The Chetna Organic & Fair Trade Cotton Intervention Program (OCIP) was established in 2004. The intent was to improve livelihood options of smallholder farmers by making their farm systems more sustainable, profitable and creating access to ethical and fair-trade markets in cotton. Not with an intent of indulging in charity but venture philanthropy so as to empower farmers by engaging them to build an ethical supply chain for cotton supported by international collaboration through its triple bottom-line objectives, which believes in principles of ecological (viz. Organic) and Social (viz. Fair Trade) sustainability and is self-sustainable enterprise through making nominal, non-exploitative profits (self supporting) for the stakeholders, the farmers.

Chetna Organic Agriculture Producer Company Ltd (COAPCL) is a farmer owned trading company that works on developing sustainable market linkages for farmer’s produce in national and international markets.
Established with the aim of addressing the poverty related distress of small and marginal cotton farmers in the region, Chetna Organic today runs a multi-faceted program that aims to create a 360 degree support intervention around the farmer community so as to empower them to take better action on their own decisions. Chetna Organic works with over 11,000 farmers spread across Andhra Pradesh, Maharashtra and Orissa. The emphasis at Chetna Organic has been on farmer empowerment and promotion of entrepreneurship.