Bringing Stories of Children in Crisis to the World
DTJ is the only niche provider of content exclusively about children in crisis coupling story with intervention to see change.
Sobre Você
Sobre Você
Nome
Jonathan
Sobrenome
Olinger
URL do Twitter
URL do Facebook
Sobre Sua Organização
Nome da Organização
DTJ
Página da organização na internet
País da organização
Estados Unidos , CA, Orange County
Países onde este projeto vem gerando impacto social
Sua organização é
OSCIP/ONG
Há quanto tempo sua organização está em operação?
Mais de 5 anos
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
INOVAÇÃO
Nome Projeto/Inovação
Bringing Stories of Children in Crisis to the World
Selecione o estágio que melhor se aplica à solução
Expandindo (o próximo passo é aumentar o impacto em escala local ou mesmo global)
Há quanto tempo está em funcionamento?
Em execução por mais de 5 anos
A necessidade: descreva o que sua solução necessita e o tamanho e/ou a dinâmica das comunidades que você envolverá
Children are the world’s greatest resource. Yet currently over one sixth of our world’s population are children suffering from various forms of injustice. The soldier child, displaced child, street child, impoverished child, orphan child and girl child face extreme forms of injustice worldwide that are both preventable and within our means to address. If this crisis goes unaddressed, our global economy and future will be drastically impacted and development and peace will be unattainable. Despite international relief and development efforts to buffer children's suffering, the statistics continue to worsen. Instead of attempting to solve the crisis with yet more aid, a new approach is needed to uncover the roots of injustice and systemic inequities that oppress children. As a first step to awakening a global response, these children need to tell their story in their own words. Story is the oldest form of human learning and through an innovative approach to using media, change can be created for children. According to the Convention on the Rights of the Child, one of the rights all children should have is the right to be heard. This is the right and the need DTJ will address.
A solução: explique o que sua solução oferece e de que forma ela é inovadora. Como você levará sua solução para os usuários ou beneficiários? Seja específico!
Historically, before a peace treaty is signed or an intervention can happen in response to a crisis, a story is told. DTJ wants to fill the gap for children in crisis by becoming the global voice of children and sharing their story with the world. DTJ will give platform to children’s stories in order to initiate a response to their crisis and to see tangible change happen. DTJ will become the world’s leading media source for stories about children in crisis through online, and mobile distribution with original content as well as aggregated content. DTJ will also syndicate content to mass media in order to get the best quality journalism in front of the eyes of the world. Through established DTJ "nodes" around the world, gathering original content will be streamlined. DTJ will also develop intervention strategies alongside the media to track tangible change and push for specific responses. DTJ will provide actionable handles for a global audience to support at-risk children in concrete ways. And, in limited cases, DTJ will provide appropriate direct intervention for such children. The world’s children face an unprecedented crisis. Change must happen, but before it can, stories must be told. DTJ's innovative model of media production, aggregation and syndication, all focused on children, will provide a fresh new outlet and source for content featuring children and their struggles. Coupled with dynamic intervention strategies, the media will live much longer than a broadcast or online distribution and will translate to actual change for children.
O modelo: mostre em detalhes um exemplo específico de como sua solução faz a diferença pelo uso de tecnologias de informação e mídias
Our solution makes an enormous impact through the innovative use of media and technology. For example, DTJ spent four years methodically and intimately following the lives of two child soldiers in eastern DRC through film. Currently the feature length documentary film is in post-production after which it will be distributed on a national and international level with a simultaneous educational and outreach strategy to impact the lives of more child soldiers. A global audience will be engaged around a single issue featuring the stories of individual children but connected to actionable change. During the filming process DTJ developed a network of relationships in DRC with key intervention partners and actually was at the lead of rescuing one of the children out of the national military. DTJ also spearheaded a rehabilitation program for other child soldiers and is currently developing an innovative program to use the stories of child soldiers at a community level in mobile cinema screenings to target violence reduction and prevention. Thus, media is used in innovative ways at both an international and community level as part of a multi-pronged strategy to see change for children happen. This combination of media and intervention makes DTJ stand apart and is pushing journalism into a new space where journalistic integrity does not have to be sacrificed for actionable change and vice versa.
O mercado: quem são seus colegas e concorrentes? Que desafios eles podem representar para seu sucesso ou crescimento?
MediaStorm is a leading competitor creating media about issues highlighting injustice. However MediaStorm is a for-profit model and does not create intervention strategies alongside their media and are a potential asset for collaboration and even media dissemination. Pulitzer Center on Crisis Reporting is an example of a non-profit model that is funding the creation of niche content and delivering that content to the marketplace to increase it’s visibility and impact. However DTJ is focused on stories about children and DTJ creates original content instead of only aggregating contributor content.
IMPACTO SOCIAL
Temas relacionados à inscrição
Histórico da criação: queremos saber sobre seu momento "Eureca!". Compartilhe a história de onde e quando o fundador percebeu o potencial desta solução para mudar o mundo.
After witnessing children face injustice during an around the world journey in 2004, Jonathan Olinger founded DTJ — the global voice of children — believing injustice historically does not cease until stories are told. Jonathan entered into households headed by HIV/AIDS orphans, walked with children fleeing war, met children living in extreme poverty, saw the ill affects of human trafficking on children, was smuggled into Burma by child soldiers where he met displaced children facing landmines and conflict and entered into illegal salt factories employing children in India. These children inspired Jonathan to create a platform for their voices. Returning to a world that seemed indifferent, Jonathan asked if sharing these children's stories could engage people to rise to this global challenge. Since that moment Jonathan continues to be a child advocate and social entrepreneur and strives to create solutions that protect children globally.
Especifique a intensidade e a escala de impacto social desta solução até o momento
DTJ has influenced hundreds of thousands of people through on and offline distribution of DTJ stories as measured through grassroots efforts and online analytics of 60,000 unique visitors plus hundreds of thousands through distribution partnerships like CNN and BBC. DTJ’s customer is the child and everything DTJ does is through that lens. DTJ tells the story of one child who represents the story of thousands of other children in a similar situation and thus advocate simultaneously for the one and for the many. DTJ is having a global impact by building a culture of care for children suffering injustice. DTJ is also influencing the media and journalism industry and encouraging other journalists and media outlets to infuse action into their stories. The result is a shift in an entire industry to greater accountability for stories told and greater expectations for outcomes of the dissemination of content. DTJ wants to see the best content in the world about children be placed in front of the world's eyes and also see change happen for those children and bring that story back to the same viewer creating greater confidence in the power of story.
Qual é o impacto projetado para os próximos 1 - 5 anos? A ideia pode ser aproveitada? Como?
DTJ will become a leading source for content about children in crisis, leading the industry with documentary film, photojournalism, articles and social media. DTJ will establish a revenue generating syndication model for DTJ media to be published and broadcast by mass media around the world; DTJ will have tested and proven success with various interventions globally; DTJ will see millions of children given voice and attention through media dissemination; DTJ will engage millions of viewers and link them to action. DTJ will create a scalable and replicable model through establishing semi-autonomous nodes that will link national/regional journalists with globalized journalists to create media for regional marketplaces but also be repackaged for a global audience.
As soluções vencedoras apresentam um plano elaborado de como atingirão e marcarão o crescimento. Identifique uma meta para os próximos seis meses visando ao crescimento do impacto
DTJ will launch the global platform, create one pilot node and multiple syndication and distribution partnerships.
Tarefas para 6 meses
Atividade 1
Design and code DTJ.org and DTJ mobile.
Atividade 2
Select location for the first node and identify first DTJ contributor for that node.
Atividade 3
Develop syndication and distribution partnerships.
Agora vá mais longe. Identifique uma meta de impacto para os próximos 12 meses
DTJ will reach an audience of over a million people and establish proven intervention strategies.
Tarefas para 12 meses
Atividade 1
DTJ will secure at least two major distribution partnerships and disseminated content to their audiences.
Atividade 2
DTJ will prove effectiveness of the node, establish two more and commission content from contributors around the world.
Atividade 3
DTJ will develop intervention partnerships and create media highlighting those efforts and how story and intervention are linked
Quantas pessoas foram impactadas por seu projeto?
> 10.000
Quantas pessoas poderão ser impactadas por seu projeto nos próximos três anos?
> 10.000
SUSTENTABILIDADE
Explique como sua empresa, programa, serviço ou produto está estruturado
sem fins lucrativos
Que barreiras impediram o sucesso de seu projeto até agora? Como você planeja superar esses e outros desafios para fazer seu projeto crescer?
The primary factor in DTJ not reaching it’s full potential successfully has been a lack of capacity due to a lack of funding. Through the implementation of our new model, DTJ will secure multiple non-donor reliant revenue streams as well as increasing our donor base.
Que tipo de mudanças você prevê para os setores de tecnologia da informação e de mídia na próxima década? Como sua solução se adaptará para refletir o ambiente em mudança? Como sua solução estimulará essa mudança?
Media is becoming either hyper-local or hyper-global. DTJ will create content for the globalized audience and contextualized media for national audiences to meet this trend. Media is also now being delivered across platforms and straight to mobile. Audiences are also desiring content that is founded in transparency as opposed to objectivity allowing room for a rights based approach to media content creation. DTJ will forge a new kind of journalism that couples awareness with action.
O fracasso nem sempre é uma opção. Se sua solução não conseguir evoluir nos próximos dois anos, de que outras formas você pretende explorar sua ideia?
DTJ's model of content gathering is light, nimble, replicable and scalable. It could be applied to any form of niche content journalism and is not limited to children in-crisis. As mainstream audiences demand more niche content, it is simple to envision this model being applied to other forms of content. Additionally, DTJ technologies and processes would retain value and create solutions for other global media sources.
Amplie suas seleções, explicando como você mantém seu projeto financeiramente
Currently 50% of DTJ’s income is derived from contracted projects DTJ takes on to create media for other non-profits. The income from this revenue source is placed immediately back into DTJ to fund original reporting, and this source of income for DTJ is continuing to scale. Additionally through syndication and licensing to mass media, DTJ is moving beyond a donor-reliant model to include creative ways of bringing income into the organization. DTJ also has a strong and growing constituency of committed donors who believe in the power of story to make change, and is pursuing funding from foundations.
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
DTJ partners with NGO’s and corporations who contract DTJ to create media. DTJ's most exciting partnerships are with the nexus of journalists around the world DTJ empowers through the DTJ platform, the distribution partnerships DTJ is able to make with major media outlets (eg. DTJ has created content for CNN, BBC) and the intervention partners who respond to DTJ stories to create change in the lives of children (eg. DTJ has partnered with individuals, NGO’s [eg. Unicef], faith groups, communities, governments to respond to injustice children face)
Que tipo de equipe (contratados, voluntários, etc.) garantirá que você atinja as metas de crescimento identificadas na seção Impacto social?
In order to to scale properly, DTJ must employ a force of top of the line professionals who are intelligent, global, diverse, flexible, and innovative. The specific positions DTJ will employe to reach the growth milestones include editors, web specialists, administrators, intervention strategists, journalists, executives and volunteers.
O Changemakers é um espaço cooperativo e de apoio. Especifique os recursos comunitários de que você precisa para desenvolver e sustentar sua iniciativa. [Selecione todas as opções que se aplicarem]
Investimento, Recursos humanos/Talento, Pesquisa/Informações, Colaboração/Rede de contato, Ajuda gratuita (jurídica, financeira etc.), Inovação/Ideias, Orientação.
Especifique os recursos que você pode oferecer de suporte a outras iniciativas. [Selecione todas as opções que se aplicarem]
Investimento, Recursos humanos/Talento, Marketing/Mídia, Pesquisa/Informações, Colaboração/Rede de contato, Inovação/Ideias, Orientação.
Explique as necessidades ou ofertas mencionadas acima e/ou sugira categorias de suporte não especificadas na lista
DTJ is seeking seed funding to launch DTJ pilot nodes and develop and maintain DTJ’s platforms (DTJ.org and DTJ mobile), as well as to develop a network of journalists ensuring they are empowered to gather content. Additionally, DTJ seeks creating distribution outlets to ensure content is disseminated effectively to a wider audience. DTJ would also greatly benefit from global connections through the Ashoka network to discover content contributors and administrators to assist in the creation of the nodes. DTJ would love to collaborate with other Ashoka fellows and projects. DTJ has a posture of sharing and would gladly offer the same support, ideas, network, and knowledge to other initiatives seeking to create social good.
Resumo
Defina sua empresa, programa, serviço ou produto em uma ou duas frases curtas
DTJ is the global voice of children creating change for millions of children suffering injustice.
Identifique o que sua solução tem de inovadora em uma ou duas frases curtas
DTJ is the only niche provider of content exclusively about children in crisis coupling story with intervention to see change.
 | 91 semanas atrás Jonathan Olinger atualizou esta Competition Entry. |
| 91 semanas atrás Jonathan Olinger enviou esta ideia. |