An Internet-based Intervention to Support Treatment and Education in Eating Disorders by C&M ED Productions
The aim of C&M ED Productions is to provide ED clinicians and carers with Internet access with to up-to-date, evidence based, treatment protocols via videos.
Sobre Você
Sobre Você
Nome
Mary
Sobrenome
Gutteridge
URL do Twitter
https://twitter.com/#!/CandMProduction
Sobre Sua Organização
Nome da Organização
C&M ED Productions
Página da organização na internet
País da organização
Estados Unidos , TX, Humble, Harris County
Países onde este projeto vem gerando impacto social
Sua organização é
Não registrado
Há quanto tempo sua organização está em operação?
Entre 1 e 5 anos
A organização recebeu algum prêmio ou reconhecimento público? Por favor, conte-nos mais detalhes
C&M (Charlotte and Mary) have been awarded Expert Carer status by the Eating Disorders Team at the Maudsley Hospital in London.
Referências – Por favor, forneça duas referências junto com uma minibiografia, para cada uma, em um máximo de duas linhas cada, endereço de e-mail e telefone de cada uma.
Professor Janet Treasure, Department of Psychiatry, 5th Floor, Thomas Guy House, Guy's Hospital, London, SE1 9RT Telephone: (44) 20 7188 0186 Email: j.treasure@iop.kcl.ac.uk
Consultant psychiatrist who has specialised in the treatment of eating disorders for more than 20 years. She is chief medical advisor of beat and is director of SLaM’s inpatient unit at the Bethlem Royal Hospital.
Professor Walter Kaye, Department of Psychiatry, University of California, 9500 Gilman Drive, 0985, La Jolla, California, 92093-0985 Telephone: (858) 534 3951 Email: wkaye@ucsd.edu
Director, Eating Disorders Treatment and Research Program Professor, UCSD Department of Psychiatry -NIMH senior scientist award recipient. He has an international reputation in the field of eating disorders and is the author of more than 300 articles and publications.
As informações que você fornecer aqui serão usadas para preencher todas as partes do seu perfil deixadas em branco, como interesses, informação da organização e website. Nenhuma informação do contato será tornada pública. Por favor, desmarque aqui se você não deseja que isso aconteça..
INOVAÇÃO
Selecione o estágio que melhor se aplica à solução
Crescimento (seu piloto está em andamento e começa a se expandir)
Há quanto tempo está em funcionamento?
Em execução entre 1 e 5 anos
A necessidade: Qual é o problema que você está tentando resolver?
Eating Disorders (ED) are notoriously difficult and expensive to treat. Illness onset peaks between 14-17yo.. US epidemiological data suggests 1 -1.5% of the population is affect by Anorexia Nervosa, 2% by Bullimia, and another 2% by Eating Disorders Not Otherwise Specified. Eating disorders are persistent, with illness treatment times using traditional methods estimated at 6years on average. Traditional treatments do not offer encouraging long term results: 50% of patients recover fully, another 30% continue to be symptomatic at varying levels for decades, and 1 of every 5 sufferers never recover. Annualized excess mortality is estimated ~0.56% year, 5.6% over 10yrs, >10% lifetime, making it the most deadly of all psychiatric diagnoses. Access to effective, evidenced treatment is limited
A Solução: Qual é a sua solução? Seja específico!
The aim of C&M ED Productions is to provide clinicians, parents and carers with Internet access to up-to-date, evidence based, treatment protocols (The best eating disorder outcomes in clinical trials are associated with Family Based Treatment (FBT), the Maudsley method (MM)) , research and advice in how to help their patients recover from an eating disorder, using the most effective methods of treatment.
1) C&M videos are developed to be issue-specific: a parent or clinician can search by subject and relevance, and see a 3-15min video covering that subject.
2) Video content is developed in conjunction with leading Eating Disorder experts.
3) Video content can be accessed from home or other non-clinical settings. This reduces the need for extra clinical appointments and may avert emergency room presentations.
4) Internet access to C&M videos helps to ameliorate barriers to ED treatment arising from physical and financial access to medical and therapeutic treatment centers.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
Our videos are being used worldwide by clinicians and carers to improve outcomes of care.
The letter below refers to the Anorexia and Overexercising vide by C&M.
“Mary, Just wanted you and Charlotte to know how much this most recent film has helped one of the families I am coaching. They have been so stuck when it comes to excessive exercise of their 16 yo son. The mom is a NP, but somehow just didn't grasp the critical need to stop running and other activities. The story in the film is so close to theirs. I love it! thanks a bunch for the great tool, Rhonda Overberger, LPC, LMFT overbergerr@yahoo.com http://rhondahelp.com”
A comment from a US contributor to the Around the Dinner Table forum:
I am 100 % convinced that your C & M Production Video's have improved and saved lives. My eternal gratitude to you both for your determination, creativity and hard work! P
This time from the UK:
Our clinic nurse recently recommended C&M ED Productions ....Geez, I recommended it to her 5 months ago....Never mind, I asked her to write into you and she promised that her team would (Surrey-wide NHS Children and Adolescent Mental Health Team). Hope to hear of progress of your amazing work. Thank you so much for providing us with all these valuable tools. x G
Stephanie B. Milstein, Ph.D.
As a clinician I have found the videos to be an invaluable resource. I have also found them to be very helpful tools for providers that are not specifically trained in the field. Watching the video on "Wee & Weigh" covers all of the basic guidelines ensuring all are on the same page.
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
We believe we are unique in our format and accessibility. We have not seen another organisation producing up to date, short informational films for clinicians, parents and carers of patients with eating disorders. The films are situation specific, often based on real cases and conversations which answer the “most asked” questions in a quick and easy to understand format. They are designed to be used in real time by clinicians and parents and for training purposes.
Because of the platform we use and our relationships with a broad base of international clinicians, we are able to remain up to date on the best evidence based practices and integrate them into our films, quickly, accurately and simply. Ensuring benefit from changing practices/treatments globally, at unprecedented speed.
Temas relacionados à inscrição
IMPACTO SOCIAL
História: Queremos saber mais sobre o momento de descoberta desta solução. Conte-nos um pouco a história sobre onde e quando o(s) fundador(res) vislumbrou(aram) o potencial desta solução para mudar o mundo:
C&M ED Productions is the result of a partnership between two carers with eating disordered children. Charlotte Bevan (“C”) and Mary Gutteridge (“M”) met on the F.E.A.S.T. (Families Empowered and Supporting Treatment of Eating Disorders), on-line forum, Around the Dinner Table in November 2009.
In January 2011, Mary saw a film made with Xtranormal, she immediately saw the potential for rapidly and cheaply producing videos for education in the field of eating disorders. Charlotte jumped in feet first and C&M was born. We started to make short information films about diagnosis and treatment for eating disorders, using the medium and set up a channel on You Tube to help distribute these and links to other specialist eating disorder films. In February 2011, C&M were approached by Professor Janet Treasure, Head of Eating Disorders team at the Maudsley Hospital, London to make short films that would help train parents and carers, to aid in the treatment of eating disordered patients.
Descreva a meta da sua iniciativa; fale sobre o que você está tentando alcançar.
The goal of C&M productions is to augment the intensive resources needed to treat Eating Disorders. We provide instantaneously available accurate information and coaching on techniques, empowering home caregivers to be more effectual in following the directions of the clinical treatment team. By making use of Internet access and tools, we help overcome some of barriers of time, financial resources and distance that can impede successful treatment.
Qual foi o impacto da sua solução até hoje?
To date, C&M have produced 19 films that have over 21,000 hits between our YouTube channel and Xtranormal. These have been accessed in 87 countries including USA, UK, Australia, New Zealand, Canada, Greece, Iraq and Papua New Guinea. Many clinicians have referred patients and their families to our films (see references), and we have worked with Professor Treasure as part of her team at the Maudsley Hospital. The films have been accessed directly through searches [maybe insert “X being the most common search term] and by parents referred by their physicians and therapists. We have had positive feedback on the utility and helpfulness of our films from around the world, and from clinicians and caregivers alike.
Qual é a sua expectativa de impacto para os próximos 5 anos?
We are trying to expand the video topics. We also plan to have them translated into other languages; currently Spanish, Portuguese, and German language videos are in demand. We are interested in developing apps for smartphones, as many less economically developed countries have limited broadband access and people therefore use their phones to access the internet. We are on the edge of committing to this project and would hope to produce our first app by the end of 2012. We are also hoping to do more work with our respective Eating Disorder Charities and Organisations in our own countries. C&M films have been distributed by B-eat in Wales, where there is a dearth of trained eating disorder clinicians.
As inscrições vencedoras apresentam um plano sólido sobre como vão alcançar e acompanhar o crescimento do projeto. Identifique as metas de seis meses para aumentar seu impacto.
Enhancing current materials, technological capabilities and distribution methods
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os seis (6) meses
Atividade 1
To update our software and computer hardware equipment.
Atividade 2
Compete production of six currently planned films
Atividade 3
Website and mobile application development.
Agora pense grande! Identifique qual seria sua meta de impacto para 12 meses
Achieve greater worldwide reach and distribution of our media.
Identifique as três maiores atividades que você terá de completar para obter a meta estabelecida para os doze (12) meses
Atividade 1
Distribution in alliance with healthcare delivery systems.
Atividade 2
Produce more films and have them translated for greater worldwide reach.
Atividade 3
Pursue non-profit organization status.
SUSTENTABILIDADE
Por favor, explique de que forma o estabelecimento de parcerias é importante para o sucesso de sua inovação
Many clinicians have referred patients and their families to our films. We have worked with Professor Treasure as part of her team and both Charlotte and Mary have become accredited Expert Carers on the ECHO project. Charlotte is also involved in the ECHO project, writing the Worksheet for Carers. It is still in the clinical trial stage in the UK.
We collaborate with clinicians worldwide in developing our scripts and work with carers in crafting individual stories that can be used as teaching examples.
Atualmente você planeja atender outros locais, mercados e populações específicas com sua inovação? Se sim, onde e por quê?
We currently have a plans to produce eight more films. We have been approached by clinicians to make our films available on disks so that they can be directly distributed to the carers they are working with. By tracking the usage of our current suite of videos, we can see growing demand for C&M productions in Europe, outside of our current heavy access from AU, UK, NZ, and US, We’ve received interest from Argentina, and would like to expand further into South America, and ultimately be a global resource. Eating Disorders occur in all populations, and many areas lack access to care.
Que tipo de ambiente operacional e fatores da organização interna ajudarão o projeto a ser bem sucedido?
We believe our technology use is well suited to quickly meet increasing demand as well as adaptable enough to keep up with medical and therapeutic innovations in this rapidly developing field. Our cross cultural experiences enable us to write and produce films that translate across cultural divides. The multi-national make-up of C&M's founders greatly enriches our ability to reach a global market.
Fale mais sobre as necessidades ou ofertas que você selecionou anteriormente e/ou sugira categorias de apoio que não foram listadas
We would be interested in collaborating with organizations, sharing, learning and exchanging ideas.
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| wkaye.jpg | 110.22 KB |
| jtreasure.jpg | 212.74 KB |
| reference-1.jpg | 412.1 KB |
| 365d810ae7a05f765303d110.l._v192640965_sl201_.jpg | 8.79 KB |
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