Comfortifi.com - Living good with food.
A community-centered business model which delivers nutritionally–appropriate food to the 65+ market delivering sustained at-home living.
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The competition is only open to people between 18-34 years-old and resident in UK, Ireland, Sweden, Denmark or the Netherlands. Does this apply to you
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Tell us about your personal background. Why are you passionate about this issue? Making an idea a reality takes innovation, dedication and strong leadership. Do you have the necessary entrepreneurial skills to realize your vision?
I'm acutely aware of the fact that if I want to stay in Ireland, which I do, then my generation will bear the tax burden of the two elderly generations which are emerging. If by eating well and delivering nutritionally dense fortified meals to those over 65 years there is a chance that Ireland can recover from this economic crisis and, become the place to grow old in, comfortably.
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A necessidade: Qual é o problema que você está tentando resolver?
The high costs of acute in-patient care for 65+ borne by the Health Service Executive , which will be paid for through our taxes: the economically-active in Ireland. This cost burden is unsustainable. This socially-focused grassroots organization which will meet the rising demand for sustained, independent, at-home living among the emerging active-ageing demographic in Ireland which is growing at a rate of 5% pa.
A Solução: Qual é a sua solução? Seja específico!
By fortifying the body’s defence systems of 65+ against chronic illnesses primarily associated with ageing , through nutrition, we will mitigate the spiralling demand for healthcare in this country and meet the need of the active-ageing to grow old at home and gracefully.
O Modelo: Demonstre através de um exemplo específico como sua solução faz a diferença; inclua suas atividades primárias
'Come dine with us daily' Nutritionally-appropriate on-site meal with take away soup which delivers 100% of RDA for 65+.
'Use your loaf' Fortified bread-making - take home for toast and tea every morning.
'Food with Far-away Family' Food and internet-based calls through Comfortifi.com portal with family members abroad
O Mercado: Quem são os seus pares e concorrentes? Identificar os outros que também estão trabalhando para solucionar as mesmas necessidades que você e o que você faz de diferente em relação a eles. Quais seriam os desafios impostos por esses concorrentes que impactariam no seu sucesso ou crescimento?
Our competitors range from voluntary and commercial care providers; store-bought ready-meals to the existing public home-help service.
We stand out from our competitors as we leverage ‘living good with food’ to mitigate the psychosocial impact of ageing:
• Mental agility;
• Social exclusion;
• Independent living;
• Physical capability.
In parallel, we will redress the psychological impact of long-term unemployment by ‘living good with food’:
• Empowering staff to ‘earn through giving’;
• Rewarding active community participation;
• Creating a welcoming environment where practical skills are developed with teamwork and conversation at our core.
Select the stage that best applies to your business
Implementado há menos de um ano
Temas relacionados à inscrição
What is the social impact you have had to date and how you measure it?
None - this a public sector - social enterprise initiative which builds on a traditional volunteer concept of Meals-on-Wheels and job schemes provided by FAS.
What barriers might hinder the success of your business? How do you plan to overcome them?
Cross-sector collaboration and inertia:
Target high-level individuals in government departments to effect internal change
Position cost-saving of current HSE provided home-care packages for catering services provided by us
Solicit celebrity endorsement and local-level support for 'living good with food' and supporting local business.
Public sector funding:
Target Dept Agriculture/Enterprise Ireland for innovation funding.
Consistency in product delivery when growing:
Staff empowerment - create champion chefs who train regional kitchen staff.
How does your model address financial, social, and environmental sustainability?
Sustainable Product: Sourcing local produce keeps main ingredients fresher for longer and delivers the highest nutritional benefit to our members. As waste is primarily organic we would seek to compost and gift fertilizer to our members and staff for home-gardening and grow-your-own produce.
Creating jobs for long-term unemployed: we propose to fund this by redeploying HSE Home Support Payments at a lesser per hour cost, in line with private sector rates .
Promoting local producers: sourcing surplus seasonal produce, not bound for export, generates revenue and partnering suppliers will benefit through raised brand-awareness among the communities of project-partners delivering customer loyalty .
Staff: Preparing long-term unemployed for re-entry into labour force once the Irish economy is healthy again.
Clients: Providing affordable, appropriate meals and social contact for the vulnerable in our society: 65+ recipients of the State pension who may now live alone. Our pricing strategy reflects this and growth strategy aims for cost-leadership positioning.
Informal/Family carers: As pressure on informal carers increases, reduced benefits and family members emigrating, we will provide an outlet to share those daily mealtime duties with a client-centric provider. Our additional product offerings will provide ‘time-off’ for carers who today provide over 43 hours of informal care per week.
Awareness & learning
How do you see social entrepreneurship contributing to the improvement of developing countries?
Every country will face the same demographic shift in years to come, we are all living longer and two ageing populations are emerging. If this model is successful in Ireland, it could become a model for future generations to mitigate the impact of acute in-patient care.
What aspects of your stay in Uganda as part of the competition do you think you will find most challenging and rewarding?
Humility: my idea prposes to solve a problem which has come about by greed and excess. Understanding teamwork and the need to surround yourself with passionate people who despite limited budget and adversity still see a way through and are committed to the common good.