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Here is a story about one member of the Changemakers community who had a brilliant idea for expanding access to maternal health care.

Picture a Healthy Pregnancy

Ensuring that women know about their rights to maternal health services is a challenge if the women are unable to read. One organization in India found a way.

The answer was a picture book outlining the available public health entitlements for pregnant women. The visually attractive and simple to understand book serves as an antidote to the government-issued information that is aimed at literates. It was the brainchild of Indu Capoor of CHETNA (The Centre for Health Education, Training and Nutrition Awareness) in Ahmedabad.

To encourage regular and consistent maternal health care, the picture book also comes with a wall calendar that helps the expectant mother prepare for a healthy pregnancy and birth.

The calendar was designed to capitalize on the cultural practice of hanging calendars at home and is designed be posted in a prominent place in the house of the pregnant woman so that the plan is visible to the woman and her family for easy and timely access of important information.

CHETNA was an entrant in the Designing for Better Health competition and is just one of the many great ideas for improved maternal health you will find on Changemakers.