Superdesk traz sala de imprensa digital para organizações independentes de mídia

Competition Finalist

Esta inscrição foi selecionada como finalista no desafio
Citizen Media: A Global Innovation Competition.

Com o Superdesk, todas as organizações de mídia estão livres para definir suas salas de imprensa e enviar conteúdo para qualquer plataforma, em qualquer lugar e a qualquer hora.

Sobre Você

Organização: Sourcefabric mais ↓↑ ocultar↑ ocultar

Sobre Você

Nome

Adam

Sobrenome

Thomas

Sobre Sua Organização

Nome da Organização

Sourcefabric

Página da organização na internet

País da organização

República Tcheca, PR

Países onde este projeto vem gerando impacto social

n/a

Sua organização é

OSCIP/ONG

Há quanto tempo sua organização está em operação?

Entre 1 e 5 anos

INOVAÇÃO

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Nome Projeto/Inovação

Superdesk traz sala de imprensa digital para organizações independentes de mídia

Selecione o estágio que melhor se aplica à solução

Ideia (você está para lançar)

Há quanto tempo está em funcionamento?

Em execução entre 1 e 5 anos

A necessidade: descreva o que sua solução necessita e o tamanho e/ou a dinâmica das comunidades que você envolverá

One of the biggest hurdles for small media organisations trying to set up newspapers in transition and post-conflict states is finding the money to buy a publishing system that can deliver to print and all digital platforms; the cost for those not tied to big business or political interests is prohibitive.

Media organisations are increasingly required to deliver content to multiple platforms. They need to distribute content to whatever device the user turns to in order to access information.

Superdesk is the publishing solution for the multi-platform age. Superdesk offers broadcasters and publishers of all sizes the opportunity to exploit content across all revenue-generating devices using existing resources and without incurring extra costs.

A solução: explique o que sua solução oferece e de que forma ela é inovadora. Como você levará sua solução para os usuários ou beneficiários? Seja específico!

Superdesk is a free, open source newsroom and workflow management software. One tool to deliver the entire publishing cycle for print and broadcast, from ingest to output, built by journalists, for journalists, with the aim of helping the media business towards financial sustainability.

Superdesk is open source, free, downloadable, intuitive, platform/device neutral, low-cost and easy to update and install.

A Superdesk-powered newsroom is accessible to traditionally-trained journalists who have been trained (or self-trained) in new media from the beginning, as well as for power bloggers who “graduate” (i.e. wish to compete at a higher level with traditional media in their respective markets).

With Superdesk, media organisations will be free to define their own type of newsroom organisation, content delivery or business mix. Whether the desired model is highly hierarchical or community driven, hyperlocal or global, paid or free, traditional or cutting-edge, visual or audio, print or online, Superdesk will be there to ensure journalists deliver content efficiently and cost-effectively. It's moldable to any conceivable collaborative news production and publishing/broadcasting scenario.

O modelo: mostre em detalhes um exemplo específico de como sua solução faz a diferença pelo uso de tecnologias de informação e mídias

Superdesk will provide drastic productivity improvements in content authoring
and have a highly customizable, multilingual user interface reflecting the particular workflow and nature of publishing. It provides full management of electronic publishing platforms: first and foremost the web, then mobile, e-book readers and social networks. In addition, it is print-friendly and can deliver well structured and well formatted content to specialized tools (e.g. Adobe InDesign, or legacy commercial newsroom systems), and is able to import final versions of content back. TV is important too. Superdesk is broadcast-friendly, delivers well structured and formatted content to specialized tools (e.g. playout systems) and is able to import their outputs back.

Superdesk focuses on content filtering and processing functionality - it provides an environment for quick processing of external sources of news/information with “ingest” - rewriting/translation editorial control - and “digest” - easy simultaneous publishing on multiple platforms. It provides revenue-generating components (e.g. classified ads, listings, data/content syndication) for the web, and is able to deliver those also to traditional platforms.

With Superdesk, independent media organisations are able to take advantage of external content hosting and delivery services (Youtube, Vimeo, Livestream.com, Soundcloud.com, etc.) without getting locked in. Superdesk allows for the inclusion of citizens in the news process via social network components.

O mercado: quem são seus colegas e concorrentes? Que desafios eles podem representar para seu sucesso ou crescimento?

Proprietary systems exist as developed by Tera, Atex, Octopus. However the cost of these completely prohibits small to medium independent media enterprises in emerging markets using them. No equivalent product to Superdesk is known, certainly not in the open source world. The existence of other CMSes is actually a plus point for Superdesk. Superdesk enables various existing systems to communicate in a new digital newsroom.

IMPACTO SOCIAL

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Histórico da criação: queremos saber sobre seu momento "Eureca!". Compartilhe a história de onde e quando o fundador percebeu o potencial desta solução para mudar o mundo.

Sourcefabric grew from the Campware suite of free, open-source tools that has been helping publishers and broadcasters worldwide for more than 10 years. Having implemented projects over the past decade, providing valuable support to independent media in countries as varied as Indonesia, Belarus and Sierra Leone, the founders recognised the value, flexibility and power of open source software. With the onset of social networks, digital publishing and citizen journalism, the logical next step was to develop a tool specifically for the newsroom and Superdesk was born.

Especifique a intensidade e a escala de impacto social desta solução até o momento

The Superdesk idea is currently in development, but already is having an influence on how Sourcefabric is developing its other media tools. Several features have begun to be integrated into Newscoop, Sourcefabric's content management system, and future integration is planned. Newscoop powers over 150 large, professional media organisations worldwide, many of whom are already benefiting from the Superdesk philosophy. Opinion-formers are already evangelising about its potential.

Leading media consultant (BBC, Al-Jazeera) David Brewer said this of Superdesk: "It's a dream come true for me. A group of international developers working on a free, open-source tool designed to power a converged newsroom concept based on a centralised superdesk. (It's) a tall order and a massive task, but already the team at Sourcefabric are well down the road of delivering on all the above. Once they do they could become the publication tool of choice for all who want to deliver a content offering across multiple devices without having to break the bank to do so. And that could be a massive boost to the establishing of an alternative voice where independent media is absent."

Qual é o impacto projetado para os próximos 1 - 5 anos? A ideia pode ser aproveitada? Como?

Superdesk will become the leading open source newsroom tool for media organisations globally. Initial impact will be among newspapers, radio and TV stations in emerging markets, plus local news organisations in more developed media climates. An open source codebase means the software will be free and a growing community will continually improve the project. Organisations can develop or commission new features, creating a secondary economy around improvement and implementation for developers, engineers, systems administrators, designers and media consultants. A professional, paid hosting service will allow organisations to leave installation and maintenance to experts and will ensure financial stability for the project.

As soluções vencedoras apresentam um plano elaborado de como atingirão e marcarão o crescimento. Identifique uma meta para os próximos seis meses visando ao crescimento do impacto

Release Superdesk version 1.0 as free, open source software.

Tarefas para 6 meses

Atividade 1

Find and implement Superdesk with proof-of-concept partner

Atividade 2

Develop core functionality

Atividade 3

Create community platform for growth and advocacy

Agora vá mais longe. Identifique uma meta de impacto para os próximos 12 meses

Launch Superdesk hosting project for professional media organisations.

Tarefas para 12 meses

Atividade 1

Establish hosting infrastructure - servers, payment systems, administrators

Atividade 2

Develop community and awareness significantly

Atividade 3

Obtain feedback and implement core improvements for the software

Quantas pessoas foram impactadas por seu projeto?

< 100

Quantas pessoas poderão ser impactadas por seu projeto nos próximos três anos?

> 10.000

SUSTENTABILIDADE

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Explique como sua empresa, programa, serviço ou produto está estruturado

sem fins lucrativos

Que barreiras impediram o sucesso de seu projeto até agora? Como você planeja superar esses e outros desafios para fazer seu projeto crescer?

A lack of development resources meant that, previously, an open source newsroom software was not a possibility. Any resources the organisation had were invested into the development of Newscoop which already had professional users. Sourcefabric was launched in late April 2010 with generous start up funding, which allowed us to plan our core activities well into the future and begin Superdesk development.

Que tipo de mudanças você prevê para os setores de tecnologia da informação e de mídia na próxima década? Como sua solução se adaptará para refletir o ambiente em mudança? Como sua solução estimulará essa mudança?

If traditional media companies, and especially mid-size or small ones, are to survive, they have to be ready for any eventuality in the industry. Superdesk opens up management thinking to emerging platforms. It makes any media operation multi-platform by default (with nearly unchanged staff). It increases productivity, decreases processing time of news events, provides an ultimate insurance policy against diminishing returns on any platform (e.g. print) and taps the full content-generation capacity of a media organisation.

O fracasso nem sempre é uma opção. Se sua solução não conseguir evoluir nos próximos dois anos, de que outras formas você pretende explorar sua ideia?

Firstly, interoperability with Sourcefabric's other open source software products for media organisations will be built into Superdesk as standard, meaning that should the idea fail to gain traction, our other software would 'inherit' the features.

Secondly, given that the codebase is open source, the project could also be given over to 'the community' to maintain - allowing adaptation and improvement to take place on that basis.

Thirdly, once the product is developed, enterprise-level modules and features can be developed for major media, meaning that even if wide-scale adoption does not take place, project-by-project integrations can take place, with appropriate resources being budgeted for in a bespoke fashion.

Amplie suas seleções, explicando como você mantém seu projeto financeiramente

Sourcefabric and Superdesk will have three key revenue streams:

1) Start-up funding. Generous start-up funding in April 2010 has allowed for dramatic expansion over three years and the implementation of a business plan to maintain financial sustainability.

2) Partnerships and donors. Sourcefabric is working with a number of partners throughout the world who fund specific media projects. This funding is often used to develop the tools being used (like Superdesk) and then the improvements are committed into the public versions of the software.

3) Software as a Service (SaaS). Paid hosting and support for our software will become a significant revenue stream in 2012. Our first SaaS programme's infrastructure will pave the way for Superdesk SaaS and launches in October 2011.

Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação

Sourcefabric was formerly known as CAMP (the Center for Advanced Media-Prague), initially founded by the Media Development Loan Foundation in 1998. It is now an autonomous organisation that has partnerships throughout the word with various donors, NGOs and media development bodies. Recent project partners include the Open Society Initative For West Africa and IREX Media. A private Swiss foundation is providing Sourcefabric with its core funding currently.

Que tipo de equipe (contratados, voluntários, etc.) garantirá que você atinja as metas de crescimento identificadas na seção Impacto social?

Sourcefabric has a team of over 35 employees based in offices in Prague, Berlin, Cluj, Minsk, Toronto and Guatemala. Their roles range from development, to quality assurance, to administration, to client liaison, project management and communications.

All have significant experience in their field, many have been involved in journalism previously - all are passionate and dedicated to supporting independent media worldwide.

O Changemakers é um espaço cooperativo e de apoio. Especifique os recursos comunitários de que você precisa para desenvolver e sustentar sua iniciativa. [Selecione todas as opções que se aplicarem]

Investimento, Marketing/Mídia, Colaboração/Rede de contato, Inovação/Ideias.

Especifique os recursos que você pode oferecer de suporte a outras iniciativas. [Selecione todas as opções que se aplicarem]

Recursos humanos/Talento, Marketing/Mídia, Pesquisa/Informações, Colaboração/Rede de contato, Inovação/Ideias, Orientação.

Explique as necessidades ou ofertas mencionadas acima e/ou sugira categorias de suporte não especificadas na lista

Sourcefabric would be committed to becoming active in the Changemakers space and would commit significant resources in the form of media expertise, global journalistic and news enterprise contacts, collaborative research or idea-sharing and mentorship for young developers or journalists interested in this field.

In return Sourcefabric hopes to gain further exposure for the work it is doing, and specifically for Superdesk, access to a greater range of news organisations that could benefit from the project. Funding, collaboration and networking opportunities with other NGOs, media projects and news agencies would be welcomed.

Resumo

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Defina sua empresa, programa, serviço ou produto em uma ou duas frases curtas

Superdesk is an open source newsroom and workflow tool built to help independent media towards financial sustainability.

Identifique o que sua solução tem de inovadora em uma ou duas frases curtas

Com o Superdesk, todas as organizações de mídia estão livres para definir suas salas de imprensa e enviar conteúdo para qualquer plataforma, em qualquer lugar e a qualquer hora.

Não há atividade associada a esta inscrição