Cool2Care – Abordando a deficiência através da conexão de jovens cuidadores e famílias em necessidade
Esta inscrição foi selecionada como finalista no desafio
Making More Health: Achieving Individual, Family and Community Well-Being.
Existem muitas famílias com crianças com deficiência que necessitam de apoio urgente. Ao mesmo tempo há muitos jovens em busca de emprego e experiência num ambiente econômico difícil. Cool2Care treina jovens para atuar como "assistentes pessoais" de jovens com deficiência. Através desse serviço personalizado inicial, Cool2Care promove apoio de longo prazo a famílias e suas crianças com deficiência, formação de qualidade e experiência a jovens candidatos a emprego, além de dar às famílias mais controle sobre quem as está apoiando e a seus filhos com deficiência. Esse sistema pode oferecer redução de custos de 20% a 40% comparado com as agências estaduais tradicionais e atrai jovens para o setor, oferecendo treinamento a um novo grupo de pessoas no apoio à prestação de saúde no futuro.
Sobre Você
Sobre Você
Nome
Emily
Sobrenome
Ghazarian
http://twitter.com/#!/cool2careuk
Perfil no Facebook
Sobre Sua Organização
Nome da Organização
Cool2Care
Página da organização na internet
Telefone da organização
0845 123 5484
Endereço da organização
Woodbury, Littleford Lane, Shamley Green, Surrey, GU5 0RH
País da organização
Reuno Unido
Países onde este projeto vem gerando impacto social
Reuno Unido
Sua organização é
OSCIP/ONG
Há quanto tempo sua organização está em operação?
Entre 1 e 5 anos
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
INOVAÇÃO
Nome Projeto/Inovação
Cool2Care – Abordando a deficiência através da conexão de jovens cuidadores e famílias em necessidade
Qual a mudança que você quer trazer para o mundo?
Existem muitas famílias com crianças com deficiência que necessitam de apoio urgente. Ao mesmo tempo há muitos jovens em busca de emprego e experiência num ambiente econômico difícil. Cool2Care treina jovens para atuar como "assistentes pessoais" de jovens com deficiência. Através desse serviço personalizado inicial, Cool2Care promove apoio de longo prazo a famílias e suas crianças com deficiência, formação de qualidade e experiência a jovens candidatos a emprego, além de dar às famílias mais controle sobre quem as está apoiando e a seus filhos com deficiência. Esse sistema pode oferecer redução de custos de 20% a 40% comparado com as agências estaduais tradicionais e atrai jovens para o setor, oferecendo treinamento a um novo grupo de pessoas no apoio à prestação de saúde no futuro.
Quais são as principais atividades do seu projeto?
During 2010-14 we aim to support 5,000 young disabled people & their families by connecting them with young PA's. To do so we will recruit and train 10,000 potential PA's. We take a blended learning approach to training so interested people can access quality training via face to face and online instruction via our innovative and interactive webinars, improving access to training for both rural and urban areas. This will lead to 5,000 young people participating in society & enjoying friendship; 4,000 families to experience lower physical/mental stress or improved health; 500 parents being able to return to work or gain new employment; 250 families to avoid breakdown; 5,000 new jobs created for PA's.
O que é inovador sobre a seu projeto? De que forma ele é uma nova contribuição para esse campo de atuação?
Traditionally, if a family with a disabled child qualifies for support from the local authority then how that support looks is largely out of the family's control. They are allotted a set amount of support hours per week and the council provides them with a carer on set days for a set amount of hours per week. The individual who helps the family might be a different person each week, acting as a road block to establishing a positive long term relationship between the family and carer.
What we do is train young people who have expressed an interest in becoming PA's for young disabled people, then we connect them with like-minded families who are seeking support. We help potential PA's complete a profile to act as a CV while helping families create a profile of their support needs. Profiles are reviewed so we can match individuals and families based on both experience and interests, bringing like-minded people together. The family is given the opportunity to interview potential candidates and once an appropriate connection is made the family becomes the employer of their PA. This system of personalisation promotes long-term support for families, consistant support for young disabled people, quality training & experience for young job seekers, and importantly gives families control over who is supporting them and their child and the terms of support. This system can offer cost savings of 20-40% when compared to traditional state support and attracts young people to the sector, providing training for a new pool of individuals to support health in the future.
Em que estágio está seu projeto?
Em execução entre 1 e 5 anos
Conte-nos sobre a comunidade em que atua. Por exemplo, as condições econômicas, as estruturas políticas, normas e valores, as tendências demográficas, história e experiência com as tentativas de mobilização.
Current Political Climate: Public sector funding in the UK has been cut by 25% in line with the coalition goverment's vision of the Big Society. The prime minister has said public services have been the backbone of the country but that results were often not good enough. This year the government unveiled its Public Services White Paper with key elements: outsource local health services to companies, charities or community groups; give people the 'right to choose' services; and allow providers to make profits by getting people off benefits and into work.
Disability Snapshot: in the UK there are 770,000 disabled kids under 16 (many more young disabled adults), 80% of families with disabled children experience high levels of stress, 60% live in or at the margins of society, 34% live in households where there is no adult in paid work, and there is a 33% increase in the divorce rate between parents with a disabled child.
Staff: We uniquely understand the needs of disabled children with 25% of our workforce being made up of parents with disabled children and young people who frequently contribute to the strategy and planning within the organisation. Our staff and trainers are highly experienced in providing structured vocational training to extremely marginalised young people and finding them employment working as PA’s for disabled children and young people.
Employability/Training: Historically the care sector has been predominantly staffed by females aged 35 and up with a background in nursing. The majority of PA's we train are between the ages of 18-25 and many are Not in Education, Employment or Training (NEET) when they are recruited for our training programme.
Families: In terms of diversity, just over half of the families we support are white, with the rest consisting of Black, Asian or Ethnic Minority (BAME) or mixed backgrounds.
Engagement: By consulting with young disabled people and their families we have learned that there is a high level of need for young PA's, as many young disabled people prefer to be supported by someone from their own age group. We have also found a challenge in fullfilling requests for young male PA's due to their small presence in the sector. We have had success recruiting young people and inclusing young males during our pilot programmes and we intend to focus our recruitment efforts further to build upon this success. We have successfully launched pilots across the UK and have found the uptake and support for our services to be extremely encouraging in terms of our future growth.
Compartilhe a história do(a) fundador(a) e o que o(a) inspirou a iniciar este projeto
The story of Cool2Care starts with a boy named Shaun, born in Japan in the spring of 1998. Within a few months it became clear that he had physical & learning disabilities, with his sight, coordination, balance, muscle strength & learning all affected. His mum and dad worked for several years to get a diagnosis and learned the hard way that this would affect the whole family for the rest of their lives. Stress took its toll, and Shaun's parents - Phil & Keiko - realised they needed help if they were to be able to keep their family going. They searched for 2 years to find someone to help look after Shaun and their second son Adam. Finally they found someone they liked and trusted - and she is still helping the family to this day.
Following this long struggle Phil became determined to help other families get the support they needed. He decided to take an assignment away from his job with IBM, and founded Cool2Care in late 2007. Phil believes that we can change lives by listening to families. He listened to his family and many others and was inspired to find a solution.
He worked for IBM for 20 years in various international roles and spent four years based in Tokyo. In addition he is a trustee of the UK based charity ‘Contact a Family’, that provides support & information to families with disabled children. He has a BA in Mathematics from Oxford University and an Executive MBA from London Business School. He has also recently become and Fellow of Ashoka and it was through this connection that we became aware of this competition.
IMPACTO SOCIAL
Temas relacionados à inscrição
Por favor, descreva como o projeto tem sido bem sucedido e como esse sucesso é medido.
Across the whole of Cool2Care during 2010, we trained 678 non-disabled young people to become PA’s and supported 357 disabled children and their families to find the support they needed.
We have grown as an organisation and now employ 47 people throughout Cool2Care; 9 of which are full time and the rest who are part time. Each member of staff works flexible hours from home to suit the needs of the business and the requirements of their families, with 25% of our staff being parents of a disabled child or young person. Working remotely also keeps overhead costs to a minimum.
We apply a Social Return on Investment methodology in order to measure our successes and impact. Our initial SROI work has shown that regular flexible 1-1 support to the family and young person gives benefit to the whole family, reducing physical and mental stress for the parents, improving family cohesion, lowering health costs and improving quality of life for the disabled young person. Cool2Care’s SROI plan won the “Best Social Impact” award in the Global Social Venture Competition in 2007.
We believe that one of the major challenges families face when seeking support is that they are not given due choice or control about how that care looks. In addition, the expense associated with sourcing support causes further limitations to access. Family support is deeply personal and our business model allows for personalisation of support and profitability through blended revenue streams to ensure sustainability. As a community interest company all profits we realize are reinvested into the company or community (in 2010 we turned a profit of £52k).
Young people seeking employment also come up against challenges when seeking training and experience. We offer a quality training programme free of charge to people interested in becoming PA's. We support them further by helping develop their profile and working to 'match' them with a family in need, leading to a mutually beneficial employee/employer relationship. We have received positive feedback from PA's as well as families we have supported and we consult young disabled people to share their experiences with disability and input into how we can improve our support services.
“We are very pleased with the service Cool 2 Care have provided our family with. Advertising, interviewing and initial training are added pressures that we don't have to deal with because of your professional and efficient service package. We will continue to use Cool 2 Care in the future. “ Mother of a 12 year old boy with Fragile X Syndrome
Quantas pessoas foram impactadas por seu projeto?
1,001- 10,000
Quantas pessoas poderão ser impactadas por seu projeto nos próximos três anos?
1,001-10,000
Em desafios anteriores, participantes bem sucedidos apresentaram um plano sólido detalhando como farão para crescer. Informe os principais marcos de crescimento do seu impacto previstos para os próximos seis meses .
Achieve our 2011 target of supporting 500 families & young people
Atividade 1
Build deeper relationships with Social Care teams in Local Authorities
Atividade 2
Improve our local marketing profile via family support groups, special schools and the boosting access via the internet to our website
Atividade 3
Establish links with local GP consortia, as a new & emerging source of referrals
Informe os principais marcos de impacto previstos para os próximos 12 meses.
Build a full business plan for our next phase of growth during 2012-16.
Atividade 1
Research the opportunity in the Personalisation of Health in Social Care for disabled children & young people
Atividade 2
Transform Cool2Care’s business model to a consumer-led personalized model, less reliant on Local Authority contracts
Atividade 3
Secure £100k of equity investment into the business, aiming for High Net Worth Individuals and other Social Investors
Como seu projeto se expandirá ao longo dos próximos três anos?
We will increase our capacity and scope to reach families across the UK. We have made connections with potential partners in Wales and are currently developing a pilot scheme to launch throughout the country. By improving our ITC and building our brand awareness we aim to be able to support any family that should contact us regardless of location, including those in rural areas. We are exploring ways we can increase our service offering to include support for transition from children to adult services, short breaks and special education needs. We will also evolve by further developing our Social Return on Investment Model so that we can accurately measure our impact to support our efforts to gain further social investment.
SUSTENTABILIDADE
Quais são as barreiras que podem dificultar o sucesso de seu projeto e como pretende superá-las?
The primary barrier we are facing is that public sector funding has been cut by 25%, resulting in more fierce competition to secure contracts from local authorities. We plan to overcome this barrier by presenting cost efficient service plans to local authorites. Our competitors are diverse, but only cover 10% of our overall target market, so there is great opportunity to reach many more families and young people not yet aware of Cool2Care.
We are well placed to fulfill the Personalisation agenda, providing quality support service and cost savings simultaneouly. We are able to this by having a blended approach to our revenue streams which consist of local authority contracts, placement fees, and social investment made up of grants, loans, and equity.
The other key barrier is that many local authorities do not promote their Direct Payment scheme, DP’s are made by local councils to people receiving social care services, instead of the council providing the service directly. Research shows that two of the main factors hindering Direct Payments is the lack of people available to work as personal assistants, as well as confusion around managing Direct Payments among service users and carers. Our expansion plan will allow us to: adapt our Business model to lower Public Sector spending, new government reforms & the “Big Society”; double our revenues via diversified income streams; and increase the number of children & young adults supported to 2,000/year.
We have been working closely with social workers and commissioners to understand and promote Direct Payments as well as our services. As a new organisation we have an additional challenge of relatively low brand recognition, but building relationships with the aforementioned will help us to build our presence and customer base.
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
We partner with Social Investors Big Invest, Venturesome and CAN who are investing £500k as a consortia into Cool2Care through a mix of grants and loans. Various trusts, foundations and the Big Lottery support us financially through grants. Ashoka supports our Founder & CEO as a Fellow, giving access to the extensive Ashoka Support Network of accomplished Social Entrepreneurs from all over the world. IBM provided corporate support during the first 4 years of Cool2Care during 2070-11. We are now actively seeking a second-generation corporate sponsor.
Orçamento anual atual do projeto em US$:
> $1 million
Detalhe as suas escolhas acima
We recieve support from Individuals via social investment grants and loans; from Foundations via applications to grant making bodies; from Businesses through corporate support to help fullfill corporate social responsibility and/or customer charters, this includes awards applications, fundraising on behalf of Cool2Care and brand promotion; from Regional Governments via going to tender for support contracts; from National Goverment via grant applications through agencies such as the Department of Health; and from Customers through a one-time placement fee of £200 paid by families after a suitable PA has been matched for them (this £200 may come from families DP payments issued by their local authority).
De que forma você planeja fortalecer financeiramente seu projeto ao longo dos próximos três anos?
We have a regional growth plan to expand our scope and services. We are currently exploring what we can offer in terms of: DP Admin, Adult Service Support, Special Educaton Needs, and Short Breaks support. We have analysed the opportunities for each and are currently working on strategy plans. We would like to do a feasability study to aid this planning and ensure it is robust and comprehensive.
Desafios
Quais desafios/obstáculos na área da saúde e bem estar seu projeto busca solucionar?
Por favor, selecione até três opções, em ordem de importância (a mais importante deve ser indicada como 1 e a menos como 3)
Primário
Capital humano limitado (médicos, enfermeiras, etc.)
SEGUNDO
Normas culturais restritivas
TERCEIRO
Outros (especificar)
Por favor, descreva como a sua inovação aborda especificamente os obstáculos listados acima.
1 - A key barriers families face when seeking support for their disabled child is difficulties with the availablity of people to work as personal assistants. We directly address this barrier with our core service of recruiting & training people to become PA's. By targeting young people to get training we are supplying the sector with a workforce seeking longterm employment.
2 - Direct Payment Schemes have been around since 1997, however most Local authorities have not promoted them due to a lack of understanding & lack of support agencies to make DP's beneficial. We promote & explain DP Scheme to local authorties & have seen the uptake increase; we're also developing plans to expand our support to include DP Admin.
3 -
O que você está fazendo para ampliar o impacto de sua organização ou iniciativa?
Por favor, selecione até três estratégias abaixo, em ordem de importância (a mais importante deve ser indicada como 1 e a menos como 3).
primário
Alcance geográfico: No país de atuação
SEGUNDO
Reforçando o impacto existente através da adição de serviços complementares
TERCEIRO
Aproveitando e se aperfeiçoando em tecnologia
Por favor, descreva qual ou quais das atividades de seu crescimento estão em curso ou planejadas para o futuro imediato.
1 - We recently launched our regional growth plan & now operate across the UK via 6 regional heads. Within each region 'offices' are staffed by 2-4 people to provide support as agreed by local contracts & to build brand awareness. We are also looking to reach new markets by extending our coverage into new local authorities making our sevices available to up to 1.5 million families, children and adults.
2 - We are currently exploring other services we can offer: Direct Payment Admin, Adult Service Support, Special Educaton Needs, and Short Breaks support.
3 - We have increased our IT capability to now offer training via blended learning, which combines face to face and online instruction. We are now developing and costing a strategy for complete e-learning modules.
Você colabora ou faz parcerias com algum dos abaixo? (marque todas que se aplicam)
Se sim, como essas colaborações e parcerias vêm ajudando sua inovação a obter sucesso?
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