expertise from American Express will be used to help develop strategies to identify new customers that are located beyond Changing Worlds’ regional network in the Chicago area.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
Changing Worlds is in the start-up phase of developing our earned revenue structure. In 2012, the foundation of this area was developed and included defining staff roles, developing strategies and reviewing our fee-for-service products. The area is entirely staff-driven.
While Changing Worlds has not previously worked with a marketing consultant, we have a history of partnering with professionals on projects that include programs, strategic planning and technology planning. Recently, we worked with a communications agency, which provided design services for our annual report.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
Develop a market / customer acquisition framework to help guide and train Changing Worlds’ staff.
2.
Develop sales, marketing and communication strategies that can be maintained by Changing Worlds.
3.
Learn and apply best practices in testing Changing Worlds’ products with intended audiences.
Qual foi o impacto da sua solução até hoje?
In 2012, Changing Worlds restructured its development department to transition a team member into a new role to oversee and formalize an earned revenue structure of our programs. The focus was to create standard practices, policies and profit margin scales for programs that include traveling exhibits, in-school and after-school programs, community outreach workshops and products such as greeting cards and an activity resource guide for teachers.
With nine months into the fiscal year, this change led to a 131% increase in earned income compared to the year prior. This directly contributed to enabling us to allocate the necessary resources to support some of Chicago’s most underserved schools, and reach our goal to double our school partners by 100%.
What is your project future impact after receiving professional support from American Express?
To build on past success, Changing Worlds will leverage support from American Express to strengthen our portfolio of fee-for-service programs and products, helping us to maximize earned revenue efforts and diversify our funding sources. We see the partnership informing our efficiency in learning about the needs and desires of potential customers and developing tailored approaches that introduce our programs and products as solutions that address their needs. We also seek to improve our efficiency in cultivating new partners around the country, while providing our staff with supportive structures that can increase productivity.
Co-creating this framework will serve as a valuable training opportunity for our team, which can be leveraged in areas such as donor relations and communications.
Temas relacionados à inscrição
Criado em 03/15/2013 por changemaker2012
The issue that this program is helping to solve is cultural awareness and sensitivity in our school and community. First Nations studies is an exploratory program all grade 6 and 7s take as part of their exploratory rotation. This program is a fun and exciting program that uses a hand-on learning approach to teach students about Aboriginal history and culture. The program creates awareness and respect for Aboriginal people, traditions and activities amongst the students and serves to build bridges between Aboriginal and non-Aboriginal learners.
Organização: Southgate Middle School
mais ↓↑ ocultar↑ ocultarPágina da organização na internet
País da organização
Canadá, BC, Campbell River
Países onde este projeto vem gerando impacto social
Canadá, BC, Campbell River
Sua organização é
OSCIP/ONG
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
First Nations Studies Exploratory
Selecione o estágio que melhor se aplica à solução
Crescimento (seu piloto está em andamento e começa a se expandir)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
The issue that this program is helping to solve is cultural awareness and sensitivity in our school and community. First Nations studies is an exploratory program all grade 6 and 7s take as part of their exploratory rotation. This program is a fun and exciting program that uses a hand-on learning approach to teach students about Aboriginal history and culture. The program creates awareness and respect for Aboriginal people, traditions and activities amongst the students and serves to build bridges between Aboriginal and non-Aboriginal learners. First Nations Studies is proving to be a very successful tool for increasing the participation of Aboriginal learners, families and communities in the mainstream education system.
What are your organization's top three priorities in the next year?
1. Growth of the program to involve all middle school students.
2. To create a website.
3. To grow within the School District, implementing another program like this one within the School District.
Need #1
Digital Marketing Strategy
Need #2
Message & Brand Strategy
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
Specific project needs:
1. Grow the audience through digital marketing such as through a creative innovative website which markets the idea of cultural diversity.
2. Cohesion of content through digital marketing which creates a voice and personality to the website that reflects the program.
3. To create a platform for students to framework their great ideas and projects through digital marketing.
4. To have an understanding of the organically grown content this benefits the social realm through digital marketing.
5. To keep communication open through digital marketing.
6. To showcase the relationships and growth of students through digital marketing.
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
American Express would be focused on helping grow the program through digital marketing which would have a larger positive impact on the school and school district by helping us (First Nations Studies) grow and get the cultural diversity message out through this huge communication tool of digital marketing.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
I have not focused on this area before or worked with any outside consultants before and I realize the importance of growing this area to maintaining positive communication and growth, therefore it is a priority.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
To learn to create a website that is easy to maintain and use
2.
To use digital marketing in creating a website that will have lesson plans for other educators to access easily.
3.
To use digital marketing to grow the program, offer educational tools and serve as a platform to showcase students learning.
Qual foi o impacto da sua solução até hoje?
The impact of the program has been received by the students, parents/guardians, other educators and school districts positively. I was asked to speak at an educator’s conference and other districts were interested in how to start up a program such as this one and interested in lesson plans which is when I realized the area of opportunity and direction the program needs to focus on. The social impact of the project/program has resulted in creating students who are able to be more culturally sensitive and appreciative of the diversity of Canadian Aboriginals.
What is your project future impact after receiving professional support from American Express?
The future impact after receiving the professional support from American Express will be realizing growth within the school by offering a program such as this one to grade 8s, to have a website that serves as a platform to showcase students learning and projects, to have a user friendly website that serves as a communication tool, to have a website that has lesson plans available for other educators, to have a website that has useful links for learning tools such as Kurzweil, to have a teacher who is able to help others with creating their own websites and programs(shared learning). This project would be modern, diverse, fun, hands on, and a great tool for communication.
Temas relacionados à inscrição
Criado em 03/13/2013 por Star143
Muoody! LLC sells its premier product Taste Buddies; a colorfully, tastefully, and emotionally customizable fortune cookie. This business supplies unique inerior design and architectural materials.
Criado em 03/12/2013 por Jflora@ashoka.org
Comfort Zone is a program where families of different socioeconomic status' living in the same city can come together for a meal and share experiences with one another while building a unique friendship. The dinner can be held at the home of either family or in a neutral common area. The only requirement from the families is to show up and build relationships by getting to know one another! For the first dinner both families will be given the same amount of money to prepare part of the meal and they can bring prepared food or buy food to share.
Criado em 03/8/2013 por The GR818ERS
Hip Hop 4 partners with local artist-activists to advocate for social justice through Hip Hop culture by organizing youth programs and community events.
Criado em 03/6/2013 por GCaldwell
Birth of Books is a venture designed to help young aspiring writers hone thier talents and encourage them to continue their passion for writing. Birth of Books helps show students that with hard work and perseverance they can accomplish what most writers dream of--a published hard copy of their creation(s).
Criado em 03/5/2013 por adeyaadi
MuteSpeak is an organization that is geared towards promoting literacy through youth oriented events such as open mics to encourage individuals to be more verbally expressive. It intends to serve as a support system advocating against negativity and empowering today's youths to want to achieve more than they limit themselves to.
Criado em 03/4/2013 por foodwork
The Barrel Oven is an outdoor wood fired oven that is heats up quickly and can be used for cooking farm products, pizza and bread from our urban farm.
Criado em 03/2/2013 por athena.theny
Most garments and accessories are made of leather that is tanned using toxic chemicals (mostly in India and China), which is destroying the watersheds of the areas and causing severe negative health outcomes for those who live within the vicinity. ATHENA Atelier provides an alternative to consumers who want to own quality leather goods and who wish to be environmentally and socially responsible. We use ancient, natural, non-toxic tanning methods so our customers don't have to sacrifice the environment to be a style-setter.
Organização: ATHENA Atelier
mais ↓↑ ocultar↑ ocultarTítulo
Owner and Creative Director
Página da organização na internet
Países onde este projeto vem gerando impacto social
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
We Are All Connected: Quality Leather Goods Made from Ethical Leather
Selecione o estágio que melhor se aplica à solução
Inicial (um piloto que começou recentemente)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
Most garments and accessories are made of leather that is tanned using toxic chemicals (mostly in India and China), which is destroying the watersheds of the areas and causing severe negative health outcomes for those who live within the vicinity. ATHENA Atelier provides an alternative to consumers who want to own quality leather goods and who wish to be environmentally and socially responsible. We use ancient, natural, non-toxic tanning methods so our customers don't have to sacrifice the environment to be a style-setter. We stimulate local place-based economies in diverse indigenous nations through our sourcing and local manufacturing. At our core, we acknowledge that we are all connected: earth, animals, and people, and we provide a platform for respectful and beneficial relations.
What are your organization's top three priorities in the next year?
1) Solidify our customer base. We intend to reach an international market, through wholesaling to select boutiques in metropolitan cities, and through direct online sales via our website.
2) Increase production. We wish to have consistent manufacturing that will keep up with global demand.
3) Develop a growth plan. Currently we are in the start-up phase, and a demand for our product has been demonstrated. We will begin with limited wholesaling, but intend to expand in the next 5 years to having more international boutiques.
Need #1
Consumer/Audience Acquisition
Need #2
Digital Marketing Strategy
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
We are a new consumer goods company (leather accessories, jewellery), and we have developed a moderate clientele in our hometown (Vancouver, BC); however, if we are to expand as planned, we will need to develop our international client base. Cities such as New York, Los Angeles, London, Tokyo, Berlin and Paris have been identified as promising markets for our upscale artistically-inspired product. High-end materials, careful craftsmanship, and artful design place us in the luxury category. Furthermore, our product offers a significant advantage: we only use ethically-sourced, naturally tanned leather. While both the luxury and green markets are strong, we need to identify customers who belong to both categories. We need to clarify our message to communicate our brand's merits, and choose the appropriate medium to distribute this information. As we establish a growing customer base, we will need to adapt and increase our manufacturing processes.
1.
Problem-solving orientation and a positive attitude
2.
High skill level and consistency
3.
Respect, honesty, and dedication.
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Support will be focused on our organization as a whole, primarily in structuring for growth and in identifying customer acquisition and appropriate online marketing strategies. With additional markets, we will need to have a solid plan for scaling-up our sourcing, manufacturing, and distribution processes. Naturally, staffing demands will increase, as well as legal implications. We would benefit from the input of a trained professional who has the big picture foresight to anticipate problems we might face, and contribute to our pool of solutions that will benefit us.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
I have never worked with paid consultants, but I do have various business mentors. I meet with one of my mentors weekly, and since he owns an international footwear company he is able to provide sound advice when needed. However, he is not in the high-end market, which is distinct from the entry-market for consumer goods.
Additionally, I have attended a Social Venture Institute conference, where I had the good fortune to receive a few peer-to-peer mentoring consultations. I met with one Operations expert, and one Branding specialist.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
Raise awareness of dangers of current leather tanning techniques and offer an ethical alternative
2.
Provide a desirable product that is ethical from sourcing to manufacturing and satisfies customer's needs
3.
Sustainable development of culturally-relevant economies in rural communities in Canada, elevation of First Nations knowledge
Qual foi o impacto da sua solução até hoje?
I have travelled to an Algonquin Reservation and have tanned leather with experts there, reinvigorating the local interest in natural leather tanning and learning new skills. I have opened a boutique in a trendy Vancouver neighbourhood, where I have sold out of large portions of my inventory in 3 months. I have educated many people about the merits of ethical leather; shockingly, most people have no idea how toxic the leather industry is. ATHENA Atelier has been featured in numerous online publications. I have designed new styles of handbags, and have hired individuals with disclosed disabilities to assist in manufacturing. I have forged strong relationships with prominent First Nations to discuss opening leather tanneries in their territory.
What is your project future impact after receiving professional support from American Express?
With additional professional support we will be able to take this company from start-up to growth, with the real potential of changing how leather is produced internationally. Campaigns such as Greenpeace's "Fashion Detox" are forcing major companies (e.g. Zara, Levi's) to alter their sourcing and production to be more eco-friendly; however, no one has tackled leather yet.The European Union is moving towards all cars being 100% recyclable, hence the Chrome-tanned leather will not be appropriate anymore--this is just one of the many avenues for growth. Importantly, this project has the potential to stimulate rural economies and to provide culturally-relevant income to indigenous communities. Furthermore, in doing so, indigenous knowledge, skills, and traditions are respected and celebrated.
Temas relacionados à inscrição
Criado em 03/2/2013 por Jhollinger
Our collaborative portrait-biography process and our interactive "Archive of Adolescence" address the decline of opportunity for youth-led, civic dialogue among diverse constituents vital to sparking activism on social justice issues and to forming alliances across the entrenched and divisive lines of culture, social class, and race . Our process uses technology to enhance authentic face-to-face communication among young people that fosters their empathy for each other and helps them work together across differences in support of building healthier communities.
Organização: The American Teenager Project
mais ↓↑ ocultar↑ ocultarNome da Organização
The American Teenager Project
Página da organização na internet
País da organização
Estados Unidos , CA, Oakland, Alameda County
Países onde este projeto vem gerando impacto social
Sua organização é
OSCIP/ONG
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarNome do seu projeto
The American Teenager Project
Selecione o estágio que melhor se aplica à solução
Crescimento (seu piloto está em andamento e começa a se expandir)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
Our collaborative portrait-biography process and our interactive "Archive of Adolescence" address the decline of opportunity for youth-led, civic dialogue among diverse constituents vital to sparking activism on social justice issues and to forming alliances across the entrenched and divisive lines of culture, social class, and race . Our process uses technology to enhance authentic face-to-face communication among young people that fosters their empathy for each other and helps them work together across differences in support of building healthier communities. Our collaborative process subverts the common journalistic division between "subject", "author/artist", and "audience" by connecting participants to each other and inviting the audience to engage, rather than view passively.
What are your organization's top three priorities in the next year?
complete our pilot youth journalism program and Unlock the Talk Exhibition in Richmond, California and have these resonate with the community to create lasting collaboration and a shift toward empathic youth culture.
Finalize our professional development plan for our Teacher Ambassadors and general educators and train and enlist at least 20 Ambassadors to run our workshops in their home communities.
Raise the money for and build our interactive, digital Archive of Adolescence - our growing gallery of portraits and personal stories of youth from throughout the country.
Need #1
Message & Brand Strategy
Need #2
Consumer/Audience Acquisition
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
We have established a strong product which itself has a look and a brand - but the overall organization needs help refining our look/mission/logo/branding etc. and we have three distinct audiences to reach if we are going to be able to fund and expand our programs: 1.) funders! - corporate, individual, foundations 2.) educators and educational institutions and 3.) Teenagers - the primary participants, but not the ones who have the capacity to fund the program - but their support of the program will be the success funders are looking for. So how do we choose the right look and messaging so that all three groups are inspired to come on board!
2.
Professionalism - time management, can culture shift depending on environment, respectful of ALL
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Overall organization - how to expand from two co-founders into a more full-fledged organization with a staff and a much wider pariticipant pool in our programs
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
Committed to our mission/brand/logo and ready to go live with it
2.
Marketing and Outreach strategy
3.
Strategic Plan for organizational growth over next five years
Qual foi o impacto da sua solução até hoje?
Success connecting young people from multiple lncome, geographic and ethnic backgrounds to each other through programs in Massachusetts, Cincinnati, New York, and Bay Area California. Building a Core group of youth journalists from five high schools in our pilot who express that the program is unique in its ability to create community among this group and give them authentic opportunity to make a difference in their neighborhoods. Have provided 100 young people with training so far. Secured major funding and exhibition venue for our pilot programming.
What is your project future impact after receiving professional support from American Express?
Our goal for mid 2014 is to have >20 Teacher Ambassadors running The American Teenager Project in their home communities spanning at least 5 states - these Ambassadors will work directly with 20 - 100 students each and their exhibitions will reach 400 - 1000. Our Web Archive and Mobile App will go live by January 2014 and will allow for us to significantly expand the reach of our programs in 2015. Our traveling exhibition will go to 10 sites in 2014 and at least that many in 2015 - our gallery will travel to multiple states serving a range of demographics. With the support of American Express we will be able to raise the money to facilitate these expansions process and create our permanent brand/logo/messaging that will allow for solid/appropriate/effective messaging moving forward.
Temas relacionados à inscrição
Criado em 03/1/2013 por Karen Young
Escalating healthcare issues threaten our future leaders and caregivers, namely, our teens. Alzheimer's (AD), a devastating brain disease, exhausts families and caregivers, costs America $200 billion annually, affects 1 in 8 adults by age 65 and is projected to affect 106 million worldwide by the time our 13 year olds are 51. 37 million people suffer right now. Absorbed in their own needs and living in an increasingly fast-paced, high tech world, teensʼ human engagement and ability to lead are at risk.
Organização: Sweet Readers, Inc.
mais ↓↑ ocultar↑ ocultarTítulo
Co-Founder & Executive Director
Página da organização na internet
País da organização
Estados Unidos , NY, New York, New York County
Países onde este projeto vem gerando impacto social
Estados Unidos , NY, New York
Sua organização é
OSCIP/ONG
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Expandindo (o próximo passo é aumentar o impacto em escala local ou mesmo global)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
Escalating healthcare issues threaten our future leaders and caregivers, namely, our teens. Alzheimer's (AD), a devastating brain disease, exhausts families and caregivers, costs America $200 billion annually, affects 1 in 8 adults by age 65 and is projected to affect 106 million worldwide by the time our 13 year olds are 51. 37 million people suffer right now. Absorbed in their own needs and living in an increasingly fast-paced, high tech world, teensʼ human engagement and ability to lead are at risk. We train middle school kids to understand AD and communicate effectively with those in need. Our innovative training and creative program structure enables kids and adults to together discover the arts and each other more fully with both empowered and transformed by the experience!
What are your organization's top three priorities in the next year?
1. Raise seed funding in order to hire our core team;
2. Expand and deepen our community of Sweet Readers and their families from 300 + families to 700+;
3. Continue to raise awareness that AD impacts three generations and kids are the key to helping and learning from those in need right now, raising money to help find cures and prevention and being prepared as the next generation of caregivers and advocates for better healthcare.
Need #1
Digital Marketing Strategy
Need #2
Peer Benchmarking Analysis
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
We need to utilize social media to help us grow our community of kids; raise awareness for what we're doing (specifically with potential funders, partners and media) and communicate most effectively with our various stakeholders (museums, schools, care centers, families with both aging adults and middle school - college age kids). We aim to do this through an effective Facebook page, more effective twitter and whatever other social media is appropriate - we need to learn this!
1.
Shared interest in empowering and transforming people with AD and/or our youth.
2.
Commitment to achieving excellence with positive thinking, flexibility, innovation and hard work.
3.
Working with integrity: partners who keep their word and follow through.
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
We're a growing community and in order to most effectively utilize social media and evaluations to help us expand and deepen our impact, we'd like the support from American Express to understand and start with a focus on the organization as a whole.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
We have built a web site and Part 1 of what will be a four part documentary. On our web site, we also have a twitter feed. These have been effective, but we could use more help. We also began a Facebook page, but it's not yet operational because we don't yet have the staff or funding to support it. As for evaluations, we believe we have a deep understanding of our programs and their impact through an existing set of evaluations. We would like to strengthen them further! We have advisors, but have not hired any outside consultants.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
1.
Raised awareness for what we do;
2.
Deepened connections for our community of families and kids;
Qual foi o impacto da sua solução até hoje?
Over 300 middle school kids have impacted and learned from over 150 adults with Alzheimer's Disease - in five cities! These kids have been transformed by the impact of their intellects and empathy working together to meaningfully effect another person's life. Isolated adults living with Alzheimer's have felt a renewed sense of purpose and empowerment; many have had significant personality shifts for the better, some even speaking again for the first time in months. And the impact on the adults with AD has further impacted their families and caregivers who have felt relief and their own joy from the kids. Our participants have also enjoyed a renewed interest in the arts and many of our kids have developed a curiosity for medicine, healthcare and science.
What is your project future impact after receiving professional support from American Express?
After receiving professional support from American Express, our programs will be better known, attract more funding and our community of kids and families will have more and deeper ways to connect. Building our community is of particular importance to us because one of the innovative aspects of Sweet Readers is that these kids are not only trained and participating in innovative programs, but that they are part of something bigger than any one program and together they are effecting change on a larger level.
Temas relacionados à inscrição
Criado em 03/1/2013 por lpmp
Approximately 100 words left (800 characters).
Organização: La Poderosa Media Project
mais ↓↑ ocultar↑ ocultarNome da Organização
La Poderosa Media Project
Página da organização na internet
País da organização
Estados Unidos , NY, Tompkins County
Países onde este projeto vem gerando impacto social
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Crescimento (seu piloto está em andamento e começa a se expandir)
What problem is your organization committed to solving? In particular, share what is innovative about your approach.
Approximately 100 words left (800 characters).
What are your organization's top three priorities in the next year?
Need #1
Consumer/Audience Acquisition
Need #2
Opportunity Analysis
Based on your first choice of the eight technical categories you selected above, what is your specific project need? Please be specific!
Will support from American Express be focused on your organization overall or a specific product/service? Please describe.
Have you focused on the above area previously? If so, please explain, including whether you have worked with outside consultants before.
Are you able to commit 3-5 hours/wk over 10-12 weeks?
Sim
Are you able to meet virtually or at a convenient in-person location?
Sim
Are you able to meet in the city where your organization is based?
Sim
Qual foi o impacto da sua solução até hoje?
What is your project future impact after receiving professional support from American Express?
Temas relacionados à inscrição
Criado em 02/24/2013 por mmagdaw94
Handy Wear by Touch & Go Apps allows users to view their closet virtually on an Apple application. Our users can take a picture of the apparel they own, upload it onto their application, and customize their look, all in the palm of their hand.
Muslim talents ist ein Netzwerk für begabte Muslime, über welches jene ihr Talent repräsentieren können. Sei es ein Talent in puncto Qur‘an-Rezitation, Poesie, Kunst, Musik oder Comedy. Muslim talents möchte Talente der Welt vorstellen, sodass sie mehr an Bekanntheit erlangen. Ebenso Muslime darin motivieren, ihr Talent aktiv zu nutzen sowie sie zu inspirieren, muslimische Werke zu kreieren.
Jazzaponics is a project in which a vacant 60 ft. by 100 ft. lot is transformed into an urban high volume food production farm)and local residents and establishments take monthly subscriptions to receive fresh produce such as vegetables, fruit, herbs, and eggs (and fish a few months down the line) grown locally.
The vegetables are grown using Aquaponics farming techniques (a symbiotic relationship between fish and plants) and vertical growing.
5MinuteMusic is an online magazine about the music scene in Singapore.
I want to form a youth group of empowered youths that dream and take action to create and impact in the world. By empowering them with the empowerment series. There is more to come but lets start from here.
Criado em 02/15/2013 por Josh Ko
Life Unexpectancies is a short film in development that aims to show a real, raw look at rape, abortion, and abuse to create engaging discussion. The goal is to premiere the film at the first ever Voiceless Film Festival, an opportunity for this film and other filmmakers to share their work with the community and inform them honestly & openly about these issues.
Criado em 02/10/2013 por njavo95
Cubs for Coping provides hospitals, shelters, and eating disorder programs with handmade teddy bears to help spread hope.
Criado em 02/8/2013 por ellied605@gmail.com
Kesem Shel Shir provides free musical theater enrichment for underprivileged students at schools with little or no funding for the arts. Engaging children through project-based learning, Kesem works magic - igniting imagination, learning, empathy and fun for entire school communities.
Criado em 01/28/2013 por Amelia Friedman
Promoting culturally inclusive American universities that discharge students prepared to communicate and engage with diverse populations at home and abroad
Facilitated through Heartland Hospice (HCR-Manor Care) office in Richmond, Virginia, Flower-Power builds upon collaborative relationships with and shared resources among Heartland Hospice, The Jerusalem Connection, Renew Richmond, Riverside PACE, Virginia Cooperative Extension, Four-H Program of Richmond, Henrico Master Gardeners, Virginia Tech University, Richmond Behavioral Health Authority, Shalom Makers, ASHOKA, families of former hospice patients, and diverse community-based and faith-inspired organizations.
Criado em 01/14/2013 por Deepa Vidya Kumar
See Me! is an initiative that will allow people living with disease to visually document their lives through photography, and connect with employees of pharmaceutical companies who can keep the patient at the center of every decision they make on the job.
leia mais ↓↑ ocultar↑ ocultarConte-nos sobre você/sua equipe
I'm currently working as an Operational Excellence Expert at GSK Biopharmaceuticals, and I'm a certified Lean Six Sigma Black Belt.
O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?
I have a deep belief that that the world can be better place for those who are inflicted with medical conditions - and that I can be part of the solution in a small way. Specifically, I feel that there is a need to connect the community of which I'm a part (the pharma/biopharma community) to those for which we make our products.
I draw on an extended network of people both internal and external to GSK for ideas, inspiration, and support. They share this same belief, and are also the kind of people who know
País da Empresa
Estados Unidos , PA, Conshohocken, Montgomery County
País principal onde este projeto está criando impacto social
Estados Unidos , PA, Philadelphia, Philadelphia County
Países e regiões adicionais
Indústria
Assistência Médica
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Ideia (você está para lançar)
A Necessidade: Qual problema social ou ambiental você está tentando resolver?
Today, the further upstream of the supply chain we sit within GSK, the smaller the connection to our patients we have. By having limited visibility of our patients, we not only lose sight of their needs and desires, we also
a. remain uneducated / uninformed about the everyday challenges and triumphs of our patients
b. lose sight of what our true purpose is in this area of our lives.
c. don't have the opportunity to build trust with our patients, beyond just letting our products speak for themselves.
This is a significant undesirable effect that does not adequately prepare our company for a future in which each of us can directly see the impact that our specific job function, within the context of our supply chain, has on our patients.
A Solução: Qual é a sua solução? Seja específico!
A societal shift within GSK needs to occur, where 'Focus on the Patient' should change from being a vision to being a tangible thing. By having an innovative and fun way to connect with the patient, we can start to link our every day tasks and projects to the 'big picture'.
My aim is to bring GSK's employees and patients together with a unique approach - photography. This is the means to exhibit the dignity of our patients, and the realities they face every day living with the disease they have been diagnosed with. It is also a way to literally bring visibility of our patients to the people who work across our supply chain.
Specifically, my proposal is to give a group of patients a camera for a few months, and ask them to document their lives.
Scope of project:
Duration: 3 months of documenting on camera
Patient group: Type 1/Type 2 Diabetes
Location: Philadelphia and surrounding areas.
GSK Employees directly involved: R&D/GMS Biopharmaceuticals in Upper Merion GSK
A Solução: Por que esta solução é inovadora para a sua empresa e indústria?
To my knowledge, we have yet to launch a project like this within GSK that brings our employees closer to our patients in a way that is visual, emotional, and close to home.
I also believe that the industry as a whole can adopt this model - I'm focusing on Diabetes, since the product we are seeking approval for next year treats this disease. However, the same can be done for any person living with any disease.
O Modelo: Nos mostre um exemplo específico de como sua solução faz a diferença; inclua suas principais atividades.
- Open to contestants with Type 1 and Type 2 diabetes. They do not need to currently be taking any GSK medications.
- Contest open from the time period of 3 months.
- Judged by a panel of photographers (mix of people who work at GSK and external) and announce winners.
- Semi-finalists will get to showcase their work at GSK Biopharm's internal tiered meetings or staff meetings.
- Finalists - will get to showcase 1 of their favorite photos at an event. (such as the annual Step Out Philly Walk for Diabetes in October),
- Overall contest winner - will get to showcase 2-5 photos at an event (such as the annual Step Out Philly Walk for Diabetes), and will get to speak. Will also get their photographs auctioned off to raise money for Diabetes research. They will also be invited to speak at GSK to employees.
- All others who entered - will have a chance to connect with each other through social media. (Facebook and/or webpage to be created where contest entrants can build a support group - online or even in person), and also get involved with other offshoot opportunities (examples described below).
The idea is that through PDCA, this contest would run annually for patients, w/ continuous improvement.
This format allows for participation from both patient and employee, keeping the patient's life on the forefront of employee's minds and building relationships that help the employee keep the patient at the heart of every decision made at work. It also increases the support network of people living with the disease - thereby strengthening relationships with each other.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
I have done several web searches and I haven't been able to find a similar program within a pharmaceutical corporation such as GSK. The American Diabetes Association offers a place on their webpage for patients to upload photos depicting a 'day in the life of' living with Diabetes. This is done in conjunction with CVS, where a $1 donation will be made by CVS for each photo uploaded.
The challenge this could pose to See Me! would be around redundancy. Diabetes patients who participate in the ADA / CVS photo upload program may not be inclined to participate in something similar on a local level with GSK.
What differentiates my proposal though is that fact that See Me! is not intended to be used to raise charitable funds. Its purpose is to drive connections between patients and employees.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarHistória: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
I first got this idea about a month ago when I started to think of ways to bring the focus of our value stream / supply chain on to our customer (our patients). As an amateur photographer, I often scour the internet looking for powerful images from other photographers from which I can draw inspiration, creativity, and knowledge of the world. In doing so, I've often come across powerful images from various photographers, showing the life of people living with various medical conditions. These images are moving; and in just one frame you can see a little snippet of someone else's life, and you instantly wish you could reach out and talk to that person. I wanted to do something similar within our own community, but instead of having professional photographers take pictures of people facing the challenges of living with a disease (in this case, Diabetes), I wanted to put the camera directly into patients hands and go from there.
Qual foi o impacto da sua solução até hoje?
To date, it is still just a proposal - and it has not been implemented yet.
Qual é o impacto previsto nos próximos 1 a 3 anos?
I do not know if there would be any financial impact as a result of my project, however what I do see is there being a cultural shift within GSK (Biopharmaceuticals) in having a tangible way to focus on our patients. I sincerely hope that this project will inspire other similar projects around GSK that may involve activities other than photography. As a Lean Six Sigma Black Belt, the first and foremost principle I've been trained on is identifying value through the eyes of our customers. In 1-3 years I hope having this visibility of our customers (and they having visibility of us), we can fully define what 'value' is to our customers, refine how our company should be positioned for the future, and keep them in the center of every decision we make in the organization.
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
I see several barriers to this project. A couple that I will list are the following:
- Logistics on carrying this out - resources, funding, time, planning
- Change Management - even if the contest is a success, how will employees respond to having this discussions around our patient? How will they make a personal commitment to focus on our patients?
leia mais↓↑ ocultar↑ ocultarQual é o benefício ou valor que você está criando para o seu negócio?
The specific benefit that this project will create is to put the patient at the heart of every decision that is made on the job. This is sometimes an intangible benefit, however it is an important one as it underlies everything we do as a company.
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
Funds: To be decided
Time: This project will be one that fits into the current ‘Focus on the Patient’ initiative within our company. All projects associated with that are completed by dedicated people who carve our time in their busy schedules, and will be vetted by management before doing so.
Knowledge: For photography skills, there are several hobby photographers within the Biopharmaceutical divisions of GSK who are passionate about keeping the focus on our patients.
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
Funding is to be decided.
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
Our company is committed to focusing on the person who is also our customer and patient. Across the network there are several people who share this focus, and will be resources to pull upon should this project proceed further.
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
Internally, I have discussed this project with several employees who share my vision. This proposal will be vetted by them for an initial feasibility assessment before I share it with the next level of management.
Dandelion Dollars promotes the spiritual practice of sending off dandelion seeds of LOVE, JOY, and HOPE into the world using the paper currency system to deliver them to all humanity. All you need is a dollar, a pen, a minute, and a message!
This project also has a Changeshop where you can read more about its latest progress.
Ir ao Changeshop: Dandelion Dollars.
Criado em 01/14/2013 por Dandelion Dollars
Dandelion Dollars promotes the spiritual practice of sending off dandelion seeds of LOVE, JOY, and HOPE into the world using the paper currency system to deliver them to all humanity. All you need is a dollar, a pen, a minute, and a message!
leia mais ↓↑ ocultar↑ ocultarConte-nos sobre você/sua equipe
Dandelion Dollars promotes the spiritual practice of sending off dandelion seeds of LOVE, JOY, and HOPE into the world using the paper currency system to deliver them to all humanity. All you need is a dollar, a pen, a minute, and a message!
O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?
My project fulfills Charles Eames mandate to do "the best, for the most, for the least"
País da Empresa
Estados Unidos , CA, Santa Monica, Los Angeles County
País principal onde este projeto está criando impacto social
Países e regiões adicionais
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Inicial (um piloto que começou recentemente)
A Necessidade: Qual problema social ou ambiental você está tentando resolver?
I am trying to reverse the present negative imbalance in global karma
A Solução: Qual é a sua solução? Seja específico!
Dandelion Dollars promotes the spiritual practice of sending off dandelion seeds of LOVE, JOY, and HOPE into the world using the paper currency system to deliver them to all humanity. All you need is a dollar, a pen, a minute, and a message!
A Solução: Por que esta solução é inovadora para a sua empresa e indústria?
Because it costs nothing at all yet creates ripples of enormous spiritual benefit that will re-introduce the West to the true meaning of karma, which is not, "I do something good and then something good happens to me" as it has become popularly understood, but rather, "I am connected in unity and oneness to everything and everyone, so when I do something good for others, I am already receiving something good myself"
O Modelo: Nos mostre um exemplo específico de como sua solução faz a diferença; inclua suas principais atividades.
The Federal Reserve claims the average lifespan of a new dollar bill is 4.8 years = 1,752 days. There is unfortunately, no data available on how frequently an individual bill changes hands in its usable lifetime. Once a day sounds about right to me, but wouldn’t you agree that with a single wallet full of Dandelion Dollars, you could realistically expect to reach 10,000 people in the lifespan of those bills?
According to government statistics, out of 10,000 adult Americans:
1,810 suffer from an anxiety disorder
1,500 are living in poverty
930 needed treatment for a drug or alcohol abuse problem in the last year
670 suffer from a major depressive disorder
400 will divorce in the next year
38 will commit a violent crime in the next year
11 will attempt suicide in the next year
1 will die from suicide in the next year
If you could reach out to these 5,360 struggling people with a message of LOVE, JOY, HOPE don’t you think that it would make a real difference to one, or two, or five, or 100 of them to receive it at just the right time when they desperately needed a sign that things can get better. That there are forces out there in the universe pulling for them?. What if my math is wrong? What if it wouldn’t reach 5,360 people like this? What if it only reached 536? Or 53? Or 5? Wouldn’t that still be reason enough to reach out to them? But what if one Dandelion Dollar recipient picked up a dollar and a pen and made a Dandelion Dollar of their own? What if 5 did? What if 53 did? What if 536 did? What if 5,360 did? What if everyone did? :-)
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
Everyone is my peer and nobody is my competitor. We are all one. :-)
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarHistória: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
I suggest that you watch the "origin story" video clip attached in media.
Qual foi o impacto da sua solução até hoje?
In our first month of existence we have gone from 0 to over 60 likes on Facebook purely on the strength of the idea without notifying any of my personal "friends" or contacts.
Qual é o impacto previsto nos próximos 1 a 3 anos?
The Dandelion Dollars movement will provide the army of good with a viral "weapon of mass instruction" that will ripple through the karmasphere with a force the likes of which no military weapon ever could. We will all receive random, inspiring messages of LOVE, JOY, HOPE throughout the day that will restore our sense of connection to one another, and of the possibility of magic inherent in every moment
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
There are no barriers to LOVE, JOY, HOPE! :-) They cost nothing, and are available to all of us in every moment.
leia mais↓↑ ocultar↑ ocultarQual é o benefício ou valor que você está criando para o seu negócio?
A better karmasphere for all of humanity to exist in! :-)
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
I don't need funds, It takes almost no time, and if you know how to pull the cap off a pen then you have all the knowledge you need! :-)
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
No funding! No waiting! No excuses! Only doing now! :-)
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
I am partnered with the entire world. We are all one! :-)
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
My heart is filled with LOVE, JOY, HOPE! What force could ever push back against that?! :-)
Criado em 01/14/2013 por Wendy Zhao
With Accenture's approximately 259,000 employees in more than 120 countries, it can definitely make a positive change in the world with this open classroom initiative. “We confirm our reality by sharing”, so here we are, in the SnL open Classroom, to share and to light up.
leia mais ↓↑ ocultar↑ ocultarConte-nos sobre você/sua equipe
As an Accenture employee, I am proud of Accenture's culture and its mission and want to do something for it.
O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?
An innovative mindset, a can-do spirit and a down-to-earth attitude.
País principal onde este projeto está criando impacto social
Países e regiões adicionais
Accenuture's locations globally
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Ideia (você está para lançar)
A Necessidade: Qual problema social ou ambiental você está tentando resolver?
Familiar with America’s Got Talent and Britain’s Got Talent? Okay, it doesn’t matter whether your answer is “Yes” or “No”, the point is that our company got talent, you are the talent and everybody is talented in their own ways.
However, think about it, you will find that your talent but doesn’t not benefit you or the society the most. Most of the time, the company have the talents wasted, and you yourself also got your talents idled.
How to make most of the cooperate talents and your personal talent to encourage sharing and community learning contribution? Here is this idea, SnL, an open classroom for you and by you.
A Solução: Qual é a sua solução? Seja específico!
SnL is an open classroom based on Accenture’s evasive learning resources and talent pool. Everybody in the local community interested can register as a learner or a sharer. Will be an add-up to Accenture’s internal training programs and the first step of open Accenture’s knowledge resources to the community.
Where, when & what are the classes?
Can be Accenture’s meeting rooms or places sponsored by local government. Class can be an internal training program that is appropriate to open to the community or a brand new one submitted by our course conductor or YOU. Classes will happen during after-work hours and weekend.
• How the courses come into being?
Ideally there should be a webpage for this open classroom, but at the very beginning it can be an email address of the responsible person. You can submit course idea to it for review. Or the contact group can come out with some topics, post it online,anyone interested and capable to conduct it can take the role.
A Solução: Por que esta solução é inovadora para a sua empresa e indústria?
Nearly all the top international companies have their own excellent learning and training system, this is especially true when it comes to Accenture. Accenture’s social learning mission is to enable our people to learn from each other and bring the best of Accenture to our clients. For Accenture, building a collaborative and sharing culture is still a journey. Yes, there is no shortcut but there is this innovative way out. Open classroom is first of its kind.
O Modelo: Nos mostre um exemplo específico de como sua solução faz a diferença; inclua suas principais atividades.
Since it is still an idea to be implemented, there is no real example to cite for you. But I can tell you that courses like Business English or Basic Japanese which are now open to internal employee and conducted by vendors in Accenture China, can definitely have our internal talents to take the conductor role. Just give you some detailed idea of why both Accenture and its people would like to do it.
• Why Accenture employee want to be part of it
First of all, “We learn by teach and teach by learn.”An open classroom is where we can become a sharer and share what we learned with not only our colleagues but the entire community. Personally we take a step further when we become the sharer because we are the owner of the knowledge if we can share it.
Second, as innovative employees, we are part of the company and the community, we want to contribute even just in the smallest ways. We also want to have a different weekend or after-working hours by going out to the world and do something meaningful.
• Why Accenture want to do this?
First of all, it is a good fit for its “building a collaborative and sharing culture” mission.
Second, with its online resources and its talented employees, Accenture is capable of starting this first of its kind initiative.
Third, it can help Accenture tap deep into its talents pool, and provide its employee a platform to share and grow.
Fourth, it can also help Accenture save budget by not paying venders to do an Accenture employee abled course. Actually, most of the times, an Accenture employee can do it even better.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
We are not doing something to compete with someone, but to contribute and be a better social enterprise. It is an open class where people and share, learn from each other, light other’s life even just a little bit .
There might be open classes by different non-for-profit community. Each of them got their own advantages and disadvantages. Accenture’s open class has Accenture’s massive online learning recourses as its knowledge base which can contribute to its biggest advantages. To open the resources by having its employees to share with the community is a win-win solution.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarHistória: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
"There are two ways of spreading light: to be the candle or the mirror that reflects it." An open classroom is just the perfect place that can provide the platform for spreading the light. When we share what we learned, we are like the mirror reflecting the light of knowledge, when we share what we have we are the candle to light up more people’s life.
With Accenture's approximately 259,000 employees in more than 120 countries, it can definitely make a positive change in the world with this open classroom initiative. You never know how many people’s life will be touched and changed just by attending the open courses. On one side, everyone in this initiative is the sharer and the benefiter, and on the other side everyone is volunteering and is being volunteered. “We confirm our reality by sharing”, so here we are, in the SnL open Classroom, to share and light.
Qual foi o impacto da sua solução até hoje?
Qual é o impacto previsto nos próximos 1 a 3 anos?
Internally will be a motivated team, enjoy learning and sharing.
Exteranlly, more and more people will join and benefit from this program.
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
This initiative is actually also a project. Proper management is very important to its sustainable development. We will establish a committee for this special project by calling for volunteer inside Accenture and make sure there is a capable team to support it.
leia mais↓↑ ocultar↑ ocultarQual é o benefício ou valor que você está criando para o seu negócio?
This initiative will contribute to Accenture’s cooperate mission and it will bring values not only to employee, clients but to the community
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
Hardware: vacant meeting rooms
Software: online recourses and the course conductors who can be Accenture employee, or an Accenture executive who is on a business trip here for a short stay, or it can even be social innovators interested in this initiative. Ultimately, it is YOU.
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
Internally will be CCC volunteer team and staff club
Externally, is local government
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
"There are two ways of spreading light: to be the candle or the mirror that reflects it." An open classroom is just the perfect place that can provide the platform for spreading the light. When we share what we learned, we are like the mirror reflecting the light of knowledge, when we share what we have we are the candle to light up more people’s life.
Criado em 01/9/2013 por jenniferjs
Cooking With Mama is a new culinary school with a twist - it aims to empower unemployed or underemployed women to reach their highest potential through teaching ethnic and authentic cooking classes in the community. It aims to provide women with confidence, work-readiness skills, compensation, and a personal network.
leia mais ↓↑ ocultar↑ ocultarConte-nos sobre você/sua equipe
Jennifer Fong is Director/ Founder at Cooking With Mama. She holds experiences across Canada, US, UK and China with organisations such as UNICEF, UNDP, World Economic Forum, UK Cabinet Office, and PwC. She currently works as a management consultant at Accenture. She attained a joint Master of International Affairs from Columbia University and Master of Public Administration from the LSE, with a focus in international development.
Amanda Briden is a Director at Cooking With Mama. She joined the team while completing her MBA at the Said Business School at the University of Oxford. She holds experiences as an aerospace engineer at NASA’s Jet Propulsion Laboratory and Participle, a London based public service design firm, working toward measuring human capabilities.
O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?
I currently hold two jobs - a management consultant at Accenture, and a director/founder of Cooking With Mama. I am able to apply my analytical and problem-solving skills from Accenture towards the development and growth of Cooking With Mama. While these organisations have two separate missions, they both utilise the same business planning and problem solving tools.
What makes me an intrapreneur is my ability to apply both my private and public sector knowledge into a social enterprise which straddles both disciplines, my curiosity to pursue the road less travelled to see if I can turn this seed of an idea into a global initiative, and my drive to empower and build confidence for unemployed women through Cooking With Mama.
País principal onde este projeto está criando impacto social
Países e regiões adicionais
Indústria
Serviços de Hotelaria e Alimentação
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Inicial (um piloto que começou recentemente)
A Necessidade: Qual problema social ou ambiental você está tentando resolver?
Cooking with Mama aims to empower unemployed and underemployed women, who are incredible home cooks, to reach their highest potential through teaching cooking classes in the community. In today’s economic climate many women are struggling. U.K. statistics show that in 2011, 1.12 million women were unemployed, with the 50-65 age range disproportionately affected. While women’s circumstances vary widely, many have extensive culinary experience gained at home. Cooking with Mama hopes to demonstrate the value of these skills by providing training and opportunities for these women to lead cooking classes in the community.
A Solução: Qual é a sua solução? Seja específico!
The unemployed often struggle to gain the experience needed to re-enter the labour force. For example, women who have focused on raising families may lack professional experience, and those who have lost jobs can find it hard to enter another sector. We offer women who are in these circumstances, and who love to cook, an opportunity to lead a cookery class. We see this as a tool to gain leadership experience, develop communication skills, grow confidence, and begin to build a distinctive CV. By developing their confidence and work-readiness skills, we aim to empower participating women to reach their highest potential.
We also offer an experience boost for those seeking to begin their journey into employment in the food industry. We are developing partnerships with restaurants and caterers with the eventual goal of offering women exit opportunities into the cooking trade.
We also aim to reinvest our profits through microloans to invest in the culinary dreams of our mamas.
A Solução: Por que esta solução é inovadora para a sua empresa e indústria?
Cooking with Mama is the only culinary school of its kind which works with unemployed or underemployed women to lead its cooking classes. Class participants are able to experience a culture through its food by learning our mamas' recipes, which have typically only been passed through family generations. We offers a creative and safe environment to bring the community together through food, develop cultural understanding, and support skills development for unemployed women.
O Modelo: Nos mostre um exemplo específico de como sua solução faz a diferença; inclua suas principais atividades.
We hosts "Mama Days" as training programs for our participating women every other month and prior to them teaching their own class. Skills development training is focused on confidence, public speaking, budgeting, and time management. We believe these key skills are critical to teaching a cooking class and can be applied in other facets of her life. We work with each Mama to design her menu according to a budget, source the ingredients, structure her class timing, and achieve her personal goals of each class.
Cooking With Mama hosts its 2.5 hour cooking classes in rental kitchens in London. We have held six pilots for both guest classes and corporate events of about 15-20 people each, so far featuring Indian and Brazilian dishes. Mamas demonstrate each dish before they are replicated by class participants. Mamas share not only their cooking, but also share their stories and traditions behind each recipe. Participants are charged for attending classes, and this money is used to partially fund class expenses (kitchen rental, ingredients, etc) and a payment for the mama.
The Mamas who have led our classes say the experience has been helpful in building confidence and allowing them to interact with people they would not have otherwise. They have been able to develop skills through the training and have built a community with other women and individuals in the culinary trade. We are working with other restaurant and catering organisations in London to provide further exit opportunities for these women in the culinary space.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
Cooking with Mama offers an experience like no other cookery school – an opportunity to learn about food preparation and tradition from a woman who has mastered her own culture’s home cooking. While other cookery schools offer classes with trained chefs, we give participants the same cooking skills while also re-creating that special feeling of home cooking, conjuring up nostalgic memories of family gatherings and holidays. It’s the experience that sets us apart. Our competitors are other cooking schools in London - from at-home lessons to professional culinary schools. There are currently no other cooking schools working with unemployed women or untrained chefs. However, if a similar idea arises, our first mover advantage has been set through established relationships in the industry.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarHistória: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
Jennifer is a self-proclaimed foodie – she enjoys experiencing new cuisines from around the globe, trying new recipes, and taking cooking classes whenever she’s on holidays in a new city. After she moved from Canada to the UK, she fell sick and wished her mum was around to cook her delicious soups. Except her mum was living on the other side of the world, Jennifer didn’t know the recipe, and she didn’t even know any other mums in London to call upon for cooking help. Then it dawned on her – What if she could learn cooking from someone else’s mum? What if she could learn different types of ethnic recipes and cooking skills from different mums throughout London? And What if she could use food to empower unemployed women and to gain new skills? That’s when Cooking With Mama was born!
Qual foi o impacto da sua solução até hoje?
To date Cooking With Mama has held six cooking classes for a total of 120 participants. Therefore, we have been able to provide 120 individuals with the opportunity to learn a culture through its cooking classes and develop their home cooking skills.
More importantly, these classes were taught by three women. Through our pre- and post-class surveys and discussions, these women have noted an increase in their confidence, public speaking, budgeting, and time management, Over the past four months we have worked with six women through our "Mama Days" (i.e. training and focus groups) to explain our program and provide them with the necessary skills for leading their own cooking class. Our statistics show that we are achieving our impact of providing these women with confidence and work-readiness skills.
Our statistics also prove that this idea can be replicated in other countries. We are currently working on developing chapters in Berlin and New York through interested volunteers.
Qual é o impacto previsto nos próximos 1 a 3 anos?
We at Cooking with Mama are dreaming big. While cookery classes are our core activity, we want to expand our offering and impact, while remaining sustainable. We are keen to begin selling supplementary products at our classes – including spice kits, aprons and cookbooks. Another long-term goal is to set up a fund to provide microloans to our Mamas, so that they can pursue their own culinary dreams, such as to run a stall at a food market, to attend culinary certification classes at a local college, or to develop her own catering service. Another goal is expand globally - we have had interest in expanding the idea in NYC, Berlin, Shanghai and Toronto. We see these ideas ways to remain a sustainable venture, while providing maximum benefit to the women.
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
As a social enterprise one key barrier to success is understanding how to achieve our social mission while remaining profitable. We are currently addressing this barrier by reviewing our business strategy in understanding how to lower our largest cost (kitchen rentals), increase profits by looking into different customer groups, and applying for grant funding to cover specific costs related to our venture (i.e. fees paid to the women for teaching cooking classes).
Another barrier to success is understanding how to brand and market our venture to the public. Through our pilot phase we know that we have a strong service - now we need to determine a way to communicate our value proposition to our customer base. We are currently working with marketing experts to address this issue.
leia mais↓↑ ocultar↑ ocultarQual é o benefício ou valor que você está criando para o seu negócio?
Cooking With Mama has adopted a sustainable business model where class participants pay a fee for each cooking class attended. This money is then reinvested back into the venture - with the majority covering the rental costs of the kitchen space, providing compensation to the mama for leading the cooking class, and covering the raw ingredients. A small portion of this money is then reinvested into the growth of the entire organisation. In the future, we plan to expand our profits through cooking products (i.e. spice kits), recipe books, and catering.
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
Cooking With Mama is an entirely volunteer-run organisation. It's lead by two directors, Jennifer and Amanda, who are also supported by a volunteer team assisting in areas such as mama recruitment, administration, and event planning.
In addition to its volunteers, the organisation reaches out to its four advisers (through the Emerge Venture Lab) who have experience in social entrepreneurship. It also reaches out to mentors and friends who work/volunteer in food-related industries, social entreprises, and community groups. This has been useful such as receiving tax or legal advice upon company setup, or attending a marketing and branding brainstorm held by marketing professionals in London.
To start, we invested our own funds and also received a £2000 grant to help in the pilot phase,
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
Our long term funding strategy is three-fold:
1. We plan to increase our profits through our cooking classes. Having piloted different classes and developed a strong model for our mama training program and cooking class delivery, we are now looking to better cater our classes towards different customer groups - for individual, group and corporate classes. We are currently undergoing strategic planning for our marketing and branding to better communicate our venture and its mission.
2. We plan to develop partnerships with groups such as supermarkets and kitchen spaces to reduce our costs of hosting classes.
3. We are applying for grants to drive our growth. This funding will be used to help test different cooking class ideas, expand class offerings,and develop our mama training programs.
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
In addition to its volunteers, advisors and mentors in our internal resources, Cooking With Mama relies on its partnerships with culinary schools and community centres where its rents its kitchen space, relies on other community groups which support womens unemployment to reach out to potential mamas, and relies on its social entreprise community to help spread the word about our venture in their personal networks. This is important to us and word of mouth is our best advert.
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
Cooking With Mama has received support from two organisations:
1. The Emerge Venture Lab is a 12-month accelerator program which supports new or early stage social entreprises. Through this program we have received training on how to develop our venture from an idea into its current pilot phase. We have also received mentorship through various volunteer advisors from the startup community.
2. The Royal Society of Arts has granted us £2000 to assist with our pilot phase.
Aid underserved youth in recovery from psychological trauma through art therapy and healing public art installations.
Output:
- 150 hours of individualized sessions in a year
- 60 hours of group sessions for communities in a year
- 4 large-scale public art installations in a year
- 300 hours of individualized sessions by year 5
- 6 large-scale public art installations annually by year 5
- continue to scale and increase output years 5-10
Outcome: decrease suicide attempt rate and recovery from trauma in targeted youth.
Measurement System:
Criado em 12/11/2012 por LBustani
Mandalah has been helping organizations of all shapes and sizes throughout the world become sensitive to the changes going on around us and the need to redefine the role business plays not merely within a marketplace, but within society as a whole. Mandalah exists at the magical intersection between profit and purpose.
leia mais ↓↑ ocultar↑ ocultarConte-nos sobre você/sua equipe
Born in New York, raised in a few different countries, and trained at the University of Pennsylvania and Schumacher College (UK), people and places have always left their marks on me. In 2006 I started up Mandalah alongside my friend Igor Botelho. Our mission is to bring new perspectives to how organizations see their roles within society, inviting them to a more systemic discussion on how commerce can be at the service of society’s overall wellbeing.
In 2012, I was:
- Included in Fast Company's list of the 100 Most Creative People in Business;
- Chosen by Trip Magazine as one of 11 Brazilians under 40 changing the country and the world;
- Selected by Época Magazine as one of the 100 Most Influential Brazilians of the year.
O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?
First off, I believe in the possibility – and power – of change, and that it is always within our reach. I am committed to dialogue as the only effective and genuine means of bringing about sustainable change, as dialogue implies we will “meet in the middle” and co-exist, even in the face of adversity. I have a deep conviction that change must be organic – come from within, from each individual’s consciousness – in order to withstand the test of time. And I believe change is contagious, when people see the benefit in embracing it. Finally, I have a strong intuition that power and love must be balanced – power without love is authoritative, and love without power is anemic. To bring about effective and long-lasting change, both must be in equilibrium.
País principal onde este projeto está criando impacto social
Países e regiões adicionais
Mexico, USA, Germany and Japan
Indústria
Serviços Profissionais, Científicos e Técnicos
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Expandindo (o próximo passo é aumentar o impacto em escala local ou mesmo global)
A Necessidade: Qual problema social ou ambiental você está tentando resolver?
I try not to see our work as solving a problem. I prefer to see it as an evolutionary challenge. After decades doing business in a vacuum via Cartesian, mechanistic and short-term thinking, we have come to realize that this modus operandi is not sustainable and that whatever progress we seem to be making is clouded by the catastrophic impact business is having on the planet and on the quality of peoples’ lives. Time to shift gears, adopt a more systemic view of business and understand how commerce can create shared value through common agendas where everyone wins. Helping people become sensitive to this moment of reflection (and inflection) and open to new ways of doing business is at the crux of this evolutionary challenge.
A Solução: Qual é a sua solução? Seja específico!
Our solution lies in the magical intersection between purpose and profit, where dialogue reigns and value is shared.
- Find order in chaos – The world is a complex environment, in constant flux. Either create an illusory sense of stability and try to make everything as secure as possible or accept the chaos and find order within it by quickly adapting. Go with the latter.
- Think systemically – No man is an island and the same is even truer for corporations. Time for them to recognize that the ramifications of their actions transcend the marketplace and have a broader, societal component that must not be neglected.
- New “C” – We are citizens before consumers. Understanding this will help companies focus on unmet human needs rather than mere consumer aspirations.
- Dialogue – Identify those that are usually not on your radar but that are impacted by your business. Hear them out. Empathize.
- Share the value – Identify where all stakeholder interests align; win-win opps.
A Solução: Por que esta solução é inovadora para a sua empresa e indústria?
The approach outlined above is somewhat liberating, as it invites us to leave the office and explore the world first-hand. Frameworks and theories are helpful but experiential, transformative learning is more insightful. This approach also requires us to tap into both our right and left brains, mixing reason with intuition. From an industry-perspective, our approach represents a new mental model aimed at helping businesses do well while doing good.
O Modelo: Nos mostre um exemplo específico de como sua solução faz a diferença; inclua suas principais atividades.
In 2010 Nike asked us to help develop a systemic vision for the brand in Rio de Janeiro in anticipation of the 2014 World Cup and the 2016 Olympics. We engaged in dialogue with artists, community leaders, athletes, social entrepreneurs, musicians and cultural producers to understand their views on the city as well as their needs and interests as citizens (not just consumers). Based on our findings, we advised Nike on a bottom-up approach based on 2 adjacent principles: sport as a catalyst for social transformation and sport as an integrative force among residents of the city (shared value).
Over the past year, a number of initiatives in different neighborhoods were conceived based on this concept, such as: refurbishment of facilities, creation of football training centers, sport competitions, sponsorship of athletes from low income neighborhoods, etc. These activations have had a resounding success and late last year, research conducted by Rio’s main newspaper reported that Nike was the top of mind sports clothing brand among residents of the city. The take-aways from this case are numerous:
__Do more, say less – focus on getting things done, connecting with people and less so on selling yourself.
__Be the Nudge – always encourage people to do things that are essentially good for them.
__Bottom up – start from the bottom, where real change is most necessary, and see your efforts trickle up.
__Empower the mobilizers – give resources to those people that are already moving the masses and making things happen.
__Be an integrative force – bring people together.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
I do not believe in competition in the traditional sense, where a single player is a threat to one’s survival and prosperity. In fact, to the extent that other well-intentioned companies are emerging, wanting to help organizations do better business, we should celebrate, not only because we were the first to bring this discussion to the forefront back in 2006, but especially since there are still too few of us who think differently to serve the entire market. In terms of differentiation, I would highlight our multidisciplinary team, our humanist approach to all that we do, our creative flair given our Brazilian origins as well as our tireless (and non-negotiable) commitment to only engaging in projects that necessarily improve peoples’ lives.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarHistória: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
Fortunately, it seems that everyday is an “Aha” moment, in varying degrees, of course. However, one special moment does in fact stand out.
In 2011 we completed a 1-year study for General Motors (GM) on the future of urban mobility, with a focus on developing megacities (cities with more than 10 million inhabitants). We researched renewable fuels, public private partnerships, new technologies and materials, public transport and urban planning. The output of the study was a suite of 32 “better future” scenarios and ironically few, if any, had to do with cars. We were desperately trying to signal to GM that the future of urban mobility went beyond motorized vehicles.
A few months after the project, an employee from GM forwarded us an internal memo from GM’s South American President making reference to this study and stating that it was time for GM to transition from “General Motors” to “General Mobility.”
They got it. They turned the key and never looked back.
Qual foi o impacto da sua solução até hoje?
As a result of our project, a specific Urban Mobility department was created at GM, consisting of reps from all the major regions, where knowledge was pooled and the 32 innovation opportunities we put forth in our study were subjected to feasibility studies. Quantitatively, it is too early to measure the impact, only because this project is about re-engineering GM’s core activities. Qualitatively, however, we can clearly sense a paradigm shift among GM’s leadership, who are much more open to discuss these alternative futures where cars are not the protagonists. The end result of all this will be that GM will soon be better prepared to offer solutions that effectively and sustainably meet people’s mobility needs as opposed to saturating congested streets with expensive, inefficient and oversized machines that are responsible for respiratory illnesses and ozone layer deterioration. We believe GM professionals stand to gain from this as well as citizens all over the world.
Qual é o impacto previsto nos próximos 1 a 3 anos?
In terms of Mandalah as a company, I project our impact along several lines:
- More companies – As we start scaling our business and accumulating a solid track record with organizations of all shapes and sizes, I anticipate that we will manage to engage in more and more relationships with leaders from different organizations.
- More people – As a result of this, more individuals will be impacted by these alternative mental models which we are proposing and as a result, will become the change they want to see in the world.
- More impact – The end result of all this is a world better served by the private sector (and other organizations as well) through solutions that truly improve peoples’ lives.
- More health and happiness – At the end of the day, this is what we’re all after.
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
Looking forward, the only real barrier that I foresee would come in the form of budget cuts from organizations as a result of a weak economic environment. When things get tough, companies stop investing in innovation, unfortunately. This is somewhat counter-intuitive , in fact: it’s precisely when the going gets rough that you should look to re-invent yourself and do things differently. Since I cannot award pro-bono status to all my clients, I will always run the risk of serving a market with no available cash to invest. Thankfully, I am learning to deal with this now, since markets are lukewarm globally. By keeping my structure lean, I keep my costs low, which allows me to not only pursue more aggressive pricing but attain better margins. It’s about learning to do a lot with a little.
leia mais↓↑ ocultar↑ ocultarQual é o benefício ou valor que você está criando para o seu negócio?
For all the different businesses that we service, I feel we are producing an instrument that will help them turn the key and operate successfully in this new environment we are getting acquainted with. Ultimately, the benefit they will reap from continued relevance is strong performance along with a long-lasting legacy. For Mandalah specifically, I feel we are becoming more knowledgeable and conscious to do what we do increasingly better every day.
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
From Day 1, we have grown organically, re-investing our profits into our company. We have come to understand over time that our best investments are in people (best-in-class professionals with right/left brain versatility), information technology (integrating our offices and optimizing research capabilities), our office space (where we work, brainstorm, create, eat, socialize and rest), and knowledge acquisition (trips, conferences, courses, literature). We have also developed a vast group of thought leaders who we are in touch with and who support us when we need to evolve our business. And finally, we are investing time, money and energy in consolidating our network of 6 offices, with 2 more offices in sight until 2014.
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
Since what we are doing is still very new and emerging, it is hard to project where all of this will go in the long term. My intuition tells me that we will be able to continue scaling our business without having to turn to outside investors, since we enjoy respectable margins which we are willing to re-invest. Perhaps this is rooted in a belief that we must be careful on how fast we grow so as to not dilute our value proposition, which is essentially what got us to where we are in the first place. There is also no point growing faster than the market's disposition to engage in the types of disruptive conversations we so enthusiastically put forth. As Bruce Lee says "one must flow like water", and so we plan on letting things fall into place without worrying about getting too big too fast.
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
Internally, we all partner up with each other. Everyone gets involved in research, strategy, production and creative work, more or less so depending on nature of project. External relationships include two schools where we teach classes (Escola São Paulo & Fundação Getúlio Vargas), the latter for whom we train a student-led consultancy. We also team up with NGOs and government entities on a project-by-project basis.
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
For one reason or another, our value proposition resonates quite strongly with people, both inside and outside the company. Perhaps this can be explained through the increasingly popular notion that it’s time to inject new blood, new energy, and more consciousness into the business world. In terms of push-back, I see it merely as a question of timing; we need to appreciate that not everyone is ready to turn the key.
In sumary, given the solution & model earlier, we need fund support on creating radio studio in schools in other parts of Indonesia as well as running LEADER ABC course for 30x meetings (one academic school year). The 2 schools running now are self-financed by the schools themselves. Kindly watch us: www.youtube.com/carlystiana.
Our market is huge i.e.all over Indonesia and it is extremely important to invest in our next generation's education as they are the future of Indonesia. With the power of media, LEADER ABC aims to hinder youths from both disasters; natural and man-made.
In 2011, there was a drought in the Horn of Africa and disaster, relief response was ramping up. Unfortunately, the narrative, the complexity and the presentation of the issue as well as the position of the people affected by the drought was discouraging. 26 years have passed and the was the same old tired story of Africans as victims that had to be saved. Africans were generally invisible in the dialogue and the presentation of the issues. It was the same old approach that has been seen in the many years past were people needed food and those that could ‘save’ them will.
The project aims to empower young people to communicate their ideas, exhibit their potential and to take social action in their communities through articulating their messages by Digital Media and creation of the arts. Global Developmental Corps (GDC) will deliver an innovative program for the youth to engage in hands-on on media production by producing Arts – photography, creative design, videography and poetry using Adobe Computer Software that the organization has secured and to tell their stories and share their perspectives on the social issues that affect them.
Nairobi Quênia
1° 17' 31.4376" S, 36° 49' 19.0056" E
This is an agenda that seeks to showcase innovative ideas in Africa. It also seeks to link brilliant ideas/projects/businesses to people who believe in the ideas and are willing to fund them. The project targets creatives.
Criado em 11/12/2012 por Dan Queirolo
O Toró Cultural é uma série de eventos culturais acessíveis a uma grande parcela da população que não tem acesso a uma programação cultural variada e de qualidade, e é também um meio dos artistas independentes conseguirem expôr suas obras a um público maior, valorizando assim sua arte e gerando renda e mais cultura.
leia mais ↓↑ ocultar↑ ocultarConte-nos sobre você/sua equipe
Sou micro-empreendedor, Designer Gráfico, ilustrador e Produtor Cultural.
Sou descendente de uma família circense e desde sempre estive envolvido com arte e cultura, principalmente com música, desenho e teatro.
Faço parte da liderança do Instituto Klim - Cultura, arte e capacitação profissional, sou sócio-fundador da Genese Coletivo (uma empresa que oferece soluções em comunicação) e fundador do Toró Cultural (eventos culturais para transformação).
O que faz de você um intraempreendedor? Quais são as habilidades, capacidades e características pessoais que fazem de você um intraempreendedor?
Vejo oportunidades onde existem problemas a serem solucionados, sou bastante observador e consigo reunir e gerir grandes equipes multidisciplinares.
País principal onde este projeto está criando impacto social
Países e regiões adicionais
Cidades que fazem parte da Região Metropolitana de Curitiba, como as cidades Colombo, Araucária, São José dos Pinhais e outras.
Indústria
Arte, Entretenimento, Lazer
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
leia mais↓↑ ocultar↑ ocultarSelecione o estágio que melhor se aplica à solução
Estabelecido (estágios anteriores completos e com sucesso comprovado)
A Necessidade: Qual problema social ou ambiental você está tentando resolver?
A população da periferia de Curitiba e da Região Metropolitana não tem acesso facilitado a eventos e produtos culturais como shows musicais, peças de teatro, dança e circo, além de exposições. Estas, se encontram apenas no centro de Curitiba, ou nos bairros, mas em horários inacessíveis a maior parte da população de baixa renda. Os artistas iniciantes ou até mesmo os que já estão a um certo tempo na cena artística, não conseguem vender seus serviços pois não tem seu trabalho valorizado, sua arte, assim, o público não os conhece, e os artistas não crescem. Estes são os dois problemas que pretendo resolver.
A Solução: Qual é a sua solução? Seja específico!
A proposta é oferecer eventos culturais de baixo custo e alta qualidade para população da periferia de Curitiba e cidades da Região Metropolitana, e valorizar os artistas para que por sua vez consigam vender sua arte, através da produção dos eventos e assessoria na divulgação e promoção destes artistas.
A Solução: Por que esta solução é inovadora para a sua empresa e indústria?
Até o presente momento, as produtoras que realizam eventos culturais não se preocuparam em apresentar bandas ou artistas novos pois acreditavam que isto não daria lucro. Minha empresa consegue produzir eventos a baixo custo para atender a uma demanda existente que poucos atendem e cria oportunidades de crescimento e geração de renda para vários artistas, que ao seu modo, são empreendedores também.
O Modelo: Nos mostre um exemplo específico de como sua solução faz a diferença; inclua suas principais atividades.
Nós oferecemos vários eventos que promovem nossos objetivos:
Mostra de Compositores
1 - Os grupos ou artistas pagam um pequeno valor de inscrição para participar do evento.
2 - Os grupos ou artistas participantes tem seus materiais divulgados nas mídias sociais e materiais impressos.
3 - Na mostra de compositores, os artistas ou grupos apresentam 2 músicas para uma platéia que não tem acesso facilitado a este tipo de evento a um valor baixo.
4 - Os compositores apresentam suas músicas e ao final do evento tem a oportunidade de vender seus materiais como cds, dvds, etc.
Além do exemplo acima, temos também Exposições Coletivas de artistas gráficos, Shows musicais, peças de teatro, e apresentações de dança e circo, além de cursos e workshops.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
Meus concorrentes são outras produtoras culturais e a própria fundação cultural de Curitiba.
A fundação Cultural de Curitiba oferece eventos culturais gratuitos para toda população, e isso às vezes pode causar alguma concorrência com meus eventos.
Temas relacionados à inscrição
leia mais↓↑ ocultar↑ ocultarHistória: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
Sou descendente de uma família de circo, e por conta disto sempre soube quais eram os problemas e dificuldades enfrentadas por artistas e pessoas envolvidas com negócios relacionados à arte, mas foi a 4 anos atrás que descobri um dos maiores problemas enfrentados por artistas e público. Eu reunia um grupo multidisciplinar de artistas que gostavam de debater assuntos relacionados a cultura e artes, e foi então que percebi que estes artistas eram excelentes mas não sabiam vender seu trabalho, assim o público não os conhecia e não comprava seus materiais. O público, por sua vez, não tinha eventos acessíveis e que divulgassem estes artistas independentes. Foi aí que surgiu a ideia de produzir eventos culturais.
Qual foi o impacto da sua solução até hoje?
Fiz um projeto piloto em 2011 com 3 eventos: 1 mostra de compositores, 3 shows musicais, que agregou cerca de 20 artistas e alcançou cerca de 400 pessoas em um período de 3 dias. Também fizemos 1 exposição coletiva e itinerante com 6 artistas gráficos, que alcançou cerca de 2000 pessoas em 30 dias.
O resultado final disso foi:
- 4 das bandas que se apresentaram na mostra de compositores tem várias apresentações agendadas pois tiveram um grande impulso com nosso evento.
- 3 artistas gráficos conseguiram bons trabalhos por causa de sua divulgação na exposição.
- Um público cada vez mais crescente conheceu o trabalho destes artistas e esteve exposto a boa cultura que não tinham acesso por altos valores ou localização inacessível.
Qual é o impacto previsto nos próximos 1 a 3 anos?
Em nosso planejamento, previmos 1 evento por mês para 2013, que alcançarão uma média de 10.000 pessoas por ano, sendo dividida pelos eventos mensais, e até 2015 previmos 3 eventos por mês, alcançando cerca de 50.000 pessoas, sendo que alguns destes eventos serão festivais e/ou feiras/congressos.
Quais são as barreiras que podem impedir o sucesso do seu projeto? Como você planeja superá-las?
Conseguir verba para alguns destes eventos será uma dificuldade grande, mas pretendo conseguir reunir verba através de sites de financiamento coletivo, leis de incentivo a cultura (captação de recursos por meio de incentivo fiscal), e patrocínio do setor privado.
leia mais↓↑ ocultar↑ ocultarQual é o benefício ou valor que você está criando para o seu negócio?
A cada evento que produzo os artistas estão sendo valorizados, conseguem vender seus produtos/obras artísticas, e o público tem eventos culturais de qualidade é são transformados pelo poder da arte.
Como você está alavancando recursos internos (fundos, tempo, conhecimento, etc) para apoiar esta iniciativa?
Eu fiz um curso de Marketing cultural pela Unidança, um curso de empreendedorismo social pela Aliança Empreendedora e alguns workshops sobre gestão de projetos. Além do conhecimento adquirido com os cursos, tenho o conhecimento pessoal de muitos anos de experiência na cena cultural de minha cidade.
O tempo utilizado neste projeto, está sendo planejado para que não prejudique outras áreas da empresa. Os fundos iniciais para realizar os primeiros eventos de 2013 virão do financiamento coletivo por meio de um site de CrowdFunding e patrocínios do setor privado.
Detalhe sua resposta, explicando o plano de financiamento e apoio de longo prazo.
Os 2 primeiros eventos do Toró Cultural serão financiados 50% através de um site de crowdfunding e 50% através de patrocínio de empresas privadas. Este financiamento será completo em cerca de 70 dias a partir da estréia do projeto no site de crowdfunding. Enquanto o projeto está no ar no site, nós captaremos os recursos de patrocínio de empresas.
Os demais eventos serão financiados por recursos próprios da empresa (adquiridos com os eventos anteriores), com patrocínio privado e com captação de recursos por dedução de imposto de renda com a Lei Rouanet.
Conte-nos sobre suas parcerias dentro da empresa e externas que são fundamentais para o sucesso do seu projeto.
As parcerias que temos são ligadas à área da divulgação.
A Rede de Intercambistas de Curitiba divulga os eventos do Toró Cultural, assim como alguns blogs e sites de cultura, como Cristianismo Criativo e outros.
Qual apoio interno você obteve para seu projeto? Que tipo de críticas você enfrentou?
Todos que fazem parte do Coletivo apoiaram a ideia e fizeram parte da concretização dos eventos iniciais. Não houveram críticas, apenas sugestões e conselhos que foram cuidadosamente selecionados e implementados com os devidos agradecimentos a cada um que ajudou.
In simple words www.midnightcake.com is working fast on spreading its business across world with simple franchise model of sharing operations and support in the form of channel partners, where the profit is shared with young entrepreneurs in turn of service provision in their territory. A huge potential marketing emerging out of new & existing internet users is the main scope of interest. Midnight delivery at sharp 12:00 a trademark service is the USP of midnightcake.com.
1. Create creative person who can invented their own "path" based on their knowledge and life value.
2. Change the young people perspective about their own culture and tradition.As something valuable in life.
Benefits
Bread for Lunch provides a venue for young professionals to have the freedom of exploration
Bread for Lunch provides practical care that addresses every aspect of the Young Professional’s life.
Bread for Lunch provides a venue for business leaders to have the opportunity to mentor young professionals and pass down legacies to the next generation of leaders
Bread for Lunch provides quality engagements with world class business leaders of whom young professionals would not have access elsewhere.
DWtO will establish a student-created online video-library website celebrating the social history of Can. political women, that engages youth politically and combats voter apathy. Each piece (3 minute max.) will tell the story of one woman from Canada's past told in whatever storytelling medium they choose that is uploadable online.
The goals of the initiative are to…
• Develop a fun, creative way for students to learn about our political past, and engage in political thinking and action.
• Provide content that speaks peer-to-peer.
There is fundamental need to express own vision by creative work, to be an artist, to rejoin in happiness of creating Fine ART. Everyone is creative.
I want to replace the current monopoly on medical software with a marketplace. I want to introduce a research currency into that marketplace so that hospital-based practitioners can enter patient data for research dollars to fund patient care initiatives of their choice,
I have a design for a clinician interface that is more intuitive because it involves art, pictures, and float entry.
![Sindicar o conteúdo [?]](http://cdn.changemakers.com/misc/feed.png "RSS - Artes e cultura")
