Jornalismo Global Participativo com FrontlineSMS
Esta inscrição foi selecionada como finalista no desafio
Citizen Media: A Global Innovation Competition.
Graças ao FrontlineSMS nós temos uma rede global de usuários e apoiadores e uma sólida reputação em integração móvel.
Sobre Você
Sobre Você
Nome
Ryan
Sobrenome
Jones
URL do Twitter
frontlinesms
URL do Facebook
Sobre Sua Organização
Nome da Organização
FrontlineSMS / The kiwanja Foundation
Página da organização na internet
País da organização
Reuno Unido, CAM
Países onde este projeto vem gerando impacto social
Sua organização é
OSCIP/ONG
Há quanto tempo sua organização está em operação?
Entre 1 e 5 anos
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INOVAÇÃO
Nome Projeto/Inovação
Jornalismo Global Participativo com FrontlineSMS
Selecione o estágio que melhor se aplica à solução
Inicial (um piloto que começou recentemente)
Há quanto tempo está em funcionamento?
Implementado há menos de um ano
A necessidade: descreva o que sua solução necessita e o tamanho e/ou a dinâmica das comunidades que você envolverá
The mobile phones in the hands of rural community members throughout the developing world give them an opportunity to interact with, contribute to, and consume the news like never before. In the developed world, our long familiarity with participatory media like call-in radio can make interaction via mobile technology seem banal, if occasionally compelling: CNN anchors reading live messages from Twitter users on air, for example, can seem like more novelty than useful glimpse into the backchannel; reports via Twitter from the streets of Tehran during this summer’s protests, though, offered a live and vital window into an oppressive regime that would otherwise have been impossible. Most importantly for FrontlineSMS, though, is the fact that, in vast swathes of the developing world, areas where literally billions of people live, no opportunities for participatory journalism had ever been possible before. Those are the communities we are building for, and in the process developing tools with universal applicability to helping the voices of the world's rural poor be heard.
A solução: explique o que sua solução oferece e de que forma ela é inovadora. Como você levará sua solução para os usuários ou beneficiários? Seja específico!
Our work is putting the tools of participatory journalism directly in the hands of people throughout the rural developing world. In fact, the tools are already in their hands, in the form of their basic mobile phones. Our software, which runs at a hub on a laptop in a radio station, TV control room, or other newsroom, aggregates messages sent to the station and can also send messages back out in bulk. With this initiative, we plan to add features like comprehensive MMS compatibility, which will allow ordinary community members to document news in the field, from photos documenting fraud or abuse, to audio recordings of local politicians, to short videos of violence or corruption. Hosts and journalists will be able to comb through, curate, and verify piles of primary sources, and even send selections of this media out to listeners’ handsets, transforming the passive act of listening to or watching news into a rich, participatory, multimedia experience.
We plan to prepare guides to help journalists and news presenters consider new topics to discuss with their audience and learn how those conversations could be enhanced by SMS. Ultimately, we aim to build the capacity of community organizations and outlets to empower their own communities. The simplicity of the platform, the fact that all of our software is free and open-source, and our strong global network of media organizations, from the BBC World Service to Farm Radio International, means that it is easy to scale up and replicate our work throughout the world.
O modelo: mostre em detalhes um exemplo específico de como sua solução faz a diferença pelo uso de tecnologias de informação e mídias
[Adapted from a message from Equal Access International]: Equal Access International specializes in educating and empowering people in some of the world’s most remote regions. Linking their work on local radio with FrontlineSMS has converted a traditionally one-way information flow into an open dialogue, allowing listeners to express their ideas and perspectives, sometimes for the first time in their lives.
EA has been using FrontlineSMS to collect listener messages in Chad and Niger since late 2009. The radio stations receive thousands of messages each year, some in response to questions posed on the radio and others sharing personal views or commentary. In Chad, EA produces a youth radio show that discusses peaceful ways of addressing grievances, tolerance, and problem solving. Listeners can send in feedback through FrontlineSMS asking questions like “I lived for a little while in the North, and I noticed that tribalism still exists there. The young people from the North and South avoid relating to one another. How do we get past this behavior?” EA discusses these comments on air, helping youth from all over the country feel included in important conversations.
In closed communities, or those struggling with violence or intolerance, the act of engaging in a dialogue via a mass communications platform such as a radio can help people feel engaged and included. As one young listener in Niger texted, “[EA’s youth show] Gwadaben should be congratulated because it is an essential environment for young people, where we can discuss and address the questions that concern us.”
O mercado: quem são seus colegas e concorrentes? Que desafios eles podem representar para seu sucesso ou crescimento?
As a socially driven organization developing free and open-source tools, competition over the participatory journalism space is less important to us than ensuring we serve and empower our users and their audiences in the best way we can, especially given the immense size of the global market for the kinds of tools we develop. As the same time, since our tools are free, simple, and well known, competitors would have a hard time displacing us. Most of the peer organizations in our field are less competitors than current or potential collaborators. The team at Ushahidi, for example, builds participatory mapping tools that use FrontlineSMS software to collect and organize SMS messages. Community media outlets using FrontlineSMS will benefit immensely from the ability to integrate mapping into a participatory journalism workflow. There are other SMS aggregation tools out there, as well as Web-based SMS services, but we offer different advantages. The Web services, obviously, require Internet access, a nonstarter in the communities we serve, and other SMS tools either require advanced technical skills to launch or lack the dynamic user community and support system we have cultivated.
IMPACTO SOCIAL
Temas relacionados à inscrição
Histórico da criação: queremos saber sobre seu momento "Eureca!". Compartilhe a história de onde e quando o fundador percebeu o potencial desta solução para mudar o mundo.
FrontlineSMS began life back in 2004 when Ken Banks was working in South Africa, thinking about how the park authorities could use mobile technology to communicate with local communities living around Kruger National Park, many of whom were slowly beginning to acquire mobile phones. Frustrated by the domination of web-based communications tools—it was impossible to connect to the Internet in these communities—Ken built a communications solution that would offer its users the maximum amount of accessibility. To reflect the reality in the field, this meant no Internet and no technology more advanced than a low-cost laptop and basic mobile phones already in the hands of community members. In 2005, armed with a laptop, programming guide and an assortment of cables, phones and GSM modems, Ken went to work on developing a prototype of his communications platform, one which was eventually to become FrontlineSMS. Since then, the popularity of the platform and engagement of the user community has grown ceaselessly. As a few journalists began to use the basic tools to engage their communities, it became clear that there was more work to be done, and this initiative was born.
Especifique a intensidade e a escala de impacto social desta solução até o momento
Nearly 20,000 organizations and individuals have downloaded FrontlineSMS, and our community of active users has reached millions of people with projects from agricultural support to public health to election monitoring campaigns. As we begin to develop and grow our participatory media initiative, we are working hard on developing and collecting metrics directly related to that work. This will mean more than counting radio stations or other journalists that are using FrontlineSMS (though there are already 26 stations around the world who are doing so); we need to go into detail in pilot projects designed to measure the impact of SMS-based interaction on information retention and listener engagement, develop surveys to measure uptake and satisfaction with new communications tools, and analyze the workflows of community journalists to understand how our tools and mobile in general are transforming their newsgathering process.
We are ready to hit the ground running. With committed interest from organizations like al Jazeera, Internews, the BBC World Service Trust, the World Bank, and more, we are ready to lead in this movement and deliver rapid and sustainable global impact.
Qual é o impacto projetado para os próximos 1 - 5 anos? A ideia pode ser aproveitada? Como?
Thanks to our existing network of users and supporters, we are confident that our tools will be used widely within the next year. Within the next 5 years, we anticipate being leaders in the field of mobile integration in journalism and media. Because our tools are free and open-source, and our community is open and dynamic, it will be simple for our tools to be used and our expertise to be tapped for projects and programs around the world. Given the rapid growth of mobile technology, and the growing embrace of innovation around the channel, we believe that, in five years, mobile integration in newsgathering and participatory journalism will be nearly universal, and it is our hope that early, aggressive initiatives like this one will keep us at the forefront of this critical movement.
As soluções vencedoras apresentam um plano elaborado de como atingirão e marcarão o crescimento. Identifique uma meta para os próximos seis meses visando ao crescimento do impacto
100 stations or programs around the world actively using FrontlineSMS for citizen media
Tarefas para 6 meses
Atividade 1
Complete software development and consultation with pilot partners
Atividade 2
Roll-out software and launch engagement and outreach strategy
Atividade 3
Support early-adopting stations to work out software bugs and ensure smooth integration
Agora vá mais longe. Identifique uma meta de impacto para os próximos 12 meses
Continued growth and clear leadership in the mobile-for-participatory-media movement worldwide
Tarefas para 12 meses
Atividade 1
Conduct rigorous impact evaluations of the benefit of mobile tech in media and journalism
Atividade 2
Gain widespread satisfaction with our team, tools, and community through hands-on support
Atividade 3
Develop a sound, sustainable, active business model of consultation and training for a diverse client portfolio
Quantas pessoas foram impactadas por seu projeto?
1,001 - 10,000
Quantas pessoas poderão ser impactadas por seu projeto nos próximos três anos?
> 10.000
SUSTENTABILIDADE
Explique como sua empresa, programa, serviço ou produto está estruturado
modelo híbrido
Que barreiras impediram o sucesso de seu projeto até agora? Como você planeja superar esses e outros desafios para fazer seu projeto crescer?
We foresee three potential risks to the success of FrontlineSMS:Media: lack of adoption, a failure to keep the software simultaneously easy to use and feature-rich, and resource constraints. The whole point of dedicating time and resources to addressing the needs of rural journalists and media outlets is to improve the way they work. Like any free, open-source software, FrontlineSMS:Media will only be as successful as the people that use it. If no one uses our tools, or if no one considers our community and expertise an asset to their work, the project objectives will not be met. We believe our development process mitigates this risk, by involving current and potential users at every stage of the process, ensuring that what we build responds directly to their stated needs.
Que tipo de mudanças você prevê para os setores de tecnologia da informação e de mídia na próxima década? Como sua solução se adaptará para refletir o ambiente em mudança? Como sua solução estimulará essa mudança?
In a world of rapidly shifting technology and an uncertain media landscape, versatility is a key piece of our strategy. While it is certain that mobile data connectivity will come to many parts of the developing world, and cheap Android handsets will make mobile Internet accessible, the persistence of SMS in the U.S. shows that there will always be communities where texting is the cheapest, easiest, or only tool. The same goes for broadcast media like radio, which remains vital even as the Internet has otherwise transformed the news landscape.
O fracasso nem sempre é uma opção. Se sua solução não conseguir evoluir nos próximos dois anos, de que outras formas você pretende explorar sua ideia?
Luckily, our work in citizen media is one of several sector-specific initiatives we are undertaking. Therefore, even if FrontlineSMS:Media fails to gain traction, the software we build, the expertise we develop, and the ideas we generate can easily be internally directed towards one of our other initiatives. With a community users reaching millions of people around the world with our tools, we are confident that any investment in our work and our team will yield dividends.
Amplie suas seleções, explicando como você mantém seu projeto financeiramente
As described elsewhere in this application, our sector-specific initiatives in media fit neatly in our long-term palns to attain financial sustainability as a unique hybrid social enterprise. We have found that larger organizations want access to the expertise we’ve gained during five years in M4D. Program design consultancy is therefore our primary type of contract, with training coming in a close second. Ongoing consulting work with larger partners will therefore provide the bulk of funding necessary to support this work. We don’t anticipate future grants being necessary, but targeted grants for new initiatives can and do take budgetary pressure off existing work and allow us to pursue other projects that have the potential to become self-sustaining in the short-to-medium term.
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
We have received support from these organizations to help us develop the core FrontlineSMS platform, and to build the team that supports the software and its user community. Other major donors are the Omidyar Network and the Knight Foundation, which recognized our new media initiatives in this year's News Challenge.
Que tipo de equipe (contratados, voluntários, etc.) garantirá que você atinja as metas de crescimento identificadas na seção Impacto social?
Our team consists of a project manager for our media initiative, a software development team, and a core team that takes on a variety of management roles. As we move towards becoming a hybrid social enterprise, the responsibilities of software development and community engagement will fall with the US-based nonprofit, while the training and consulting activities that will keep us sustainable will fall to the UK-based Community Interest Company
O Changemakers é um espaço cooperativo e de apoio. Especifique os recursos comunitários de que você precisa para desenvolver e sustentar sua iniciativa. [Selecione todas as opções que se aplicarem]
Investimento, Colaboração/Rede de contato, Ajuda gratuita (jurídica, financeira etc.).
Especifique os recursos que você pode oferecer de suporte a outras iniciativas. [Selecione todas as opções que se aplicarem]
Inovação/Ideias, Orientação.
Explique as necessidades ou ofertas mencionadas acima e/ou sugira categorias de suporte não especificadas na lista
Resumo
Defina sua empresa, programa, serviço ou produto em uma ou duas frases curtas
Integrating SMS with newsgathering and participatory journalism, our team is working to transform global citizen media.
Identifique o que sua solução tem de inovadora em uma ou duas frases curtas
Graças ao FrontlineSMS nós temos uma rede global de usuários e apoiadores e uma sólida reputação em integração móvel.
| Anexo | Tamanho |
|---|---|
| Nkhotakota Community Radio Station, FrontlineSMS users | 265.18 KB |
| Jon Cheburet, host of The Organic Farmer | 393.48 KB |
Não há atividade associada a esta inscrição